15 Things You Didn’t Know About Dr. Bronner And His Magic Soap

You've undoubtedly used Dr. Bronner's, the top-selling organic liquid and bar soap brand in North America. But how much do you know about the man behind the company, and the soap he created?

1. EMANUEL BRONNER WAS BORN INTO SOAP.

Bronner was part of the third generation in a family of Jewish master soap makers in Germany. His family is credited with important liquid soap innovations in the country, but because of Bronner’s increasingly sour relationship with his father and uncles, he emigrated to the United States in 1929 for a clean start and to consult for American soap companies—just a few years before the Nazis came to power.

2. HE STARTED HIS LIFE IN THE U.S. LECTURING ABOUT WORLD PEACE.

Bronner spent years spreading word of the life philosophy he called Bronner’s Peace Plan, which would eventually become “the Moral ABC.” The basic idea of his world view? If people stopped focusing on how we are different and instead thought about how we are the same, we would all be better off on this “Spaceship Earth.”

3. HIS MORAL PHILOSOPHY WAS BORN OUT OF TRAGEDY.

In the 1940s, Bronner received word that his parents and extended family who had stayed in Germany had been killed in Nazi death camps. Soon after, his wife fell ill and passed away, leaving Bronner with his two sons and one daughter, all three of whom he put into foster care in order to focus more on refining his speeches. His eldest son, Ralph—who has said he spent time in 15 different orphanages—would eventually join his father on the lecture circuit and continue spreading the Moral ABC after his father’s death in 1997.

4. BRONNER’S SISTER ONCE COMMITTED HIM TO A MENTAL INSTITUTION.

Concerned by the fervor Bronner applied to his lectures and his decision to abandon his children, his sister had him committed to Elgan Mental Health Center outside Chicago, where he received shock treatments, in the mid-1940s. Bronner escaped and fled to California, started calling himself a rabbi, and began mixing up drums of liquid soap using his family’s old recipe.

5. HIS NOW-FAMOUS PEPPERMINT SOAP STARTED AS A GIVEAWAY TO THOSE WHO CAME TO HIS LECTURES.

When he realized that people were coming to his events, taking his soap, and not sticking around for his talks, he started printing his talks on the bottles. Bronner spent the rest of his life refining the 30,000-word creed by which he led his life and which his company still prints on its soap today

6. THE COMPANY NOW BASES ITS BUSINESS PRACTICES OFF BRONNER’S LIFE PHILOSOPHY.

Six principles guide the employees of Dr. Bronner’s: Work hard! Grow!; Do right by customers; Treat employees like family; Be fair to suppliers; Treat the earth like home; Give and give!

7. THE COMPANY FIRST LISTED ITSELF AS A NONPROFIT RELIGIOUS ORGANIZATION.

The IRS disagreed and served Bronner with a notice that he owed them $1.3 million in back taxes, enough to send the company into bankruptcy. It was Bronner’s son Jim who stepped in to save the family soap business.

8. TODAY, BRONNER’S GRANDSON RUNS HIS SOAP EMPIRE.

David, son of Jim (the one who saved the company), takes after his grandfather more than his conservative father (who rejected his dad’s life philosophy and became an industrial chemist). After graduating from Harvard, David took a life-changing trip to Amsterdam and returned to the U.S. with the intention of getting back to the Netherlands to start his own marijuana-growing business as soon as possible. But after spending time reading up on Eastern religions, David said he finally understood what his grandfather had been preaching about all those years. When David’s father passed away in 1998, David took control of the family soap business.

9. THE COMPANY SAYS THERE ARE 18 DIFFERENT WAYS TO USE EVERY BOTTLE OF THEIR CASTILE SOAP.

Despite the company's claims, though, collective internet knowledge and experimentation have found there are around 14 acceptable uses for the product. These include most general cleaning tasks such as face wash, shampoo, shaving cream, and diluting the product for use in cleaning dishes, doing laundry, and washing floors. Somewhat surprisingly, the soap has a reputation for being an effective ant spray. Not surprising is that the internet community has mostly rejected the company’s idea of using the soap to brush your teeth; those who have tried it have found the practice akin to washing their mouth out with soap. Go figure.

10. FOR YEARS, THE SOAPS CONTAINED A SECRET INGREDIENT: CARAMEL COLORING.

After becoming the man on the soapbox, David decided he no longer wanted to hide the ingredient from their customers. Concerned that soap loyalists would see the additional ingredient on the label and assume he had added it himself—or that the change in color from removing it would make it look like he was diluting the recipe—David decided to replace the caramel coloring with hemp oil. The color of the soap changed, but customers also found the new not-secret ingredient improved the feel of the lather.

