How Starter Jackets Came Unraveled

Starter via Facebook
Starter via Facebook

David Beckerman decided he was done peddling plaid golf pants. The 1966 University of New Haven graduate had been a salesman at a Duckster sporting goods store when he realized that the bland clothing on the racks held little interest for casual sports fans. So he borrowed $50,000, used $25,000 of his own savings, and opened Starter, a licensed sports apparel company, in 1971.

It took over 10 years, but when Starter hit, it hit big. Annual revenues eventually reached $400 million; musicians and athletes grew attached to the company’s iconic breakaway and satin jackets with their pro league emblems; demand was so high that kids were regularly being robbed—even killed—for them. Nike told Beckerman they’d buy him out. He refused.

Starter had all the pieces in place to become a merchandising giant. It wouldn’t last.

Starter via Facebook

Growing up in New Haven, Connecticut, Beckerman was obsessed with basketball. He played throughout school and into college, even participating in multiple leagues at a time. That love of athletics led him away from his initial plans to become a teacher and into the sporting goods business. By 1971, he had convinced an investor named Ruby Vine to help him launch Starter. The name was chosen for its simplicity—Beckerman thought all great brands were just one word—and because every athlete dreams of being a starting player.

Beckerman hired one salesman to peddle goods in three states: Ohio, Michigan, and Indiana. Satin jackets were made for bowling leagues, bar leagues, and high schools. Beckerman’s real goal, however, was to trade in on team loyalty. At the time, it wasn’t easy to find licensed sports apparel in stores. Beckerman thought it was silly a fan of the Chicago Cubs couldn’t walk into a store and buy a team jacket or hat.

After convincing Major League Baseball’s Licensing Corp. to grant him a license in 1976, Beckerman began producing jackets: Sales were a healthy $500,000 for that year. But Beckerman didn’t want to settle for official apparel—he wanted it to be what he defined as “authentic,” meaning players and coaches would wear the same goods a customer would see on the racks. Joe Torre, then-manager of the New York Mets, was an early convert: He was friends with a Starter truck driver, and began wearing the brand regularly.

Licenses for the NBA and NHL quickly followed. But Beckerman’s real coup came in 1983, when the NFL finally agreed to a deal after eight years of rejection. By this time, Starter had every major professional sport in its lineup, along with hundreds of colleges that were gathering fans thanks to televised games. The company also became a clothing consultant that could radically improve a team’s bottom line: When the Chicago White Sox switched to a Starter-branded color scheme, annual revenues for apparel sold at their stadium went from $100,000 to $4.5 million.

Having teams wear Starter was only part of Beckerman’s strategy. He knew consumers were brand-loyal, turning their nose up at anything that didn’t carry a familiar logo. Picking up on the trend of young adults wearing their hats backward, Beckerman applied Starter’s star logo to the back of the caps. Part of his time was also spent fielding calls from movie producers looking to secure permission to feature the jackets in films like Coming to America and My Cousin Vinny; his son, Brad, was plugged into the music scene and got Will Smith on board. Starter was everywhere.

In 1991, the brand was doing $200 million a year in sales. The demand for Starter merchandise was so intense that the company’s media mentions started to bleed into police blotters.

Starter via Facebook

Speaking to The Baltimore Sun in 1993, 12-year-old Damien Burgess said he owned and treasured a $69 Syracuse Starter jacket. And he knew better than to wear it after dark.

In the early 1990s, Starter’s appeal was a major factor in a string of robberies. The jackets, which were priced at up to $300, were so coveted that some incidents turned fatal: A 17-year-old in Ohio was shot dead for a Georgia Bulldogs jacket.  

The morbid publicity capped a tumultuous few years for Beckerman, who had suffered a bizarre string of misfortunes in the late 1980s: a warehouse fire, hurricane, and tornado all caused major inventory losses; a shipment from overseas contained 250,000 pieces of lice-infested merchandise; some thieves skipped the ponderous effort of robbing people individually by hijacking entire trucks.

