A Brief History of Swedish Fish

Per-Olof Forsberg, Flickr // CC BY 2.0
Per-Olof Forsberg, Flickr // CC BY 2.0

The friendly Swedish Fish are a staple of the U.S. candy scene, a denizen of nearly every movie theater counter and convenience store. But where did they come from? And why fish? Why not Swedish Reindeer? Or Geese? There isn't a lot of research on Swedish Fish out there, but here's what we know.

IN THE BEGINNING

Out of the primordial ooze of the sugar sea, from whence the flora and fauna of the gummy earth have evolved, come the Swedish Fish. The Swedish Fish belongs to the genus of "starch jellies," a firmer version of gummy candy that doesn’t contain gelatin, making it a popular vegetarian food (another term for this type of candy is frequently wine gum, but rather confusingly, many wine gums—a type of candy that contains no wine—do actually contain gelatin.)

The Fish first washed up on U.S. shores in the late 1950s, an import from Swedish confectionery company Malaco. At the time, Malaco was looking to expand into North America with its varieties of starch and licorice-based candies. The fish-shaped candies—called "Swedish Fish" because, well, they were Swedish and the fishing industry in Sweden was very large—were developed specifically for the U.S. and Canadian markets and proved almost immediately popular. Swedish Fish then became firmly entrenched in U.S. candy culture in the 1960s and '70s.

In the U.S., Swedish Fish are currently owned and distributed by candy manufacturer Cadbury Adams. The fish come in the traditional "red" flavor, as well as green, orange, and yellow, each with the word Swedish branded into their side. In Sweden, the fish-shaped wine gums are called pastellfiskar ("pale-colored fishes") and are distributed by Malaco; they also come in salmiak, a black salty licorice flavor that is evidently hugely popular in Sweden because it's everywhere.

SWEDISH FISH—ON ICE

In 2009, the Pennsylvania-based icy treat chain Rita's Italian Ice introduced a new flavor to their Italian ice line up. Vaguely cherry-ish and definitely red, the Swedish Fish flavor was available for only a limited time, but it made an indelible mark on the Swedish Fish-loving populace—bloggers dedicated much virtual ink to the terrifyingly red concoction. Soon, other companies got into the Swedish Fish game, like Oreo came out with their limited release version and Trident has a Swedish Fish gum.

WHAT ABOUT REAL SWEDISH FISH?

Fish are a major part of the Swedish diet, which shouldn't be too surprising, given that Sweden is home to one of the world's major archipelagos. But there's one Swedish fish dish that isn't likely to leave Swedish shores. Surströmming is a traditional dish that is essentially fermented herring that's been left to rot for several months in big barrels before being tinned. The delicacy has been banned from several major airlines for its incredibly strong smell and the potential that the tins might actually explode in pressurized conditions.

A version of this story ran in 2009.

Here's Why the Coke at McDonald's Is So Good

Mario Tama, iStock via Getty Images
Mario Tama, iStock via Getty Images

Not every cup of Coke is created equal. If you're a McDonald's customer who can't resist ordering a large Coke with your Big Mac and fries, you may suspect that the soda from the fast food chain is superior to versions found elsewhere. It's not childhood nostalgia warping your taste buds: McDonald's takes steps to ensure their Coke really does taste better than the competitor's.

Coca-Cola is serious about preserving its secret formula, and the drink you get at McDonald's is made from the same ingredients that you'd get in a can from a vending machine. The difference lies in the way McDonald's treats those ingredients right up to the moment they fill your cup.

Most Coke syrup is shipped to restaurants in plastic bags, but for McDonald's, one of the company's most profitable partners, Coca-Cola sends the product in stainless steel drums. This material is better at preserving the ingredients and keeping them fresh by the time they arrive at their destination.

The second reason the Coke at McDonald's tastes so good has to do with temperature. Instead of storing water for the soda in the soda fountain like many restaurants do, the chain uses insulated tubes to transport it from the fridge directly to the dispenser when it's ready to be poured. In addition to tasting great, colder liquid is also better at trapping CO2 bubbles and keeping drinks fizzy for longer.

A major difference between the Coke you have at McDonald's and a Coke you might have at home is that the McDonald's soda is nearly always enjoyed with ice and a straw. These are the final elements that make its Coke special. McDonald's knows that Coke will eventually get watered down in a cup filled with ice, and it's tweaked its syrup-to-water ratio to account for this. That means the best sip of Coke may come after your ice has had a few minutes to melt.

Even the straws at McDonald's were engineered to maximize your soda enjoyment. They're slightly wider than regular straws, so that first flavor-packed sip is able to hit more of your tongue at once.

Not everything McDonald's puts out has been as well-received as its Coke. Some of the biggest failures from the company's history include the McD.L.T., the Arch Deluxe, and broccoli-flavored bubblegum.

Read Guy Beringer’s 1895 Essay That Coined the Term Brunch

LUNAMARINA/iStock via Getty Images
LUNAMARINA/iStock via Getty Images

In 1895, British writer Guy Beringer entreated the public to adopt a revolutionary meal that he called brunch. The word itself was, as we all know, a portmanteau of breakfast and lunch, and the idea was almost exactly the same as it is today: Rise late, gather your mates, and chat the afternoon away over a feast of breakfast and lunch fare.

