Iceland Has Seen a Massive Decline in Tourism Due to the Demise of WOW Air

From alternative college spring break trips to a feature on an episode of Keeping Up with the Kardashians, Iceland had become a prime vacation spot for just about every type of traveler over the last several years—partly because of how cheap it was to fly there.

It looks like that era has come to an end, and Condé Nast Traveler reports that it’s largely due to the March collapse of WOW air, one of Iceland’s two airlines. Known for its bright purple planes and “Wow”-worthy prices, the airline offered roundtrip, nonstop flights from major U.S. and European cities sometimes for as little as $100. The deals drew millions of frugal adventurers to seek out Iceland’s attractions, causing a peak of 38 percent year-over-year tourist growth in 2016, as Visit Iceland told USA Today. Aviation journalist Seth Kaplan explained to Condé Nast Traveler that the small island nation simply couldn’t handle servicing millions of people across two airlines in its capital city Reykjavik, and WOW air’s business model wasn’t sustainable.

This year’s statistics illustrate just how quickly the tourism numbers are plummeting. According to data from Diio by Cirium, the number of scheduled airplane seats for the rest of 2019 is down a devastating 27.5 percent from last year. Though WOW air’s demise heavily contributed to the drop, things aren’t running smoothly for Iceland’s other airline, Icelandair, either: It owns nine Boeing 737 MAXs, which haven’t been flown since the model’s official worldwide grounding in March. As a result, Icelandair has had to fire 45 pilots.

And, contrary to what the media surrounding the bargain flight prices might’ve made you think, Iceland is not a cheap country. Hotels, food, and alcohol are all significantly more expensive than throughout Europe, and many tourists aren’t prepared for it. Condé Nast Traveler travel specialist Chris Gordon said it caused chaos across the usually very safe country. “People were breaking into churches to sleep in them,” he said. “People were rampantly using lawns as toilets, and pristine landscapes—Iceland’s greatest attraction—became famously strewn with toilet paper.”

Without WOW air ferrying hoards of ill-equipped vacationers into the country, prices will probably level out. “I would expect you will have more of an equilibrium, where the cheapest flights will be gone but with fewer people in the country, the cost of other things should be dropping,” Kaplan says.

[h/t Condé Nast Traveler]

Turn Your LEGO Bricks Into a Drone With the Flybrix Drone Kit

Flyxbrix/FatBrain
Flyxbrix/FatBrain

Now more than ever, it’s important to have a good hobby. Of course, a lot of people—maybe even you—have been obsessed with learning TikTok dances and baking sourdough bread for the last few months, but those hobbies can wear out their welcome pretty fast. So if you or someone you love is looking for something that’s a little more intellectually stimulating, you need to check out the Flybrix LEGO drone kit from Fat Brain Toys.

What is a Flybrix LEGO Drone Kit?

The Flybrix drone kit lets you build your own drones out of LEGO bricks and fly them around your house using your smartphone as a remote control (via Bluetooth). The kit itself comes with absolutely everything you need to start flying almost immediately, including a bag of 56-plus LEGO bricks, a LEGO figure pilot, eight quick-connect motors, eight propellers, a propeller wrench, a pre-programmed Flybrix flight board PCB, a USB data cord, a LiPo battery, and a USB LiPo battery charger. All you’ll have to do is download the Flybrix Configuration Software, the Bluetooth Flight Control App, and access online instructions and tutorials.

Experiment with your own designs.

The Flybrix LEGO drone kit is specifically designed to promote exploration and experimentation. All the components are tough and can totally withstand a few crash landings, so you can build and rebuild your own drones until you come up with the perfect design. Then you can do it all again. Try different motor arrangements, add your own LEGO bricks, experiment with different shapes—this kit is a wannabe engineer’s dream.

For the more advanced STEM learners out there, Flybrix lets you experiment with coding and block-based coding. It uses an arduino-based hackable circuit board, and the Flybrix app has advanced features that let you try your hand at software design.

Who is the Flybrix LEGO Drone Kit for?

Flybrix is a really fun way to introduce a number of core STEM concepts, which makes it ideal for kids—and technically, that’s who it was designed for. But because engineering and coding can get a little complicated, the recommended age for independent experimentation is 13 and up. However, kids younger than 13 can certainly work on Flybrix drones with the help of their parents. In fact, it actually makes a fantastic family hobby.

Ready to start building your own LEGO drones? Click here to order your Flybrix kit today for $198.

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Instead of Taco Tuesday, Sweden Celebrates Taco Friday (or Taco Fredag)

ptpower, iStock via Getty Images
ptpower, iStock via Getty Images

If you think Swedish cuisine is limited to meatballs and herring, you've never celebrated Fredagsmys—the Swedish version of Taco Tuesday. The day, which translates to "cozy Fridays," is a chance for Swedes to get together with loved ones and eat comfort food at the end of a long week. And instead of indulging in more traditional Swedish fare, the Fredagsmys cuisine of choice is Tex-Mex.

Fredagsmys takes the already-Americanized taco and puts a Swedish spin on it. On Taco Fredag (Taco Friday), ingredients like tortillas, ground meat, peppers, and tomatoes are laid out smörgåsbord-style. The spread may also include some toppings that are rarely served with tacos outside of Scandinavia, such as yogurt, cucumber, peanuts, and pineapple. After assembling their meal, diners enjoy it in a cozy spot in front of the TV, ideally surrounded by pillows and candles.

The Swedish tradition of starting the weekend with a taco feast has only been around for a couple of decades. In the 1990s, the Swedish potato chip company OLW introduced the slogan “Now it’s cozy Friday time” into the national lexicon. Old El Paso capitalized on this concept with its own ad campaign showing Swedes how to assemble tacos at home. The Swedish spice company Santa Maria noticed the emerging trend and further popularized the idea of eating tacos on Fridays in its TV advertisements.

Tacos may be the food that's most closely associated with Fredagsmys today, but any quick junk food is appropriate for the occasion. Burgers and pizza are also popular items, as are candy, chips, and popcorn. The meal makes up just one part of the night: Settling in on the couch in pajamas to watch TV with loved ones is just as important as the food.

Making time for comforting indoor activities is a necessity in Sweden, where the weather is harsh and daylight is scarce for much of the year. The Danish do something similar with hygge, although tacos aren't an explicit part of that tradition.