Toilet Paper History: How America Convinced the World to Wipe

The first commercially available toilet paper in the United States hit shelves in 1857.
The first commercially available toilet paper in the United States hit shelves in 1857.
FotoDuets/iStock via Getty Images Plus

Since the dawn of time, people have found nifty ways to clean up after the bathroom act. The most common solution was simply to grab what was at hand: coconuts, shells, snow, moss, hay, leaves, grass, corncobs, sheep's wool, and later—thanks to the printing press—newspapers, magazines, and pages of books. The ancient Greeks used clay and stone. The Romans, sponges and salt water. But the idea of a commercial product designed solely to wipe one's bum? That started about 150 years ago, right here in the U.S.A. In less than a century, Uncle Sam's marketing genius turned something disposable into something indispensable.

How toilet paper got its start.

The first products designed specifically to wipe one's nethers were aloe-infused sheets of manila hemp dispensed from Kleenex-like boxes. They were invented in 1857 by a New York entrepreneur named Joseph Gayetty, who claimed his sheets prevented hemorrhoids. Gayetty was so proud of his therapeutic bathroom paper that he had his name printed on each sheet. But his success was limited. Americans soon grew accustomed to wiping with the Sears Roebuck catalog, and they saw no need to spend money on something that came in the mail for free.

Toilet paper took its next leap forward in 1890, when two brothers named Clarence and E. Irvin Scott popularized the concept of toilet paper on a roll. The Scotts' brand became more successful than Gayetty's medicated wipes, in part because they built a steady trade selling toilet paper to hotels and drugstores. But it was still an uphill battle to get the public to openly buy the product, largely because Americans remained embarrassed by bodily functions. In fact, the Scott brothers were so ashamed of the nature of their work that they didn't take proper credit for their innovation until 1902.

"No one wanted to ask for it by name," says Dave Praeger, author of Poop Culture: How America Is Shaped by Its Grossest National Product. "It was so taboo that you couldn't even talk about the product." By 1930, the German paper company Hakle began using the tag line, "Ask for a roll of Hakle and you won't have to say toilet paper!"

As time passed, toilet tissues slowly became an American staple. But widespread acceptance of the product didn't officially occur until a new technology demanded it.

At the end of the 19th century, more and more homes were being built with sit-down flush toilets tied to indoor plumbing systems. And because people required a product that could be flushed away with minimal damage to the pipes, corncobs and moss no longer cut it. In no time, toilet paper ads boasted that the product was recommended by both doctors and plumbers.

Toilet paper goes soft.

In the early 1900s, toilet paper was still being marketed as a medicinal item. But in 1928, the Hoberg Paper Company tried a different tack. On the advice of its ad men, the company introduced a brand called Charmin and fitted the product with a feminine logo that depicted a beautiful woman. The genius of the campaign was that by evincing softness and femininity, the company could avoid talking about toilet paper's actual purpose. Charmin was enormously successful, and the tactic helped the brand survive the Great Depression. (It also helped that, in 1932, Charmin began marketing economy-size packs of four rolls.) Decades later, the dainty ladies were replaced with babies and bear cubs—advertising vehicles that still stock the aisles today.

By the 1970s, America could no longer conceive of life without toilet paper. Case in point: In December 1973, Tonight Show host Johnny Carson joked about a toilet paper shortage during his opening monologue. But America didn't laugh. Instead, TV watchers across the country ran out to their local grocery stores and bought up as much of the stuff as they could. In 1978, a TV Guide poll named Mr. Whipple—the affable grocer who implored customers, "Please don't squeeze the Charmin"—the third best-known man in America, behind former president Richard Nixon and the Rev. Billy Graham.

Currently, the United States spends more than $6 billion a year on toilet tissue—more than any other nation in the world. Americans, on average, use 57 squares a day and 50 lbs. a year.

Even still, the toilet paper market in the United States has largely plateaued. The real growth in the industry is happening in developing countries. There, it's booming. Toilet paper revenues in Brazil alone have more than doubled since 2004. The radical upswing in sales is believed to be driven by a combination of changing demographics, social expectations, and disposable income.

"The spread of globalization can kind of be measured by the spread of Western bathroom practices," says Praeger. When average citizens in a country start buying toilet paper, wealth and consumerism have arrived. It signifies that people not only have extra cash to spend, but they've also come under the influence of Western marketing.

Will America ever leave toilet paper behind?

