How Starter Jackets Came Unraveled

Starter via Facebook
Starter via Facebook

David Beckerman decided he was done peddling plaid golf pants. The 1966 University of New Haven graduate had been a salesman at a Duckster sporting goods store when he realized that the bland clothing on the racks held little interest for casual sports fans. So he borrowed $50,000, used $25,000 of his own savings, and opened Starter, a licensed sports apparel company, in 1971.

It took over 10 years, but when Starter hit, it hit big. Annual revenues eventually reached $400 million; musicians and athletes grew attached to the company’s iconic breakaway and satin jackets with their pro league emblems; demand was so high that kids were regularly being robbed—even killed—for them. Nike told Beckerman they’d buy him out. He refused.

Starter had all the pieces in place to become a merchandising giant. It wouldn’t last.

Starter via Facebook

Growing up in New Haven, Connecticut, Beckerman was obsessed with basketball. He played throughout school and into college, even participating in multiple leagues at a time. That love of athletics led him away from his initial plans to become a teacher and into the sporting goods business. By 1971, he had convinced an investor named Ruby Vine to help him launch Starter. The name was chosen for its simplicity—Beckerman thought all great brands were just one word—and because every athlete dreams of being a starting player.

Beckerman hired one salesman to peddle goods in three states: Ohio, Michigan, and Indiana. Satin jackets were made for bowling leagues, bar leagues, and high schools. Beckerman’s real goal, however, was to trade in on team loyalty. At the time, it wasn’t easy to find licensed sports apparel in stores. Beckerman thought it was silly a fan of the Chicago Cubs couldn’t walk into a store and buy a team jacket or hat.

After convincing Major League Baseball’s Licensing Corp. to grant him a license in 1976, Beckerman began producing jackets: Sales were a healthy $500,000 for that year. But Beckerman didn’t want to settle for official apparel—he wanted it to be what he defined as “authentic,” meaning players and coaches would wear the same goods a customer would see on the racks. Joe Torre, then-manager of the New York Mets, was an early convert: He was friends with a Starter truck driver, and began wearing the brand regularly.

Licenses for the NBA and NHL quickly followed. But Beckerman’s real coup came in 1983, when the NFL finally agreed to a deal after eight years of rejection. By this time, Starter had every major professional sport in its lineup, along with hundreds of colleges that were gathering fans thanks to televised games. The company also became a clothing consultant that could radically improve a team’s bottom line: When the Chicago White Sox switched to a Starter-branded color scheme, annual revenues for apparel sold at their stadium went from $100,000 to $4.5 million.

Having teams wear Starter was only part of Beckerman’s strategy. He knew consumers were brand-loyal, turning their nose up at anything that didn’t carry a familiar logo. Picking up on the trend of young adults wearing their hats backward, Beckerman applied Starter’s star logo to the back of the caps. Part of his time was also spent fielding calls from movie producers looking to secure permission to feature the jackets in films like Coming to America and My Cousin Vinny; his son, Brad, was plugged into the music scene and got Will Smith on board. Starter was everywhere.

In 1991, the brand was doing $200 million a year in sales. The demand for Starter merchandise was so intense that the company’s media mentions started to bleed into police blotters.

Starter via Facebook

Speaking to The Baltimore Sun in 1993, 12-year-old Damien Burgess said he owned and treasured a $69 Syracuse Starter jacket. And he knew better than to wear it after dark.

In the early 1990s, Starter’s appeal was a major factor in a string of robberies. The jackets, which were priced at up to $300, were so coveted that some incidents turned fatal: A 17-year-old in Ohio was shot dead for a Georgia Bulldogs jacket.  

The morbid publicity capped a tumultuous few years for Beckerman, who had suffered a bizarre string of misfortunes in the late 1980s: a warehouse fire, hurricane, and tornado all caused major inventory losses; a shipment from overseas contained 250,000 pieces of lice-infested merchandise; some thieves skipped the ponderous effort of robbing people individually by hijacking entire trucks.

The Biblical-scale damage barely made a dent in Starter's success: In 1992, Nike CEO Phil Knight offered to buy the company outright. Instead, Beckerman chose to take it public the following year while racking up over $350 million in sales.

In 1994, Major League Baseball canceled its postseason due to a players' strike. Traditionally the hottest time of the year for apparel sales, the lack of televised games hit Starter hard. Company spokesperson Ian Gormar told press the financial losses would be “significant.” The NHL lockout followed shortly thereafter. Suddenly, Starter was without the sports that drove its business—nothing could be “authentic” if players and trainers weren’t showing up for work.

After treading water for a few years, Starter declared Chapter 11 bankruptcy in 1999, citing over $120 million in debt to their major league creditors. The company changed hands several times before landing at Nike in 2004. By 2007, Starter was owned by Iconix, which currently issues limited-edition apparel for nostalgic Starter collectors.

