14 Things You Might Not Know About U-Haul

Tim Boyle, Getty Images
Tim Boyle, Getty Images

If you’ve ever pulled up housing roots, you’ve probably realized that your accumulated possessions are more than enough to fill up a 26-foot-long rental truck. That’s good news for U-Haul, a company with 70 years invested in offering a fleet of vehicles to transport everything from furniture to cat stowaways. (More on that later.)

If helping entire households transplant themselves sounds like a mammoth undertaking, it is: The family-owned and operated company has seen its share of growing pains over the years. Check out some facts on corporate fistfights, a CEO fond of tossing money out the window, and which of their moving supplies are safe to eat.

1. U-Haul once compared its trucks to covered wagons. 

When Leonard "Sam" Shoen and his wife wanted to move from Los Angeles to Portland in 1945, they found that no one was willing to rent them a one-way trailer. Shoen, who had just been discharged from the Navy, saw a need to enable families in a post-World War II economy to relocate on their own. He began U-Haul that same year, with the company comparing the trucks to the covered wagons of the early frontier. Customers could rent the trailers for $2 per day—a small price to enable what Leonard's son Joe would later call a “better life.”

2. U-Haul's orange color scheme is a safety thing. 

Originally, Shoen had painted his trailers black. That proved to be a problem when he made a turn at a four-way intersection and got hit by an oncoming vehicle because—according to the other driver—he couldn’t see Shoen. The U-Haul owner immediately set about copying the bright orange design he had seen on highway barricades so his fleet would be visible to other drivers on the road. The distinctive paint job also made the vehicles double as portable billboards for the company.

3. U-Haul trusted their trailers to complete strangers. 

Before U-Haul was able to establish a footprint in every major city across America, their strategy was to entice local business owners to become “agents” for the company by dropping off rented trailers at motor vehicle service stations. Customers would drive to their destination, find a station, and leave the trailer (trucks weren’t introduced until 1959) along with a packet of information about becoming an official dealer. Though it risked losing their haulers to disreputable owners, the tactic paid off: By 1954, the company had over 1000 locations.

4. U-Haul used to rent VHS tapes.

The oil crisis of the 1970s closed many service stations, a fixture of the company’s business. Opening self-contained rental facilities enabled U-Haul to stamp their familiar orange brand across a variety of rentals: RVs, jet skis, lawn mowers, paint sprayers, and even party supplies were among their offerings in the 1980s. The most dramatic off-message business: VHS tapes. U-Haul opened seven locations in Michigan in 1985 that rented movies [PDF]. (It operated under the name Haullywood Video Rentals.) Customers could also make use of a free VCR rental that was customized with the familiar orange chassis. Lack of inventory and competition from the thousands of video stores that popped up that decade suffocated their business, though, and the company soon returned to their core hauling services.

5. The U-Haul family got into a nasty feud. 

Shoen’s 12 sons and daughters often had disparate ideas for the direction of the company. In 1979, the founder made son Sam Shoen CEO, leading Sam’s brothers, Joe and Mark, to quit. Hostilities boiled over to the point that, according to Bloomberg, Leonard once accused the duo of being involved in a plot to murder Sam’s wife, Eva, in 1990. (She was shot and killed during an attempted robbery.) Mark filed a defamation suit that was thrown out of court due to his status as a public figure. According to the Associated Press, a man named Frank Marquis confessed to the murder during his 1994 trial. His arrest grew out of a tip that came in after a segment on the crime aired on Unsolved Mysteries.  

6. A U-Haul shareholder's meeting erupted into a brawl.

The Shoens’ familial strife came to a head in 1989, when many company principals were in attendance for a shareholders' meeting in Reno, Nevada. According to the Los Angeles Times, Mark Shoen got into a verbal altercation with brothers Sam and Michael. Tempers grew so heated that Michael was “pummeled” by Mark and Joe. The senior Shoen, who had been forced into retirement during the power scuffle in 1986, observed of his business that he had “created a monster.”  

7. The founder of U-Haul liked to toss money out of windows. 

IStock

Though the company seemed relatively calm under his watch, Leonard Shoen was far from being a demure chairman. To demonstrate the ease with which a corporation could waste money, Shoen arranged for a visual by appearing in front of employees during a meeting in 1970 and tossing $1000 out of the window. Anyone who found the action objectionable was forced to watch it anyway: Shoen had placed an armed guard at the door.

