16 Grilled-to-Order Facts About Shake Shack

Scott Olson, Getty Images
Scott Olson, Getty Images

What began as a hot dog stand in New York’s Madison Square Park (yes, a hot dog stand) has exploded into a burger empire with locations across the globe. Shake Shack, the brainchild of restaurateur Danny Meyer, has discovered a sweet spot with fast-food-weary customers, and spawned numerous imitators along the way. Here, we take a look at the company’s beginnings, where it’s headed, and whether peanut butter ShackBurgers are really a thing.

1. IT STARTED AS PART OF AN ART INSTALLATION.

Image of the original Shake Shack location in Madison Square Park
iStock

Back in summer 2001, an art show called “I  Taxi” took over Madison Square Park. In addition to all sorts of taxi-themed displays, there was a hot dog stand that quickly became a hit for its friendly service and Chicago-style dogs. Little did patrons know, it was actually run by restaurateur Danny Meyer (who headed up the Madison Square Park Conservancy) and staffed by off-season coat-check workers from his upscale restaurants. The operation lost money over the three summers it was in business, but Meyer was encouraged by the turnout. So he asked the Parks Department for a full-time business permit, pledging to donate some of the earnings to the park’s development, and they obliged. In 2004, Shake Shack opened, and notoriously long lines ensued.

2. IT GOT ITS NAME FROM THE MOVIE GREASE...

Screencap of Sandy and Danny dancing on the Shake Shack ride from the 1978 movie Grease
Paramount Pictures

Meyer told Fortune he must have come up with the name after watching Grease so many times. In the final scene, Sandy and Danny dance on an amusement park ride called the “Shake Shack” while singing “You’re the One That I Want.”

3. BUT IT WAS ALMOST CALLED "CUSTARD'S FIRST STAND."

Image of restaurateur Danny Meyer smiling proudly in front of computer screens bearing the Shake Shack logo
Spencer Platt, Getty Images

Meyer acknowledged in a 2015 interview with the New York Times that the name was “pretty bad.”

4. ITS INSPIRATION IS DISTINCTLY MIDWESTERN.

Image of crinkle cut fries fresh out of the deep fryer
iStock

The St. Louis-raised Meyer had a fondness for the burger joints and frozen custard stands he grew up with—places like Ted Drewes, Steak 'n Shake, and Fitz’s. So when the time came to develop the concept for Shake Shack, he reached back to the crinkle fries and chocolate malts of his childhood.

5. MEYER DREW UP THE MENU IN LESS THAN 10 MINUTES.

Image of Shake Shack sign
Jim Watson, Getty Images

In an interview with Bon Appetit, Meyer said he wrote down the original Shake Shack menu on a napkin in exactly nine minutes. And it proved to be eerily on-target, outlining many of today’s Shake Shack standards. The current CEO, Randy Garruti, has the menu framed in his office.

6. IT OFFERS CONCRETES CUSTOMIZED BY LOCATION.

So this is technically just an image of a scoop of vanilla custard and not a concrete, but I did my best with what I had access to. So admire this plain vanilla scoop in a small bowl.
Monica Schipper, Getty Images

Florida locations feature concretes made with key lime tarts from Palm Beach’s Sugar Monkey bakery, while Philadelphia Shake Shacks offer one made with strawberry puree, lemon ricotta, and crushed up cannoli shells from Termini Brothers bakery. At the company’s Baltimore location, there’s a custard concrete made using blueberry pancake pie from local baker Dangerously Delicious.

7. IT TOOK THE RESTAURANT EIGHT YEARS TO ADD BACON.

Image of bacon sizzling on a grill
iStock

This would seem like a no-brainer, but Shake Shack, which relies on a meticulous culinary development manager named Mark Rosati to approve new additions, isn’t afraid to take its time. Nowadays, you can get a SmokeShack, or add bacon to any burger.

