The Christmas Book Flood: Iceland’s Literature-Loving Holiday Tradition

iStock.com/Viktor_Gladkov
iStock.com/Viktor_Gladkov

In Iceland, the most popular Christmas gifts aren't the latest iProducts or kitchen gadgets. They're books. Each year, Iceland celebrates what’s known as Jólabókaflóðið: the annual Yule Book Flood.

The holiday season is the Black Friday of the Icelandic publishing world—but it’s not just about one day. According to Reader’s Digest, at the beginning of November, each household in Iceland gets a copy of the Bokatidindi, the Iceland Publishers Association’s catalog of all the books that will be published that year, giving residents a chance to pick out holiday books for their friends and family. September to November marks Icelandic publishers’ biggest season, and many sell the majority of their yearly stock leading up to Christmas. Even grocery stores become major booksellers during the Book Flood season.

The Jólabókaflóðið (pronounced YO-la-bok-a-flothe) tradition dates back to post-World War II economic policies. Iceland separated from Denmark in 1918, and didn’t become a fully autonomous republic until 1944. During the Great Depression, the country created a rigid, intricate system of import restrictions, and its protectionist policies continued after the war. High inflation and strict rations on imported goods made it difficult for Icelanders to get their hands on many products. The one imported product that was relatively easy to get? Paper. As a result, books became the nation’s default gift purchase, and they still are, more than half a century later.

The "flood" in Christmas Book Flood has more to do with the deluge of books hitting bookstores than it does a flood of books flowing onto individual bookshelves. To take advantage of the tradition, most hardback books published in Iceland come out in the months leading up to Christmas, when Icelanders will be purchasing them for friends and family. (Cheaper paperbacks often come out a few months later, since people are more apt to buy those for themselves rather than their loved ones, according to The Reykjavik Grapevine’s Hildur Knútsdóttir.)

While family traditions vary from household to household, most Icelanders unwrap a book on December 24, according to Reader’s Digest. Some people get a book for every member of their family, while others do a swap exchange where everyone brings one title and everyone gets to pick one from the pile. After the exchange, many people cozy up with their new volume and get reading, preferably in bed, with chocolate.

As Icelandic writer Alda Sigmundsdóttir explained in a blog post in 2008, people in Iceland “will typically describe the pinnacle of enjoyment as lying in bed eating konfekt [filled chocolates] and reading one of the books they received under the tree. Later, at the slew of Christmas parties that inevitably follow, the Christmas books will be a prominent topic of conversation, and post-Yule the newspapers are filled with evaluations of which books had the best and worst titles, best and worst covers, etc.” Sounds like a pretty good tradition to us.

It’s not surprising that Iceland places such high importance on giving and receiving books. The country reads and publishes more books per capita than any other nation in the world, and one in 10 Icelanders have published a book themselves. (There’s an Icelandic adage, “ad ganga med bok I maganum,” that means “everyone gives birth to a book.” Well, technically it means “everyone has a book in their stomach,” but same idea.)

But the glut of books that flood the Icelandic market during the latter months of the year may not be as completely joyful as it sounds, some critics warn—at least not when it comes to the stability of the publishing market. Iceland is a nation of just 338,000 people, and there are more books than there are people to buy them. Some publishers, faced with a lack of space to store the unsold books, have had to resort to destroying unpurchased stock at the end of the holiday season. But marketing books outside of Yuletime is a relatively budding practice, one that Icelandic presses are still adapting to. It’s hard to beat the prospect of curling up after Christmas dinner with a freshly opened book and a bunch of chocolates, after all.

Keep Your Cat Busy With a Board Game That Doubles as a Scratch Pad

Cheerble
Cheerble

No matter how much you love playing with your cat, waving a feather toy in front of its face can get monotonous after a while (for the both of you). To shake up playtime, the Cheerble three-in-one board game looks to provide your feline housemate with hours of hands-free entertainment.

Cheerble's board game, which is currently raising money on Kickstarter, is designed to keep even the most restless cats stimulated. The first component of the game is the electronic Cheerble ball, which rolls on its own when your cat touches it with their paw or nose—no remote control required. And on days when your cat is especially energetic, you can adjust the ball's settings to roll and bounce in a way that matches their stamina.