11. DAVID BELIEVED IN HEMP OIL SO MUCH, HE SUED THE DEA OVER IT.

Because hemp has long been seen by the government as equivalent to marijuana, in 2001, the DEA tightened their enforcement of THC bans and started seizing shipments of hemp seed and hemp oil at the border. David led the industrial hemp industry in a lawsuit against the government, and just to make sure they didn’t miss his point, corporate representatives would camp outside the DEA’s headquarters and hand out samples of hemp granola and poppy-seed bagels (which made the point that poppy seeds contain trace amounts of opiates but are perfectly legal). The agency eventually reversed the policy.

12. SINCE THEN, THE COMPANY HAS ALSO FOUND ITSELF IN THE BUSINESS OF ACTIVISM.

When beauty product companies Kiss My Face and Avalon Organics advertised their products as “organic,” Bronner’s sued them over their false use of the word. The company changed the labels on their soap in 2014 in support of a measure in Washington state that would require the labeling of goods containing genetically modified organisms. David himself has been arrested twice: once for planting hemp seeds on the lawn of the DEA headquarters and once for milling hemp oil in front of the White House.

13. WHEN DR. BRONNER’S COULDN’T FIND AN ORGANIC AND FAIR-TRADE SOURCE FOR THEIR OILS, THE COMPANY STARTED ITS OWN FARM.

In a case of talking the talk and walking the walk, Dr. Bronner’s now operates its own organic and fair-trade palm, coconut, and olive oil farms in Ghana, Sri Lanka, and Israel, where, in keeping with their vision of world peace, they source their olive oil from both Israeli and Palestinian sources. Coconut oil is now almost as big of a product for Bronner’s as their bar soap.

14. THE PAY FOR THE HIGHEST EXECUTIVE AT THE COMPANY IS CAPPED AT FIVE TIMES THE LOWEST-PAID WORKER.

This means as CEO, David makes about $200,000 a year. Additionally, Dr. Bronner’s offers every employee a fully paid health plan, company contributions to an employee’s retirement fund at 15 percent of the employee’s salary, and a 25 percent annual bonus for all full-time employees. 

15. THE COMPANY HAS BECOME MORE POPULAR, BUT YOU STILL CAN'T GET ITS SOAP JUST ANYWHERE.

The original Dr. Bronner refused to sell his products to any retailer who wasn’t interested in hearing his thoughts on life. David twice rejected lucrative offers from Walmart because he didn’t want to support the company's politics and low pay for workers. However, the retail giant now carries the brand.

14 Famous People Who Survived the 1918 Flu Pandemic

National Archives and Records Administration, Wikimedia Commons // Public domain
National Archives and Records Administration, Wikimedia Commons // Public domain

Over a century ago, a deadly flu pandemic swept across the globe. The first cases of the so-called Spanish Flu—named because that’s where early news reports of the disease originated, though research has put its actual origin anywhere from China to Kansas to France—are traditionally dated to Kansas in March 1918. The disease ultimately infected some 500 million people, and estimates put the death toll anywhere from 20 to 50 million. The people on this list contracted the deadly flu and lived to tell the tale.

1. Walt Disney

Walt Disney sitting in a chair.
Hulton Archive // Getty Images

If Walt Disney hadn’t contracted the flu, we might never have had Mickey Mouse. Even though he was only 16 at the time, Disney lied about his birth year to sign up for the Red Cross Ambulance Corps at the tail end of WWI. Then he got sick. By the time he was ready to ship out, the war was over.

2. Mary Pickford

A close-up photo of silent film star Mary Pickford smiling.
General Photographic Agency // Getty Images

The silent film star was at the height of her fame when she fell ill; thankfully, Pickford’s bout with the flu was uneventful, but as the disease spread, many movie theaters were forced to close. Irritated theater owners in Los Angeles, claiming they had been singled out, petitioned for all other places that people gathered together (except for grocery stores, meat markets, and drug stores) to be forced to close as well. While stores were not forced to close, schools were and public gatherings were banned.

3. David Lloyd George

David Lloyd George sitting outside with his dog and reading a newspaper.
Ernest H. Mills // Getty Images

Weeks before the end of World War I, Lloyd, Prime Minister of the UK at the time, came very close to dying of the flu. He was confined to his bed for nine days, had to wear a respirator, and was accompanied by a doctor for over a month. Because it was thought that news of the Prime Minister’s illness would hurt the morale of the British people and “encourage the enemy,” his condition was kept mostly hidden from the press.