The Biblical-scale damage barely made a dent in Starter's success: In 1992, Nike CEO Phil Knight offered to buy the company outright. Instead, Beckerman chose to take it public the following year while racking up over $350 million in sales.

In 1994, Major League Baseball canceled its postseason due to a players' strike. Traditionally the hottest time of the year for apparel sales, the lack of televised games hit Starter hard. Company spokesperson Ian Gormar told press the financial losses would be “significant.” The NHL lockout followed shortly thereafter. Suddenly, Starter was without the sports that drove its business—nothing could be “authentic” if players and trainers weren’t showing up for work.

After treading water for a few years, Starter declared Chapter 11 bankruptcy in 1999, citing over $120 million in debt to their major league creditors. The company changed hands several times before landing at Nike in 2004. By 2007, Starter was owned by Iconix, which currently issues limited-edition apparel for nostalgic Starter collectors.

Beckerman got out of the business, moving into real estate. The jackets may not be as common as they once were, but the love of the game never left him: now 72, he’s coaching basketball in Connecticut.

10 Rad Gifts for Hikers

Greg Rosenke/Unsplash
Greg Rosenke/Unsplash

The popularity of bird-watching, camping, and hiking has skyrocketed this year. Whether your gift recipients are weekend warriors or seasoned dirtbags, they'll appreciate these tools and gear for getting most out of their hiking experience.

1. Stanley Nesting Two-Cup Cookset; $14

Amazon

Stanley’s compact and lightweight cookset includes a 20-ounce stainless steel pot with a locking handle, a vented lid, and two insulated 10-ounce tumblers. It’s the perfect size for brewing hot coffee, rehydrating soup, or boiling water while out on the trail with a buddy. And as some hardcore backpackers note in their Amazon reviews, your favorite hiker can take the tumblers out and stuff the pot with a camp stove, matches, and other necessities to make good use of space in their pack.

Buy it: Amazon

2. Osprey Sirrus and Stratos 24-Liter Hiking Packs; $140

Amazon

Osprey’s packs are designed with trail-tested details to maximize comfort and ease of use. The Sirrus pack (pictured) is sized for women, while the Stratos fits men’s proportions. Both include an internal sleeve for a hydration reservoir, exterior mesh and hipbelt pockets, an attachment for carrying trekking poles, and a built-in rain cover.

Buy them: Amazon, Amazon

3. Yeti Rambler 18-Ounce Bottle; $48

Amazon

Nothing beats ice-cold water after a summer hike or a sip of hot tea during a winter walk. The Yeti Rambler can serve up both: Beverages can stay hot or cold for hours thanks to its insulated construction, and its steel body (in a variety of colors) is basically indestructible. It will add weight to your hiker's pack, though—for a lighter-weight, non-insulated option, the tried-and-true Camelbak Chute water bottle is incredibly sturdy and leakproof.

Buy it: Amazon

4. Mappinners Greatest 100 Hikes of the National Parks Scratch-Off Poster; $30

Amazon

The perfect gift for park baggers in your life (or yourself), this 16-inch-by-20-inch poster features epic hikes like Angel’s Landing in Zion National Park and Half Dome in Yosemite National Park. Once the hike is complete, you can scratch off the gold foil to reveal an illustration of the park.

Buy it: Amazon

5. National Geographic Adventure Edition Road Atlas; $19

Amazon

Hikers can use this brand-new, updated road atlas to plan their next adventure. In addition to comprehensive maps of all 50 states, Puerto Rico, Canada, and Mexico, they'll get National Geographic’s top 100 outdoor destinations, useful details about the most popular national parks, and points on the maps noting off-the-beaten-path places to explore.  

