Are You Jimmy Ray?: How a Rockabilly Jam Made Its Way Onto '90s Mainstream Charts

Epic Records
Epic Records

The '90s airwaves were full of catchy, confusing pop hits. What exactly is a "chica cherry cola"? Did anyone ever figure out the correct syncopation of "MMMBop"? Why was Deee-Lite grooving to Dr. Seuss books? And who were all those Rays that Jimmy was singing about?

It's been more than two decades, yet 1998's "Are You Jimmy Ray?"—the one and only hit by gloriously coiffed British pop rocker Jimmy Ray—stands out as one of the more perplexing hits of the era. For starters, whose idea was it to mix twangy '50s rockabilly with the sunny '90s alt-rock style of Smash Mouth? The combo clearly worked, as Ray's retro-modern anomaly reached No. 13 on the Billboard Hot 100, earning him a slot opening for the Backstreet Boys on a 1998 U.S. tour.

And then there are the questions built into the song itself. "Are you Johnnie Ray? Are you Slim Ray? Are you Link Wray? Are you Fay Wray?" Jimmy Ray sings in the chorus, apparently echoing things he has been asked on a regular basis. The only answer he provides, of course, is another question: "Who wants to know?" Factor in the music video, wherein Ray and a bunch of hip-hop dancers cavort around outside a trailer home, and this mystery seems like something David Lynch and Carson Daly might've somehow cooked up together.

Fortunately, Jimmy Ray is on LinkedIn, and last fall, the 46-year-old London native wrote a candid and insightful article explaining how he—a guy who sounded like Sugar Ray auditioning for Sun Records—scored such a massive pop hit.

"I have been asked questions about it that surprised me," Ray says of his signature song. "Surprising considering the music press received the song as nothing more than a boneheaded piece of self-promotion."

"Are You Jimmy Ray?" might have been self-promotion, but it wasn't boneheaded. A longtime fan of '50s rock, Ray had actually gotten his start in a '90s techno group called A/V. After they split up, he landed a management deal with Simon Fuller, the guy who created the Spice Girls. Someone at Ray’s label suggested he collaborate with Conall Fitzpatrick, the pop songsmith behind the British duo Shampoo's 1994 hit "Trouble." Fitzpatrick obviously had a flair for booming drums and repetitive catchphrases, and before the two even sat down for their first writing session, he had come up with the "Are You Jimmy Ray?" hook.

Ray wonders whether Fitzpatrick might have been "subconsciously influenced" by the cryptic "Who is Christian Goldman?" graffiti seen all over London at the time. Fitzpatrick claims he got the idea from the 1988 film Midnight Run; in one scene, Charles Grodin's character asks a bartender, "Who's in charge here?" to which the fellow replies, "Who wants to know?" As for all those "Rays"—pre-Elvis teen idol Johnnie Ray, "father of the power chord" Link Wray, King Kong actress Fay Wray, the Chevrolet Corvette Stingray—they were also Fitzpatrick's idea. But Jimmy Ray knew what Fitzpatrick was going for.

"Retro heroes and heroines who symbolized my own cultural interests from music, film, and … motoring haha!" Jimmy writes in summary. "I couldn't even drive a car at this time."

Keystone Features/Hulton Archive/Getty Images; Hulton Archive/Getty Images; Eric Frommer, Wikimedia Commons // CC BY–SA 2.0

Fitzpatrick knew the kind of stuff Jimmy dug, but the two weren't 100 percent on the same page. Working with Fitzpatrick's gear, in Fitzpatrick's studio, Ray felt like his debut album was slipping out of his control. "Before then, I had always been in the pilot's seat making my music, so let's just say there was a teeny-weeny bit of tension right from the off," Ray wrote.

For instance, he had to fight to replace the original fake-sounding synth-bass with "a different, more realistic synth bass." He alludes in the LinkedIn piece to other battles, but ultimately, he might not have pushed too hard. After all, he didn't think "Are You Jimmy Ray?" was going to be a single.

