The Hidden Meanings Behind 15 Company Names

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Getty Images

We spend most of our day surrounded by popular companies and major brands, but have you ever wondered what their names actually mean? Here are the hidden meanings behind 15 of them.

1. TWITTER

In 2006, co-founder Jack Dorsey created Twitter as an online SMS service that would update in real-time on a webpage. Its working name was called “Status,” but Dorsey wanted to create a buzzing feeling when you heard the company’s name, so he later thought of “Twitch” because that’s what a phone would do when it would vibrate. However, Dorsey eventually landed on “Twitter” because he didn’t think “Twitch” was a strong enough name.

“We wanted to capture that feeling: the physical sensation that you’re buzzing your friend’s pocket,” Dorsey told the Los Angeles Times. “It’s like buzzing all over the world. So we did a bunch of name-storming, and we came up with the word ‘twitch,’ because the phone kind of vibrates when it moves. But ‘twitch’ is not a good product name because it doesn’t bring up the right imagery. So we looked in the dictionary for words around it, and we came across the word ‘twitter,’ and it was just perfect. The definition was ‘a short burst of inconsequential information,’ and ‘chirps from birds.’ And that’s exactly what the product was.”

2. SKYPE

First released in 2003, Skype is derived from "Sky peer-to-peer,” as in a way to connect people together from the “sky” wirelessly. It was then shortened to "Skyper." However, Skyper.com was already a registered domain, so its developers simply dropped the “r” at the end to become Skype.

3. FACEBOOK

Mark Zuckerberg created Facebook, Inc. as a way to connect Harvard University students online in 2004. The company’s name comes from the physical “face book” directories of students’ faces and names given throughout university campuses in the United States.

Originally, it was called TheFacebook.com, but Zuckerberg dropped the “The” at the beginning of the company’s name a year later. Now TheFacebook.com simply re-directs users to Facebook.com. When asked what he would do differently during an interview with TechCrunch, Zuckerberg answered, “I’d get the right domain name.”

4. LEGO

Danish carpenter Ole Kirk Christiansen established the name LEGO in 1934 for his manufacturing company, which originally produced stepladders, ironing boards, stools, and wooden toys. The name comes from the Danish phrase "Leg Godt," which means “Play Well” in English and "I Put Together" or "I Assemble" in Latin. LEGO didn’t create the colorful interlocking plastic bricks that the company is known for until 1949. 

5. AMAZON

Starting in 1994 and originally named “Cadabra,” as in "abracadabra," founder Jeff Bezos re-named his retail company Amazon a year later after his lawyer mistook it for "cadaver." Bezos landed on Amazon because it’s the name of the largest river in the world and he wanted his company to reflect its size with the launch tagline "Earth's biggest bookstore" in 1995. He also liked the name because it would be first in web listings, which were in alphabetical order at the time. Jeff Bezos also considered the name Relentless.com, which he still owns, but re-directs to Amazon.com instead.

In addition, Amazon’s logo also reflected the company by selling everything from A to Z.

6. STARBUCKS

Established in 1971, Starbucks founders Jerry Baldwin, Zev Siegl, and Gordon Bowker landed on the company’s name after Bowker’s business partner mentioned words beginning with the letters “ST” were powerful and bold. He then noticed the small mining town of “Starbo” on an old mining map of the Cascade Range. Bowker, who is also a writer, later remembered the name of Captain Ahab's first mate in Moby-Dick was “Starbuck” and believed that was a much stronger name. They also believed Starbuck loved coffee, but he doesn’t actually drink coffee in the book. He drinks it in the film adaptation.

“I saw Starbo, I, of course, jumped to Melville's first mate [named Starbuck] in Moby-Dick,” Gordon Bowker told The Seattle Times. “But Moby-Dick didn't have anything to do with Starbucks directly; it was only coincidental that the sound seemed to make sense. A lot of times you'll see references to the coffee-loving first mate of the Pequod. And then somebody said to me, well no, it wasn't that he loved coffee in the book, it was that he loved coffee in the movie."

The Starbucks founders also considered the names "Cargo House" and "Pequod," the name of Captain Ahab’s ship.

7. 7-ELEVEN

Founded in 1927 and originally called “Tote'm Stores”—because customers toted away their groceries—7-Eleven changed its name to reflect its new business hours in 1946. The convenience store chain was open seven days a week from 7 a.m. to 11 p.m., which was considered extended hours during the '40s. Now most 7-Eleven stores are open 24 hours a day, with the first store to do so in Austin, Texas in 1963.