Even as the markets boom in developing nations, toilet paper manufacturers find themselves needing to charge more per roll to make a profit. That's because production costs are rising. During the past few years, pulp has become more expensive, energy costs are rising, and even water is becoming scarce. Toilet paper companies may need to keep hiking up their prices. The question is, if toilet paper becomes a luxury item, can Americans live without it?

The truth is that we did live without it, for a very long time. And even now, a lot of people do. In Japan, the Washlet—a toilet that comes equipped with a bidet and an air-blower—is growing increasingly popular. And all over the world, water remains one of the most common methods of self-cleaning. Many places in India, the Middle East, and Asia, for instance, still depend on a bucket and a spigot. Will Americans ever part with their beloved toilet paper in order to adopt more money-saving measures? Or will we keep flushing our cash away? Praeger, for one, believes a toilet-paper apocalypse is hardly likely. After all, the American marketing machine is a powerful thing.

This article originally appeared in Mental Floss magazine.

Amazon's Best Black Friday Deals: Tech, Video Games, Kitchen Appliances, Clothing, and More

Amazon
Amazon

This article contains affiliate links to products selected by our editors. Mental Floss may receive a commission for purchases made through these links.

Black Friday is finally here, and Amazon is offering great deals on kitchen appliances, tech, video games, and plenty more. We will keep updating this page as sales come in, but for now, here are the best Amazon Black Friday sales to check out.

Kitchen

Instant Pot/Amazon

- Instant Pot Duo Plus 9-in-115 Quart Electric Pressure Cooker; $90 (save $40)

- Keurig K-Cafe Special Edition; $190 (save $30)

- Ninja OS301 Foodi 10-in-1 Pressure Cooker and Air Fryer; $125 (save $75)

- Nespresso Vertuo Next Coffee and Espresso Machine by Breville; $120 (save $60)

- KitchenAid KSMSFTA Sifter with Scale Attachment; $95 (save $75)

- Keurig K-Mini Coffee Maker; $60 (save $20)

- Cuisinart Bread Maker; $80 (save $97)

- Anova Culinary Sous Vide Precision Cooker; $139 (save $60)

- Aicook Juicer Machine; $35 (save $15)

- JoyJolt Double Wall Insulated Espresso Mugs - Set of Two; $14 (save $10)

- Longzon Silicone Stretch Lids - Set of 14; $16 (save $11)

- HadinEEon Milk Frother; $37 (save $33)

Home Appliances

Roomba/Amazon

- iRobot Roomba 675 Robot Vacuum with Wi-Fi Connectivity; $179 (save $101)

- ASAKUKI 500ml Premium Essential Oil Diffuser; $22 (save $4)

- Facebook Portal Smart Video Calling 10 inch Touch Screen Display with Alexa; $129 (save $50)

- Bissell air320 Smart Air Purifier with HEPA and Carbon Filters; $280 (save $50)

- Oscillating Quiet Cooling Fan Tower; $59 (save $31)

- TaoTronics PTC 1500W Fast Quiet Heating Ceramic Tower; $55 (save $10)

- Vitamix 068051 FoodCycler 2 Liter Capacity; $300 (save $100)

- Ring Video Doorbell; $70 (save $30)

Video games

Sony

- Marvel's Spider-Man: Game of The Year Edition for PlayStation 4; $20 (save $20)

- The Legend of Zelda: Link's Awakening; $40 (save $20)

- Hyrule Warriors: Age of Calamity; $50 (save $10)

- Marvel's Avengers; $25 (save $33)

- The Last of Us Part II for PlayStation 4; $30 (save $30)

- LEGO Harry Potter: Collection; $15 (save $15)

- Ghost of Tsushima; $40 (save $20)

- BioShock: The Collection; $20 (save $30)

- The Sims 4; $24 (save $20)

- God of Warfor PlayStation 4; $10 (save $10)

- Days Gonefor PlayStation 4; $20 (save $6)

- Luigi's Mansion 3 for Nintendo Switch; $40 (save $20)

Computers and tablets

Microsoft/Amazon

- New Apple MacBook Pro 16 inches with 512 GB; $2149 (save $250)

- Microsoft Surface Laptop 3 with 13.5 inch Touch-Screen; $1200 (save $400)

- Lenovo ThinkPad T490 Laptop; $889 (save $111)

- Amazon Fire HD 10 Tablet (64GB); $120 (save $70)

- Amazon Fire HD 10 Kids Edition Tablet (32 GB); $130 (save $70)

