A Brief History of Swedish Fish

Per-Olof Forsberg, Flickr // CC BY 2.0
Per-Olof Forsberg, Flickr // CC BY 2.0

The friendly Swedish Fish are a staple of the U.S. candy scene, a denizen of nearly every movie theater counter and convenience store. But where did they come from? And why fish? Why not Swedish Reindeer? Or Geese? There isn't a lot of research on Swedish Fish out there, but here's what we know.

IN THE BEGINNING

Out of the primordial ooze of the sugar sea, from whence the flora and fauna of the gummy earth have evolved, come the Swedish Fish. The Swedish Fish belongs to the genus of "starch jellies," a firmer version of gummy candy that doesn’t contain gelatin, making it a popular vegetarian food (another term for this type of candy is frequently wine gum, but rather confusingly, many wine gums—a type of candy that contains no wine—do actually contain gelatin.)

The Fish first washed up on U.S. shores in the late 1950s, an import from Swedish confectionery company Malaco. At the time, Malaco was looking to expand into North America with its varieties of starch and licorice-based candies. The fish-shaped candies—called "Swedish Fish" because, well, they were Swedish and the fishing industry in Sweden was very large—were developed specifically for the U.S. and Canadian markets and proved almost immediately popular. Swedish Fish then became firmly entrenched in U.S. candy culture in the 1960s and '70s.

In the U.S., Swedish Fish are currently owned and distributed by candy manufacturer Cadbury Adams. The fish come in the traditional "red" flavor, as well as green, orange, and yellow, each with the word Swedish branded into their side. In Sweden, the fish-shaped wine gums are called pastellfiskar ("pale-colored fishes") and are distributed by Malaco; they also come in salmiak, a black salty licorice flavor that is evidently hugely popular in Sweden because it's everywhere.

SWEDISH FISH—ON ICE

In 2009, the Pennsylvania-based icy treat chain Rita's Italian Ice introduced a new flavor to their Italian ice line up. Vaguely cherry-ish and definitely red, the Swedish Fish flavor was available for only a limited time, but it made an indelible mark on the Swedish Fish-loving populace—bloggers dedicated much virtual ink to the terrifyingly red concoction. Soon, other companies got into the Swedish Fish game, like Oreo came out with their limited release version and Trident has a Swedish Fish gum.

WHAT ABOUT REAL SWEDISH FISH?

Fish are a major part of the Swedish diet, which shouldn't be too surprising, given that Sweden is home to one of the world's major archipelagos. But there's one Swedish fish dish that isn't likely to leave Swedish shores. Surströmming is a traditional dish that is essentially fermented herring that's been left to rot for several months in big barrels before being tinned. The delicacy has been banned from several major airlines for its incredibly strong smell and the potential that the tins might actually explode in pressurized conditions.

A version of this story ran in 2009.

10 Rad Gifts for Hikers

Greg Rosenke/Unsplash
Greg Rosenke/Unsplash

The popularity of bird-watching, camping, and hiking has skyrocketed this year. Whether your gift recipients are weekend warriors or seasoned dirtbags, they'll appreciate these tools and gear for getting most out of their hiking experience.

1. Stanley Nesting Two-Cup Cookset; $14

Amazon

Stanley’s compact and lightweight cookset includes a 20-ounce stainless steel pot with a locking handle, a vented lid, and two insulated 10-ounce tumblers. It’s the perfect size for brewing hot coffee, rehydrating soup, or boiling water while out on the trail with a buddy. And as some hardcore backpackers note in their Amazon reviews, your favorite hiker can take the tumblers out and stuff the pot with a camp stove, matches, and other necessities to make good use of space in their pack.

Buy it: Amazon

2. Osprey Sirrus and Stratos 24-Liter Hiking Packs; $140

Amazon

Osprey’s packs are designed with trail-tested details to maximize comfort and ease of use. The Sirrus pack (pictured) is sized for women, while the Stratos fits men’s proportions. Both include an internal sleeve for a hydration reservoir, exterior mesh and hipbelt pockets, an attachment for carrying trekking poles, and a built-in rain cover.

Buy them: Amazon, Amazon

3. Yeti Rambler 18-Ounce Bottle; $48

Amazon

Nothing beats ice-cold water after a summer hike or a sip of hot tea during a winter walk. The Yeti Rambler can serve up both: Beverages can stay hot or cold for hours thanks to its insulated construction, and its steel body (in a variety of colors) is basically indestructible. It will add weight to your hiker's pack, though—for a lighter-weight, non-insulated option, the tried-and-true Camelbak Chute water bottle is incredibly sturdy and leakproof.

