Google Is Tracking Everything You Do With Its ‘Smart’ Features—Here’s How to Make That Stop
Since we don’t all have personal assistants to draft emails and update our calendars, Google has tried to fill the void with ‘smart’ features across Gmail, Google Chat, and Google Meet. These automatic processes cover everything from email filtering and predictive text to notifications about upcoming bills and travel itineraries. But such personalized assistance requires a certain amount of personal data.
For example, to suggest email replies that match what you’d choose to write on your own—or remind you about important emails you’ve yet to reply to—Google needs to know quite a bit about how you write and what you consider important. And that involves tracking your actions when using Google services.
For some people, Google’s helpful hints might save enough time and energy to justify giving up full privacy. If you’re not one of them, here’s how to disable the ‘smart’ features.
As Simplemost explains, first open Gmail and click the gear icon (settings) in the upper right corner of the page. Select ‘See all settings,’ which should default to the ‘General’ tab. Next to ‘Smart Compose,’ ‘Smart Compose personalization,’ and ‘Smart Reply,’ choose the ‘Off’ options. Next to ‘Nudges,’ uncheck both boxes (which will stop suggestions about what emails you should answer or follow up on). Then, switch from the ‘General’ tab to ‘Inbox’ and scroll down to ‘Importance markers.’ Choose ‘No markers’ and ‘Don’t use my past actions to predict which messages are important.’
Seeing these settings might make you wonder what other information you’ve unwittingly given Google access to. Fortunately, there’s a pretty easy way to customize it. If you open the ‘Accounts’ tab (beside ‘Inbox’) and choose ‘Google Account settings,’ there’s an option to ‘Take the Privacy Checkup.’ That service will walk you through all the privacy settings, including activity tracking on Google sites, ad personalization, and more.