- Apple iPad Mini (64 GB); $335 (save $64)

- Vankyo MatrixPad S2 Tablet; $120 (save $10)

Tech, gadgets, and TVs

Apple/Amazon

- Apple Watch Series 3 with GPS; $120 (save $79)

- Seneo Wireless Charger, 3 in 1 Wireless Charging Station; $16 (save $10)

- SAMSUNG 75-inch Class Crystal 4K Smart TV; $998 (save $200)

- Nixplay 2K Smart Digital Picture Frame 9.7 Inch Silver; $238 (save $92)

- All-New Amazon Echo Dot with Clock and Alexa (4th Gen); $39 (save $21)

- MACTREM LED Ring Light 6" with Tripod Stand; $16 (save $3)

- Amazon Fire TV Stick with Alexa Voice Remote; $28 (save $12)

- DR. J Professional HI-04 Mini Projector; $93 (save $37)

Headphones and speakers

Beats/Amazon

- Beats Solo3 Wireless On-Ear Headphones; $120 (Save $80)

- Apple AirPods Pro; $169 (save $50)

- Anker Soundcore Upgraded Bluetooth Speaker; $22 (save $8)

- Powerbeats Pro Wireless Earphones; $175 (save $75)

- JBL Boombox; $280 (save $120)

Movies and TV

HBO/Amazon

- Game of Thrones: The Complete Series; $115 (save $89)

- Jurassic World 5-Movie Set; $23 (save $37)

- Deadwood: The Complete Series; $42 (save $28)

- Back to the Future Trilogy; $15 (save $21)

Toys and Games

Amazon

- Awkward Family Photos Greatest Hits; $15 (save $10)

- Exploding Kittens Card Game; $10 (save $10)

- Cards Against Humanity: Hidden Gems Bundle; $14 (save $5)

- LOL Surprise OMG Remix Pop B.B. Fashion Doll; $29 (save $6)

- LEGO Ideas Ship in a Bottle 92177 Expert Building Kit; $56 (save $14)

Furniture

Casper/Amazon

- Casper Sleep Element Queen Mattress; $476 (save $119)

- ZINUS Alexis Deluxe Wood Platform Bed Frame; $135 (save $24)

- ROMOON Dresser Organizer with 5 Drawers; $59 (save $11) 

- AmazonBasics Room Darkening Blackout Window Curtains; $26 (save $5)

- Writing Desk by Caffoz; $119 (save $21)

- SPACE Seating Office Support Managers Chair; $112 (save $116)

- Rivet Globe Stick Table Lamp; $53 (save $17)

- Christopher Knight Home Merel Mid-Century Modern Club Chair; $188 (save $10)

- Walker Edison Furniture Industrial Rectangular Coffee Table; $121 (save $48)

Beauty

Haus/Amazon

- MySmile Teeth Whitening Kit with LED Light; $21 (save $12) 

- Cliganic USDA Organic Lip Balms Set of Six; $6 (save $4)

- HAUS LABORATORIES By Lady Gaga: LE RIOT LIP GLOSS; $7 (save $11)

- Native Deodorant for Men and Women Set of Three; $25 (save $11) 

- BAIMEI Rose Quartz Jade Roller & Gua Sha; $14 (save $3)

- Honest Beauty Clearing Night Serum with Pure Retinol and Salicylic Acid; $20 (save $8)

- WOW Apple Cider Vinegar Shampoo and Hair Conditioner Set; $30 (save $5) 

- La Roche-Posay Effaclar Purifying Foaming Gel Cleanser; $15 (save $5)

- wet n wild Bretman Rock Shadow Palette; $9 (save $6)

- EltaMD UV Daily Tinted Face Sunscreen Moisturizer with Hyaluronic Acid; $25 (save $6)

Clothes

Ganni/Amazon

- Ganni Women's Crispy Jacquard Dress; $200 (save $86) 

- The Drop Women's Maya Silky Slip Skirt; $36 (save $9)

- Steve Madden Women's Editor Boot; $80 (save $30)

- adidas Women's Roguera Cross Trainer; $40 (save $25)

- Line & Dot Women's Elizabeth Sweater; $74 (save $18)

- Levi's Men's Sherpa Trucker Jacket; $57 (save $41)

- Adidas Men's Essentials 3-Stripes Tapered Training Joggers Sweatpants; $28 (save $12)

- Timex Men's Weekender XL 43mm Watch; $32 (save $20)

