11 Facts From Down Under About Vegemite

Graham Denholm/Getty Images
Graham Denholm/Getty Images

Vegemite has a long history of controversy. Made from the yeast extract left over from breweries, the spread’s salty, bitter flavor has been dividing Australians for decades. Whether you’re a hater, a devotee, or a Vegemite virgin, these savory facts will give you newfound appreciation for Australia’s unofficial foodstuff.

1. IT WAS A WARTIME SUBSTITUTE FOR MARMITE.

The yeast spread that would eventually inspire an Australian staple originated in Europe. In the late 19th century, German scientist Justus Von Liebig invented Marmite when he discovered that yeast left over from the beer-making process could be made into an edible snack when concentrated and bottled. The Marmite Food Company was founded in Staffordshire, England in 1902, and soon after the product was shipped around the world. Australians took an especially strong liking to the British import. When supplies were halted by German U-boats attacking merchant ships in World War I, the nation found themselves desperate for a substitute to satisfy their Marmite craving. Australian entrepreneur Fred Walker commissioned a chemist named Cyril Callister to devise an alternative in 1922. After months of perfecting the recipe in the lab, the dark, yeasty paste later known as Vegemite was born.

2. ITS NAME WAS PICKED OUT OF A HAT ...

To drum up publicity around their new product, The Fred Walker Company launched a nationwide competition to name it ahead of its debut. Hundreds of submissions were collected, and Walker’s daughter pulled the winning entry out of a hat. The coiners of the name "Vegemite" were awarded a £50 prize.

3. ... THEN BRIEFLY CHANGED TO A TERRIBLE PUN.

The spread didn’t keep its new moniker for very long. By the time Vegemite hit shelves in June 1923, the war had ended, and Australian’s beloved Marmite was available once again. Consumers were hesitant to give an unfamiliar competitor a shot, so Vegemite sales floundered. In an effort to monopolize on Marmite’s success, The Fred Walker Company changed the name to a cringeworthy pun in 1928. The newly rebranded "Parwill" was meant to play off Marmite’s name. The updated slogan went: "If Marmite, Parwill!" Unsurprisingly, the new strategy didn’t do much to help their image, and the name was eventually switched back.

4. IT GAINED MOMENTUM AS A HEALTH PRODUCT.

By the late 1930s, the brand had finally started to receive some recognition. It was officially endorsed by the British Medical Association in 1939 and advertisements for it began appearing in the British Medical Journal. The product’s high concentration of B vitamins and other nutrients helped Vegemite become a staple in soldiers’ ration packs during World War II. Posters hung up during wartime bore the slogan: “Vegemite: Keeping fighting men fighting fit.” Vegemite’s nutritional benefits were also valued by consumers at home; doctors and even baby care experts were recommending the spread as part of a balanced diet (though many current doctors don’t recommend giving babies Vegemite).

5. THE STARS OF THE CLASSIC JINGLE REUNITED 50 YEARS LATER.

Vegemite had established itself as a staple of Australian pantries by the 1950s. Its status as a national treasure was further solidified in 1954, when the brand released an ad campaign that would be remembered for decades. The infectious jingle, titled "Happy Little Vegemites," was a huge success, and the original radio spot led to a television campaign that lasted through the late 1960s.

A few years ago, the company launched an initiative to reunite the original child stars in honor of the ad’s 50th anniversary. They tracked down the seven surviving cast members, and in 2007 they sat down for the interview. Trisha Cavanagh (the baton-twirling girl in the video above) told the Herald Sun, "It may be just a commercial, but it will never die … I think it will be around long after we're gone." The castmates also shared their favorite ways to eat Vegemite, which included "cheese and Vegemite," "crab Vegemite," and "tomato and Vegemite toast."

6. THE FORMULA IS KEPT SECRET.

Like many iconic food brands, Vegemite keeps their exact recipe a fiercely-guarded secret. (According to its website, the ingredients of vegemite haven't changed since Callister’s originally created the spread in the 1920s.) However, some ingredients are less of a secret than others: We know that seasonings like salt and celery and onion extracts are added to the yeast base to make it more palatable.

7. IT’S AMERICAN-OWNED.

Despite the concoction's Australian roots, the company that owns Vegemite is all-American. Fred Walker collaborated with James L. Kraft to establish Kraft Walker Cheese Co. around the same time Vegemite was invented. Using the success of his processed cheese business to give Vegemite a boost, Kraft and Walker launched a new promotion giving away a free jar of the stuff with every purchase from their brand. In 1935, Vegemite was officially sold to Kraft Foods—now Mondelez—and is still owned by them today.

8. IT WAS THE FIRST ELECTRONICALLY-SCANNED ITEM IN AUSTRALIA.

In 1984, a 66 cent jar of Vegemite became the first product scanned at checkout in Australia at a Woolworths. The historic item is now on display at the chain’s head office in New South Wales.

