The 20 Catchiest Songs (According to Science)

The catchiest song is "Wannabe," by the Spice Girls! At least that's the conclusion researchers in the UK have come to after a year-long study.

In the experiment, developed by the UK's Museum of Science and Industry, people played an interactive online game called Hooked on Music, created by computational musicologist John Ashley Burgoyne and a team at the University of Amsterdam and Utrecht. The game contained 1000 clips of best-selling songs spanning seven decades, from the 1940s until the present day. There were four different ways to play, as Cnet describes:

Recognise that Tune, where users had to hum along with the track, continuing when the sound dropped out and gauging whether they were still in time when the sound resumed; What's the Hook, where users had to listen to two different clips from the same song and choose which clip was catchier; Time Trial, where users had to recognise as many songs as possible in three minutes; and In a Row, where users had to recognise as many songs in a row as they could.

Researchers analyzed the data of 12,000 participants, which revealed that, on average, it took users just 2.29 seconds to recognize "Wannabe." Here's the full list:

1. "Wannabe," Spice Girls - 2.29 seconds
2. "Mambo No. 5," Lou Bega - 2.48 seconds
3. "Eye of the Tiger," Survivor - 2.62 seconds
4. "Just Dance," Lady Gaga - 2.66 seconds
5. "SOS," ABBA - 2.73 seconds
6. "Pretty Woman," Roy Orbison - 2.73 seconds
7. "Beat It," Michael Jackson - 2.80 seconds
8. "I Will Always Love You," Whitney Houston - 2.83 seconds
9. "Don't You Want Me," The Human League - 2.83 seconds
10. "I Don't Want to Miss a Thing," Aerosmith - 2.84 seconds
11. "Poker Face," Lady Gaga - 2.88 seconds
12. "MMMbop," Hanson - 2.89 seconds
13. "It's Now or Never," Elvis Presley - 2.91 seconds
14. "You Ain't Seen Nothin' Yet," Bachman-Turner Overdrive - 2.94 seconds
15. "Billie Jean," Michael Jackson - 2.97 seconds
16. "Karma Chameleon," Culture Club - 2.99 seconds
17. "Baby One More Time," Britney Spears - 2.99 seconds
18. "Devil in Disguise," Elvis Presley - 3.01 seconds
19. "Rivers of Babylon," Boney M - 3.03 seconds
20. "Candle in the Wind," Elton John - 3.04 seconds

The researchers hope to figure out not only what makes a song catchy but how musical memory works, which could help people with dementia. "There has already been some research that shows that if you can find the right piece of music, something that had a very strong meaning, playing that piece of music can be very therapeutic," game creator Burgoyne said. "But the challenge is figuring out what is the best piece of music."

[h/t The Science of Us]

Amazon's Under-the-Radar Coupon Page Features Deals on Home Goods, Electronics, and Groceries

Stock Catalog, Flickr // CC BY 2.0
Stock Catalog, Flickr // CC BY 2.0

This article contains affiliate links to products selected by our editors. Mental Floss may receive a commission for purchases made through these links.

Now that Prime Day is over, and with Black Friday and Cyber Monday still a few weeks away, online deals may seem harder to come by. And while it can be a hassle to scour the internet for promo codes, buy-one-get-one deals, and flash sales, Amazon actually has an extensive coupon page you might not know about that features deals to look through every day.

As pointed out by People, the coupon page breaks deals down by categories, like electronics, home & kitchen, and groceries (the coupons even work with SNAP benefits). Since most of the deals revolve around the essentials, it's easy to stock up on items like Cottonelle toilet paper, Tide Pods, Cascade dishwasher detergent, and a 50 pack of surgical masks whenever you're running low.

But the low prices don't just stop at necessities. If you’re looking for the best deal on headphones, all you have to do is go to the electronics coupon page and it will bring up a deal on these COWIN E7 PRO noise-canceling headphones, which are now $80, thanks to a $10 coupon you could have missed.

Alternatively, if you are looking for deals on specific brands, you can search for their coupons from the page. So if you've had your eye on the Homall S-Racer gaming chair, you’ll find there's currently a coupon that saves you 5 percent, thanks to a simple search.

To discover all the deals you have been missing out on, head over to the Amazon Coupons page.

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The Northern Lights Storms Are Getting Names—and You Can Offer Up Your Suggestions

A nameless northern lights show in Ylläs, Finland.
A nameless northern lights show in Ylläs, Finland.
Heikki Holstila, Flickr // CC BY-ND 2.0

While all northern lights are spectacular, they’re not all spectacular in the same way. Aurora borealis, or “northern dawn,” occurs when electrons in the magnetic field surrounding Earth transfer energy to oxygen and nitrogen molecules in the atmosphere. The molecules then emit the excess energy as light particles, which create scintillating displays whose colors and shapes depend on many known and unknown factors [PDF]—type of molecule, amount of energy transferred, location in the magnetosphere, etc.

Though the “storms” are extremely distinct from each other, they haven’t been named in the past the way hurricanes and other storms are christened. That’s now changing, courtesy of a tourism organization called Visit Arctic Europe. As Travel + Leisure reports, the organization will now christen the strongest storms with Nordic names to make it easier to keep track of them.

“There are so many northern lights visible in Arctic Europe from autumn to early spring that we started giving them names the same way other storms are named. This way, they get their own identities and it’s easier to communicate about them,” Visit Arctic Europe’s program director Rauno Posio explained in a statement.

Scientists will be able to reference the names in their studies, much like they do with hurricanes. And if you’re a tourist hoping to check out other people’s footage of the specific sky show you just witnessed, searching by name on social media will likely turn up better results than a broad “#auroraborealis.”

Visit Arctic Europe has already given names to recent northern lights storms, including Freya, after the Norse goddess of love, beauty, and fertility, and Sampo, after “the miracle machine and magic mill in the Finnish national epic poem, ‘Kalevala.’” A few other monikers pay tribute to some of the organization’s resident “aurora hunters.”

But you don’t have to be a goddess or an aurora hunter in order to get in on the action. Anybody can submit a name (along with an optional explanation for your suggestion) through the “Naming Auroras” page here. It’s probably safe to assume that submissions related to Nordic history or culture have a better chance of being chosen, but there’s technically nothing to stop you from asking Visit Arctic Europe to name a northern lights show after your dog.

[h/t Travel + Leisure]