What's the Story Behind Cinco de Mayo?

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iStock

Cinco de Mayo, or May 5, is recognized around the country as a time to celebrate Mexico’s cultural heritage. Like a lot of days earmarked to commemorate a specific idea or event, its origins can be a little murky. Who started it, and why?

The holiday was originally set aside to commemorate Mexico’s victory over France at the Battle of Puebla in 1862. The two had gotten into a dispute after newly-elected Mexico president Benito Juárez tried to help ease the country’s financial woes by defaulting on European loans. Unmoved by their plight, France attempted to seize control of their land. The Napoleon III-led country sent 6000 troops to Puebla de Los Angeles, a small town en route to Mexico City, and anticipated an easy victory.

After an entire day of battle that saw 2000 Mexican soldiers take 500 enemy lives against only 100 casualties, France retreated. That May 5, Mexico had proven itself to be a formidable and durable opponent. (The victory would be short-lived, as the French would eventually conquer Mexico City. In 1866, Mexican and U.S. forces were able to drive them out.)

To celebrate, Juárez declared May 5, or Cinco de Mayo, to be a national holiday. Puebla began acknowledging the date, with recognition spreading throughout Mexico and in the Latino population of California, which celebrated victory over the same kind of oppressive regime facing minorities in Civil War-era America. In fact, University of California at Los Angeles professor David Hayes-Bautista cites his research into newspapers of the era as evidence that Cinco de Mayo really took off in the U.S. due to the parallels between the Confederacy and the monarchy Napoleon III had planned to install.

Cinco de Mayo gained greater visibility in the U.S. in the middle part of the 20th century thanks to the Good Neighbor Policy, a political movement promoted by Franklin Roosevelt beginning in 1933, which encouraged friendly relations between countries.

There’s a difference between a day of remembrance and a corporate clothesline, however. Cinco de Mayo was co-opted for the latter beginning in the 1970s, when beer and liquor companies decided to promote consumption of their products while enjoying the party atmosphere of the date—hence the flowing margaritas. And while it may surprise some Americans, Cinco de Mayo isn’t quite as big a deal in Mexico as it can be in the States. While Mexican citizens recognize it, it’s not a federal holiday: Celebrants can still get to post offices and banks.

Take Advantage of Amazon's Early Black Friday Deals on Tech, Kitchen Appliances, and More

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Amazon

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7 Overlooked Thanksgiving Rituals, According to Sociologists

Even what the dog eats takes on a special significance on Thanksgiving.
Even what the dog eats takes on a special significance on Thanksgiving.
JasonOndreicka/iStock

The carving of the turkey, the saying of the grace, the watching of the football. If a Martian anthropology student asked us to name some cultural rites of Thanksgiving, those would be the first few to come to mind. But students of anthropology know that a society is not always the best judge of its own customs.

The first major sociological study of Thanksgiving appeared in the Journal of Consumer Research in 1991. The authors, Melanie Wallendorf and Eric J. Arnould, conducted in-depth interviews with people about their experiences of the holiday. They also had 100 students take detailed field notes on their Thanksgiving celebrations, supplemented by photographs. The data analysis revealed some common events in the field notes that people rarely remarked on in the interviews. Here are some common Thanksgiving rituals you might not realize qualify as such.

1. Giving Job Advice

Teenagers are given a ritual status shift to the adult part of the family, not only through the move from the kids' table to the grownup table, but also through the career counseling spontaneously offered by aunts, uncles, and anyone else with wisdom to share.

2. Forgetting an Ingredient

Oh no! Someone forgot to put the evaporated milk in the pumpkin pie! As the authors of the Thanksgiving study state, "since there is no written liturgy to insure exact replication each year, sometimes things are forgotten." In the ritual pattern, the forgetting is followed by lamentation, reassurance, acceptance, and the restoration of comfortable stability. It reinforces the themes of abundance (we've got plenty even if not everything works out) and family togetherness (we can overcome obstacles).

3. Telling Disaster Stories of Thanksgivings Past

One day she'll laugh about this.cookelma/iStock

Remember that time we fried a turkey and burned the house down? Another way to reinforce the theme of family togetherness is to retell the stories of things that have gone wrong at Thanksgiving and then laugh about them. This ritual can turn ugly, however, if not everyone has gotten to the point where they find the disaster stories funny.

4. The Reappropriation of Store-Bought Items

Transfer a store-bought pie crust to a bigger pan, filling out the extra space with pieces of another store-bought pie crust, and it's not quite so pre-manufactured anymore. Put pineapple chunks in the Jello, and it becomes something done "our way." The theme of the importance of the "homemade" emerges in the ritual of slightly changing the convenience foods to make them less convenient.

5. The Pet’s Meal

The pet is fed special food while everyone looks on and takes photos. This ritual enacts the theme of inclusion also involved in the inviting of those with "nowhere else to go."

6. Putting Away the Leftovers

These leftovers will make delicious soup.smartstock/iStock

In some cultures, feasts are followed by a ritual destruction of the surplus. At Thanksgiving, the Puritan value of frugality is embodied in the wrapping and packing up of all the leftovers. Even in households in which cooking from scratch is rare, the turkey carcass may be saved for soup. No such concern for waste is exhibited toward the packaging, which does not come from "a labor of love" and is simply thrown away.

7. Taking a Walk

After the eating and the groaning and the belly patting, someone will suggest a walk and a group will form to take a stroll. Sometimes the walkers will simply do laps around the house, but they often head out into the world to get some air. There is usually no destination involved, just a desire to move and feel the satisfied quietness of abundance—and to make some room for dessert.