There's an Easy Way to Rid Your Mailbox of Catalogs and Other Junk
You've signed up for paperless billing. You've opted in on e-statements for your credit cards. But your mailbox is still filled to the brim with envelopes full of useless credit card offers, catalogs, coupons, and charity solicitations. Thankfully, there is a way to take back your mailbox from unwanted junk mail—if you know where to go. According to The New York Times, there is a relatively painless way to reduce the amount of unwanted paper piling up in your mailbox.
DMAChoice.org is a website run by the DMA, or the Data & Marketing Association, a New York-based lobbying organization for data-based marketing and advertising that represents around 3600 companies that send direct mail to consumers, i.e., the sources of your junk mail. In order to try to keep consumers happy (and thus, more amenable to marketing), the website lets consumers opt out of certain categories of unsolicited mailings.
For a $2 registration fee, you can remove your name from mailing lists for catalogs, magazine offers, and other direct mail advertising. Your can opt out of offers from specific companies, like say, the magazine Birds and Blooms or the AARP, or you can opt out of all companies in a category. If you don't want to get any mail from DMA-affiliated businesses, you have to separately opt out of all three categories: magazine offers, all catalogs, and all "other" mail offers.
Compared to ripping up AARP offers every single day, the effort is worth it. For less than the price of a few stamps and a few minutes of your time, you can vastly cut down on your junk mail. While the opt-out only applies for companies that find their direct-mail potential customers through DMA lists, you'll still be eliminating a huge swath of your unwanted mail.
As for those annoying "prequalified" credit card offers, you'll have to go to a different website, but this one, at least, is free. OptOutPrescreen.com, run by the four major credit reporting agencies—Equifax, Innovis, Experian, and TransUnion—lets you opt out of all of credit card offers originating from the customer lists provided by those four reporting agencies. You can either file a request to opt out on the website to free yourself of credit card mailings for five years, or mail in an opt-out form to stop receiving them permanently. The site does ask you for your Social Security number, but it's legit, we promise. It has the FTC's stamp of approval.
[h/t The New York Times]