A Brief History of Black Friday

Jack Taylor, Getty Images
Jack Taylor, Getty Images

The unofficial start of the holiday shopping season is often referred to as the busiest shopping day of the year. But where did this tradition start and just how big is it? Here are the answers to a few frequently asked questions about Black Friday. Hopefully they'll give you some good talking points tomorrow, when you line up outside Best Buy at 4 a.m.

How did Black Friday become such a big shopping day?

It's hard to say when the day after Thanksgiving turned into a retail free-for-all, but it probably dates back to the late 19th century. At that time, store-sponsored Thanksgiving parades were common, and once Santa Claus showed up at the end of the parade, the holiday shopping season had officially commenced.

In those days, most retailers adhered to an unwritten rule that holiday shopping season didn't start until after Thanksgiving, so no stores would advertise holiday sales or aggressively court customers until the Friday immediately following the holiday. Thus, when the floodgates opened that Friday, it became a huge deal.

So retailers were always hoping for an early Thanksgiving?

You bet. They weren't just hoping, though; they were being proactive about it. In 1939, the Retail Dry Goods Association warned Franklin Roosevelt that if the holiday season wouldn't begin until after Americans celebrated Thanksgiving on the traditional final Thursday in November, retail sales would go in the tank. Ever the iconoclast, Roosevelt saw an easy solution to this problem: he moved Thanksgiving up by a week. Instead of celebrating the holiday on its traditional day—November 30th that year—Roosevelt declared the next-to-last Thursday in November to be the new Thanksgiving, instantly tacking an extra week onto the shopping season.

Brilliant! How did that work out?

Not so well. Roosevelt didn't make the announcement until late October, and by then most Americans had already made their holiday travel plans. Many rebelled and continued to celebrate Thanksgiving on its "real" date while derisively referring to the impostor holiday as "Franksgiving." State governments didn't know which Thanksgiving to observe, so some of them took both days off. In short, it was a bit of a mess.

By 1941, though, the furor had died down, and Congress passed a law that made Thanksgiving the fourth Thursday in November, regardless of how it affected the shopping day that would become known as Black Friday.

Why is it called Black Friday?

If you ask most people why the day after Thanksgiving is called Black Friday, they'll explain that the name stems from retailers using the day's huge receipts as their opportunity to "get in the black" and become profitable for the year. The first recorded uses of the term "Black Friday" are a bit less rosy, though.

According to researchers, the name "Black Friday" dates back to Philadelphia in the mid-1960s. The Friday in question is nestled snugly between Thanksgiving and the traditional Army-Navy football game that's played in Philadelphia on the following Saturday, so the City of Brotherly Love was always bustling with activity on that day. All of the people were great for retailers, but they were a huge pain for police officers, cab drivers, and anyone who had to negotiate the city's streets. They started referring to the annual day of commercial bedlam as "Black Friday" to reflect how irritating it was.

So where did the whole "get in the black" story originate?

Apparently store owners didn't love having their biggest shopping day saddled with such a negative moniker, so in the early 1980s someone began floating the accounting angle to put a more positive spin on the big day.

Do retailers really need Black Friday to turn an annual profit?

Major retailers don't; they're generally profitable—or at least striving for profitability—throughout the entire year. (A company that turned losses for three quarters out of every fiscal year wouldn't be a big hit with investors.) Some smaller outlets may parlay big holiday season sales into annual profits, though.

Is Black Friday really the biggest shopping day of the year?

It's certainly the day of the year in which you're most likely to be punched while reaching for a Tickle Me Elmo doll, but it might not be the busiest day in terms of gross receipts. According to Snopes.com, Black Friday is generally one of the top days of the year for stores, but it's the days immediately before Christmas—when procrastinators finally get shopping—that stores make the serious loot. Black Friday may, however, be the busiest day of the year in terms of customer traffic.

Snopes's data shows the 10-year span from 1993 to 2002, and in that interval Black Friday was never higher than fourth on the list of the year's busiest shopping days by sales volume. In 2003 and 2005 Black Friday did climb to the top of the pile for sales revenue days, but it still gets stiff competition from the week leading up to Christmas, particularly the Saturday right before the big day.

Do people really get injured on Black Friday?

Sadly, yes. One of the most tragic Black Friday incidents happened in 2008, when 34-year-old seasonal employee Jdimytai Damour was killed after a crowd of hundreds of people from the approximately 2000 people waiting outside knocked him own and stampeded over his back after the doors opened at 5 a.m. at the Wal-Mart on Long Island, New York.

