10 Businesses That Are Participating in Giving Tuesday This Year

Giving back this holiday season is important—and these brands can help you do even more.
Giving back this holiday season is important—and these brands can help you do even more. / Anna Blazhuk, Moment Collection, Getty Images

After the shopping frenzy of Black Friday and Cyber Monday, businesses often take part in Giving Tuesday as a way to support charities and other worthwhile causes. To give you a sense of what this year’s event (which takes place on November 29) entails, we compiled a list of 10 businesses that are donating a portion of their sales to a cause they care about today.

1. Williams Sonoma

Pottery Barn chair.
Celebrate the holiday season and give back with Williams Sonoma (and its sister brands Pottery Barn, West Elm, and others). / Pottery Barn

For Giving Tuesday 2022, Williams Sonoma (along with fellow brands Pottery Barn, West Elm, and others) will match customer donations to St. Jude Children's Research Hospital up to $400,000 in the U.S.

Shop: Williams Sonoma

2. Benefit Cosmetics

Bold is Beautiful products from Benefit Cosmetics
Benefit's Bold is Beautiful merch line is a chance to give back—and look great doing it. / Benefit Cosmetics

In honor of this annual event, Benefit Cosmetics is offering a free holiday card. The brand will donate $5 to Planned Parenthood for every one that’s sent to help the organization continue to provide healthcare services and educational resources to those in need. Additionally, the brand is giving 40 percent of all sale proceeds from its Bold is Beautiful line to partner charities, including Girls Inc. and Dress for Success. Shoppers will also receive free shipping on all items, with no special promo codes needed.

Shop: Benefit Cosmetics

3. Barefoot Dreams

Woman wrapped in Barefoot Dreams CozyChic INSPI(RED) blanket.
By purchasing this blanket, 15 percent of the retail price will go to benefit the Global Fund. / Barefoot Dreams

Bundle up with one of Barefoot Dreams’s CozyChic INSPI(RED) stripe throw blankets and you’ll be helping support a great cause. For Giving Tuesday 2022, the brand has partnered with (RED), and 15 percent of every blanket purchased will go toward the Global Fund, which helps support global health initiatives.

Shop: Barefoot Dreams

4. Tory Burch

Woman wearing bracelets from the Tory Burch Foundation Collection.
These accessories are part of the Tory Burch Foundation Collection, and all the net proceeds go toward the brand's charity. / Tory Burch

Looking for gifts that help give back? If you shop the Tory Burch Foundation Collection, all of the net proceeds go to benefit the brand’s foundation, which empowers women to make bigger impacts within their local communities.

Shop: Tory Burch

5. Brown Aspiration

Stationary from Brown Aspiration
Over at Brown Aspiration, a portion of each sale goes to benefit two charities. / Brown Aspiration

The stationery store Brown Aspiration started in 2018 to “celebrate beauty of diversity in the world we live in,” according to the brand’s site. From journals and pens to clips and pins, Brown Aspiration has your stationery needs covered, and a portion of each sale today goes toward two causes, the Entreherneur Foundation’s Grant for Black Women-Owned Businesses and Trees for the Future.

Shop: Brown Aspiration

6. Rose Inc.

Rose Inc. Hydration Replenish serum on table surface.
This brand is donating 20 percent of all profits to Girl Rising today. / Rose Inc.

This beauty brand is donating 20 percent of all profits today to Girl Rising, which helps to support education for girls worldwide by collaborating with educators, businesses, nonprofits, and other community-based organizations. Girl Rising also offers educational resources, including films, books, and television and radio programming, which helps empower young women.

Shop: Rose Inc.

7. Kate Spade

Kate Spade wristlet in pink.
You can shop and save at Kate Spade today, and a portion of your purchase will go toward the Tides Foundation. / Kate Spade

Share the love this Giving Tuesday at Kate Spade, where you can get up to 60 percent off virtually everything with the promo code “GIVETUES.” Not only that, but the brand is donating 5 percent of net sales today (up to $275,000) to the Tides Foundation, which supports mental health initiatives and empowerment programs that benefit women and young girls around the world.

Shop: Kate Spade

8. PopSockets

PopSocket grip with a pit bull on it.
These nonprofit grips from PopSockets are another way to help support an organization in need. / PopSockets

To celebrate this annual charitable event, the brand is giving 20 percent of all proceeds today to the Farmlink Project, which helps fight food insecurity by connecting food banks to farms with surplus food to help those in need. You can also purchase select nonprofit phone grips from the brand, and they’ll donate 50 percent of the net product sales to the organization associated with it.

Shop: PopSockets

9. Equator Coffees

Equator Coffee bag.
Support women in the international coffee trade and enjoy a good cup of java while you're at it. / Equator Coffees

Co-founders and couple Helen Russell and Brooke McDonnell started Equator Coffees in 1995 to help make lives better through the brown brew. For Giving Tuesday 2022, the brand is giving 100 percent of all proceeds from their Holiday Collection to the International Women’s Coffee Alliance (IWCA), which strives to empower women within the international coffee community.

Shop: Equator Coffees

10. Tower 28

Tower 28 Rescue Tee
This T-shirt helps raise awareness for ocean conservation and all proceeds today go to benefit Heal The Bay. / Tower 28

Tower 28 founder Amy Liu has had sensitive skin her whole adult life, which limited her access to beauty and skincare products. As a result, she created Tower 28 to ensure that the right ingredients were being used in products for people like her with sensitive skin. In celebration of Giving Tuesday 2022, the brand created the Rescue Tee, and is donating 100 percent of the T-shirt proceeds to Heal The Bay, a nonprofit focused on coastal water conservation efforts in southern California. 

Find it: Tower 28

This article was originally published in 2021 and has been updated from its original version.