- Ray-Ban Unisex-Adult Hexagonal Flat Lenses Sunglasses; $108 (save $46) 

- Reebok Men's Flashfilm Train Cross Trainer; $64 (save $16)

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10 Amazing Facts About Bruce Lee On His 80th Birthday

Photo courtesy of The Bruce Lee Family Archive
Photo courtesy of The Bruce Lee Family Archive

Bruce Lee is one of pop culture's most multifaceted icons. Legions of fans admire him for his movies, his martial arts prowess, his incomprehensible physical fitness, his championing of Chinese culture, and even his philosophies on life. Yet for all the new ground Lee broke, most of his recognition only came after his death at the age of 32. Read on to learn more about the life of this profound, if enigmatic, superstar.

1. Bruce Lee’s first starring role in a movie came when he was just 10 years old.

In 1950’s The Kid, a pre-teen Bruce Lee played the role of Kid Cheung, a streetwise orphan and wry troublemaker, based on a comic strip from the time. Starring opposite Lee, playing a kindly factory owner, was his father, Lee Hoi-chuen, who also happened to be a famous opera singer. (Bruce Lee was actually born in San Francisco while his father was there on tour; Lee would move back to the U.S. in 1959).

According to Lee biographer Matthew Polly, the movie was a big enough success in China to earn sequel consideration. There was just one problem: A young Bruce Lee was getting into fights at school and out on the streets, so his father forbid him from acting again until he straightened up—which, of course, didn’t wind up happening.

2. Bruce Lee was deemed physically unfit for the U.S. Army.

While he may have walked around with body fat in the single digits and could do push-ups using only two fingers, Lee still managed to fail a military physical for the U.S. draft board back in 1963. Despite being an adherent to physical fitness all his adult life, it was an undescended testicle that kept him from fighting for Uncle Sam in Vietnam.

3. Bruce Lee was an exquisite cha-cha dancer.

Long before he was known for breakneck fight choreography, Bruce Lee’s physical skills were focused on the dance floor. More specifically, the cha-cha. In Polly’s book, Bruce Lee: A Life, the author explains that the dance trend made its way from Cuba through the Philippines and soon landed in China. And once the cha-cha settled into the Hong Kong social scene, it didn’t take long for youth dance competitions to spring up. Lee had been taking part in cha-cha dancing since the age of 14, and in 1958, he won the Crown Colony Cha-Cha Championship. Foreshadowing his later dedication to martial arts, Lee would keep crib notes of all 108 different cha-cha steps in his wallet so that he could obsessively memorize them.

4. Bruce Lee refused to lose a fight to Robin.

The Green Hornet aired its first episode in September 1966, with Bruce Lee as the Hornet's (Van Williams) lightning-quick sidekick, Kato. The series would immediately be compared to Batman, ABC's other costumed crime-fighting show, and it wouldn't be long before a two-part crossover episode was in the works. And as heroes do, before they teamed up, they first had to fight each other. According to Newsweek, since Batman was by far the more popular show, the script featured a fight between Burt Ward's Robin and Bruce Lee's Kato that was set to end with the Boy Wonder getting the upper hand. But who would really buy that?

Well, Lee certainly didn't—and he knew no one else would, either. Williams later recalled that Lee read the script and simply said, "I'm not going to do that," and walked off. Common sense soon prevailed ... sort of. The script was rewritten to change the ending—not to a Kato K.O., but to a more diplomatic draw. Though The Green Hornet was Lee's first big break in the United States, the series itself lasted only 26 episodes.

5. Bruce Lee trained numerous Hollywood stars.

As Bruce Lee worked to become a big-screen heavyweight, he made a living as a martial arts trainer to the stars. Among Lee’s students were Steve McQueen, James Coburn, James Garner, Roman Polanski, and Sharon Tate. For his services, Lee was known to charge about $275 per hour or $1000 for 10 courses. McQueen and Coburn grew so enamored with Lee over the years that they remained close friends until his death in 1973, with both men serving as pallbearers at Lee's funeral (alongside Chuck Norris).

6. Roman Polanski may have (briefly) thought Bruce Lee murdered Sharon Tate.

In addition to providing Roman Polanski and his wife Sharon Tate with kung fu lessons, Bruce Lee also lived near the couple in Los Angeles when Tate and four others, including Lee’s close friend Jay Sebring, were murdered by the Manson Family in August 1969. It would be months before the Manson Family was arrested for the murders, but in the meantime, according to an article from Esquire, Polanski had grown obsessed with finding a suspect, looking for potential perpetrators even amongst his own inner circle.

