The Hidden Meanings Behind 15 Company Names

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We spend most of our day surrounded by popular companies and major brands, but have you ever wondered what their names actually mean? Here are the hidden meanings behind 15 of them.

1. TWITTER

In 2006, co-founder Jack Dorsey created Twitter as an online SMS service that would update in real-time on a webpage. Its working name was called “Status,” but Dorsey wanted to create a buzzing feeling when you heard the company’s name, so he later thought of “Twitch” because that’s what a phone would do when it would vibrate. However, Dorsey eventually landed on “Twitter” because he didn’t think “Twitch” was a strong enough name.

“We wanted to capture that feeling: the physical sensation that you’re buzzing your friend’s pocket,” Dorsey told the Los Angeles Times. “It’s like buzzing all over the world. So we did a bunch of name-storming, and we came up with the word ‘twitch,’ because the phone kind of vibrates when it moves. But ‘twitch’ is not a good product name because it doesn’t bring up the right imagery. So we looked in the dictionary for words around it, and we came across the word ‘twitter,’ and it was just perfect. The definition was ‘a short burst of inconsequential information,’ and ‘chirps from birds.’ And that’s exactly what the product was.”

2. SKYPE

First released in 2003, Skype is derived from "Sky peer-to-peer,” as in a way to connect people together from the “sky” wirelessly. It was then shortened to "Skyper." However, Skyper.com was already a registered domain, so its developers simply dropped the “r” at the end to become Skype.

3. FACEBOOK

Mark Zuckerberg created Facebook, Inc. as a way to connect Harvard University students online in 2004. The company’s name comes from the physical “face book” directories of students’ faces and names given throughout university campuses in the United States.

Originally, it was called TheFacebook.com, but Zuckerberg dropped the “The” at the beginning of the company’s name a year later. Now TheFacebook.com simply re-directs users to Facebook.com. When asked what he would do differently during an interview with TechCrunch, Zuckerberg answered, “I’d get the right domain name.”

4. LEGO

Danish carpenter Ole Kirk Christiansen established the name LEGO in 1934 for his manufacturing company, which originally produced stepladders, ironing boards, stools, and wooden toys. The name comes from the Danish phrase "Leg Godt," which means “Play Well” in English and "I Put Together" or "I Assemble" in Latin. LEGO didn’t create the colorful interlocking plastic bricks that the company is known for until 1949. 

5. AMAZON

Starting in 1994 and originally named “Cadabra,” as in "abracadabra," founder Jeff Bezos re-named his retail company Amazon a year later after his lawyer mistook it for "cadaver." Bezos landed on Amazon because it’s the name of the largest river in the world and he wanted his company to reflect its size with the launch tagline "Earth's biggest bookstore" in 1995. He also liked the name because it would be first in web listings, which were in alphabetical order at the time. Jeff Bezos also considered the name Relentless.com, which he still owns, but re-directs to Amazon.com instead.

In addition, Amazon’s logo also reflected the company by selling everything from A to Z.

6. STARBUCKS

Established in 1971, Starbucks founders Jerry Baldwin, Zev Siegl, and Gordon Bowker landed on the company’s name after Bowker’s business partner mentioned words beginning with the letters “ST” were powerful and bold. He then noticed the small mining town of “Starbo” on an old mining map of the Cascade Range. Bowker, who is also a writer, later remembered the name of Captain Ahab's first mate in Moby-Dick was “Starbuck” and believed that was a much stronger name. They also believed Starbuck loved coffee, but he doesn’t actually drink coffee in the book. He drinks it in the film adaptation.

“I saw Starbo, I, of course, jumped to Melville's first mate [named Starbuck] in Moby-Dick,” Gordon Bowker told The Seattle Times. “But Moby-Dick didn't have anything to do with Starbucks directly; it was only coincidental that the sound seemed to make sense. A lot of times you'll see references to the coffee-loving first mate of the Pequod. And then somebody said to me, well no, it wasn't that he loved coffee in the book, it was that he loved coffee in the movie."