8. U-Haul once banned Ford Explorers. 

Besieged by complaints of turnovers and vehicular accidents owing to improper loading precautions on their trailers, U-Haul took the unusual step of refusing to rent trailers to anyone intending to attach one to a Ford Explorer beginning in 2003. According to a 2007 Los Angeles Times feature, the company’s reasoning was that Explorer SUVs were frequently the target of safety litigation, inviting greater potential for U-Haul to become involved in a lawsuit. (Defective tires on 1998 Explorer models resulted in several fatalities.)

9. The CEO of U-Haul gave out his personal phone number for anyone to use.

When news media, including The Los Angeles Times, reported on a series of turnover accidents involving U-Haul fleet vehicles in 2007, current CEO Edward “Joe” Shoen didn’t hide behind a corporate-speak press release: He appeared on Inside Edition to explain that the accidents were likely due to improper loading. If any customer had questions about the vehicles or the company, he said, they could phone him directly. He kept his promise: Shoen has answered the phone on Mother’s Day, at home, and at 5:45 a.m. Most days he’ll get between three and 10 calls. “Sometimes, though, someone may post something angry on the Internet with my phone number, and then I’ll get 100 calls in one day,” he said in 2013.

10. Cats like to hitch rides in U-Haul vehicles. 

Marco Varisco, Flickr // CC BY-SA 2.0

Several felines have been discovered among boxed-up belongings in U-Haul vehicles. One stray used a truck as a delivery room, giving birth to a kitten as a family drove from Florida to Utah; a cat missing for nearly two years was found across the country, tucked away in a U-Haul, and returned to its owner thanks to a microchip. The cat, Kevin, was an orange tabby.

11. Pythons also enjoy U-Haul rides. 

While litters of kittens are adorable discoveries, monster reptiles are significantly less charming. An Oregon customer drove a U-Haul truck for an entire day without realizing a 3-foot-long ball python had been curled up in the passenger-side leg space right next to him. No one is entirely sure how the snake got in the cab.

12. Marriages have been proposed inside of U-Haul trucks. 

Indiana resident Mark Nolt hatched a unique plan to propose marriage to his girlfriend, Kim Shannon, in 1992. Nolt took her to a drive-in where he and a friend had spent the afternoon preparing a truck to look like a cozy dining area with a table, chairs, and flowers. The friend, Kyle, called it “exquisitely tacky,” but it apparently had charm: Kim said yes.

13. The space above a U-Haul cab is called "Mom's Attic." 

Though the origin of the name remains a mystery, the company has a specific label for the small storage space that appears above the driver’s cab on its trucks and vans: Mom’s Attic. The area is usually reserved for fragile items that may not survive a trip in the body of the vehicle. U-Haul claims items stored here are as stable as they would be in the cab itself.  

14. U-Haul packing peanuts are edible. 

Citing concerns over the lack of biodegradability of conventional Styrofoam packing peanuts, U-Haul opted for a more eco-friendly alternative in 1993. Their in-house peanuts are made of corn and potato starch that totally dissolve in water, eliminating both environmental harm and the potential for a child or pet to harm themselves via ingestion. U-Haul staffers have even eaten the peanuts to demonstrate their virtues—though we wouldn’t recommend it.

The 11 Best Movies on Netflix Right Now

Laura Dern and Scarlett Johansson in Marriage Story (2019).
Laura Dern and Scarlett Johansson in Marriage Story (2019).
Wilson Webb/Netflix

With thousands of titles available, browsing your Netflix menu can feel like a full-time job. If you're feeling a little overwhelmed, take a look at our picks for the 11 best movies on Netflix right now.

1. Spider-Man: Into the Spider-Verse (2018)

Spider-Man may be in the middle of a Disney and Sony power struggle, but that didn't stop this ambitious animated film from winning the Oscar for Best Animated Feature at the 2019 Academy Awards. Using a variety of visual style choices, the film tracks the adventures of Miles Morales (Shameik Moore), who discovers he's not the only Spider-Man in town.