8. IT'S VERY PICKY ABOUT ITS HAMBURGER MEAT.

Image of a worker shaping raw hamburger patties
iStock

It’s a custom blend of brisket, chuck, skirt steak and short rib made for the company by Pat LaFrieda. Only a few executives know the exact recipe. According to LaFrieda, back in its early days Shake Shack sampled 20 different ground beef combinations before selecting the one they currently use.

9. IT SERVES BREAKFAST, BUT ONLY AT FIVE LOCATIONS.

Shake Shack location at Grand Central Station in New York City
iStock

That would be the two locations inside New York's JFK Airport’s Terminal 4, the Shake Shack inside New York’s Grand Central Terminal, Washington D.C.’s Union Station location, and, most recently, the original Madison Square Park location. The menu is small, but who doesn't want a breakfast sandwich to help them power through that red-eye?

10. IT'S HAD SOME DELICIOUS SOUNDING MENU FLOPS.

Image of heirloom tomatoes
iStock

Like the heirloom tomato custard, or the float made with chocolate custard and stout. There was also a jalapeno and cheddar sausage, which was apparently delightful but had the unfortunate side effect of squirting hot cheese in your face. Whatever: worth it.

11. YOU CAN ORDER A PEANUT BUTTER BACON SHACKBURGER.

Image of peanut butter in a bowl with some whole peanuts artfully tossed around the bowl
iStock

The gooey, meaty concoction ran as a menu item for a short time back in 2010. Apparently it flopped, and Meyer has said there’s no chance of bringing it back (“I draw the line at peanut butter,” he told Bon Appetit). But menu hackers have discovered it exists as a secret menu item, and uses peanut butter mix-in for the shakes.

12. IT OFFERS CORN DOGS THREE TIMES A YEAR.

Image of a corn dog sitting atop some crinkle-cut fries
iStock

They’re all-beef Vienna hot dogs dipped in house-made corn batter and served with sweet relish. And they’re only available on Memorial Day, July 4th and Labor Day.

13. A SHRIMP PATTY BURGER SPARKED ITS LONGEST LINE EVER.

Image of Madison Square Park Shake Shack location at night
iStock

The line at Shake Shack’s original Madison Square Park location is long most days (you can check ahead using the nifty line cam). But on June 10th of 2014, it was egregiously long—so long, in fact, that it wound through the whole park. The reason: A limited-release David Chang “Momofuku Shrimp Stack” burger that married beef and shrimp patties and was topped with Momofuku Hozon sauce. Demand outstripped the supply of 1,000 burgers, and Shake Shack took to Twitter to apologize.

14. IT'S HUGE IN THE MIDDLE EAST.

Image of a double stack Shake Shake cheeseburger
iStock

Shake Shack has ventured abroad to countries like England, Turkey and Russia. But its most significant international investment has been in the Middle East, with 20 restaurants in states and countries like Kuwait, Lebanon and the United Arab Emirates. Locals love the stuff, apparently, but there have been supply issues.

15. IT HAS A SECRET MENU.

Image of root beer floats
iStock

Menu spotlights include a grilled cheese sandwich made with the restaurant’s famous potato buns, a protein-style burger wrapped in lettuce, and a root beer float.

16. IT HAS ITS OWN RUNNING CLUB.

Image of people running
iStock

Shack Track and Field is a free community fitness club located at Shake Shacks across the country. The running club hosts community runs on the second Tuesday of every month, the restaurant’s website says.

12 Turkey Cooking Tips From Real Chefs

To get a turkey this beautiful, follow the tips below.
To get a turkey this beautiful, follow the tips below.
AlexRaths/iStock via Getty Images

When it comes to cooking a juicy, flavorful turkey, the nation's chefs aren’t afraid to fly in the face of tradition. Here are a few of their top suggestions worth trying this holiday season.

1. Buy a Fresh Turkey.

Most home cooks opt for a frozen turkey, but chef Sara Moulton recommends buying fresh. The reason: Muscle cells damaged by ice crystals lose fluid while the turkey thaws and roasts, making it easier to end up with a dried-out bird. For those who stick with a frozen turkey, make sure to properly thaw the bird—one day in the fridge for every 4-5 pounds.