The Starbucks founders also considered the names "Cargo House" and "Pequod," the name of Captain Ahab’s ship.

7. 7-ELEVEN

Founded in 1927 and originally called “Tote'm Stores”—because customers toted away their groceries—7-Eleven changed its name to reflect its new business hours in 1946. The convenience store chain was open seven days a week from 7 a.m. to 11 p.m., which was considered extended hours during the '40s. Now most 7-Eleven stores are open 24 hours a day, with the first store to do so in Austin, Texas in 1963.

8. APPLE

Although many people believe it was named after The Beatles’s record label, Apple Corps Ltd, because its co-founders Steve Jobs and Steve Wozniak were big fans of the British rock band, Apple, Inc. was actually named after an apple farm the pair visited in Oregon. Jobs liked the name Apple because it was “fun, spirited and not intimidating.”

“It was a couple of weeks later when we came up with a name for the partnership,” recalled Wozniak. “I remember I was driving Steve Jobs back from the airport along Highway 85. Steve was coming back from a visit to Oregon to a place he called an 'apple orchard.' It was actually some kind of commune. Steve suggested a name – Apple Computer. The first comment out of my mouth was, 'What about Apple Records?' This was (and still is) the Beatles-owned record label. We both tried to come up with technical-sounding names that were better, but we couldn’t think of any good ones. Apple was so much better, better than any other name we could think of.”

9. HÄAGEN-DAZS

Although it’s not actually a Danish phrase or word, ice cream man Reuben Mattus called his company Häagen-Dazs as a tribute to Denmark's respect and good treatment of Jewish people during World War II.

“The only country which saved the Jews during World War II was Denmark, so I put together a totally fictitious Danish name and had it registered,” said Mattus. “Häagen-Dazs doesn’t mean anything. [But] it would attract attention, especially with the umlaut.”

10. SAMSUNG

In 1938, founder Lee Byung-chull named his company Samsung because it means “Three Stars” or “Tristar” in Korean. He wanted his company to last forever like stars in the sky, while the number three represents something big, powerful, and bright in Korean culture.

11. IKEA

Seventeen-year-old businessman Ingvar Kamprad founded IKEA in 1943. The furniture company’s name is actually an acronym for Ingvar Kamprad’s name and his childhood farm and hometown in Sweden, Elmtaryd, Agunnaryd.

12. GOOGLE

Founded in 1996 and originally called “BackRub,” the internet giant Google received its name when co-founder Larry Page misspelled the number “Googol,” which is a digit followed by 100 zeros. Page and co-founder Sergey Brin decided to keep the name because the domain name was available. “It turns out that most people misspell some things,” said Page, which is why Google corrects spelling mistakes for all searches.

13. PANERA BREAD

In 1987, Ken Rosenthal started the St. Louis Bread Company in Kirkwood, Missouri. As it grew and expanded into other states, the name changed to Panera Bread when bakery and café chain Au Bon Pain bought it in 1997. The company’s name is made up of two words, “Pane” (Italian for Bread) and “Era” (or Time). It’s also Latin for “breadbasket.” “We wanted a name that was an empty vessel we could put personality into, and that’s how we ended up with Panera,” said co-founder Ron Shaich.

14. SIX FLAGS

The amusement park chain is named after its first location, Six Flags Over Texas in Arlington. The six flags refers to the six different regions that governed the Lone Star State: Spain, France, Mexico, the Republic of Texas, the United States of America, and the Confederate States of America. [Note: In 2017, the company stopped flying the actual Confederate flag.] Today, Six Flags operates 20 theme parks and water parks throughout North America.

15. GAP, INC.

In 1969, Donald and Doris F. Fisher opened the first Gap retail store in San Francisco, California. The store mainly sold Levi's jeans and vinyl records that were targeted to teenagers and young adults, so the Fishers named their store after the generation gap between younger and older people.