Alas, the execs at Epic Records knew they had a hit on their hands, and just like that, Jimmy Ray was all over the airwaves with a song that "wasn't really my idea." While Ray insisted that he respects and admires Fitzpatrick for creatively handling the pressure of having to produce a hit record for a major label, the tone of the LinkedIn piece suggests that Ray might've gone a different route if he'd been in the driver's seat.

Ray actually may get that do-over, as the singer is prepping a new album on his own La Rocka Records tentatively titled Live to Fight Another Day, which is set for an October release. He has posted some demos online, including one Morrissey-esque cover of Elvis Presley's "Devil In Disguise." It’s a cool track that sounds as though he's moved beyond the "pop-a-billy hip-hop" that put him on the charts back in the day. And with other '90s acts making the most of nostalgia ticket sales (after all, Jimmy Ray's old pals the Backstreet Boys have a world tour planned for their 25th anniversary next year), it seems like the right time to revive the old question of just who this Jimmy Ray fellow is.

14 Retro Gifts for Millennials

Ravi Palwe, Unsplash
Ravi Palwe, Unsplash

Millennials were born between 1981 and 1996, which means the pop culture they grew up with is officially retro. No matter what generation you belong to, consider these gifts when shopping for the Millennials in your life this holiday season.

1. Reptar Funko Pop!; $29

Amazon

This vinyl Reptar figurine from Funko is as cool as anything you’d find in the rugrats’ toy box. The monster dinosaur has been redesigned in classic Pop! style, making it a perfect desk or shelf accessory for the grown-up Nickelodeon fan. It also glows in the dark, which should appeal to anyone’s inner child.

Buy it: Amazon

2. Dragon Ball Z Slippers; $20

Hot Topic

You don’t need to change out of your pajamas to feel like a Super Saiyan. These slippers are emblazoned with the same kanji Goku wears on his gi in Dragon Ball Z: one for training under King Kai and one for training with Master Roshi. And with a soft sherpa lining, the footwear feels as good as it looks.

Buy it: Hot Topic

3. The Pokémon Cookbook; $15

Hop Topic

What do you eat after a long day of training and catching Pokémon? Any dish in The Pokémon Cookbook is a great option. This book features more than 35 recipes inspired by creatures from the Pokémon franchise, including Poké Ball sushi rolls and mashed Meowth potatoes.

Buy it: Hot Topic

4. Lisa Frank Activity Book; $5

Urban Outfitters

Millennials will never be too old for Lisa Frank, especially when the artist’s playful designs come in a relaxing activity book. Watercolor brings the rainbow characters in this collection to life. Just gather some painting supplies and put on a podcast for a relaxing, nostalgia-fueled afternoon.

Buy it: Urban Outfitters

5. Shoebox Tape Recorder with USB; $28

Amazon

The days of recording mix tapes don’t have to be over. This device looks and functions just like tape recorders from the pre-smartphone era. And with a USB port as well as a line-in jack and built-in mic, users can easily import their digital music collection onto retro cassette tapes.

Buy it: Amazon

6. Days of the Week Scrunchie Set; $12

Urban Outfitters

Millennials can be upset that a trend from their youth is old enough to be cool again, or they can embrace it. This scrunchie set is for anyone happy to see the return of the hair accessory. The soft knit ponytail holders come in a set of five—one for each day of the school (or work) week.

Buy it: Urban Outfitters

7. D&D Graphic T-shirt; $38-$48

80s Tees

The perfect gift for the Dungeon Master in your life, this graphic tee is modeled after the cover of the classic Dungeons & Dragons rule book. It’s available in sizes small through 3XL.

Buy it: 80s Tees

8. Chuck E. Cheese T-shirt; $36-$58

80s Tees

Few Millennials survived childhood without experiencing at least one birthday party at Chuck E. Cheese. This retro T-shirt sports the brand’s original name: Chuck E. Cheese’s Pizza Time Theatre. It may be the next-best gift for a Chuck E. Cheese fan behind a decommissioned animatronic.