8. APPLE

Although many people believe it was named after The Beatles’s record label, Apple Corps Ltd, because its co-founders Steve Jobs and Steve Wozniak were big fans of the British rock band, Apple, Inc. was actually named after an apple farm the pair visited in Oregon. Jobs liked the name Apple because it was “fun, spirited and not intimidating.”

“It was a couple of weeks later when we came up with a name for the partnership,” recalled Wozniak. “I remember I was driving Steve Jobs back from the airport along Highway 85. Steve was coming back from a visit to Oregon to a place he called an 'apple orchard.' It was actually some kind of commune. Steve suggested a name – Apple Computer. The first comment out of my mouth was, 'What about Apple Records?' This was (and still is) the Beatles-owned record label. We both tried to come up with technical-sounding names that were better, but we couldn’t think of any good ones. Apple was so much better, better than any other name we could think of.”

9. HÄAGEN-DAZS

Although it’s not actually a Danish phrase or word, ice cream man Reuben Mattus called his company Häagen-Dazs as a tribute to Denmark's respect and good treatment of Jewish people during World War II.

“The only country which saved the Jews during World War II was Denmark, so I put together a totally fictitious Danish name and had it registered,” said Mattus. “Häagen-Dazs doesn’t mean anything. [But] it would attract attention, especially with the umlaut.”

10. SAMSUNG

In 1938, founder Lee Byung-chull named his company Samsung because it means “Three Stars” or “Tristar” in Korean. He wanted his company to last forever like stars in the sky, while the number three represents something big, powerful, and bright in Korean culture.

11. IKEA

Seventeen-year-old businessman Ingvar Kamprad founded IKEA in 1943. The furniture company’s name is actually an acronym for Ingvar Kamprad’s name and his childhood farm and hometown in Sweden, Elmtaryd, Agunnaryd.

12. GOOGLE

Founded in 1996 and originally called “BackRub,” the internet giant Google received its name when co-founder Larry Page misspelled the number “Googol,” which is a digit followed by 100 zeros. Page and co-founder Sergey Brin decided to keep the name because the domain name was available. “It turns out that most people misspell some things,” said Page, which is why Google corrects spelling mistakes for all searches.

13. PANERA BREAD

In 1987, Ken Rosenthal started the St. Louis Bread Company in Kirkwood, Missouri. As it grew and expanded into other states, the name changed to Panera Bread when bakery and café chain Au Bon Pain bought it in 1997. The company’s name is made up of two words, “Pane” (Italian for Bread) and “Era” (or Time). It’s also Latin for “breadbasket.” “We wanted a name that was an empty vessel we could put personality into, and that’s how we ended up with Panera,” said co-founder Ron Shaich.

14. SIX FLAGS

The amusement park chain is named after its first location, Six Flags Over Texas in Arlington. The six flags refers to the six different regions that governed the Lone Star State: Spain, France, Mexico, the Republic of Texas, the United States of America, and the Confederate States of America. [Note: In 2017, the company stopped flying the actual Confederate flag.] Today, Six Flags operates 20 theme parks and water parks throughout North America.

15. GAP, INC.

In 1969, Donald and Doris F. Fisher opened the first Gap retail store in San Francisco, California. The store mainly sold Levi's jeans and vinyl records that were targeted to teenagers and young adults, so the Fishers named their store after the generation gap between younger and older people.

10 Wireless Chargers Designed to Make Life Easier

La Lucia/Moshi
La Lucia/Moshi

While our smart devices and gadgets are necessary in our everyday life, the worst part is the clumsy collection of cords and chargers that go along with them. Thankfully, there are more streamlined ways to keep your phone, AirPods, Apple Watch, and other electronics powered-up. Check out these 10 wireless chargers that are designed to make your life convenient and connected.

1. Otto Q Wireless Fast Charging Pad; $40

Otto Q Wireless Fast Charging Pad
Moshi

Touted as one of the world's fastest chargers, this wireless model from Moshi is ideal for anyone looking to power-up their phone or AirPods in a hurry. It sports a soft, cushioned design and features a proprietary Q-coil module that allows it to charge through a case as thick as 5mm.

Buy it: Mental Floss Shop

2. Gotek Wireless Charging Music Station; $57

Gotek Wireless Charging Music Station
Rego Tech

Consolidate your bedside table with this clock, Bluetooth 5.0 speaker, and wireless charger, all in one. It comes with a built-in radio and glossy LED display with three levels of brightness to suit your style.

Buy it: Mental Floss Shop

3. BentoStack PowerHub 5000; $100 (37 percent off)

BentoStack PowerHub 5000
Function101

This compact Apple accessory organizer will wirelessly charge, port, and store your device accessories in one compact hub. It stacks to look neat and keep you from losing another small piece of equipment.