2. Hell or High Water (2016)

Taylor Sheridan's Oscar-nominated Hell or High Water follows two brothers (Chris Pine and Ben Foster) who take to bank robberies in an effort to save their family ranch from foreclosure; Jeff Bridges is the drawling, laconic lawman on their tail.

3. Raging Bull (1980)

Robert De Niro takes on the life of pugilist Jake LaMotta in a landmark and Oscar-winning film from Martin Scorsese that frames LaMotta's violent career in stark black and white. Joe Pesci co-stars.

4. Marriage Story (2019)

Director Noah Bambauch drew raves for this deeply emotional drama about a couple (Adam Driver, Scarlett Johansson) whose uncoupling takes a heavy emotional and psychological toll on their family.

5. Dolemite Is My Name (2019)

Eddie Murphy ended a brief sabbatical from filmmaking following a mixed reception to 2016's Mr. Church with this winning biopic about Rudy Ray Moore, a flailing comedian who finds success when he reinvents himself as Dolemite, a wisecracking pimp. When the character takes off, Moore produces a big-screen feature with a crew of inept collaborators.

6. The Lobster (2015)

Colin Farrell stars in this black comedy that feels reminiscent of screenwriter Charlie Kaufman's work: A slump-shouldered loner (Farrell) has just 45 days to find a life partner before he's turned into an animal. Can he make it work with Rachel Weisz, or is he doomed to a life on all fours? By turns absurd and provocative, The Lobster isn't a conventional date movie, but it might have more to say about relationships than a pile of Nicholas Sparks paperbacks.

7. Flash of Genius (2008)

Greg Kinnear stars in this drama based on a true story about inventor Robert Kearns, who revolutionized automobiles with his intermittent windshield wiper. Instead of getting rich, Kearns is ripped off by the automotive industry and engages in a years-long battle for recognition.

8. Locke (2013)

The camera rarely wavers from Tom Hardy in this existential thriller, which takes place entirely in Hardy's vehicle. A construction foreman trying to make sure an important job is executed well, Hardy's Ivan Locke grapples with some surprising news from a mistress and the demands of his family. It's a one-act, one-man play, with Hardy making the repeated act of conversing on his cell phone as tense and compelling as if he were driving with a bomb in the trunk.

9. Cop Car (2015)

When two kids decide to take a police cruiser for a joyride, the driver (Kevin Bacon) begins a dogged pursuit. No good cop, he's got plenty to hide.

10. Taxi Driver (1976)

Another De Niro and Scorsese collaboration hits the mark, as Taxi Driver is regularly cited as one of the greatest American films ever made. De Niro is a potently single-minded Travis Bickle, a cabbie in a seedy '70s New York who wants to be an avenging angel for victims of crime. The mercurial Bickle, however, is just as unhinged as those he targets.

11. Sweet Virginia (2017)

Jon Bernthal lumbers through this thriller as a former rodeo star whose career has left him physically broken. Now managing a hotel in small-town Alaska, he stumbles onto a plot involving a murderer-for-hire (Christopher Abbott), upending his quiet existence and forcing him to take action.

11 Unusual Christmas Traditions Around the World

A Mari Lwyd—a ghostly horse figure brought door-to-door between Christmas and New Year’s Eve in Wales
A Mari Lwyd—a ghostly horse figure brought door-to-door between Christmas and New Year’s Eve in Wales
R. fiend, Wikimedia // CC BY-SA 3.0

We all know about the typical trappings of Christmas—Santa, the tree, eggnog and carols, turkey and ham, that fruitcake that’s made three trips around the country and counting. But what about traditions that are generally less well-known in America—the ones that might take place halfway around the world? Traditions like the Swedes watching the same Donald Duck cartoon each year, the Japanese devouring KFC, or Austria’s “bad Santa,” Krampus? Allow us to take you on a journey with the international Christmas traditions below.