Buy it: Amazon

4. Mappinners Greatest 100 Hikes of the National Parks Scratch-Off Poster; $30

Amazon

The perfect gift for park baggers in your life (or yourself), this 16-inch-by-20-inch poster features epic hikes like Angel’s Landing in Zion National Park and Half Dome in Yosemite National Park. Once the hike is complete, you can scratch off the gold foil to reveal an illustration of the park.

Buy it: Amazon

5. National Geographic Adventure Edition Road Atlas; $19

Amazon

Hikers can use this brand-new, updated road atlas to plan their next adventure. In addition to comprehensive maps of all 50 states, Puerto Rico, Canada, and Mexico, they'll get National Geographic’s top 100 outdoor destinations, useful details about the most popular national parks, and points on the maps noting off-the-beaten-path places to explore.  

Buy it: Amazon

6. Adventure Medical Kits Hiker First-Aid Kit; $25

Amazon

This handy 67-piece kit is stuffed with all the things you hope your hiker will never need in the wilderness. Not only does it contain supplies for pain, cuts and scrapes, burns, and blisters (every hiker’s nemesis!), the items are organized clearly in the bag to make it easy to find tweezers or an alcohol wipe in an emergency.

Buy it: Amazon

7. Hiker Hunger Ultralight Trekking Poles; $70

Amazon

Trekking poles will help increase your hiker's balance and stability and reduce strain on their lower body by distributing it to their arms and shoulders. This pair is made of carbon fiber, a super-strong and lightweight material. From the sweat-absorbing cork handles to the selection of pole tips for different terrain, these poles answer every need on the trail. 

Buy it: Amazon

8. Leatherman Signal Camping Multitool; $120

Amazon

What can’t this multitool do? This gadget contains 19 hiking-friendly tools in a 4.5-inch package, including pliers, screwdrivers, bottle opener, saw, knife, hammer, wire cutter, and even an emergency whistle.

Buy it: Amazon

9. RAVPower Power Bank; $24

Amazon

Don’t let your hiker get caught off the grid with a dead phone. They can charge RAVPower’s compact power bank before they head out on the trail, and then use it to quickly juice up a phone or tablet when the batteries get low. Its 3-inch-by-5-inch profile won’t take up much room in a pack or purse.

Buy it: Amazon

10. Pack of Four Indestructible Field Books; $14

Amazon

Neither rain, nor snow, nor hail will be a match for these waterproof, tearproof 3.5-inch-by-5.5-inch notebooks. Your hiker can stick one in their pocket along with a regular pen or pencil to record details of their hike or brainstorm their next viral Tweet.

Buy it: Amazon

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Coca-Cola Is Discontinuing TaB After Almost 60 Years

Stock up while you can.
Stock up while you can.
lokate366, Flickr // CC BY-SA 2.0

In 1963, Coca-Cola debuted TaB, a one-calorie diet soda that came in a pink can and promised women the chance to “have a shape he can’t forget.” The beverage was intended, as the commercial’s catchy jingle was quick to remind you, “for beautiful people,” with the sunny implication that sipping it could make you one of them.

TaB began to lose popularity after Diet Coke was launched in 1982, but a small crop of devotees still prefer it today. There’s even a website called ilovetab.com that keeps tabs on where the beverage is sold and which celebrities are spotted with a can in hand.

Unfortunately for fans, the Coca-Cola Company has finally decided to discontinue the drink just a few years short of its 60th anniversary. It’s not the only casualty: ZICO coconut water, Odwalla juices, Diet Coke Feisty Cherry, and Coca-Cola Life (a reduced-sugar version of Coke with stevia leaf extract) are also being retired, along with a few regional and international products.

Though plenty of businesses have scaled back their offerings—or gone bankrupt—due to the coronavirus pandemic, the company maintains that these changes were in the works long before then. That said, “the ongoing COVID-19 supply chain challenges and shifting shopping behaviors prompted the company to fast-track its plan,” Coca-Cola explained in a press release.

TaB is now more of a nostalgic cult classic than a lucrative asset. According to The New York Times, Coca-Cola circulated about 3 million cases of TaB in 2011—not even half a percent of the number of Diet Coke cases produced in the same year. But that’s not to say people won’t be sad to see it go.

“We’re forever grateful to TaB for paving the way for the diets and lights category, and to the legion of TaB lovers who have embraced the brand for nearly six decades,” Kerri Kopp, Diet Coke’s group director for North America, said in a press release. “If not for TaB, we wouldn’t have Diet Coke or Coke Zero Sugar. TaB did its job.”

[h/t The New York Times]