Beckerman got out of the business, moving into real estate. The jackets may not be as common as they once were, but the love of the game never left him: now 72, he’s coaching basketball in Connecticut.

10 Products for a Better Night's Sleep

Amazon/Comfort Spaces
Amazon/Comfort Spaces

Getting a full eight hours of sleep can be tough these days. If you’re having trouble catching enough Zzzs, consider giving these highly rated and recommended products a try.

1. Everlasting Comfort Pure Memory Foam Knee Pillow; $25

Everlasting Comfort Knee Pillow
Everlasting Comfort/Amazon

For side sleepers, keeping the spine, hips, and legs aligned is key to a good night’s rest—and a pain-free morning after. Everlasting Comfort’s memory foam knee pillow is ergonomically designed to fit between the knees or thighs to ensure proper alignment. One simple but game-changing feature is the removable strap, which you can fasten around one leg; this keeps the pillow in place even as you roll at night, meaning you don’t have to wake up to adjust it (or pick it up from your floor). Reviewers call the pillow “life-changing” and “the best knee pillow I’ve found.” Plus, it comes with two pairs of ear plugs.

Buy it: Amazon

2. Letsfit White Noise Machine; $21

Letsfit White Noise Machine
Letsfit/Amazon

White noise machines: They’re not just for babies! This Letsfit model—which is rated 4.7 out of five with nearly 3500 reviews—has 14 potential sleep soundtracks, including three white noise tracks, to better block out everything from sirens to birds that chirp enthusiastically at dawn (although there’s also a birds track, if that’s your thing). It also has a timer function and a night light.

Buy it: Amazon

3. ECLIPSE Blackout Curtains; $16

Eclipse Black Out Curtains
Eclipse/Amazon

According to the National Sleep Foundation, too much light in a room when you’re trying to snooze is a recipe for sleep disaster. These understated polyester curtains from ECLIPSE block 99 percent of light and reduce noise—plus, they’ll help you save on energy costs. "Our neighbor leaves their backyard light on all night with what I can only guess is the same kind of bulb they use on a train headlight. It shines across their yard, through ours, straight at our bedroom window," one Amazon reviewer who purchased the curtains in black wrote. "These drapes block the light completely."

Buy it: Amazon

4. JALL Wake Up Light Sunrise Alarm Clock; $38

JALL Wake Up Light Sunrise Alarm Clock
JALL/Amazon

Being jarred awake by a blaring alarm clock can set the wrong mood for the rest of your day. Wake up in a more pleasant way with this clock, which gradually lights up between 10 percent and 100 percent in the 30 minutes before your alarm. You can choose between seven different colors and several natural sounds as well as a regular alarm beep, but why would you ever use that? “Since getting this clock my sleep has been much better,” one reviewer reported. “I wake up not feeling tired but refreshed.”

Buy it: Amazon

5. Philips SmartSleep Wake-Up Light; $200

Philips SmartSleep Wake-Up Light
Philips/Amazon

If you’re looking for an alarm clock with even more features, Philips’s SmartSleep Wake-Up Light is smartphone-enabled and equipped with an AmbiTrack sensor, which tracks things like bedroom temperature, humidity, and light levels, then gives recommendations for how you can get a better night’s rest.

Buy it: Amazon

6. Slumber Cloud Stratus Sheet Set; $159

Stratus sheets from Slumber Cloud.
Slumber Cloud

Being too hot or too cold can kill a good night’s sleep. The Good Housekeeping Institute rated these sheets—which are made with Outlast fibers engineered by NASA—as 2020’s best temperature-regulating sheets.

Buy it: SlumberCloud

7. Comfort Space Coolmax Sheet Set; $29-$40

Comfort Spaces Coolmax Sheets
Comfort Spaces/Amazon

If $159 sheets are out of your price range, the GHI recommends these sheets from Comfort Spaces, which are made with moisture-wicking Coolmax microfiber. Depending on the size you need, they range in price from $29 to $40.

Buy it: Amazon

8. Coop Home Goods Eden Memory Foam Pillow; $80

Coop Eden Pillow
Coop Home Goods/Amazon

This pillow—which has a 4.5-star rating on Amazon—is filled with memory foam scraps and microfiber, and comes with an extra half-pound of fill so you can add, or subtract, the amount in the pillow for ultimate comfort. As a bonus, the pillows are hypoallergenic, mite-resistant, and washable.

Buy it: Amazon

9. Baloo Weighted Blanket; $149-$169

Baloo Weighted Blanket
Baloo/Amazon

Though the science is still out on weighted blankets, some people swear by them. Wirecutter named this Baloo blanket the best, not in small part because, unlike many weighted blankets, it’s machine-washable and -dryable. It’s currently available in 12-pound ($149) twin size and 20-pound ($169) queen size. It’s rated 4.7 out of five stars on Amazon, with one reviewer reporting that “when it's spread out over you it just feels like a comfy, snuggly hug for your whole body … I've found it super relaxing for falling asleep the last few nights, and it looks nice on the end of the bed, too.” 