Buy it: Amazon

6. Adventure Medical Kits Hiker First-Aid Kit; $25

Amazon

This handy 67-piece kit is stuffed with all the things you hope your hiker will never need in the wilderness. Not only does it contain supplies for pain, cuts and scrapes, burns, and blisters (every hiker’s nemesis!), the items are organized clearly in the bag to make it easy to find tweezers or an alcohol wipe in an emergency.

Buy it: Amazon

7. Hiker Hunger Ultralight Trekking Poles; $70

Amazon

Trekking poles will help increase your hiker's balance and stability and reduce strain on their lower body by distributing it to their arms and shoulders. This pair is made of carbon fiber, a super-strong and lightweight material. From the sweat-absorbing cork handles to the selection of pole tips for different terrain, these poles answer every need on the trail. 

Buy it: Amazon

8. Leatherman Signal Camping Multitool; $120

Amazon

What can’t this multitool do? This gadget contains 19 hiking-friendly tools in a 4.5-inch package, including pliers, screwdrivers, bottle opener, saw, knife, hammer, wire cutter, and even an emergency whistle.

Buy it: Amazon

9. RAVPower Power Bank; $24

Amazon

Don’t let your hiker get caught off the grid with a dead phone. They can charge RAVPower’s compact power bank before they head out on the trail, and then use it to quickly juice up a phone or tablet when the batteries get low. Its 3-inch-by-5-inch profile won’t take up much room in a pack or purse.

Buy it: Amazon

10. Pack of Four Indestructible Field Books; $14

Amazon

Neither rain, nor snow, nor hail will be a match for these waterproof, tearproof 3.5-inch-by-5.5-inch notebooks. Your hiker can stick one in their pocket along with a regular pen or pencil to record details of their hike or brainstorm their next viral Tweet.

Buy it: Amazon

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Alice Dunnigan, the First Black Woman Journalist to Get White House Press Credentials

Schlesinger Library, RIAS, Harvard University // No Known Copyright Restrictions
Schlesinger Library, RIAS, Harvard University // No Known Copyright Restrictions

Alice Dunnigan’s birthplace of Russellville, Kentucky, is more than 700 miles from Washington, D.C. And for Black women journalists in the early 20th century, the dream of heading to the Capitol and covering national politics at the highest level seemed even more distant. But Dunnigan overcame racism, sexism, and other obstacles to make history as the first Black woman credentialed to cover the White House. Dunnigan, whose grandparents were born into slavery, would combat discrimination and champion freedom of the press while covering three U.S. presidents.

A Long Road to Writing Success

Born on April 27, 1906, Alice Allison Dunnigan grew up in a cottage on a red clay hill outside Russellville, a former Confederate Civil War stronghold (population 5000). Dunnigan’s father was a tenant farmer, while her mother took in laundry. Their precocious daughter learned to read before entering the first grade, and she began writing for the Owensboro Enterprise when she was just 13. After graduating from the segregated Knob City High School in 1923, she completed a teaching course at Kentucky State University.

During Dunnigan’s 18-year career as a Todd County teacher, her annual salary never topped $800. Her aspirations went beyond teaching: She wrote “Kentucky Fact Sheets,” highlighting Black contributions to state history that the official curriculum omitted, and took journalism classes at Tennessee A&I College (now Tennessee State University). Her two marriages to tobacco farmer Walter Dickenson in 1925 and childhood pal Charles Dunnigan in 1932 did not pan out. To pursue her career, she made the tough decision to have her parents raise Robert, her son from her second marriage, for 17 years. In 1935, she moved to Louisville, Kentucky, where she worked for Black-owned newspapers like the Louisville Defender.

With the Jim Crow era still in force and World War II raging, Dunnigan made her next big move to Washington, D.C., in 1942. Vying to escape poverty, she joined the federal civil service and earned $1440 a year as a War Labor Board clerk. Yet even four years later, when she was working as an economist after studying at Howard University and commanding a $2600 salary—double that of the average Black woman in the nation's capital—journalism kept calling her name.