1. Sweden // Watching Donald Duck on Television

Every year at 3 p.m. on Christmas Eve, around half of Sweden sits down to watch the 1958 Walt Disney TV special “From All of Us to All of You.” Known in Swedish as Kalle Anka och hans vänner önskar God Jul, the title translates to “Donald Duck and His Friends Wish You a Merry Christmas.” But, really, it’s usually known as Kalle Anka. Since 1959, the show has been airing without commercial interruption at the same time every December 24 on TV1, Sweden’s main public television channel. According to Slate, it’s one of the three most popular TV events each year, and lines of the cartoon’s dialogue have become common Swedish parlance.

Slate’s Jeremy Stahl, who remembers his first Christmas visiting Sweden with his soon-to-be-wife, observes, “I was taken aback not only by the datedness of the clips (and the somewhat random dubbing) but also by how seriously my adoptive Swedish family took the show. Nobody talked, except to recite favorite lines along with the characters." Stahl notes that for many Swedes, other Christmas Eve festivities revolve around watching the show—what time they eat the Christmas meal, for example—and that, although the tradition may seem strange, it also makes some sense: “For many Swedes, there is something comforting about knowing that every year there is one hour, on one day, when you sit down with everyone in your family and just be together.”

2. Venezuela // Roller Skating to Christmas Eve Mass

Roller skates on a wooden background
xavigm/iStock via Getty Images

In the Venezuelan capital of Caracas, it’s a long-established tradition to strap on your skates and roll on over to morning Christmas mass. According to Metro.co.uk, legend has it that children go to bed with a piece of string tied to their toes, with the other end dangling out the window. As the skaters glide by early the next morning, they give the strings a firm tug to let the children know it’s time to wake up and put on their skates. Firecrackers accompany the sound of the church bells, and when mass is finished, everyone gathers for food, music, and dance. The custom continues today.

3. Japan // Eating KFC on Christmas Eve

A KFC in Japan at Christmas
A KFC in Japan at Christmas
Robert Sanzalone, Flickr // CC BY 2.0

Christmas isn't a widely celebrated holiday in Japan—a mere 1 percent of Japanese people are estimated to be Christian—and yet a bucket of KFC “Christmas Chicken” is the popular meal on December 24. According to the BBC, 3.6 million families celebrated this way in 2016.

It all began with a 1974 marketing campaign—“Kurisumasu ni wa kentakkii” (Kentucky for Christmas). According to Smithsonian, when a group of foreigners couldn’t find Christmas turkey and opted for KFC instead, the company saw it as a fabulous marketing opportunity and advertised its first Christmas meal—chicken and wine for the equivalent of $10, which, Smithsonian notes, was rather pricey for the mid-'70s. These days, the Christmas dinner includes cake and champagne, and costs roughly $40. Many people order their meals far in advance to avoid lines; those who forget can end up waiting for as long as two hours.

4. Ukraine // Decorating the Tree with (Fake) Spiders and Webs

A Ukrainian spider web Christmas tree ornament
A Ukrainian spider web Christmas tree ornament
Marty Gabel, Flickr // CC BY-NC-ND 2.0

According to Ukrainian folklore, there was a poor family with a widowed single mother who couldn’t afford to decorate their Christmas tree. One night, as they all slept, a wonderful Christmas spider decorated the tree with a beautiful, sparkly web. The rays of the sun touched the web, turning it to silver and gold, and from that day on the family wanted for nothing. Ukrainian families decorate their trees with glittering spiders and their webs in honor of the tale.

5. Guatemala // La Quema del Diablo, “Burning the Devil”

Bonfires in Guatemala on La Quema del Diablo
Bonfires in Guatemala on La Quema del Diablo
Conred Guatemala, Flickr // CC BY-NC-ND 2.0

Every December 7, beginning at 6 p.m. sharp, Guatemalans build bonfires to “burn the devil” and kick off their Christmas season. The tradition has particular significance in Guatemala City, according to National Geographic, due to its association with the Feast of the Immaculate Conception, which honors the city’s patron saint. The tradition evolved from simply lighting bonfires during colonial times to burning a devil figure to clear the way for a celebration of the Virgin Mary. In recent years, devil piñatas have been added to the festivities, too. These days, an estimated 500,000 bonfires burn in the course of an hour on the holiday, and fireworks explode across the smoky sky.