4. Franklin D. Roosevelt

Portrait of a young Franklin D. Roosevelt.
Hulton Archive // Getty Images

In 1918, Franklin D. Roosevelt was the Assistant Secretary of the Navy, and had been in Europe for two months before contracting the flu on the boat home. The New York Times described his illness as “a slight attack of pneumonia caused by Spanish influenza.” Roosevelt convalesced at his mother’s New York City home until he was well enough to head back to Washington, D.C.

5. Woodrow Wilson

Woodrow Wilson circa 1912.
Hulton Archive // Getty Images

Considering Woodrow Wilson was president of the United States and he was dealing with the end of WWI, early 1919 was a seriously inconvenient time to get sick. Not only did he get the flu, but he fell ill so violently and so quickly that his doctors were sure he had been poisoned. When Wilson was well enough to rejoin the “Big Three” negotiations a few days later, people commented on how weak and out of it he seemed.

6. Wilhelm II

Wilhelm II in his uniform.
Hulton Archive // Getty Images

While the German Kaiser was undoubtedly upset to get sick himself, he had reason to be happy about the flu epidemic, or so he thought. One of his military generals insisted—despite the fact that the surgeon general disagreed—that the illness would decimate the French troops, while leaving the Germans mostly unharmed. Since Germany needed a miracle to win the war, the flu must have seemed like a godsend. In the end, it ravaged all armies pretty much equally, and Germany surrendered.

7. John J. Pershing

John J. Pershing in uniform sitting on a horse.
Hulton Archive // Getty Images

While the great American general got sick himself, the flu gave him a much larger problem. His troops were dying at a faster rate from illness than from bullets. Soon there were more than 16,000 cases among U.S. troops in Europe alone. Pershing was forced to ask the government for more than 30 mobile hospitals and 1500 nurses in just over a week.

8. Haile Selassie I

Haile Selassie sitting in a chair drinking tea.
Keystone/Hulton Archive/Getty Images

The future emperor of Ethiopia was one of the first Ethiopians to contract the disease. His country was woefully unprepared for the epidemic: There were only four doctors in the capital available to treat patients. Selassie survived, but it's unknown how many people the flu killed in Ethiopia; it killed 7 percent of the population of neighboring British Somaliland.

9. Leo Szilard

A black and white photo of Leo Szilard in a suit and tie.
Department of Energy, Wikimedia Commons // Public Domain

You may not have heard of him, but the atomic scientist Leo Szilard might have saved the world. While he survived the flu during WWI (he was supposedly cured by spending time in a humid room, the standard treatment for respiratory illness at the time), what he should be remembered for is his foresight before WWII. When he and other physicists were discovering different aspects of nuclear fission, he persuaded his colleagues to keep quiet about it, so that the Nazis wouldn’t get any closer to making an atomic bomb.

10. Katherine Anne Porter

Author Katherine Anne Porter sitting in a chair wearing a hat with a bow on it.
Hulton Archive // Getty Images

The author turned her experience with sickness in 1918 into a short novel called Pale Horse, Pale Rider. The story is told by a woman with the flu who is tended to by a young soldier. While she recovers, he contracts the disease and dies.

11. Alfonso XIII

The King of Spain working at his desk.
Keystone/Hulton Archive/Getty Images

Alfonso was the King of Spain when the “Spanish” flu hit, and he was not immune to its outbreak. The flu was no worse in Spain than anywhere else, but unlike most journalists in other countries—who were under wartime censorship—the Spanish media actually covered the pandemic, leading to an unfair association that persists to this day.

12. Edvard Munch

A portrait of Edvard Munch standing in the snow.
Nasjonalbiblioteket, Wikimedia Commons // CC BY 2.0

Munch, the artist behind The Scream, had an apparent obsession with sickness and death long before he came down with the flu—he painted many works on the subject. But the flu obviously affected him especially: He painted a few self-portraits of both his illness and shortly after his recovery.

13. Lillian Gish

A portrait of Lillian Gish.
General Photographic Agency // Getty Images

The silent film star started feeling sick during a costume fitting and collapsed with a 104-degree fever when she got home. Fortunately, she could afford a doctor and two nurses to attend to her around the clock. While she recovered, it wasn’t all good news. Gish complained later, “The only disagreeable thing was that it left me with flannel nightgowns—have to wear them all winter—horrible things.”

14. Clementine Churchill

Clementine Churchill speaks at a microphone.
Arthur Tanner/Topical Press Agency/Getty Images

While Winston was in France in 1919, the Churchill household—including his wife Clementine and their nanny Isabelle, who was looking after their young daughter Marigold—contracted the flu. According to Churchill’s daughter Mary Soames, Isabelle grew delirious and took Marigold from her cot despite being sick herself. Clementine grabbed the child and was anxious for days about Marigold’s condition. Isabelle died of the flu, but Clementine and Marigold survived. (Sadly, Marigold would die from a bacterial infection that developed into sepsis in 1921.)

