Ten years ago, Gossip Girl became appointment television for America’s teenagers—and a guilty pleasure for millions more (whether they wanted to admit it or not). Like a new millennium version of Beverly Hills, 90210, the series—which was adapted from Cecily von Ziegesar’s book series of the same name—saw The O.C.’s Josh Schwartz and Stephanie Savage trade in their west coast cool for New York City style as the show followed the lives of a group of friends (and sometimes enemies) navigating the elite world of prep schools and being fabulous on Manhattan's Upper East Side. In honor of the series’ tenth anniversary, here are 20 things you might not have known about Gossip Girl.
1. IT WAS SUPPOSED TO BE A LINDSAY LOHAN MOVIE.
Originally, the plan for adapting Gossip Girl wasn’t for a series at all. It was supposed to be a feature film, with Gilmore Girls creator Amy Sherman-Palladino writing the script and Lindsay Lohan set to star as Blair Waldorf. When those plans fell through, the producers approached Josh Schwartz—who was just wrapping up work on The O.C.—about taking his talent for creating enviable high school worlds to New York City’s Upper East Side.
"The books are a soap opera, and TV makes a lot of sense," executive producer Leslie Morgenstein told Backstage of the decision to go the small-screen route. "When we made the list of writers who would be the best to adapt Gossip Girl for television, Josh was at the top of the list."
2. PENN BADGLEY INITIALLY TURNED DOWN THE ROLE OF DAN HUMPHREY.
Though he was hardly a household name when Gossip Girl premiered, Penn Badgley had been acting for nearly a decade—and had a lot of experience working on first season TV shows that never took off—when he was offered the role of Brooklyn outsider Dan Humphrey, and his initial response was: thanks, but no thanks.
“The reason I turned it down initially was because I was just frustrated,” Badgley told Vulture in 2012. “I was frustrated and I was broke and I was depressed and I was like, ‘I cannot do that again. I can't.’ … Stephanie Savage, the creator [of Gossip Girl], she said to me, ‘I know you might not want to do this again, but just take a look at it.’ And I actually was like, ‘I appreciate so much that you thought of me. I just don't want to do this. Thank you for understanding that I wouldn't want to do this.’ And then they couldn't find anybody for it—which is weird, because a million people could play Dan Humphrey—and she came back around, I was about to get a job as a waiter, and I was like, ‘Okay.’”
3. ULTIMATELY, BADGLEY PROBABLY WISHES HE HAD FOLLOWED HIS INITIAL INSTINCT.
Badgley told Vulture that, “I wouldn't be here without Gossip Girl, so I will always be in debt and grateful. And I've said some sh*t that ... I don't regret it, but I'm just maybe too honest about it sometimes.”
But executive producer Joshua Safran had a different view on the situation. “Penn didn’t like being on Gossip Girl, but …. he was Dan,” Safran told Vanity Fair. “He may not have liked it, but [his character] was the closest to who he was.”
4. THE CREATORS GOT THE IDEA TO CAST BLAKE LIVELY FROM THE INTERNET.
According to Vanity Fair, when it came time to cast the show’s main roles, they cruised some of the online message boards related to the Gossip Girl book series to see which actors fans of the books were suggesting. One name they kept seeing for the role of Serena van der Woodsen: Blake Lively, who had starred in The Sisterhood of the Traveling Pants. “We didn’t see a lot of other girls for Serena,” Schwartz said. “She has to be somebody that you believe would be sitting in the front row at Fashion Week eventually.”
5. LIKE BADGLEY, LIVELY WAS ON THE VERGE OF QUITTING ACTING.
Like her onscreen (and eventually off-screen) love interest Penn Badgley, Blake Lively was also considering leaving Hollywood when Gossip Girl came calling, so she turned the producers down.
“I said, ‘No, I want to go to college. Thank you, though,’” Lively told Vanity Fair. “Then they said, ‘OK, you can go to Columbia [University] one day a week. After the first year [of the show], it’ll quiet down. Your life will go back to normal and you can start going to school. We can’t put it in writing, but we promise you can go.’ So that’s why I said, ‘OK. You know what? I’ll do this.’”
As for that going back to school and life going back to normal? “When they say, ‘We promise, but we can’t put it in writing,’ there’s a reason they can’t put it in writing,” she said.