6. Catalonia // Caganer, the Pooping Christmas Figurine

A caganer figure at a Barcelona Christmas market
A caganer figure at a Barcelona Christmas market
J2R/iStock via Getty Images

A regular figure in Catalonian nativity scenes, the caganer is a bare-bottomed man with his pants around his knees as he bends over to poop. He typically wears a white shirt and a barretina, a traditional Catalan hat. The caganer most likely first appeared in nativity scenes in the early 18th century; nativity scenes in the region typically represent pastoral scenes with depictions of rural life. The caganer often appears crouched behind a tree or a building in a corner of the nativity. Caganer literally means “pooper” in Catalan, and no one is certain of his significance, though one theory is that he represents good luck and the wish for a prosperous new year, since the pooping could be construed as the fertilization of the earth. Another theory is that he represents the mischief that resides in all of us. Yet another theory: he could merely represent humility and humanity. After all, everyone poops.

7. Wales // Mari Lwyd, or “Gray Mare”

Mari Lwyd, or “Gray Mare,” is the name given to the ghostly looking horse figure often brought door-to-door between Christmas and New Year’s Eve in Wales. Typically constructed of a horse skull, a white sheet, and adorned with colorful ribbons and bells, the Mari Lwyd is carried around Welsh towns by singing revelers who challenge their neighbors to a battle of wits through poetry. Atlas Obscura explains that despite often being associated with Christmas, Mari Lwyd is actually a pre-Christian practice, and some Welsh towns choose instead to parade their horse skulls on other days, such as Halloween or May Day. However, the Christmas season is the most popular time for Mari Lwyd, and the practice often includes wassailing, which involves the drinking of a boozy, sugared-and-spiced ale.

8. Austria and German-speaking Alpine region // Krampus, the Christmas Devil

Krampus characters parade on St Nicholas' day
Krampus characters parade on St Nicholas' day in Italy
dario_tommaseo/iStock via Getty Images

While well-behaved children in Austria and elsewhere look forward to St. Nicholas rewarding them with presents and sweets, those on the naughty list live in fear of Krampus. Part demon and part goat, Krampus is a “bad Santa” devil-like figure with origins in pagan celebrations of the winter solstice. Later, Krampus became a part of Christian traditions alongside the celebrating of St. Nick. During Krampusnacht, or “Krampus night,” right before St. Nicholas Day, adults dress up as Krampus, and Krampus might also be seen on a Krampuslauf—literally a “Krampus run.” He also appears on Christmas cards throughout Austria, and enjoys a long-held place in the country’s holiday traditions, as well as in other German-speaking areas near the Alps.

9. Iceland // The Yule Cat

Iceland has its own frightening Christmas figure, the Yule cat, which lurks in the snow and waits to devour anyone who has not received new clothes to wear for Christmas. National Geographic did some digging into the origins of this tradition, and notes that in Icelandic rural societies employers often rewarded members of their households with new clothes and sheepskin shoes each year as a way to encourage everyone to work hard in the lead-up to Christmas. “To this day Icelanders still find it important to wear new clothes on Christmas Eve when the celebrations begin,” the website writes. So, basically, the Yule cat punishes the lazy by devouring them, though, as National Geographic observes, “According to some tales, the Yule Cat only eats their food and presents, not the actual people.” Whew!

10. Greenland // Whale Blubber Dinner

Although women around the world have often traditionally prepared the Christmas meal, in Greenland the men serve the women. The main dish is mattak, strips of whale blubber, as well as kiviak, flesh from auks buried in sealskin for several months and then served once it begins to decompose. Dessert is a little more familiar: Christmas porridge garnished with butter, cinnamon, and sugar.

11. Italy // Befana, the Christmas Witch

Befana, the Christmas witch of Italy
Befana, the Christmas witch of Italy
corradobarattaphotos, iStock via Getty Images

Like Austria’s Krampus, Italy’s Christmas witch, Befana, is scary-looking—she has the warts and the sharp nose of the typical witch depiction—and yet every January 5 she leaves gifts and sweets for the good children. Of course, she also leaves coal for the naughty ones. According to legend, she swoops up the particularly bad children and brings them home to her child-eating husband. According to Vice, Italy honors Befana with festivals each year, complete with market stalls, raffles, games, and prizes. Children also write letters to Befana just as they do to Santa Claus.

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