Wine Prices Are Dropping—Here’s Why

These glasses of wine might've been cheaper than usual.
These glasses of wine might've been cheaper than usual.
Rostislav_Sedlacek/iStock via Getty Images

Stopping by the local wine shop on your way home from work today? That bottle of red, white, or rosé might be a little cheaper than it has been in the past—and not (necessarily) because today is National Drink Wine Day. According to CNN, the price of wine is on the decline due to a grape surplus in California and a decrease in demand across the country.

Jeff Bitter, president of Allied Grape Growers, told CNN that demand had grown pretty consistently for about 20 years before abruptly slowing down in 2015. That surprising decrease, combined with especially plentiful grape harvests at northern California vineyards—which were partially the result of improved harvesting techniques—has forced the market to drop its prices.

"Since it takes up to five years to bring wine to market from the initial planning stages of planting a vineyard, it makes hitting future demand very complicated,” Bitter told CNN. “In this case, we overshot demand.”

Prices will likely stay low for a few years while vineyards figure out how many acres of vines they need to match consumer demand. Meanwhile, the rest of the wine industry will be trying to figure out how to increase demand by targeting a seemingly indifferent demographic: Millennials.

Rob McMillan, founder of Silicon Valley Bank’s wine division, explained in the annual report on the state of the wine industry that this price drop could be one way of tacitly encouraging Millennials to choose wine over other types of alcohol.

“Acute oversupply will allow for better-quality juice in lower-priced bottles, which will improve value and may provide an incentive for some Millennials to become more consistent wine buyers,” McMillan said in the report.

Whether or not you’re a wine drinker yourself, you can still enjoy learning a little something about everyone’s favorite fermented fruit juice—here are 10 facts you might not know about wine.

[h/t CNN]

Busch Is Donating Three Months’ Worth of Beer to People Who Adopt or Foster Shelter Dogs During the Coronavirus Pandemic

This dog can turn a foster home into a forever home with one slobbery smile.
This dog can turn a foster home into a forever home with one slobbery smile.
Nataba/iStock via Getty Images

If getting to play with a happy, lovable pup isn’t already enough of an incentive to foster or adopt a shelter dog, Busch is throwing in a bonus—three months’ worth of free beer.

CNN reports that the “Foster a Dog, Get Busch” deal is available to the first 500 people who foster or adopt from Midwest Animal Rescue & Services (MARS) in Brooklyn Park, Minnesota. Fostering is free, and adoption costs between $200 and $600 (which covers all required vetting services, including deworming, vaccines, spaying or neutering, and more).

The offer is meant to encourage folks to help animals in need at a time when many shelters are canceling adoption events or temporarily shutting down to prevent the spread of the new coronavirus. According to People, Busch is donating an additional $25,000 to MARS to keep the animals safe and cared for.

“During these uncertain and lonelier times, people need an escape: cue the cute puppy memes and photos,” a Busch spokesperson told People. “But as much as we need those cute puppy pics to help get us through social distancing, it’s actually them who need us.”

If you’re interested in hanging out with a MARS rescue and a refreshing bottle of Busch, you can apply to foster a dog here. Once you’ve finished the process and received a confirmation email from the shelter, you should send a screenshot of that email to Busch through Facebook, Twitter, or Instagram before April 25. (Since only the first 500 people will be able to claim your prize, we recommend passing along that confirmation email as soon as you get it.) Busch will respond to winners via social media and send them each a prepaid debit card for $100.

You can take Busch’s advice and use it to buy a hefty supply of alcohol, or you can spend it on something else that’ll help pass the time during self-isolation—like a pop culture subscription box, or products for an indoor garden.

[h/t CNN]

10 Things You Can Lift Instead of Dumbbells at Home

This Corgi puppy is the cuddliest dumbbell we ever did see.
This Corgi puppy is the cuddliest dumbbell we ever did see.
Tatomm/iStock via Getty Images

Right now, the prospect of handling dumbbells that have been touched by any number of strangers in your neighborhood gym might not seem very appealing—that is, if your gym is still open. For those of you who don’t want to buy your own dumbbells (or simply can’t find a store that has them in stock), we’re here to help you make do with what you might already have at home.

A six-pack of 12-ounce cans of beer weighs about 5 pounds, which is perfect for novice lifters who love to crack open a cold one as a reward for working out. Other options for people who usually reach for 5-pound dumbbells include a full ream of printer paper, a bag of all-purpose flour, and a regular red brick.

Seasoned bench-pressers without an at-home gym set up in their garage might still find some useful equipment in there—a spare tire, for example, weighs about 25 pounds. And it’ll take you more than a little muscle to do a few reps with your treasured collection of hardcover Harry Potter books, which weighs 20 pounds. Speaking of books, the third edition of the Oxford American Dictionary comes in around 7 pounds, but you can always stack it with some other heavy volumes to hit your ideal lifting weight.

Pets can help you reach your exercise goals, too, if they have the right temperament. Your cat probably weighs around 10 pounds, and a grown male golden retriever is likely between 65 and 75 pounds. Are you wondering if this is a good excuse to adopt a pet? The answer is yes.

See our top 10 makeshift dumbbells below, and pick out a movie to watch while you lift here.

  1. A standard-sized brick // 4.2 pounds
  1. A six-pack of canned beer // 5 pounds
  1. A ream of printer paper // 5 pounds
  1. A bag of all-purpose flour // 5 pounds
  1. The Oxford American Dictionary, Third Edition // 7 pounds
  1. A gallon of milk // 8.6 pounds
  1. A cat // 10 pounds
  1. A bag of dry dog food // 15 pounds
  1. A hardcover box set of Harry Potter books // 20 pounds
  1. A new car tire // 25 pounds

At Mental Floss, we only write about the products we love and want to share with our readers, so all products are chosen independently by our editors. Mental Floss has affiliate relationships with certain retailers and may receive a percentage of any sale made from the links on this page. Prices and availability are accurate as of the time of publication.

SECTIONS

arrow
LIVE SMARTER