Dunnigan became a Washington, D.C., correspondent in 1946 for the Associated Negro Press (ANP), the first Black-owned wire service, supplying more than 100 newspapers nationwide. It was her ticket to covering national politics.

Fearlessly Covering the White House

Dunnigan’s passion for journalism didn’t boost her bank account. Claude A. Barnett, her ANP publisher, gave her a starting monthly salary of $100—half of what his male writers earned. “Race and sex were twin strikes against me,” Dunnigan said later. “I’m not sure which was the hardest to break down.” To stay afloat financially, she often pawned her watch and shoveled coal, subsisting on basic food like hog ears and greens. To relax, she drank Bloody Marys and smoked her pipe.

Named ANP’s bureau chief in 1947, Dunnigan forged ahead as a political reporter despite Barnett’s skepticism. “For years we have tried to get a man accredited to the Capitol Galleries and have not succeeded,” Barnett told her. “What makes you think that you—a woman—can accomplish this feat?” Though the ANP had never endorsed her application for a Capitol press pass, Dunnigan's repeated efforts finally paid off. She was approved for a Capitol press pass in July 1947, and swiftly followed up with a successful request for White House media credentials.

In 1948, Dunnigan became a full-fledged White House correspondent. When she was invited to join the press corps accompanying President Harry S. Truman’s re-election campaign, Barnett declined to pay her way—so Dunnigan took out a loan and went anyway. As one of just three Black reporters and the only Black woman covering Truman’s whistle-stop tour out West, she experienced highs and lows.

In Cheyenne, Wyoming, when Dunnigan tried to walk with other journalists behind Truman’s motorcade, a military officer, assuming she was an interloper, pushed her back toward the spectators. Another journalist had to intervene on her behalf. Afterward, Truman found her typing in her compartment on the presidential Ferdinand Magellan train and said, “I heard you had a little trouble. Well, if anything else happens, please let me know.”

Dunnigan later landed a scoop in Missoula, Montana, when Truman got off the train at night in his dressing gown to address a crowd of students. Her headline read: “Pajama Clad President Defends Civil Rights at Midnight.”

Her relationship with President Dwight D. Eisenhower in the 1950s was more contentious. The two-term Republican president disliked her persistent questions about hiring practices that discriminated against Black Americans, segregation at military base schools, and other civil rights issues. Max Rabb, an Eisenhower advisor, told her she should clear her questions with him in advance to get better answers. She agreed once, but never again. Subsequently, “Honest Ike” ignored Dunnigan at press conferences for years, despite her status as the first Black member of the Women’s National Press Club (1955).

When President John F. Kennedy took office in 1961, he called on Dunnigan eight minutes into his first press conference. She asked about protection for Black tenant farmers who had been evicted from their Tennessee homes simply for voting in the previous election. JFK replied, “I can state that this administration will pursue the problem of providing that protection, with all vigor.” Jet magazine then published this headline: “Kennedy In, Negro Reporter Gets First Answer in Two Years.”

New Career, New Achievements

Later in 1961, Dunnigan found a new calling. President Kennedy appointed her to his Committee on Equal Opportunity, designed to level the playing field for Americans seeking federal government jobs. As an educational consultant, Dunnigan toured the U.S. and gave speeches. In 1967, she switched over to the Council on Youth Opportunity, where she spent four years as an editor, writing articles in support of young Black people.

After retiring, she self-published her 1974 autobiography, A Black Woman’s Experience: From Schoolhouse to White House. Dunnigan died at age 77 in 1983, but her legacy lives on. In 2013, she was posthumously inducted into the National Association of Black Journalists Hall of Fame. CNN’s April Ryan, Lauretta Charlton of the New York Times, and others have hailed her as an inspiration.

In 2018, a 500-pound bronze statue of Dunnigan was unveiled at the Newseum in Washington, D.C. Today, it stands outside the Struggles for Equality and Emancipation in Kentucky (SEEK) Museum in her native Russellville—a silent but powerful tribute to a woman who was never short on words.