He detailed all the benefits of his innovation in his essay “Brunch: A Plea,” which was published in Hunter’s Weekly. In addition to presenting a compelling case for making brunch a part of one's weekend routine, Beringer also seems like the kind of person you’d want to invite to your own Sunday gathering. For one, Beringer definitely lives to eat.

“Dinner’s the thing; the hour between seven and eight is worth all the rest put together,” Beringer wrote. “In these hurrying, worrying, and scurrying days the sweets of life are too often overlooked, and, with the sweets, the hors d'œuvre, soups, and entrées.”

Brunch, therefore, is a way to put the focus back on the food. It’s also a way to justify letting your Saturday night last into the early hours of Sunday morning, since a late first meal makes waking up early on Sunday “not only unnecessary but ridiculous.” According to Beringer, brunch should begin at 12:30 p.m., so feel free to tell your early-bird friend that the father of brunch would consider their 10:00 a.m. brunch reservation an utter travesty.

To Beringer, brunch was much more conducive to socializing than the quiet, comforting solitude of an early breakfast.

“Brunch ... is cheerful, sociable, and inciting. It is talk-compelling,” he explains. “It puts you in a good temper; it makes you satisfied with yourself and your fellow-beings. It sweeps away the worries and cobwebs of the week.”

And, as for the bottomless mimosas, Bloody Marys, and overall boozy nature of brunch these days, Beringer approved of that, too.

“P.S.,” he adds, “Beer and whiskey are admitted as substitutes for tea and coffee.”

You can read his whole groundbreaking composition below.

"When one has reached a certain age, and the frivolities of youth have palled, one's best thoughts are turned in the channel of food. Man's first study is not man, but meals. Dinner is the climax of each day. You may have your chasse café afterwards, in the shape of theatre, music hall, or social gathering; but it is little more than a digestive. Dinner's the thing; the hour between seven and eight is worth all the rest put together. A parallel might be drawn between these sixty minutes and the Nuit de Cléopatre; but neither in length nor moral tendency would it be suitable to Hunter's Weekly. In these hurrying, worrying, and scurrying days the sweets of life are too often overlooked, and, with the sweets, the hors d'œuvre, soups, and entrées. To use a theatrical simile, there is a tendency to regard meals solely as the curtain raisers of the day's performances. Who has not whirlwind friends who rush in upon him, exclaiming, "Let's have a spree to night, old man! We won't bother about feeding; a chop or steak will about do us." What a pitiable frame of mind! Not that I am a gourmet. I hate the term. I regard a gourmet simply as a gourmand with a digestion. Excessive daintiness in regard to food is merely a form of effeminacy, and as such is to be deprecated. But there is a happy medium—everything good, plenty of it, variety and selection. On week days these conditions can without difficulty be fulfilled, but Sunday affords a problem for nice examination. All of us have experienced the purgatory of those Sabbatarian early dinners with their Christian beef and concomitant pie. Have we not eaten enough of them? I think so, and would suggest Brunch as a satisfactory substitute. The word Brunch is a corruption of breakfast and lunch, and the meal Brunch is one which combines the tea or coffee, marmalade and kindred features of the former institution with the more solid attributes of the latter. It begins between twelve and half-past and consists in the main of fish and one or two meat courses.

Apart altogether from animal considerations, the arguments in favor of Brunch are incontestable. In the first place it renders early rising not only unnecessary but ridiculous. You get up when the world is warm, or at least, when it is not so cold. You are, therefore, able to prolong your Saturday nights, heedless of that moral "last train"—the fear of the next morning's reaction. It leaves the station with your usual seat vacant, and many others also unoccupied. If Brunch became general it would be taken off altogether; the Conscience and Care Company, Limited, would run it at a loss. Their receipts on the other days would, however, be correspondingly increased, and they would be able to give their employés a much-needed holiday. The staff has become rather too obstinate and officious of late. That it must be a case of Brunch or morning church I am, of course, aware; but is any busy work-a-day man in a becomingly religious frame of mind after rising eight and nine o'clock on his only "off" morning? If he went to bed in good time the night before, well and good; but Saturday is Saturday, and will remain so. More especially from seven onwards. To a certain extent I am pleading for Brunch from selfish motives. The world would be kinder and more charitable if my brief were successful. To begin with, Brunch is a hospitable meal; breakfast is not. Eggs and bacon are adapted to solitude; they are consoling, but not exhilarating. They do not stimulate conversation. Brunch, on the contrary, is cheerful, sociable, and inciting. It is talk-compelling. It puts you in a good temper; it makes you satisfied with yourself and your fellow-beings. It sweeps away the worries and cobwebs of the week. The advantages of the suggested innovation are, in short, without number, and I submit it is fully time that the old régime of Sunday breakfast made room for the "new course" of Sunday Brunch.

P.S.—Beer and whiskey are admitted as substitutes for tea and coffee."

SECTIONS

arrow
LIVE SMARTER