There Are No Nuts in Chock Full o’Nuts Coffee. So What's in It?

Mike Mozart, Flickr // CC BY 2.0
Mike Mozart, Flickr // CC BY 2.0

When it comes to product packaging, consumer brands tend to be as explicit as possible in order to avoid confusion. If a shopper isn’t quite sure what they’re buying, they’ll probably leave it on the shelf. You won’t find prime rib labeled as tofu, milk as an alcoholic beverage, or a bag of sugar as salt.

There is one anomaly in grocery stores, and that’s Chock full o’Nuts coffee. The familiar can of ground beans is pure coffee, its contents completely divorced from its name. There are no nuts whatsoever. There’s even a disclaimer on the label: "No nuts. Just Coffee." But even the manufacturer admitted to The New York Times that some people avoid buying the product because they’re not quite sure what’s in it. So what gives?

In its earliest incarnation, Chock full o’Nuts actually made sense. The company originated in New York in the 1920s, where founder William Black was told he couldn’t sell anything out of his leased space in the basement of a building that was also sold by the drugstore located above him. To abide by the terms and to appeal to the theater crowd nearby, Black sold nuts. His venture quickly expanded to 18 nut shops that also sold sandwiches and coffee.

When the Depression hit in the 1930s and nut sales dwindled, Black increasingly utilized his roasters for coffee instead. Canned coffee came in 1953, and Black decided to keep the name of his shops for this new consumer product. The company even offers a brief history of its brand on the label, mentioning its nutty origins before again reassuring people there are no nuts.

Whatever sales might be lost to the confusion apparently doesn’t bother the Massimo Zanetti Beverage Group, the Treviso, Italy-based parent company of Chock full o’Nuts. The brand has a strong awareness in the northeast, and consumers are apparently quick to catch on when the coffee rolls out to other parts of the country. That initial curiosity over the name may actually further brand awareness: Chock full o’Nuts is the country’s fourth-largest seller of off-the-shelf coffee, behind Folgers, Maxwell House, and Nescafé.

Ironically, while their coffee is popular, Chock full o’Nuts wasn’t able to convince consumers they offered a solid snack product. The company tried going back to nuts in the 1960s, selling dry-roasted peanuts, cashews, and almonds. Few shoppers were interested. It turns out the last thing anyone wanted from Chock full o’Nuts is actual nuts.

Amazon's Under-the-Radar Coupon Page Features Deals on Home Goods, Electronics, and Groceries

Stock Catalog, Flickr // CC BY 2.0
Stock Catalog, Flickr // CC BY 2.0

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Now that Prime Day is over, and with Black Friday and Cyber Monday still a few weeks away, online deals may seem harder to come by. And while it can be a hassle to scour the internet for promo codes, buy-one-get-one deals, and flash sales, Amazon actually has an extensive coupon page you might not know about that features deals to look through every day.

As pointed out by People, the coupon page breaks deals down by categories, like electronics, home & kitchen, and groceries (the coupons even work with SNAP benefits). Since most of the deals revolve around the essentials, it's easy to stock up on items like Cottonelle toilet paper, Tide Pods, Cascade dishwasher detergent, and a 50 pack of surgical masks whenever you're running low.

But the low prices don't just stop at necessities. If you’re looking for the best deal on headphones, all you have to do is go to the electronics coupon page and it will bring up a deal on these COWIN E7 PRO noise-canceling headphones, which are now $80, thanks to a $10 coupon you could have missed.

Alternatively, if you are looking for deals on specific brands, you can search for their coupons from the page. So if you've had your eye on the Homall S-Racer gaming chair, you’ll find there's currently a coupon that saves you 5 percent, thanks to a simple search.

To discover all the deals you have been missing out on, head over to the Amazon Coupons page.

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Each State’s Favorite Doughnut, Mapped

Life is like a box of doughnuts.
Life is like a box of doughnuts.
cottonbro, Pexels

Earlier this month, Dunkin’ unveiled the Spicy Ghost Pepper Donut, a picante pastry that piqued the interest of culinary daredevils across the nation. But for every brave soul eager to try it out, there were plenty of other Dunkin’ customers whose eyes never strayed from the basket of sweet, reliable glazed doughnuts.

It’s hard to overstate the popularity of the glazed doughnut. Data crunchers at The Waycroft, a luxury apartment complex in Arlington, Virginia, analyzed Google Trends searches from the last 12 months and found that it’s the apparent doughnut of choice in a staggering 15 states. But while folks clearly appreciate a time-tested treat, they’re also willing to make room in their hearts and stomachs for newer innovations; as Time Out reports, the second most popular kind of doughnut isn’t exactly a doughnut—it’s a cronut.

You can't go wrong with glazed.The Waycroft

The croissant-doughnut hybrid was invented by Parisian pastry chef Dominique Ansel just seven years ago, and it rapidly rose from humble beginnings at his New York City bakery to international acclaim. Since the cronut is, according to Ansel’s website, “rolled in sugar, filled with cream, and topped with glaze,” you could consider it a descendant of the sugar doughnut, the Bavarian cream doughnut, the glazed doughnut, or all three. Though the cronut’s birthplace, New York, did claim it as the state favorite, it’s definitely not a regional phenomenon—it topped the list in six other states, including both Dakotas, Montana, Vermont, Alaska, and Hawaii.

Other doughnut varieties, on the other hand, may be tied to certain regions. The only two states to choose blueberry doughnuts were Midwestern neighbors Indiana and Ohio; and two of the three states that favor apple fritters are in the Pacific Northwest (Washington and Oregon).

Do your own doughnut proclivities match the trends in your state? Scroll down to find out.

This map would make for quite an eclectic box of assorted doughnuts.The Waycroft

[h/t Time Out]