Finland's New Tourism Campaign Wants to Show You Why It's the Happiest Country in the World
By Emily Petsko
Finland has been named the happiest country on Earth for the second year in a row, according to the United Nations World Happiness Report for 2019. Recent government and health care reform issues notwithstanding, the Nordic nation has a lot to be pleased about, including a high GDP, strong school system, and long life spans.
Finns are eager to share the keys to their contentedness with the rest of the world. That’s why the country’s travel promotion organization, Visit Finland, is hosting a contest to bring international guests to Finland for a three-day tour this summer.
Dubbed “Rent a Finn,” the initiative will set guests up with a local host family in Helsinki, Lapland, Lakeland, or another part of the country. One guest will stay with Linda and Niko, a couple who live with their chihuahua, Helmi, on a Finnish island in the Baltic Sea. Another will stay with Esko, the mayor of Rovaniemi, which bills itself as “the hometown of Santa Claus.”
These “Happiness Guides” will help visitors connect to nature—one of the ways that Finns relieve stress. To apply, just film a short video introducing yourself and explaining your connection to nature and why you want to visit Finland. You can apply as an individual or as a group with friends or family. Then fill out an online application, upload your video, and submit it before the April 21 deadline.
Eight applicants (plus their friends and family) will be selected for the trip, with the cost of travel and accommodation covered. Guests who want to extend their stay are welcome to do so, but it would be at their own expense.
According to Visit Finland, there have been four times as many applicants from the U.S. than any other country. This isn’t entirely surprising, considering that the U.S. ranked 19th in the World Happiness Report—down five spots from 2017.
You don’t necessarily have to travel to Finland to improve your outlook on life, though. Here are 23 science-backed ways to feel happier without boarding a plane.