6. LEIGHTON MEESTER DYED HER HAIR TO GET THE PART OF BLAIR.
Because Blair Waldorf and Serena van der Woodsen were both best friends and occasional enemies, it was important to the show’s creators that the characters did not look like the same person. That fact almost cost Leighton Meester the role of Blair.
“She came in and she was really funny, and really smart and played vulnerable,” Schwartz recalled of Meester’s audition. “But there was one problem: she was blonde. And Blake was blonde, obviously; Serena had to be blonde. So, [Leighton] went to the sink and dyed her hair. She wanted it.’” (Sounds like something Blair would do.)
7. THE NETWORK WORRIED THAT ED WESTWICK LOOKED LIKE A “SERIAL KILLER.”
Ed Westwick, who originally auditioned for the role of Nate Archibald but ended up playing bad boy Chuck Bass, almost didn’t land a role on the show at all. Though the show’s co-creators, Schwartz and Savage, loved the darker edge that Westwick brought to the group of friends, The CW worried “that he looked more like a serial killer than a romantic lead.”
“He's menacing and scary, but there's a twinkle in his eye,” casting director David Rapaport told BuzzFeed. “You want to hate him, but you would also probably sleep with him. He's one of those guys you hate for always getting away with things, but you also want to hang out with him and see what he's up to next. He's the guy that's going to give you a joint for the first time or get you drunk for the first time, so you know he's wrong for you, but he's fun.” Fans clearly agreed.
8. WESTWICK CHANNELED HIS INNER CARLTON BANKS TO PLAY CHUCK BASS.
In order to perfect his posh American accent, Westwick—who was born in London—looked to another iconic American television character for help: The Fresh Prince of Bel-Air’s Carlton Banks (Alfonso Ribeiro). “There’s a slight thing in Carlton Banks,” Westwick told Details Magazine in 2008, “that kind of über-preppy, that I did pick up on.”
9. GRETA GERWIG AUDITIONED FOR THE SHOW … IN OVERALLS.
In 2015, Golden Globe-nominated actress Greta Gerwig—who just wrote and directed Lady Bird, starring Saoirse Ronan—talked to HuffPost Live about the mistakes she made early on in her career as an actress. “I have had moments when I was starting out when I was auditioning for things like Gossip Girl," she said. “And they would look at me like, 'Why are you wearing overalls to this audition?' And I'd be like, 'They said she was from a farm!' and they would be like, 'Well, this is Gossip Girl.’” (The role she was auditioning for, Eva Coupeau—a love interest for Chuck—eventually went to Clémence Poésy, who played Fleur Delacour in the Harry Potter movies.)
10. BLAIR WALDORF HAD TWO MOMS.
In Gossip Girl’s pilot episode, Blair’s mom—popular women’s clothing designer Eleanor Waldorf—was played by Florencia Lozano. In episode two, and throughout the rest of the series, Eleanor was portrayed by Margaret Colin.
11. IT WAS ONE OF TELEVISION’S FIRST STREAMING SUCCESS STORIES.
Years before House of Cards changed the way we watch, and even define, “television,” Gossip Girl served as a sort of precursor to the streaming generation. While the show’s Nielsen ratings were mediocre, New York Magazine reported that, “New episodes routinely arrived at the No. 1 most-downloaded spot on iTunes, and then there were the hundreds of thousands who were downloading free week-old episodes on the CW's site. Even executives at Nielsen threw up their hands and admitted that Gossip Girl appeared to be speaking to an audience so young and tech-savvy they hadn't really figured it out just yet.” (Lost and The Office had followed similar tracks.)
12. THE SHOW WAS BANNED BY SOME NEW YORK CITY SCHOOLS.
According to Vanity Fair, some of the elite New York City private schools that might have shared some similarities with the show’s fictional Constance Billard and St. Jude's banned their students from watching it. (Which, the outlet noted, “only served, in all likelihood, to make the students want to watch it more.”)
13. THE SERIES TURNED ITS CRITICISMS INTO A MARKETING CAMPAIGN.
Even by 2007’s standards, Gossip Girl—for a show about high schoolers on what was mainly known as a teen-friendly television network—seemed to relish in pushing the boundaries of what might be acceptable. It didn’t take long for parental advocacy groups like the Parent Television Council to take very public, and vocal, issue with the show's in-your-face sexuality. When it was criticized as being “mind-blowingly inappropriate” and “every parent’s nightmare,” the show turned those critiques into a marketing campaign to help promote viewership.