During one kung fu lesson in the months after the murders, Lee had mentioned to Polanski how he had recently lost his glasses, which immediately piqued the director’s interest. A mysterious pair of horn-rimmed glasses had been found at the murder scene near his wife’s body, after all. Polanski had even purchased a gauge to measure the lenses and find out the exact prescription so that he could do his own detective work, according to The New York Post.

The director, without giving himself away, offered to bring Lee to his optician to get a new pair—this would allow him to hear Lee’s prescription firsthand and determine if the specs discovered at the crime scene belonged to him. It turned out Lee’s prescription didn’t match, and Polanski never told his friend about his suspicions.

7. Bruce Lee had his sweat glands removed.

Bruce Lee in Enter the Dragon (1973).Warner Home Video

Bruce Lee brought an impeccable physique to the screen that was decades ahead of its time. But because his roles required so much physicality, he would be drenched with sweat while filming. And apparently, the martial arts pioneer loathed the sweat stains that would show up on his clothing as a result. His solution? In 1973, Lee actually underwent a procedure to surgically remove the sweat glands from his armpits to avoid the fashion faux pas from showing up on camera.

8. Bruce Lee’s cause of death still raises questions.

Bruce Lee’s death at the age of 32 on July 20, 1973, was officially ruled the result of a cerebral edema, or swelling of the brain. Lee had complained about headaches on the day of his death, and was given a painkiller by Betty Ting Pei—an actress who claimed to be Lee's mistress—before lying down for a nap. He never woke up.

Though many reports at the time suggested Lee had an allergic reaction to an ingredient in the painkiller, Polly points to a mystery that began on May 10, 1973, when the star previously collapsed in a hot recording studio while dubbing new dialogue for Enter the Dragon.

In Polly’s opinion, Lee’s collapse had to do with heatstroke, since his stint in an overheated recording studio was compounded by a lack of sweat glands that prevented his body from cooling off naturally. Heatstroke can also cause swelling in the brain, much like was found during Lee’s autopsy. And Dr. Lisa Leon, an expert in hyperthermia at the U.S. Army Research Institute of Environmental Medicine, told Polly, “A person who has suffered one heat stroke is at increased risk for another" and that there may be long-term complications after the initial incident.

9. Footage from Bruce Lee’s Funeral was used in 1978’s Game of Death.

At the time of his death, Bruce Lee was involved in numerous projects, including the movie that would become Game of Death, his next directorial effort. According to Vice, there wasn’t much completed on the film by the time of Lee’s passing—there were some notes, a story outline (which simply read “The big fight. An arrest is made. The airport. The end.”), and 40 minutes of footage, including Lee’s now-iconic fight against NBA great Kareem Abdul-Jabbar.

Usually, a project in that situation would just be a lost cause, but production company Golden Harvest wanted to salvage what they could, so they hired Enter the Dragon director Robert Clouse to put together ... something. The result was a Frankenstein’s monster of a film, comprised of 11 minutes of existing footage Lee shot, overdubbed clips from his previous movies, and stand-ins to fill out certain scenes. The director even resorted to using an unfortunate Bruce Lee cardboard cutout to complete one shot.

That’s not even the top rung on the ladder of poor taste: When the movie called for Lee’s character to fake his death, they used footage from his actual funeral to realize the scene, complete with waves of mourners, pallbearers, and closeups of Lee’s open casket.

10. Bruce Lee’s posthumous success resulted in its own sub-genre.

Lee’s career was exploding in China and gaining momentum in the United States by 1973, but he passed away just a month before his biggest hit was released: Enter the Dragon. The movie, which grossed more than $200 million at the worldwide box office, catapulted the late Lee to icon status. But with the star himself no longer around to capitalize, there would soon be a wave of knockoff films and wannabes looking to take advantage of the martial arts craze.

Both affectionately and derisively known as “Bruceploitation” films, this strange sub-genre of martial arts cinema gave life to z-movie oddities like Re-Enter the Dragon and Enter the Game of Death, starring the likes of—and we’re not kidding—Bruce Le and Bruce Li. Jackie Chan was even roped into a few of these movies, like 1976's New Fist of Fury. In 1980, Bruceploitation even went meta with The Clones of Bruce Lee, starring Dragon Lee, Bruce Le, and Bruce Lai, who play genetic reconstructions of the late actor after scientists harvest his DNA.