How One American Cinema Turned Four Weddings and a Funeral Into a Hit

YouTube
YouTube

by Simon Brew

With four BAFTAs, two Oscar nominations (including one for Best Picture), and nearly a quarter of a billion dollars in the bank, the 1994 British romantic comedy Four Weddings and a Funeral more than rewarded its $4.5 million investment. And yet the fortunes of the low-budget film—which effectively launched Hugh Grant's career as a leading man—may just have hinged on a single cinema in New York City.

While the film proved to be a hit in the U.K., it was arguably its breakthrough at the U.S. box office that turned it into a bigger event. And yet its American distributor, Gramercy Pictures, barely had the promotional budget to put the film out.

As such, instead of paying for hundreds of prints up front and a big advertising campaign, it gambled on an initial release on just five American screens: two in New York, three in Los Angeles. If the film could sell those screenings out, then the figure for the average amount of money taken per individual screen would be high. As such, Gramercy figured, it would persuade more exhibitors to book the film, and Four Weddings and a Funeral could build toward a wider release.

The problem, as producer/distributor Michael Kuhn recounted in his book One Hundred Films and a Funeral, was that the early projections on the film's opening weekend in America were "soft." Kuhn and his team had only hours to turn these numbers around before the weekend was over, because by Saturday lunchtime, the movie was looking dead and buried.

Gramercy worked out that the problem centered on just one of the New York City cinemas: It was a multiplex that had programmed Four Weddings and a Funeral on its smallest screen. Showings of the film were sold out, but because there were no more seats available, the box office wasn't at the level that Kuhn and his team needed.

In spite of the fact that said multiplex's larger screen was booked to a rival film, the manager of the cinema agreed to move Four Weddings and a Funeral to the bigger auditorium. Which was a gamble on the manager's part, particularly if the studio behind the rival film found out.

It never did.

"On that single initiative hinged much of the subsequent history of Four Weddings and a Funeral," Kuhn wrote. A weekend gross that was set to be $18,566 across five screens was suddenly boosted to $176,000, "way ahead what we had hoped for." When the box office chart for the weekend came in, exhibitors took note, and Four Weddings and a Funeral secured the extra bookings it needed.

Gramercy Pictures had its first major hit.

Four Weddings and a Funeral would go on to earn more than $52 million at the U.S. box office, which, at the time, was an unheard of number for an independent British romantic comedy. Yet had one theater manager in New York made a different decision, the history of Four Weddings and a Funeral (and Hugh Grant's career) would likely be very, very different.

Take Advantage of Amazon's Early Black Friday Deals on Tech, Kitchen Appliances, and More

Amazon
Amazon

This article contains affiliate links to products selected by our editors. Mental Floss may receive a commission for purchases made through these links.

Even though Black Friday is still a few days away, Amazon is offering early deals on kitchen appliances, tech, video games, and plenty more. We will keep updating this page as sales come in, but for now, here are the best Amazon Black Friday sales to check out.

Kitchen

Instant Pot/Amazon

- Instant Pot Duo Plus 9-in-115 Quart Electric Pressure Cooker; $90 (save $40) 

- Le Creuset Enameled Cast Iron Signature Sauteuse 3.5 Quarts; $180 (save $120)

- KitchenAid KSMSFTA Sifter with Scale Attachment; $95 (save $75) 

- Keurig K-Mini Coffee Maker; $60 (save $20)

- Cuisinart Bread Maker; $88 (save $97)

- Anova Culinary Sous Vide Precision Cooker; $139 (save $60)

- Aicook Juicer Machine; $35 (save $15)

- JoyJolt Double Wall Insulated Espresso Mugs - Set of Two; $14 (save $10) 

- Longzon Silicone Stretch Lids - Set of 14; $13 (save $14)

HadinEEon Milk Frother; $37 (save $33)

Home Appliances

Roomba/Amazon

- iRobot Roomba 675 Robot Vacuum with Wi-Fi Connectivity; $179 (save $101)

- Fairywill Electric Toothbrush with Four Brush Heads; $19 (save $9)

- ASAKUKI 500ml Premium Essential Oil Diffuser; $22 (save $4)

- Facebook Portal Smart Video Calling 10 inch Touch Screen Display with Alexa; $129 (save $50)