11 Fun Facts About Dolly Parton

Brendon Thorne, Getty Images
Brendon Thorne, Getty Images

Over the past 50-some years, Dolly Parton has gone from a chipper country starlet to a worldwide icon of music and movies whose fans consistently pack a theme park designed (and named) in her honor. Dolly Parton is loved, lauded, and larger than life. But even her most devoted admirers might not know all there is to this Backwoods Barbie.

1. You won't find Dolly Parton on a Dollywood roller coaster.

Her theme park Dollywood offers a wide variety of attractions for all ages. Though she's owned it for more than 30 years, Parton has declined to partake in any of its rides. "My daddy used to say, 'I could never be a sailor. I could never be a miner. I could never be a pilot,' I am the same way," she once explained. "I have motion sickness. I could never ride some of these rides. I used to get sick on the school bus."

2. Dolly Parton once entered a Dolly Parton look-alike contest—and lost.


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Apparently Parton doesn't do drag well. “At a Halloween contest years ago on Santa Monica Boulevard, where all the guys were dressed up like me, I just over-exaggerated my look and went in and just walked up on stage," she told ABC. "I didn’t win. I didn’t even come in close, I don’t think.”

3. Dolly Parton spent a fortune to recreate her childhood home.

Parton and her 11 siblings were raised in a small house in the mountains of Tennessee that lacked electricity and indoor plumbing. When Parton bought the place, she hired her brother Bobby to restore it to the way it looked when they were kids. "But we wanted it to be functional," she recounted on The Nate Berkus Show, "So I spent a couple million dollars making it look like I spent $50 on it! Even like in the bathroom, I made the bathroom so it looked like an outdoor toilet.” You do you, Dolly.

4. Dolly Parton won't apologize for Rhinestone.


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Parton is well-known for her hit movies Steel Magnolias and 9 to 5, less so for the 1984 flop Rhinestone. The comedy musical about a country singer and a New York cabbie was critically reviled and fled from theaters in just four weeks. But while her co-star Sylvester Stallone has publicly regretted the vehicle, Parton declared in her autobiography My Life and Other Unfinished Business that she counts Rhinestone's soundtrack as some of her best work, especially "What a Heartache."

5. Dolly Parton is Miley Cyrus's godmother ... sort of.

"I'm her honorary godmother. I've known her since she was a baby," Parton told ABC of her close relationship with Miley Cyrus. "Her father (Billy Ray Cyrus) is a friend of mine. And when she was born, he said, 'You just have to be her godmother,' and I said, 'I accept.' We never did do a big ceremony, but I'm so proud of her, love her, and she's just like one of my own." Parton also played Aunt Dolly on Cyrus's series Hannah Montana.

6. Dolly Parton received death threats from the Ku Klux Klan.

A photo of Dolly Parton on stage
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In the mid-2000s, Dollywood joined the ranks of family amusement parks participating in "Gay Days," a time when families with LGBTQ members are encouraged to celebrate together in a welcoming community environment. This riled the KKK, but their threats didn't scare Dolly. "I still get threats," she has admitted. "But like I said, I'm in business. I just don't feel like I have to explain myself. I love everybody."

7. Dolly Parton started her own "library" to promote literacy, and has given away more than 100 million books.

In 1995, the pop culture icon founded Dolly Parton's Imagination Library with the goal of encouraging literacy in her home state of Tennessee. Over the years, the program—built to mail children age-appropriate books—spread nationwide, as well as to Canada, the UK, and Australia. When word of the Imagination Library hit Reddit, the swarms of parents eager to sign their kids up crashed the Imagination Library site. It is now back on track, accepting new registrations and donations.

8. There's a statue of Dolly Parton in her hometown of Sevierville, Tennessee.

A stone's throw from Dollywood, Sevierville, Tennessee is where Parton grew up. Between stimulating tourism and her philanthropy, this proud native has given a lot back to her hometown. And Sevierville residents returned that appreciation with a life-sized bronze Dolly that sits barefoot, beaming, and cradling a guitar, just outside the county courthouse. The sculpture, made by local artist Jim Gray, was dedicated on May 3, 1987. Today it is the most popular stop on Sevierville's walking tour.

