From BookTubers and Bookstagrams to the latest trend of BookTok accounts on TikTok, more people are using social media to get into reading and help titles and authors gain popularity.

So much so, in fact, that The Knowledge Academy conducted a study to determine which books and authors were the most popular on TikTok. Researchers looked at just under 200 books, as sourced from Book Riot, Penguin, and other sites. Each book title was then typed into TikTok's search function, then ranked based on relevant hashtag views. Some books didn't make the cut because corresponding hashtags didn't come up in the search.

Based on the study, TikTok users can’t get enough books in genres like fantasy and romance, particularly for young adults (YA). With over 707 million hashtag views, Leigh Bardugo’s Six of Crowsthe first book in her YA fantasy Six of Crows duology from the Grishaverse—was the most popular book on the list. Fellow fantasy author Sarah J. Maas took the top spot as the most popular author on TikTok with over 572 million hashtag views. Two of her books—Throne of Glass, the first book in her series of the same name; and A Court of Mist and Fury, the second book in her A Court of Thorns and Roses series—both made the list. In addition, romance books like Colleen Hoover’s 2016 contemporary novel It Ends With Us, about a complicated love triangle, appear in the top 10 ranking.

Check out which book titles and authors are the most popular on TikTok based on hashtag views below.

Top 10 Most Popular Books on TikTok

  1. Six of Crows by Leigh Bardugo // 707,500,000
  2. Throne of Glass by Sarah J. Maas // 439,100,000
  3. The Cruel Prince by Holly Black // 280,500,000
  4. The Selection by Kiera Cass // 165,500,000
  5. It Ends With Us by Colleen Hoover // 148,100,000
  6. A Court of Mist and Fury by Sarah J. Maas // 143,000,000
  7. Shatter Me by Tahereh Mafi // 137,000,000
  8. Punk 57 by Penelope Douglas // 125,500,000
  9. From Blood and Ash by Jennifer L. Armentrout // 111,200,000
  10. Confess by Colleen Hoover // 97,800,000

Top 10 Most Popular Authors on TikTok

  1. Sarah J. Maas // 572,700,000
  2. Colleen Hoover // 236.900,000
  3. Leigh Bardugo // 142,000,000
  4. Penelope Douglas // 139,400,400
  5. Elle Kennedy // 112,400,000
  6. Cassandra Clare // 81,700,000
  7. Holly Black // 67,000,000
  8. Jennifer L. Armentrout // 44,600,000
  9. Victoria Aveyard // 44,500,000
  10. Kiera Cass // 29,500,000

[h/t: The Knowledge Academy]

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