In 2010 in Buffalo, New York, several shoppers were trampled trying to get into a Target. One of the victims, Keith Krantz—who was pinned against a metal door support and then shoved to the ground—told a CNN affiliate he thought he would be killed. “At that moment, I was thinking I don't want to die here on the ground,” Krantz said.

In Murray, Utah, 15,000 shoppers swamped a mall with such force, the local police had to respond to break up skirmishes and fistfights, and keep shoppers from ransacking stores.

In 2008, a fight broke out between a young girl and a man at another Wal-Mart store in Columbus, Ohio, over a 40-inch Samsung flat-screen television. It was $798, marked down from $1000. The New York Times reported that the not-so-aptly-named Nikki Nicely, 19, leaped onto a fellow shopper’s back and began pounding his shoulders violently when he attempted to purchase the television. “That’s my TV!” shouted Ms. Nicely, who then took an elbow to the face. “That’s my TV!” The fight was broken up by a police officer and security guard. “That’s right,” Nicely cried as her adversary walked away. “This here is my TV!”

How can this kind of thing be avoided?

In an effort to keep a few would-be clients from personal injury law firms, the Occupational Safety and Health Administration (OSHA) created a special checklist for retailers expecting large crowds.

So what’s OSHA’s advice? Consider using bullhorns. Hire a team of police officers. Be prepared for “crowd crushing” and “violent acts.” Set up barricades. And, above all else, if charging shoppers come running, stay out of the way.

Haley Sweetland Edwards contributed to this story, portions of which originally appeared in 2009.

Amazon's Under-the-Radar Coupon Page Features Deals on Home Goods, Electronics, and Groceries

Stock Catalog, Flickr // CC BY 2.0
Stock Catalog, Flickr // CC BY 2.0

This article contains affiliate links to products selected by our editors. Mental Floss may receive a commission for purchases made through these links.

Now that Prime Day is over, and with Black Friday and Cyber Monday still a few weeks away, online deals may seem harder to come by. And while it can be a hassle to scour the internet for promo codes, buy-one-get-one deals, and flash sales, Amazon actually has an extensive coupon page you might not know about that features deals to look through every day.

As pointed out by People, the coupon page breaks deals down by categories, like electronics, home & kitchen, and groceries (the coupons even work with SNAP benefits). Since most of the deals revolve around the essentials, it's easy to stock up on items like Cottonelle toilet paper, Tide Pods, Cascade dishwasher detergent, and a 50 pack of surgical masks whenever you're running low.

But the low prices don't just stop at necessities. If you’re looking for the best deal on headphones, all you have to do is go to the electronics coupon page and it will bring up a deal on these COWIN E7 PRO noise-canceling headphones, which are now $80, thanks to a $10 coupon you could have missed.

Alternatively, if you are looking for deals on specific brands, you can search for their coupons from the page. So if you've had your eye on the Homall S-Racer gaming chair, you’ll find there's currently a coupon that saves you 5 percent, thanks to a simple search.

To discover all the deals you have been missing out on, head over to the Amazon Coupons page.

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How Gangsters and the Media Helped Make Trick or Treating a Halloween Tradition

Criminal behavior was seen as an inspiration for trick or treating in the 1930s.
Criminal behavior was seen as an inspiration for trick or treating in the 1930s.
General Photographic Agency/Getty Images

On Halloween night in 1934, a scene played out in Helena, Montana, that the local newspaper, the Helena Independent, related as though it were a scene out of a mafia confrontation [PDF]. A group of teenagers roughly 15 to 16 years old knocked on a woman’s door and asserted they were there for the purposes of trick or treating. When the woman refused their request, they opted for a third outcome—property damage. The kids smashed her birdbath.

The paper identified the group’s “leader” as “Pretty Boy” John Doe, a nod to Charles “Pretty Boy” Floyd, a notorious gangster who had been killed in a police shootout just two weeks before. In media and in the minds of kids, the then-novel practice of trick or treating on Halloween was not quite innocent fun. It was emblematic of the public’s infatuation with civil disobedience and organized crime, and it would take no lesser positive influences than Donald Duck and Charlie Brown to make adults believe Halloween wasn’t merely a training ground for America’s youth to become hoodlums.