9. The cloned sheep Dolly was named after Dolly Parton.

In 1995 scientists successfully created a clone from an adult mammal's somatic cell. This game-changing breakthrough in biology was named Dolly. But what about Parton inspired this honor? Her own groundbreaking career? Some signature witticism or beloved lyric? Nope. It was her legendary bustline. English embryologist Ian Wilmut revealed, "Dolly is derived from a mammary gland cell and we couldn't think of a more impressive pair of glands than Dolly Parton's."

10. Dolly Parton turned down an offer from Elvis Presley.

After Parton made her own hit out of "I Will Always Love You," Elvis Presley's manager, Colonel Tom Parker, reached out in hopes of having Presley cover it. But part of the deal demanded Parton surrender half of the publishing rights to the song. "Other people were saying, 'You're nuts. It's Elvis Presley. I'd give him all of it!'" Parton admitted, "But I said, 'I can't do that. Something in my heart says don't do that.' And I didn't do it and they didn't do it." It may have been for the best. Whitney Houston's cover for The Bodyguard soundtrack in 1992 was a massive hit that has paid off again and again for Parton.

11. In 2018, Dolly Parton earned two Guinness World Records.

Parton is no stranger to breaking records. And on January 17, 2018 it was announced that she holds not one but two spot in the Guinness World Records 2018 edition: One for Most Decades With a Top 20 Hit on the US Hot Country Songs Chart (she beat out George Jones, Reba McEntire, and Elvis Presley for the honor) and the other for Most Hits on US Hot Country Songs Chart By a Female Artist (with a total of 107). Parton said she was "humbled and blessed."

5 Facts About Edgar Allan Poe

You’ve read Edgar Allan Poe’s terrifying stories. You can quote "The Raven." But how well do you know the writer’s quirky sense of humor and code-cracking abilities? Let’s take a look at a few things you might not know about the acclaimed author, who was born on January 19, 1809.

1. Edgar Allan Poe was the original Balloon Boy.

You probably remember 2009’s infamous “Balloon Boy” hoax. Turns out the Heene family that perpetrated that fraud weren’t even being entirely original in their attempt at attention-grabbing. They were actually cribbing from Poe.

In 1844 Poe cooked up a similar aviation hoax in the pages of the New York Sun. The horror master cranked out a phony news item describing how a Mr. Monck Mason had flown a balloon flying machine called Victoria from England to Sullivan’s Island, South Carolina in just 75 hours. According to Poe’s story, the balloon had also hauled seven passengers across the ocean.

No balloonist had ever crossed the Atlantic before, so this story quickly became a huge deal. Complete transatlantic travel in just three days? How exciting! Readers actually queued up outside the Sun’s headquarters to get their mitts on a copy of the day’s historic paper.

Poe’s report on the balloon was chock full of technical details. He devoted a whole paragraph to explaining how the balloon was filled with coal gas rather than “the more expensive and inconvenient hydrogen.” He listed the balloon’s equipment, which included “cordage, barometers, telescopes, barrels containing provision for a fortnight, water-casks, cloaks, carpet-bags, and various other indispensable matters, including a coffee-warmer, contrived for warming coffee by means of slack-lime, so as to dispense altogether with fire, if it should be judged prudent to do so.” He also included hundreds of words of excerpts from the passengers’ journals.

The only catch to Poe’s story was that it was entirely fictitious. The Sun’s editors quickly wised up to Poe’s hoax, and two days later they posted an understated retraction that noted, “We are inclined to believe that the intelligence is erroneous.”

2. Edgar Allan Poe dabbled in cryptography.

If you’ve read Poe’s story “The Gold-Bug,” you probably know that he had a working knowledge of cryptography. But you might not know that Poe was actually a pretty darn good cryptographer in his own right.

Poe’s first notable code-cracking began in 1839. He sent out a call for readers of his Philadelphia newspaper to send him encoded messages that he could decipher. Poe would then puzzle over the secret messages for hours. He published the results of his work in a wildly popular recurring feature. Poe also liked to toss his own codes out there to keep readers busy. Some of the codes were so difficult that Poe professed utter amazement when even a single reader would crack them.

