If Netflix doesn’t have that movie you’ve been wanting to watch, try searching YouTube instead. The popular video platform is now streaming feature-length movies for free, but you’ll have to endure ads “at regular intervals,” The Verge reports.
The selection is limited to just 100 films for now, but YouTube plans to expand its offerings at a later date. They’re mostly older action films and rom-coms, but there are some crowd-pleasers on offer, including the first five Rocky movies, The Terminator, a few Pink Panther films, and Legally Blonde.
You can find these gratis selections in YouTube’s “Free to Watch” category, which was quietly rolled out last month. It falls under the Movies & Shows section, which was previously reserved for renting and buying movies.
"We saw this opportunity based on user demand, beyond just offering paid movies,” Rohit Dhawan, YouTube's director of product management, told AdAge. It’s also a good opportunity for advertisers, he added. This could pave the way for companies to start sponsoring movies, resulting in exclusive screenings for YouTube viewers.
According to Gizmodo, YouTube's ability to offer free movies stems from its already-existing partnerships with major Hollywood studios. And YouTube isn’t the only company trying to become a bigger player in the streaming market. Nickelodeon launched its NickSplat channel earlier this year, and Disney plans to release its Disney+ service in 2019.
Meanwhile, Amazon's Prime Video has grown to become a worthy rival of Netflix. As of September, it had the largest movie library of all the major streaming platforms, with more than 10,700 films in its collection.