2. Buy a Smaller Bird—or Two.

Idealizing the big, fat Thanksgiving turkey is a mistake, according to numerous chefs. Large birds take more time to cook, which can dry out the meat. Wolfgang Puck told Lifescript he won’t cook a bird larger than 16 pounds, while Travis Lett recommends going even smaller and cooking two or three 8-pound birds.

3. Brine That Turkey.


Manuta/iStock via Getty Images

Brining a turkey adds flavor, and it allows salt and sugar to seep deep into the meat, helping it retain moisture as the bird cooks. You can opt for a basic brine like the one chef Chris Shepherd recommends, which calls for one cup sugar, one cup salt, five gallons of water, and a three-day soak. Or, try something less traditional, like Michael Solomonov’s Mediterranean brine, which includes allspice, black cardamom, and dill seed. One challenge is finding a container big enough to hold a bird and all the liquid. Chef Stephanie Izard of Chicago’s Girl and the Goat recommends using a Styrofoam cooler.

4. Or, Try a Dry Brine.

If the thought of dunking a turkey in five gallons of seasoned water doesn’t appeal to you, a dry brine could be the ticket. It’s essentially a meat rub that you spread over the bird and under the skin. Salt should be the base ingredient, and to that you can add dried herbs, pepper, citrus and other seasonings. Judy Rodgers, a chef at San Francisco’s Zuni Café before her death in 2013, shared this dry rub recipe with apples, rosemary, and sage. In addition to a shorter prep time, chefs say a dry brine makes for crispier skin and a nice, moist interior.

5. Bring the Turkey to Room Temperature First.

Don’t move your bird straight from the fridge to the oven. Let it sit out for two to three hours first. Doing this, according to Aaron London of Al’s Place in San Francisco, lets the bones adjust to room temperature so that when roasted, it "allows the bones to hold heat like little cinder blocks, cooking the turkey from the inside out."

6. Cut Up Your Turkey Before Cooking.

This might sound like sacrilege to traditional cooks and turkey lovers. But chefs insist it’s the only way to cook a full-size bird through and through without drying out the meat. Chef Marc Murphy, owner of Landmarc restaurants in New York, told the Times he roasts the breast and the legs separately, while chef R.B. Quinn prefers to cut his turkeys in half before cooking them. Bobby Flay, meanwhile, strikes a balance: "I roast the meat until the breasts are done, and then cut off the legs and thighs. The breasts can rest, and you can cook off the legs in the drippings left in the pan."

7. Cook the Stuffing on the Side of the Turkey.

A traditional stuffing side dish for Thanksgiving in a baking pan
VeselovaElena/iStock via Getty Images

Many chefs these days advise against cooking stuffing inside the turkey. The reason? Salmonella. "With the stuffing being in the middle, a lot of blood drips into it and if everything in the middle doesn't come to temperature then you're at risk," chef Charles Gullo told the Chicago Tribune. TV host Alton Brown echoed this advice, and writes that it’s very difficult to bring the stuffing to a safe 165 degrees without overcooking the bird. (You can check out some more tips to prevent food poisoning on Thanksgiving here.)

8. Butter Up That Bird.

No matter if you’ve chosen a dry brine, a wet brine, or no brine at all, turkeys need a helping of butter spread around the outside and under the skin. Thomas Keller, founder of The French Laundry, recommends using clarified butter. "It helps the skin turn extra-crispy without getting scorched," he told Epicurious.

9. Use Two Thermometers.

A quality meat thermometer is a must, chefs say. When you use it, make sure to take the temperature in more than one spot on the bird, checking to see that it’s cooked to at least 165 degrees through and through. Also, says Diane Morgan, author of The New Thanksgiving Table, you should know the temperature of your oven, as a few degrees can make the difference between a well-cooked bird and one that’s over- or under-done.

