Jimi Hendrix’s Connection to Hogan's Alley—Vancouver's Lost Black Neighborhood

From the early 1900s through the 1960s, Hogan’s Alley—the unofficial name of Park Lane, an alley that ran between Union and Prior Streets in Vancouver’s Strathcona neighborhood—was a multicultural area that hosted an enclave of Black Canadians, largely immigrants and their descendants, who had resettled from American states to find work, generally on the Great Northern Railway system.

As a result of rampant racism and housing discrimination within the city, many of Vancouver's Black residents also migrated there, establishing numerous businesses including Pullman Porters’ Club, famed eatery Vie’s Chicken and Steak House, and the African Methodist Episcopal Fountain Chapel, the city’s only Black church at the time, which was partly spearheaded by Zenora Rose Hendrix—a pillar of the community and grandmother to legendary rocker Jimi Hendrix. Yet, despite the neighborhood's thriving business and cultural scene, city officials didn't hesitate to level Hogan's Alley and displace its many residents when it got in the way of an ill-conceived government construction project that was eventually abandoned altogether.

As national uprisings in support of the Black Lives Matter movement continue, racism has been declared a public health crisis throughout the U.S. following the deaths of George Floyd, Breonna Taylor, Ahmaud Arbery, and other Black citizens at the hands of law enforcement. Standing in solidarity with Americans calling for an end to police militarization, cultural advocates in Vancouver have been outraged by the harsh treatment of protesters in the United States. Growing frustration in the area has prompted a demand for the once-bustling, historic Black community of Hogan’s Alley to be recultivated as a cultural, commercial, and residential center for Black Vancouverites.

The Rise and Fall of Hogan's Alley

Zenora “Nora” Rose Hendrix was born in the States, but became a much-admired member of the Hogan's Alley community. Nora (who, like her grandson, was a talented musician) was a cook at Vie's, a restaurant that was frequented by jazz icons including Lena Horne, Ella Fitzgerald, and Louis Armstrong during concert stops.

Jimi, who was raised in Seattle, forged a strong bond with the area during summer visits with his grandparents and via a short stint living with them, during which he attended first grade at Vancouver’s Dawson Annex School. He returned to the area in the early 1960s, where he regularly performed at local venues like Dante’s Inferno and Smilin’ Buddha.

At the same time Jimi was building his reputation as a world-renowned musician, the city of Vancouver began work on a development project to replace and expand the Georgia viaduct. To accommodate its redevelopment, which included the construction of a new interurban freeway, parts of the city would need to be destroyed. Hogan’s Alley was among the neighborhoods that city authorities had deemed disposable because, according to the Vancouver Heritage Fund, it had a reputation as “a center of squalor, immorality, and crime.”

Vancouver’s Chinatown was yet another neighborhood that was at the top of the list to be razed to make way for the Georgia viaduct and its new freeway, but Chinatown residents and the Strathcona Property Owners and Tenants Association (SPOTA) were able to effectively protest and shield that area from demolition. Though many of Hogan’s Alley’s Black residents participated in protests against the urban renewal agenda that was aimed at wiping out their neighborhood, they were unsuccessful.

In 1967, work on the first phase of construction began, effectively erasing the western half of Hogan’s Alley and forcing many Black families to leave the area in search of new housing and better opportunities. Though the building of the freeway was eventually stopped, it was too late for the residents of Hogan’s Alley.

Gone But Not Forgotten

In the near-half-century since the demise of Hogan’s Alley, no other cultural epicenter for Vancouver’s Black community has sprung up to take its place. Today, even within the city, the story of Hogan’s Alley and its dismantling is largely unknown—though there have been various efforts made to ensure that the neighborhood and its importance to the city’s history are not forgotten.

When the city revealed its plans to remove the Georgia and Dunsmuir viaducts in 2015, the announcement received a lot of attention in the area. In June 2020 activists—including members of the Hogan's Alley Society, a nonprofit organization that works to highlight the contributions of Black Vancouverites to the city’s history—held a peaceful protest wherein they occupied the viaducts in order to bring attention to the role the structures played in the decimation of Hogan's Alley. While they're happy to see the viaducts go, the protestors want to make sure that the city fulfills its promise to erect a Black Cultural Center in the structures' place and restore a vital part of Vancouver's lost Black history.

Dr. June Francis, chair of the Hogan’s Alley Society, told Global News the viaducts were “a monument to the displacement and the oppression of the Black community ... was erased by the actions of the city.”

While the city promised to build a cultural center where Hogan's Alley once stood, Francis said two years have passed with no actions taken to fulfill that commitment. "I expect the city, actually, to come out with a definitive statement to these young people to say 'We believe in your future and here is our response to you,'" she said.

A Shrine to Jimi

In 2019, Nora Hendrix Place—a three-story, 52-unit, modular housing facility—was opened in the former Hogan’s Alley area to provide temporary shelter to the city’s homeless population. According to The Star, “The building will be run by the Portland Hotel Society and have a focus on supporting marginalized groups experiencing homelessness, while also including design elements shaped by Black culture.” But Nora’s famous grandson hasn't been forgotten either.

In the 1990s, a Jimi Hendrix Shrine—a small, fire engine red temple—was created where Vie’s once stood. It was an homage to Jimi’s career and the time he spent in Hogan’s Alley, complete with vinyl records, concert flyers, and letters from Jimi to his grandmother. Though the space is currently closed, its creator, Vincent Fodera, hopes to not only upgrade the shrine but to eventually have a 32-foot statue of Jimi towering over it.

While few physical reminders of Hogan’s Alley remain today, thanks to the lasting contributions of the area’s residents—including the Hendrix family—and the tireless efforts of its preservation advocates, the legacy of Hogan’s Alley’s will hopefully once again become an indelible part of the cultural fabric of Vancouver and its history.