Finnish Food Company Launches The World's First Insect-Based Bread
A Finnish food company has created a protein-packed bread using an unusual natural ingredient: crickets. It's billed as the world's first insect-based bread to ever be sold in stores, according to Reuters.
In September 2017, Finnish officials approved the cultivation and sale of insects as food. But Fazer Food Services in Helsinki has been testing a bread that contained flour, seeds, and "flour" made from dried crickets long before than decision. The company waited for Finland to give bug food products the go-ahead before officially launching their product in late November.
"We wanted to be in the forefront of food revolution," said Markus Hellström, Fazer Bakery Finland's managing director, in a news release. Plus, he added, "Finns are known to be willing to try new things, and the Fazer Cricket Bread is an easy way to get a feel of food of the future."
A single loaf of cricket bread will set customers back nearly $5. Each contains around 70 crushed crickets, which are currently sourced from the Netherlands. Currently, there's not enough cricket flour for Fazer to conduct nationwide sales, so the company is rolling the product out in stages. Just 11 locations in the Helsinki metro area sell Fazer Cricket Bread right now, with plans to eventually offer it in all 47 Fazer in-store bakeries.
Cricket bread has more protein than the typical baked good, plus it's believed be more environmentally friendly to boot. And Fazer company officials believe that Finns, in particular, are willing to bite.
The world "needs new and sustainable sources of nutrition,” said Juhani Sibakov, Fazer Bakery Finland's director of innovation, in the statement. “According to research, of all the Nordic countries, Finns have the most positive attitudes towards insects.”