Buy it: Mental Floss Shop

4. Porto Q 5K Portable Battery with Built-in Wireless Charger; $85

Porto Q 5K Portable Battery with Built-in Wireless Charger
Moshi

This wireless charger doubles as a portable battery, so when your charge dies, the backup battery will double your device’s life. Your friends will love being able to borrow a charge, too, with the easy, non-slip hook-up.

Buy it: Mental Floss Shop

5. 4-in-1 Versatile Wireless Charger; $41 (31 percent off)

4-in-1 Versatile Wireless Charger
La Lucia

Put all of those tangled cords to rest with this single, temperature-controlled charging stand that can work on four devices at once. It even has a built-in safeguard to protect against overcharging.

Buy it: Mental Floss Shop

6. GRAVITIS™ Wireless Car Charger; $20 (31 percent off)

GRAVITIS™ Wireless Car Charger
Origaudio

If you need to charge your phone while also using it as a GPS, this wireless device hooks right into the car’s air vent for safe visibility. Your device will be fully charged within two to three hours, making it perfect for road trips.

Buy it: Mental Floss Shop

7. Futura X Wireless 15W Fast Charging Pad; $35 (30 percent off)

Futura X Wireless 15W Fast Charging Pad
Bezalel

This incredibly thin, tiny charger is designed for anyone looking to declutter their desk or nightstand. Using a USB-C cord for a power source, this wireless charger features a built-in cooling system and is simple to set up—once plugged in, you just have to rest your phone on top to get it working.

Buy it: Mental Floss Shop

8. Apple Watch Wireless Charger Keychain; $20 (59 percent off)

Apple Watch Wireless Charger Keychain
Go Gadgets

This Apple Watch charger is all about convenience on the go. Simply attach the charger to your keys or backpack and wrap your Apple Watch around its magnetic center ring. The whole thing is small enough to be easily carried with you wherever you're traveling, whether you're commuting or out on a day trip.

Buy it: Mental Floss Shop

9. Wireless Charger with 30W Power Delivery & 18W Fast Charger Ports; $55 (38 percent off)

Wireless Charger from TechSmarter
TechSmarter

Fuel up to three devices at once, including a laptop, with this single unit. It can wirelessly charge or hook up to USB and USB-C to consolidate your charging station.

Buy it: Mental Floss Shop

10. FurniQi Bamboo Wireless Charging Side Table; $150 (24 percent off)

FurniQi Bamboo Wireless Charging Side Table
FoneSalesman

This bamboo table is actually a wireless charger—all you have to do is set your device down on the designated charging spot and you're good to go. Easy to construct and completely discreet, this is a novel way to charge your device while entertaining guests or just enjoying your morning coffee.

Buy it: Mental Floss Shop

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11 Facts About Henry David Thoreau

By Benjamin D. Maxham, Public Domain, Wikimedia Commons
By Benjamin D. Maxham, Public Domain, Wikimedia Commons

In his book Walden, Henry David Thoreau declared his love of nature, simplicity, and independence. Although most people know about Thoreau’s time in Walden Woods, as well as his Transcendentalism, abolitionist views, and writing on civil disobedience, there’s a lot more to uncover about him. Here are some things you might not have known about Henry David Thoreau, who was born on July 12, 1817.

1. You're probably mispronouncing Henry David Thoreau's name.

Born in Concord, Massachusetts in 1817, David Henry Thoreau switched his first and middle names after graduating from Harvard. His legal name, though, was always David Henry. Although most people today pronounce Thoreau’s surname with the emphasis on the second syllable, he most likely pronounced it “THOR-oh.” Ralph Waldo Emerson’s son, Edward, wrote that the accent in Thoreau’s name was on the first syllable, and other friends called him “Mr. Thorough.”

2. Henry David Thoreau invented a machine to improve pencils.

In the 1820s, Thoreau’s father started manufacturing black-lead pencils. Between teaching students, surveying land, and working as a handyman, Thoreau made money by working for his family’s pencil business. After researching German techniques for making pencils, he invented a grinding machine that made better quality plumbago (a mixture of the lead, graphite, and clay inside a pencil). After his father died, Thoreau ran the family’s pencil company.

3. Henry David Thoreau accidentally burned hundreds of acres of woods.

In 1844, a year before moving into a house in Walden Woods, the 26-year-old Thoreau was cooking fish he had caught with a friend in the woods outside Concord. The grass around the fire ignited, and the flames burned between 100 and 300 acres of land, thanks to strong winds. Even years later, his neighbors disparagingly called him a rascal and a woods burner. In an 1850 journal entry, Thoreau described how the earth was “uncommonly dry”—there hadn’t been much rain—and how the fire “spread rapidly.” Although he initially felt guilty, he wrote that he soon realized that fire is natural, and lightning could have sparked a fire in the woods just as easily as his cooking accident did.

