What's the Story Behind Cinco de Mayo?

Cinco de Mayo, or May 5, is recognized around the country as a time to celebrate Mexico’s cultural heritage. Like a lot of days earmarked to commemorate a specific idea or event, its origins can be a little murky. Who started it, and why?

The holiday was originally set aside to commemorate Mexico’s victory over France at the Battle of Puebla in 1862. The two had gotten into a dispute after newly elected Mexican president Benito Juárez tried to help ease the country’s financial woes by defaulting on European loans. Unmoved by their plight, France attempted to seize control of their land. The Napoleon III-led country sent 6000 troops to Puebla de Los Angeles, a small town en route to Mexico City, and anticipated an easy victory.

After an entire day of battle that saw 2000 Mexican soldiers take 500 enemy lives against only 100 casualties, France retreated. That May 5, Mexico had proven itself to be a formidable and durable opponent. (The victory would be short-lived, as the French would eventually conquer Mexico City. In 1866, Mexican and U.S. forces were able to drive them out.)

To celebrate, Juárez declared May 5, or Cinco de Mayo, to be a national holiday. Puebla began acknowledging the date, with recognition spreading throughout Mexico and in the Latino population of California, which celebrated victory over the same kind of oppressive regime facing minorities in Civil War-era America. In fact, University of California at Los Angeles professor David Hayes-Bautista cites his research into newspapers of the era as evidence that Cinco de Mayo really took off in the U.S. due to the parallels between the Confederacy and the monarchy Napoleon III had planned to install.

Cinco de Mayo gained greater visibility in the U.S. in the middle part of the 20th century, thanks to the Good Neighbor Policy, a political movement promoted by Franklin Roosevelt beginning in 1933, which encouraged friendly relations between countries.

There’s a difference between a day of remembrance and a corporate clothesline, however. Cinco de Mayo was co-opted for the latter beginning in the 1970s, when beer and liquor companies decided to promote consumption of their products while enjoying the party atmosphere of the date—hence the flowing margaritas. And while it may surprise some Americans, Cinco de Mayo isn’t quite as big a deal in Mexico as it can be in the States. While Mexican citizens recognize it, it’s not a federal holiday: Celebrants can still get to post offices and banks.

This story was originally published in 2019; it has been updated for 2022.