A Brief History of Swedish Fish

Per-Olof Forsberg, Flickr // CC BY 2.0
Per-Olof Forsberg, Flickr // CC BY 2.0

The friendly Swedish Fish are a staple of the U.S. candy scene, a denizen of nearly every movie theater counter and convenience store. But where did they come from? And why fish? Why not Swedish Reindeer? Or Geese? There isn't a lot of research on Swedish Fish out there, but here's what we know.

IN THE BEGINNING

Out of the primordial ooze of the sugar sea, from whence the flora and fauna of the gummy earth have evolved, come the Swedish Fish. The Swedish Fish belongs to the genus of "starch jellies," a firmer version of gummy candy that doesn’t contain gelatin, making it a popular vegetarian food (another term for this type of candy is frequently wine gum, but rather confusingly, many wine gums—a type of candy that contains no wine—do actually contain gelatin.)

The Fish first washed up on U.S. shores in the late 1950s, an import from Swedish confectionery company Malaco. At the time, Malaco was looking to expand into North America with its varieties of starch and licorice-based candies. The fish-shaped candies—called "Swedish Fish" because, well, they were Swedish and the fishing industry in Sweden was very large—were developed specifically for the U.S. and Canadian markets and proved almost immediately popular. Swedish Fish then became firmly entrenched in U.S. candy culture in the 1960s and '70s.

In the U.S., Swedish Fish are currently owned and distributed by candy manufacturer Cadbury Adams. The fish come in the traditional "red" flavor, as well as green, orange, and yellow, each with the word Swedish branded into their side. In Sweden, the fish-shaped wine gums are called pastellfiskar ("pale-colored fishes") and are distributed by Malaco; they also come in salmiak, a black salty licorice flavor that is evidently hugely popular in Sweden because it's everywhere.

SWEDISH FISH—ON ICE

In 2009, the Pennsylvania-based icy treat chain Rita's Italian Ice introduced a new flavor to their Italian ice line up. Vaguely cherry-ish and definitely red, the Swedish Fish flavor was available for only a limited time, but it made an indelible mark on the Swedish Fish-loving populace—bloggers dedicated much virtual ink to the terrifyingly red concoction. Soon, other companies got into the Swedish Fish game, like Oreo came out with their limited release version and Trident has a Swedish Fish gum.

WHAT ABOUT REAL SWEDISH FISH?

Fish are a major part of the Swedish diet, which shouldn't be too surprising, given that Sweden is home to one of the world's major archipelagos. But there's one Swedish fish dish that isn't likely to leave Swedish shores. Surströmming is a traditional dish that is essentially fermented herring that's been left to rot for several months in big barrels before being tinned. The delicacy has been banned from several major airlines for its incredibly strong smell and the potential that the tins might actually explode in pressurized conditions.

A version of this story ran in 2009.

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Why Are Decaf Coffee Pots Orange?

If you're looking for a caffeine fix, you know that orange pot isn't going to help.
If you're looking for a caffeine fix, you know that orange pot isn't going to help.
RonBailey/iStock via Getty Images

The orange spout and handle on a decaf coffee pot have saved many caffeine lovers from having a terrible morning. Like the orange on a traffic cone, the color has become a signal both to the people who drink coffee and the servers who pour it. But the shade wasn't merely chosen for its eye-catching qualities; orange is a piece of branding left over from the original purveyors of decaf java.

According to The Cubiclist, decaffeinated coffee first arrived in America via the German company Sanka. Sanka (a portmanteau of the words sans and caffeine) sold its coffee in stores in glass jars with orange labels. The bright packaging was the company's calling card, and because it was the first decaffeinated coffee brand to hit the market, consumers started looking for the color when shopping for decaf.

In 1932, General Foods, which has since merged with Kraft, purchased Sanka and got to work promoting it. To spread the word about decaf coffee, the company sent orange Sanka coffee pots to coffee shops and restaurants around the country. Even if the waitstaff wasn't used to serving two types of coffee, the distinct color of the pot made it easy to distinguish decaf from regular.

The plan was such a success that orange eventually became synonymous not just with Sanka, but all decaf coffee. Other coffeemakers began offering decaffeinated alternatives, and when marketing their products, they chose the color Sanka had already made popular.

The reason for the orange coffee pot is just one of decaf's not-so-mysterious mysteries. Here's some of the science behind how exactly coffee makers get the caffeine out of the beans.

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