14. A WRITERS STRIKE HELPED THE SERIES GROW ITS VIEWERSHIP.
While the show struck a chord with certain audiences immediately upon its release, the 2007-2008 Writers Guild of America strike proved to be a boon to the series. “The CW, because they couldn’t just run repeats or game shows, [Gossip Girl is] all they had,” Schwartz told Vanity Fair. “They kept re-running the show during the strike so more and more people were watching.” Which led to even higher ratings when the show returned for a second season.
15. DESIGNERS WERE BEGGING TO SEE THEIR FASHIONS WORN ON THE SHOW.
Just like New York City itself, the fashions in Gossip Girl essentially served as another character. According to a 2008 article in The New York Times, “Merchants, designers, and trend consultants say that Gossip Girl … is one of the biggest influences on how young women spend."
“When we came back with Season 2, so many designers were lining up and wanting to be a part of it,” the show’s costume designer Eric Daman told Vanity Fair. “They wanted their stuff on either Blake or Leighton.”
16. IT SPAWNED ITS OWN CLOTHING LINE.
To capitalize on the show’s influence in the fashion world, Daman and designer Christine Cybelle (a.k.a. Charlotte Russe) created a Gossip Girl-inspired clothing line.
17. KRISTEN BELL PLAYED AN ESSENTIAL PART OF THE SERIES, BUT WAS NEVER CREDITED.
Though viewers had to watch all 121 episodes of Gossip Girl to learn the identity of the titular tattler, Kristen Bell provided the voice for “Gossip Girl” for all six seasons, without credit. And while she sort of hoped that the finale would have revealed that she was indeed “Gossip Girl” all along, that ending was not meant to be. “I’m sure that it would’ve been really cool had I got to play some vicious part and actually come out as Gossip Girl, but I think it was appropriate for one of the main cast members to have surfaced as Gossip Girl,” she told Perez Hilton.
Though she was a key part of the series, she didn’t learn GG’s true identity until the very end of the show—and she was surprised. “I don’t know that I ever forethought it being Dan,” she admitted. “That was a bit of a shocker!" (If it makes her feel any better, Badgley reportedly didn’t learn Gossip Girl’s identity until that scene was actually shot.)
18. JANUARY 26 IS "GOSSIP GIRL DAY" IN NEW YORK CITY.
At least it was in 2012, when then-Mayor Michael Bloomberg proclaimed January 26 “Gossip Girl Day” in celebration of the show’s 100th episode. “I don’t have a whole lot of time to follow what New York magazine has called ‘The Greatest Teen Drama of our time,’” Bloomberg said. “But I am interested in finding out who the real Gossip Girl is—Serena’s cousin, maybe? And I don’t see how Blair could marry Prince Lewis while she is clearly in love with Chuck, although she and Dan became pretty close when they interned at that fashion magazine. And I just wish that Nate and Vanessa had been able to work things out, I guess Nate was preoccupied with everything that was going on with his father and Jenny and, I mean, it was a tangled web, I guess Dan would have ended up making their relationship impossible anyway, but I’m just a casual fan.”
Super-fans of the show can still take a Gossip Girl tour of New York City.
19. IVANKA TRUMP AND JARED KUSHNER MADE A CAMEO.
Over the full course of the series, plenty of familiar faces popped up, but two in particular seem kind of funny in retrospect: Ivanka Trump and Jared Kushner played themselves in a club scene. (Ivanka was apparently a huge fan of the series.) “They did it for the money,” a chuckling Schwartz told Vanity Fair.
20. IN AN ALTERNATIVE UNIVERSE, SERENA IS A SERIAL KILLER.
In 2002, von Ziegesar published a bloody take on her famed book series with Gossip Girl: Psycho Killer, which she said she’d love to see adapted. "I took the original text of the first book and whenever I saw an opportunity, I layered in this story of Serena coming back from boarding school as this coldblooded psychopath, which, to me makes total sense,” von Ziegesar told Entertainment Weekly. “She’s sort of like the Ryan Gosling of Gossip Girl world. She has that deadpan style, doesn’t seem to have much personality, and she’s really gorgeous, but then underneath she has this kind of scary ability to kill people. So she’s murdered people up at boarding school. She’s always had this dark side and everyone is a little bit scared of her.”