Poe was so confident in his abilities as a cryptographer that he approached the Tyler administration in 1841 with an offer to work as a government code cracker. He modestly promised, “Nothing intelligible can be written which, with time, I cannot decipher.” Apparently there weren’t any openings for him, though.

3. The "Allan" came later for Edgar Allan Poe.

It would sound odd to just say “Edgar Poe,” but the famous “Allan” wasn’t originally part of the writer’s name. Poe was born in Boston on January 19, 1809 to professional actors, but his early childhood was fairly rotten. When Poe was just two years old, his father abandoned the family—leaving the toddler's mother, Elizabeth, to raise Edgar and his two siblings. Not long after that, Elizabeth died of tuberculosis.

Poe actually had a little luck at that point. John and Frances Allan, a well-to-do Richmond family, took the boy in and provided for his education. Although the Allans never formally adopted Poe, he added their surname to his own name.

Like a lot of Poe’s fiction, his story with the Allans didn't have a particularly happy ending. Poe and John Allan grew increasingly distant during the boy’s teenage years, and after Poe left for the University of Virginia, he and Allan became estranged. (Apparently the root of these problems involved Poe’s tendency to gamble away whatever money Allan sent him to subsidize his studies.)

4. Edgar Allan Poe had a nemesis.

Like a lot of writers, Poe had a rival. His was the poet, critic, and editor Rufus Griswold. Although Griswold had included Poe’s work in his 1842 anthology The Poets and Poetry of America, Poe held an extremely low opinion of Griswold’s intellect and literary integrity. Poe published an essay blasting Griswold’s selections for the anthology, and their rivalry began.

Things really heated up when Griswold succeeded Poe as the editor of Graham’s Magazine at a higher salary than Poe had been pulling in. Poe began publicly lambasting Griswold’s motivations; he even went so far as to claim that Griswold was something of a literary homer who puffed up New England poets.

Poe might have had a point about Griswold’s critical eye, but Griswold had the good fortune to outlive Poe. After Poe died, Griswold penned a mean-spirited obituary in which he stated that the writer’s death “will startle many, but few will be grieved by it” and generally portrayed Poe as an unhinged maniac.

Slamming a guy in his obituary is pretty low, but Griswold was just getting warmed up. He convinced Poe’s aunt, Maria Clemm, to make him Poe’s literary executor. Griswold then published a biography of Poe that made him out to be a drug-addled drunk, all while keeping the profits from a posthumous edition of Poe’s work.

5. Edgar Allan Poe's death was a mystery worth of his writing.

In 1849 Poe left New York for a visit to Richmond, but he never made it that far south. Instead, Poe turned up in front of a Baltimore bar deliriously raving and wearing clothes that didn’t fit. Passersby rushed Poe to the hospital, but he died a few days later without being able to explain what happened to him.

Poe’s rumored causes of death were “cerebral inflammation” and “congestion of the brain,” which were polite euphemisms for alcohol poisoning. Modern scholars don’t totally buy this explanation, though. The characterization of Poe as a raging drunk mostly comes from Griswold’s posthumous smear campaign, and his incoherent state of mind may have been the result of rabies or syphilis.

Some Poe fans subscribe to a more sinister theory about the writer’s death, though. They think he may have fallen victim to “cooping,” a sordid 19th century political practice. Gangs of political thugs would round up homeless or weak men and hold them captive in a safe place called a “coop” right before a major election. On election day—and there was an election in Baltimore on October 3, 1849, the day Poe was found—the gangs would then drug or beat the hostages before taking them around to vote at multiple polling places.

This story sounds like something straight out of Poe’s own writing, but it might actually be true. Poe’s crummy physical state and delirium would be consistent with a victim of cooping, and the ill-fitting clothes jibe with gangs’ practice of making their hostages change clothes so they could cast multiple votes. With no real evidence either way, though, Poe’s death remains one of literature’s most fascinating mysteries.

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