Buy it: Amazon 

10. Philips Smartsleep Snoring Relief Band; $200

Philips SmartSleep Snoring Relief Band
Philips/Amazon

Few things can disturb your slumber—and that of the ones you love—like loudly sawing logs. Philips’s Smartsleep Snoring Relief Band is designed for people who snore when they’re sleeping on their backs, and according to the company, 86 percent of people who used the band reported reduced snoring after a month. The device wraps around the torso and is equipped with a sensor that delivers vibrations if it detects you moving to sleep on your back; those vibrations stop when you roll onto your side. The next day, you can see how many hours you spent in bed, how many of those hours you spent on your back, and your response rate to the vibrations. The sensor has an algorithm that notes your response rate and tweaks the intensity of vibrations based on that. “This device works exactly as advertised,” one Amazon reviewer wrote. “I’d say it’s perfect.”

Buy it: Amazon

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Newly Discovered Letter From Frederick Douglass Discusses the Need for Better Monuments

"What I want to see before I die is a monument representing the negro, not couchant on his knees like a four-footed animal, but erect on his feet like a man," Frederick Douglass wrote in response to this memorial in 1876.
"What I want to see before I die is a monument representing the negro, not couchant on his knees like a four-footed animal, but erect on his feet like a man," Frederick Douglass wrote in response to this memorial in 1876.
Carol M. Highsmith Archive, Library of Congress Photographs and Prints Division // No Known Restrictions on Publication

The removal of Confederate monuments across the country has prompted debates about other statues that misrepresent Civil War history. One of these is Washington, D.C.’s Emancipation Memorial, or Freedman’s Memorial, which depicts a shirtless Black man in broken shackles crouching in front of Abraham Lincoln.

As historians Jonathan W. White and Scott Sandage report for Smithsonian.com, a formerly enslaved Virginian named Charlotte Scott came up with the idea for a monument dedicated to Lincoln after hearing of his assassination in April 1865. She started a memorial fund with $5 of her own, and the rest of the money was donated by other emancipated people.

Sculptor Thomas Ball based the kneeling “freedman” on a photograph of a real person: Archer Alexander, an enslaved Missourian who had been captured in 1863 under the Fugitive Slave Act of 1850. Ball intended the sculpture to depict Alexander breaking his chains and rising from his knees, symbolizing the agency and strength of emancipated people.

But in a newly unearthed letter, Frederick Douglass acknowledged the shortcomings of the scene and even offered a suggestion for improving Lincoln Park, where the statue stands. According to The Guardian, Sandage came across the letter in a search on Newspapers.com that included the word couchant—an adjective that Douglass used often.

“The negro here, though rising, is still on his knees and nude. What I want to see before I die is a monument representing the negro, not couchant on his knees like a four-footed animal, but erect on his feet like a man,” Douglass wrote to the editor of the National Republican in 1876. “There is room in Lincoln park [sic] for another monument, and I throw out this suggestion to the end that it may be taken up and acted upon.”

In 1974, another monument did join the park: a statue of Mary McLeod Bethune, a civil rights activist and teacher who founded the Daytona Normal and Industrial Institute (later Bethune-Cookman College) and the National Council of Negro Women. The Emancipation Memorial was even turned around so the monuments could face each other, though they’re located at opposite ends of the park.

mary mcleod bethune monument
Mary McLeod Bethune depicted with a couple young students in Lincoln Park.
Library of Congress, Wikimedia Commons // Public Domain

The new addition might be a much better representation of Black agency and power than Ball’s was, but it doesn’t exactly solve the issue of promoting Lincoln as the one true emancipator—a point Douglass made both in the letter and in the address he gave at the Emancipation Memorial’s dedication ceremony in 1876.

“He was ready and willing at any time during the first years of his administration to deny, postpone, and sacrifice the rights of humanity in the colored people to promote the welfare of the white people of this country,” Douglass said in his speech. In other words, while Lincoln definitely played a critical role in abolishing slavery, that goal also took a back seat to his priority of keeping the country united. Furthermore, it wasn't until after Lincoln's death that Black people were actually granted citizenship.

The rediscovered letter to the editor reinforces Douglass’s opinions on Lincoln’s legacy and the complexity of Civil War history, and it can also be read as a broader warning against accepting a monument as an accurate portrait of any person or event.

“Admirable as is the monument by Mr. Ball in Lincoln park [sic], it does not, as it seems to me, tell the whole truth, and perhaps no one monument could be made to tell the whole truth of any subject which it might be designed to illustrate,” Douglass wrote.

[h/t Smithsonian.com]