 

Trick or treating is a relatively new phenomenon in North America. The concept of going door to door and requesting candy on Halloween was virtually unheard-of prior to the 1920s, though it did have antecedents in ancient history. In the Middle Ages, following the Catholic Church’s re-appropriation of Celtic celebrations, kids would dress as saints, angels, and demons in what was known as “guising,” from “disguising.” These cloaked figures would go from one door to the next, requesting food or money in exchange for singing their benefactors a song or praying. This solicitation was known as “souling,” and children and poor adults who engaged in it were known as “soulers.”

Scottish and Irish immigrants likely brought guising over to North America in the late 19th and early 20th centuries. Around the same time, kids were in the habit of dressing up for other holidays like Thanksgiving, Christmas, and New Year’s Eve, and requesting money. When costumed events for Halloween became more prevalent and citywide celebrations were organized to help discourage kids from playing pranks, private groups began planning door-to-door visits in the 1920s. That’s when the disparate elements of costumes, mild pranks like ringing a doorbell and then running off, and getting treats all converged, seemingly taking a more sinister turn.

Early trick or treating was serious business.Express/Hulton Archive/Getty Images

Writing in the American Journal of Play in 2011 [PDF], author Samira Kawash took a closer look at the rise in popularity of trick or treating and the seeming glorification of organized crime figures during the economically turbulent period of the 1930s. It’s little coincidence, Kawash wrote, that kids began to approach trick or treating as a form of extortion just as antiheroes achieved infamy in newspapers. The media reflected this influence, often writing of pranks in breathless terms. The threat of soaping windows if targets didn’t pay up in the form of treats was nothing more than a juvenile version of a mobster offering “protection” to a shopkeeper. Demands for candy could be considered a “shakedown.” The treats were “edible plunder.” Roving groups of costumed kids were “goon squads.” Some kids even bypassed requests for candy and demanded money instead.

In some parts of the country, the idea of making a choice between handing out food or suffering from a “trick” was new. In Beatrice, Nebraska, in 1938, a group of young boys told local police chief Paul Acton about their success. “We knock on the door,” one said, “and ask if they’d rather give us a treat, or have us dump over the garbage pail. Boy, have we been eating!”

The media took a critical approach to this new tradition, warning readers that such activities could be creating the criminals of tomorrow. Not everyone responded kindly to it, either. In Brooklyn, a school principal responded to a trick or treat offer by slapping a child across the face after he was admonished by a tyke to “hand it over or else.” Trick or treating had morphed from a pitiable request for charity to a sneering threat of property destruction in lieu of a candy bar.

 

Trick or treating began to lose some of its edge during World War II, when sugar rationing disrupted the entire concept of Halloween and vandalizing homes seemed especially cruel considering the global threat to democracy. In Reno, Nevada, in 1942, a school superintendent named E.O. Vaughn told principals and teachers to caution kids against knocking on doors, both because of the war and because it had a “tinge of gangsterism.” By the time candy had resumed normal production and the nation was no longer mired in war or a financial crisis, it had settled into something mostly innocent. (But not totally without mischief. In 1948, local police in Dunkirk, New York, advised adults to phone them when a group of kids was spotted so cops could “round up the children.”)

By the 1950s, trick or treating was less about property damage and more about having fun with friends.Joe Clark, Hulton Archive/Getty Images

Helping restore the reputation of trick or treating were two familiar icons in popular culture. In 1951, Charles Schulz drew a series of Peanuts comic strips that featured Charlie Brown and his friends going door to door. (Peppermint Patty uses Charlie Brown’s head as inspiration for her pumpkin carving.) The strip, read by millions of people daily, normalized the practice. So did Trick or Treat, a 1952 Donald Duck cartoon that was released theatrically and featured Donald caught in a battle of tricks with nephews Huey, Dewey, and Louie.

Further legitimizing the practice of demanding treats was the United Nations International Children’s Emergency Fund, or UNICEF, which provided boxes for kids to collect their sugary bounty as well as request spare change. The effort eventually raised $175 million and returned trick or treating to its more charitable origins.

Although Halloween has settled into a widely understood arrangement in which candy is distributed without any overt threat of birdbath-bashing, not everyone has abandoned the brute force aspects of the 1930s. According to data compiled by GateHouse Media and taken from the FBI’s National Incident-Based Reporting System, there were 19,900 acts of vandalism on October 31 over a 10-year period from 2009 to 2018. Only New Year’s Day was more eventful, with 21,000 acts committed in the same timeframe. For many, Halloween is a time to collect treats. For others, it remains the season for tricks.