10. Turn Up the Heat.

If you’ve properly brined your meat, you don't need to worry about high heat sucking the moisture out, chefs say. Keller likes to cook his turkey at a consistent 450 degrees. This allows the bird to cook quickly, and creates a crisp shell of reddish-brown skin. Ruth Reichl, the famed magazine editor and author, seconds this method, but warns that your oven needs to be squeaky clean, otherwise leftover particles could smoke up.

11. Baste Your Turkey—But Don't Overdo It.

Man basting a turkey
Image SourceiStock via Getty Images

Spreading juices over top the turkey would seem to add moisture, no? Not necessarily. According to chef Marc Vogel, basting breaks the caramelized coating that holds moisture in. The more you do it, the more time moisture has to seep out of the turkey. Also, opening the oven releases its heat, and requires several minutes to stabilize afterward. It's not really an either/or prospect, chefs agree. Best to aim somewhere in the middle: Baste every 30 minutes while roasting.

12. Let It Rest.

Allowing a turkey to rest after it’s cooked lets the juices redistribute throughout the meat. Most chefs recommend at least 30 minutes’ rest time. Famed chef and TV personality Gordon Ramsey lets his turkey rest for a couple hours. "It may seem like a long time, but the texture will be improved the longer you leave the turkey to rest," Ramsey told British lifestyle site Good to Know. "Piping hot gravy will restore the heat."

Why Do We Eat Pumpkin Pie at Thanksgiving?

gjohnstonphoto/iStock via Getty Images
gjohnstonphoto/iStock via Getty Images

While it’s possible—even probable—that pumpkins were served at the 1621 harvest festival that’s now considered the predecessor to Thanksgiving, attendees definitely didn’t dine on pumpkin pie (there was no butter or wheat flour to make crust).

The earliest known recipes for pumpkin pie actually come from 17th-century Europe. Pumpkins, like potatoes and tomatoes, were first introduced to Europe in the Columbian Exchange, but Europeans were more comfortable cooking with pumpkins because they were similar to their native gourds.

By the 18th century, however, Europeans on the whole lost interest in pumpkin pie. According to HowStuffWorks, Europeans began to prefer apple, pear, and quince pies, which they perceived as more sophisticated. But at the same time pumpkin pie was losing favor in Europe, it was gaining true staple status in America.

In 1796, Amelia Simmons published American Cookery, the first cookbook written and published in the New World colonies. Simmons included two recipes for “pompkin pudding” cooked in pastry crust. Simmons’s recipes call for “stewed and strained” pumpkin, combined with a mixture of nutmeg, allspice, and ginger (yes, it seems our pumpkin spice obsession dates back to at least the 1500s).

But how did pumpkin pie become so irrevocably tied with the Thanksgiving holiday? That has everything to do with Sarah Josepha Hale, a New Hampshire-born writer and editor who is often called the “Godmother of Thanksgiving.” In her 1827 abolitionist novel Northwood, Hale described a Thanksgiving meal complete with “fried chicken floating in gravy,” broiled ham, wheat bread, cranberry sauce, and—of course—pumpkin pie. For more than 30 years, Hale advocated for Thanksgiving to become a national holiday, writing regular editorials and sending letters to five American presidents. Thanksgiving was a symbol for unity in an increasingly divided country, she argued [PDF].

Abraham Lincoln eventually declared Thanksgiving a national holiday in 1863 (to near-immediate outcry from Southerners, who viewed the holiday as an attempt to enforce Yankee values). Southern governors reluctantly complied with the presidential proclamation, but cooks in the South developed their own unique regional traditions. In the South, sweet potato pie quickly became more popular than New England’s pumpkin pie (mostly because sweet potatoes were easier to come by than pumpkins). Now, pumpkin pie reigns supreme as the most popular holiday pie across most of the United States, although the Northeast prefers apple and the South is split between apple and pecan, another Southern staple.

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