During World War II, Clementine served as a close adviser to Winston. She was also the “Chairman” of the Red Cross Aid to Russia Fund, which raised 8 million pounds during WWII and resulted in her being awarded the Soviet Order of the Red Banner of Labor, being made a Dame, and being given a 19th century glass fruit bowl from Stalin. Churchill’s Chief Staff Officer, General Hastings “Pug” Ismay, would later comment that without Clementine the “history of Winston Churchill and of the world would have been a very different story.”

7 Timeless Facts About Paul Rudd

Rich Fury, Getty Images
Rich Fury, Getty Images

Younger fans may know Paul Rudd as Ant-Man, one of the newest members of the Marvel Cinematic Universe. However, the actor has been a Hollywood mainstay for half his life.

Rudd's breakout role came in 1995’s Clueless, where he played Josh, Alicia Silverstone's charming love interest in Amy Heckerling's beloved spin on Jane Austen's Emma. In the 2000s, Rudd became better known for his comedic work when he starred in movies like Wet Hot American Summer (2001), Anchorman (2004), The 40-Year-Old Virgin (2005), Knocked Up (2007), and I Love You, Man (2009).

It wasn’t until 2015 that Rudd stepped into the ever-growing world of superhero movies when he was cast as Scott Lang, a.k.a. Ant-Man, and became part of the MCU.

Rudd has proven he can take on any part, serious or goofy. More amazingly, he never seems to age. But in honor of (what is allegedly) his 51st birthday on April 6, here are some things you might not have known about the star.

1. Paul Rudd is technically Paul Rudnitzky.

Though Paul Rudd was born in Passaic, New Jersey, both of his parents hail from London—his father was from Edgware and his mother from Surbiton. Both of his parents were descendants of Jewish immigrants who moved to England from from Russia and Poland. Rudd’s last name was actually Rudnitzky, but it was changed by his grandfather.

2. Paul Rudd's parents are second cousins.

In a 2017 episode of Finding Your Roots, Rudd learned that his parents were actually second cousins. Rudd responded to the discovery in typical comedic fashion: "Which explains why I have six nipples." He also wondered what that meant for his own family. "Does this make my son also my uncle?," he asked.

3. Paul Rudd loved comic books as a kid.

While Rudd did read Marvel Comics as a kid, he preferred Archie Comics and other funny stories. His English cousins would send him British comics, too, like Beano and Dandy, which he loved.

4. Paul Rudd wanted to play Christian in Clueless. And Murray.

Clueless would have been a completely different movie if Rudd had been cast as the suave Christian instead of the cute older step-brother-turned-love-interest Josh. But before he was cast as Cher’s beau, he initially wanted the role of the “ringa ding kid” Christian.

"I thought Justin Walker’s character, Christian, was a really good part," Rudd told Entertainment Weekly in 2012. "It was a cool idea, something I’d never seen in a movie before—the cool gay kid. And then I asked to read for Donald Faison's part, because I thought he was kind of a funny hip-hop wannabe. I didn’t realize that the character was African-American.”

5. Paul Rudd idolizes Paul Newman.

In a 2008 interview for Role Models, which he both co-wrote and starred in, Rudd was asked about his real-life role model. He answered Paul Newman, saying he admired the legendary actor because he gave a lot to the world before leaving it.

6. Before Paul Rudd was Ant-Man, he wanted to be Adam Ant.

In a 2011 interview with Grantland, Rudd talked about his teenage obsession with '80s English rocker Adam Ant. "Puberty hit me like a Mack truck, and my hair went from straight to curly overnight," Rudd explained. "But it was an easier pill to swallow because Adam Ant had curly hair. I used to ask my mom to try and shave my head on the sides to give me a receding hairline because Adam Ant had one. I didn’t know what a receding hairline was. I just thought he looked cool. She said, 'Absolutely not,' but I was used to that."

Ant wasn't the only musician Rudd tried to emulate. "[My mom] also shot me down when I asked if I could bleach just the top of my head like Howard Jones. Any other kid would’ve been like, 'F*** you, mom! I’m bleaching my hair.' I was too nice," he said.

7. Romeo + Juliet wasn’t Paul Rudd's first go as a Shakespearean actor.

Yet another one of Rudd's iconic '90s roles was in Baz Luhrmann's Romeo + Juliet, but it was far from the actor's first brush with Shakespeare. Rudd spent three years studying Jacobean theater in Oxford, England, and starred in a production of Twelfth Night. He was described by his director, Sir Nicholas Hytner, as having “emotional and intellectual volatility.” Hytner’s praise was a big deal, considering he was the director of London's National Theatre from 2003 until 2015.

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