9. IT’S BANNED FROM SOME AUSTRALIAN JAILS.

In recent decades, Vegemite has been a target of harsh scrutiny for its potentially illicit applications. It was banned from prisons in the Australian state of Victoria in 2007 to prevent inmates from extracting the yeast to make booze. Officials have also tried restricting sales of the spread in remote communities where alcoholism is especially prevalent. The concerns are likely blown out of proportion, considering any yeast in Vegemite is dead by the time it reaches the jar and therefore isn’t great for making moonshine. At best, the Vegemite might serve as a nutrient for naturally occurring yeast and speed up the fermentation process, but even then most scientists are unconvinced.

10. THERE HAVE BEEN SOME UNUSUAL VARIATIONS.

Vegemite’s relationship with Kraft has lead to a few peculiar products over the years. In the 1990s, they combined the spread with their classic cheese slices to make Vegemite Singles. The mash-up was short-lived, but they revisited the idea in 2009 when they combined cheese and Vegemite to create a jarred spread. Vegemite Cheesybite is one offshoot that can still be found on shelves today.

Vegemite’s collaboration with Cadbury was less of a success. In their review of the Vegemite-infused Cadbury Caramello Block released last year, The Guardian described the aftertaste, saying, "It doesn’t resemble the beautiful, tangy, salty gloriousness of Vegemite spread on hot-buttered toast, instead it tastes like licking a plate where Vegemite was smeared, many months ago, then left in the sink to fester."

11. IT’S BEEN USED TO CONDUCT ELECTRICITY.

If you never got around to acquiring a taste for Vegemite, there are other uses for the product that don’t involve eating it. Last year, an Australian chemist used Vegemite to complete a circuit and turn on an LED light. Vegemite’s high concentration of ions and water make it a surprisingly good conductor (this is the same reason you can power a clock with a potato). The experiment was part of a larger project looking to make edible medical sensors that gather data inside the body and dissolve when their job is completed. So next time you rag on Vegemite, remember there’s a chance it could one day help save your life.

Kodak’s New Cameras Don't Just Take Photos—They Also Print Them

Your Instagram account wishes it had this clout.
Your Instagram account wishes it had this clout.
Kodak

Snapping a photo and immediately sharing it on social media is definitely convenient, but there’s still something so satisfying about having the printed photo—like you’re actually holding the memory in your hands. Kodak’s new STEP cameras now offer the best of both worlds.

As its name implies, the Kodak STEP Instant Print Digital Camera, available for $70 on Amazon, lets you take a picture and print it out on that very same device. Not only do you get to skip the irksome process of uploading photos to your computer and printing them on your bulky, non-portable printer (or worse yet, having to wait for your local pharmacy to print them for you), but you never need to bother with ink cartridges or toner, either. The Kodak STEP comes with special 2-inch-by-3-inch printing paper inlaid with color crystals that bring your image to life. There’s also an adhesive layer on the back, so you can easily stick your photos to laptop covers, scrapbooks, or whatever else could use a little adornment.

There's a 10-second self-timer, so you don't have to ask strangers to take your group photos.Kodak

For those of you who want to give your photos some added flair, you might like the Kodak STEP Touch, available for $130 from Amazon. It’s similar to the regular Kodak STEP, but the LCD touch screen allows you to edit your photos before you print them; you can also shoot short videos and even share your content straight to social media.

If you want to print photos from your smartphone gallery, there's the Kodak STEP Instant Mobile Photo Printer. This portable $80 printer connects to any iOS or Android device with Bluetooth capabilities and can print whatever photos you send to it.

The Kodak STEP Instant Mobile Photo Printer connects to an app that allows you to add filters and other effects to your photos. Kodak

All three Kodak STEP devices come with some of that magical printer paper, but you can order additional refills, too—a 20-sheet set costs $8 on Amazon.

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Why Do We Say ‘Spill the Beans’?

This is a Greek tragedy.
This is a Greek tragedy.
anthony_taylor/iStock via Getty Images

Though superfans of The Office may claim otherwise, the phrase spill the beans did not originate when Kevin Malone dropped a massive bucket of chili at work during episode 26 of season five. In fact, people supposedly started talking about spilling the beans more than 2000 years ago.

According to Bloomsbury International, one voting method in ancient Greece involved (uncooked) beans. If you were voting yes on a certain matter, you’d place a white bean in the jar; if you were voting no, you’d use your black bean. The jar wasn’t transparent, and since the votes were meant to be kept secret until the final tally, someone who accidentally knocked it over mid-vote was literally spilling the beans—and figuratively spilling the beans about the results.

While we don’t know for sure that the phrase spill the beans really does date all the way back to ancient times, we do know that people have used the word spill to mean “divulge” at least since the 16th century. The Oxford English Dictionary’s earliest known reference of it is from a letter written by Spanish chronicler Antonio de Guevara sometime before his death in 1545 (the word spill appears in Edward Hellowes’s 1577 translation of the letter).

Writers started to pair spill with beans during the 20th century. The first known mention is from Thomas K. Holmes’s 1919 novel The Man From Tall Timber: “‘Mother certainly has spilled the beans!’ thought Stafford in vast amusement.”

In short, it’s still a mystery why people decided that beans were an ideal food to describe spilling secrets. As for whether you’re imagining hard, raw beans like the Greeks used or the tender, seasoned beans from Kevin Malone’s ill-fated chili, we’ll leave that up to you.

[h/t Bloomsbury International]