Buy it: 80s Tees

9. The Nightmare Before Christmas Picnic Blanket Bag; $40

Shop Disney

Fans of Tim Burton’s The Nightmare Before Christmas will recognize the iconic scene on the front of this messenger bag. Unfold it and the bag becomes a blanket fit for a moonlit picnic among the pumpkins. The bottom side is waterproof and the top layer is made of soft fleece.

Buy it: Shop Disney

10. Toy Story Alien Socks; $15

Shop Disney

You don’t need to be skilled at the claw machine to take home a pair of these socks. Decorated with the aliens from Toy Story, they’re made from soft-knit fabric and are big enough to fit adult feet.

Buy it: Shop Disney

11. Goosebumps Board Game; $24

Amazon

Fans that read every book in R.L. Stine’s series growing up can now play the Goosebumps board game. In this game, based on the Goosebumps movie, players take on the role of their favorite monster from the series and race to the typewriter at the end of the trail of manuscripts.

Buy it: Amazon

12. Tamagotchi Mini; $19

Amazon

If you know someone who killed their Tamagotchi in the '90s, give them another chance to show off their digital pet-care skills. This Tamagotchi is a smaller, simplified version of the original game. It doubles as a keychain, so owners have no excuse to forget to feed their pet.

Buy it: Amazon

13. SNES Classic; $275

Amazon

The SNES Classic is much easier to find now than when it first came out, and it's still just as entertaining for retro video game fans. This mini console comes preloaded with 21 Nintendo games, including Super Mario Kart and Street Fighter II.

Buy it: Amazon

14. Planters Cheez Balls; $24

Amazon

Planters revived its Cheez Balls in 2018 after pulling them from shelves nearly a decade earlier. To Millennials unaware of that fact, this gift could be their dream come true. The throwback snack even comes in the classic canister fans remember.

Buy it: Amazon

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Late MythBusters Star Grant Imahara Honored With New STEAM Foundation

Grant Imahara attends San Diego Comic-Con
Grant Imahara attends San Diego Comic-Con
Genevieve via Flickr // CC BY 2.0

Fans of MythBusters and White Rabbit Project host Grant Imahara were saddened to hear of his passing due to a brain aneurysm in July 2020 at the age of 49. Imahara, a graduate of the University of Southern California, used the television medium to share his love of science and engineering. Now, his passion for education will continue via an educational foundation developed in his name.

The Grant Imahara STEAM Foundation was announced Thursday, October 23, 2020 by family and friends on what would have been Imahara’s 50th birthday. The Foundation will provide mentorships, grants, and scholarships that will allow students from diverse backgrounds access to STEAM education, which places an emphasis on science, technology, engineering, arts, and math. (Formerly referred to as STEM, the “A” for art was added more recently.)

Imahara had a history of aiding students. While working at Industrial Light and Magic in the early 2000s, he mentored the robotics team at Richmond High School to prepare for the international FIRST Robotics Competition. Whether he was working on television or behind-the-scenes on movies like the Star Wars prequels and The Matrix sequels, Imahara always found time to promote and encourage young engineering talent.

The Grant Imahara STEAM Foundation’s founding board members include Imahara’s mother, Carolyn Imahara, and close friends Don Bies, Anna Bies, Edward Chin, Fon H. Davis, Coya Elliott, and Ioanna Stergiades.

“There are many students, like my son Grant, who need the balance of the technical and the creative, and this is what STEAM is all about,” Carolyn Imahara said in a statement. “I’m so proud of my son’s career, but I’m equally proud of the work he did mentoring students. He would be thrilled that we plan to continue this, plus much more, through The Grant Imahara STEAM Foundation.”

Imahara friend Wade Bick is also launching an effort in concert with the USC Viterbi School of Engineering to name a study lounge after Imahara. Donations can be made here.

You can find out more about the foundation, and make a donation, on its website.