4. Henry David Thoreau's house at Walden Pond later became a pigsty.

After Thoreau left the home he built in Walden Woods in 1847, the structure went through multiple iterations. He sold the house to Emerson (it was on land that Emerson already owned), and Emerson sold it to his gardener. The gardener never moved in, so the house was empty until a farmer named James Clark bought it in 1849. Clark moved it to his nearby farm and used it to store grain. In 1868, the roof of the building was removed from the base and used to cover a pigsty. In 1875, the rest of the structure was used as a shed before its timber was used to fix Clark’s barn. Today, you can see replicas of Thoreau’s house near Walden Pond in Massachusetts.

5. Henry David Thoreau and his brother both fell in love with the same woman.

In 1839, Thoreau wrote in his journal about how he fell in love with Ellen Sewall, an 18-year-old from Cape Cod. In 1840, Thoreau’s older brother John proposed marriage to Sewall but was rejected. So, like any good brother, Thoreau wrote a letter to Sewall, proposing that she marry him instead. Sewall rejected him too, probably due to her family disapproving of the Thoreau family’s liberal views on Christianity.

Despite the aforementioned marriage proposal, some historians and biographers speculate that Thoreau was gay. He never married, reportedly preferred celibacy, and his journals reveal references to male bodies but no female ones.

6. Despite popular misconception, Henry David Thoreau wasn't a loner.

Historians have debunked the misconception that Thoreau was a selfish hermit who lived alone so he could stay away from other people. Rather than being a loner, Thoreau was an individualist who was close to his family members and lived with Emerson’s family (on and off) for years. To build his cabin in the woods, he got help from his friends including Emerson and Bronson Alcott, the father of Louisa May Alcott. During his stay in the woods, he frequently entertained guests, visited friends, and walked to the (nearby) town of Concord. At his funeral at Concord’s First Parish Church, a large group of friends attended to mourn and celebrate his life.

7. Henry David Thoreau was a minimalist.

Long before tiny houses were trendy, Thoreau wrote about the benefits of living a simple, minimalist lifestyle. In Walden, he wrote about giving up the luxuries of everyday life in order to quiet the mind and have time for thinking. “My greatest skill has been to want but little,” he wrote. Thoreau also related his love of simplicity to the craft of writing: “It is the fault of some excellent writers ... that they express themselves with too great fullness and detail. They give the most faithful, natural, and lifelike account of their sensations, mental and physical, but they lack moderation and sententiousness.”

8. Henry David Thoreau took copious notes.

Although he was a minimalist, Thoreau wrote an abundance of notes and ideas in his journals, essays, and letters. He jotted down his observations of nature, writing in detail about everything from how plant seeds spread across the land to the changing temperature of Walden Pond to animal behavior. In addition to his plethora of notes and environmental data, Thoreau also collected hundreds of plant specimens and birds’ eggs.

9. Henry David Thoreau was praised for his originality.

In 1862, newspapers widely reported the news of Thoreau’s death. Obituaries for the 44-year-old writer appeared in The Boston Transcript, The Boston Daily Advertiser, The Liberator, The Boston Journal, The New-York Daily Tribune, and The Salem Observer. The obituaries describe Thoreau as an “eccentric author” and “one of the most original thinkers our country has produced.”

10. Henry David Thoreau donated his collections to the Boston Society of Natural History.

After Thoreau’s death, the Boston Society of Natural History got a huge gift. Thoreau, a member, gave the society his collections of plants, Indian antiquities, and birds’ eggs and nests. The plants were pressed and numbered—there were more than 1000 species—and the Native American antiquities included stone weapons that Thoreau had found while walking in Concord.

11. Don Henley of the Eagles is a huge fan of Henry David Thoreau.

As a big fan of both Thoreau and Transcendentalism, musician Don Henley of the Eagles started The Walden Woods Project in 1990 to stop 68 acres of Walden Woods from being turned into offices and condominiums. The project succeeded in saving the woods, and today The Walden Woods Project is a nonprofit organization that conserves Walden Woods, preserves Thoreau’s legacy, and manages an archive of Thoreau’s books, maps, letters, and manuscripts. In an interview with Preservation Magazine, Henley described the importance of preserving Walden Woods: “The pond and the woods that inspired the writing of Walden are historically significant not only because they were the setting for a great American classic, but also because Walden Woods was Henry David Thoreau's living laboratory, where he formulated his theory of forest succession, a precursor to contemporary ecological science.”

This story has been updated for 2020.