- Bissell air320 Smart Air Purifier with HEPA and Carbon Filters; $280 (save $50)

Oscillating Quiet Cooling Fan Tower; $59 (save $31) 

TaoTronics PTC 1500W Fast Quiet Heating Ceramic Tower; $55 (save $10)

Vitamix 068051 FoodCycler 2 Liter Capacity; $300 (save $100)

AmazonBasics 8-Sheet Home Office Shredder; $33 (save $7)

Ring Video Doorbell; $70 (save $30) 

Video games

Sony

- Marvel's Spider-Man: Game of The Year Edition for PlayStation 4; $20 (save $20)

- Marvel's Avengers; $27 (save $33)

- Minecraft Dungeons Hero Edition for Nintendo Switch; $20 (save $10)

- The Last of Us Part II for PlayStation 4; $30 (save $30)

- LEGO Harry Potter: Collection; $15 (save $15)

- Ghost of Tsushima; $40 (save $20)

BioShock: The Collection; $20 (save $30)

The Sims 4; $20 (save $20)

God of War for PlayStation 4; $10 (save $10)

Days Gone for PlayStation 4; $20 (save $6)

Luigi's Mansion 3 for Nintendo Switch; $40 (save $20)

Computers and tablets

Microsoft/Amazon

- Apple MacBook Air 13 inches with 256 GB; $899 (save $100)

- New Apple MacBook Pro 16 inches with 512 GB; $2149 (save $250) 

- Samsung Chromebook 4 Chrome OS 11.6 inches with 32 GB; $210 (save $20) 

- Microsoft Surface Laptop 3 with 13.5 inch Touch-Screen; $1200 (save $400)

- Lenovo ThinkPad T490 Laptop; $889 (save $111)

- Amazon Fire HD 10 Tablet (64GB); $120 (save $70)

- Amazon Fire HD 10 Kids Edition Tablet (32 GB); $130 (save $70)

- Samsung Galaxy Tab A 8 inches with 32 GB; $100 (save $50)

Apple iPad Mini (64 GB); $379 (save $20)

- Apple iMac 27 inches with 256 GB; $1649 (save $150)

- Vankyo MatrixPad S2 Tablet; $120 (save $10)

Tech, gadgets, and TVs

Apple/Amazon

- Apple Watch Series 3 with GPS; $179 (save $20) 

- SAMSUNG 75-inch Class Crystal 4K Smart TV; $998 (save $200)

- Apple AirPods Pro; $169 (save $50)

- Nixplay 2K Smart Digital Picture Frame 9.7 Inch Silver; $238 (save $92)

- All-New Amazon Echo Dot with Clock and Alexa (4th Gen); $39 (save $21)

- MACTREM LED Ring Light 6" with Tripod Stand; $16 (save $3)

- Anker Soundcore Upgraded Bluetooth Speaker; $22 (save $8)

- Amazon Fire TV Stick with Alexa Voice Remote; $28 (save $12)

Canon EOS M50 Mirrorless Camera with EF-M 15-45mm Lens; $549 (save $100)

DR. J Professional HI-04 Mini Projector; $93 (save $37)

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Boldly Celebrate the Holidays With This Star Trek U.S.S. Enterprise Christmas Tree Topper

Hallmark, Amazon
Hallmark, Amazon

This article contains affiliate links to products selected by our editors. Mental Floss may receive a commission for purchases made through these links.

From Baby Yoda Christmas ornaments to TARDIS string lights, there are plenty of geeky holiday decorations you can use to celebrate the season. If you're a Star Trek fan, this U.S.S. Enterprise tree topper, complete with lights and sound effects, could be the perfect addition to your Christmas tree.

This 10-inch-tall ornament from Hallmark looks like it flew straight out of an episode of the classic sci-fi series. The ship stays lit up when you plug it in, and you can press a button on the topper's base or on the included remote control to watch it put on a dazzling light show display set to the Star Trek theme.

Hallmark, Amazon

Whether you have a real tree, an artificial tree, or a Chris Pine tree, the Star Trek topper will add a delightfully geeky layer to your decor. You can purchase it for this year's tree, or leave it in its keepsake box and give it to a fellow Trekkie.

The Star Trek U.S.S. Enterprise tree topper is now available from Amazon for $150. Here are more gifts to give the space-lover in your life this holiday season.

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