Cheerable cat toy on Kickstarter.
Cheerble

The Cheerble balls are meant to pair with the Cheerble game board, which consists of a box that has plenty of room for balls to roll around. The board is also covered on one side with a platform that has holes big enough for your cat to fit their paws through, so they can hunt the balls like a game of Whack-a-Mole. And if your cat ever loses interest in chasing the ball, the board also includes a built-in scratch pad and fluffy wand toy to slap around. A simplified version of the board game includes the scratch pad without the wand or hole maze, so you can tailor your purchase for your cat's interests.

Cheerble cat board game.
Cheerble

Since launching its campaign on Kickstarter on April 23, Cheerble has raised over $128,000, already blowing past its initial goal of $6416. You can back the Kickstarter today to claim a Cheerble product, with $32 getting you a ball and $58 getting you the board game. You can make your pledge here, with shipping estimated for July 2020.

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6 Things We Know About the Game of Thrones Prequel Series, House of the Dragon

HBO
HBO

By the time Game of Thrones wrapped up its record-breaking eight-season run in 2019, it was a no-brainer that HBO would be producing another GoT series to keep the success going. The first announced show in the works, which was reportedly picked from a few prequel ideas, was going to chronicle a time thousands of years before the start of GoT, and was set to star actress Naomi Watts. Unfortunately, that project was eventually scrapped after the pilot was shot—but a new prequel series, House of the Dragon, was announced in October 2019. Here's what we know about it so far.

1. House of the Dragon will be based on George R.R. Martin's book Fire & Blood.

George R.R. Martin's novel Fire & Blood, which tells the story of House Targaryen, will serve as the source of inspiration for the plot of House of the Dragon. The first of two volumes was published in 2018, and takes place 300 years before Game of Thrones.

2. House of the Dragon will likely chronicle the Targaryen family's tumultuous past.

Game of Thrones showed that the Targaryen family has a long-standing history of inbreeding, secrets, betrayal, war, and insanity. Fire & Blood covers topics like the first Aegon Targaryen's conquest of the Seven Kingdoms and his subsequent reign, as well as the lives of his sons. Seems like we'll probably be meeting Dany's ancestors, and Martin confirmed there will definitely be dragons present—maybe even Balerion the Black Dread, the biggest dragon in all of Westerosi history.

3. George R.R. Martin and Ryan Condal are co-creators of House of the Dragon.

Co-Executive Producer George R.R. Martin arrives at the premiere of HBO's 'Game Of Thrones' Season 3 at TCL Chinese Theatre on March 18, 2013 in Hollywood, California
George R.R. Martin
Kevin Winter, Getty Images

Martin shared on his blog that he's been working with writer and producer Ryan Condal (Rampage, Colony), on the show. "Ryan Condal is new to Westeros, but not to me," the acclaimed author wrote. "I first met Ryan when he came to New Mexico to shoot a pilot for a fantasy western that was not picked up. I visited his set and we became friendly ... He’s a terrific writer … and a fan of my books since well before we met." In another blog post, Martin said that the show's script and bible were "terrific, first-rate, exciting." Sounds like we'll be in good hands.

5. A Game of Thrones director is returning for House of the Dragon.

Per a tweet from the Game of Thrones Twitter account announcing the show, Miguel Sapochnik, who directed many of the original HBO series' biggest episodes, such as "Battle of the Bastards" and "Hardhome," will be returning for House of the Dragon as showrunner alongside Condal. Sapochnik is also known for directing a handful of other notable shows, such as True Detective, Masters of Sex, and Altered Carbon.

6. House of the Dragon could be coming in 2022.

HBO ordered 10 episodes of House of the Dragon, and HBO president of programming Casey Bloys said he thought that the show would debut "sometime in 2022." However, with the film industry facing major delays due to safety concerns surrounding the coronavirus pandemic, there's no word on when the show will begin filming.

Meanwhile, Martin revealed that he won't be writing any scripts for House of the Dragon until he finishes The Winds of Winter, which has been in the works since A Dance With Dragons, his most recent book in the A Song of Ice and Fire series, debuted in 2011. The good news, however, is that Martin says he has been "writing every day" while keeping indoors and social distancing, leaving fans with the hope that The Winds of Winter will come soon.