The Great Garfield Car Window Toy Craze

Amazon
Amazon

Police in Los Angeles had a problem. Over the span of five months in late 1987, more than 40 vehicles had seen their windows smashed in. When officers arrived on the scene to take reports, they were surprised to find stereos, purses, and other valuables had been left behind.

In most cases, the only thing missing was a plush Garfield that was last seen hanging from one of the car windows.

The cheap toy, which was about six-and-a-half inches tall and used suction cups on the paws to adhere to the glass, retailed for roughly $20. A new side window might set the owner back $140.

"They’d be better off," detective Ken DeBie told the Associated Press, "if they stuck the cat on the outside of the car."

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Debuting in 1978, Garfield’s destiny as a merchandising phenomenon was no accident. Creator Jim Davis was a former advertising agency employee who had very specific notions about what kind of comic strip character would be appealing to the same licensees who had made Charles Schulz a very rich man by marketing his Peanuts cast at retail.

Davis knew items bearing the likeness of Charlie Brown were outsold by Snoopy, who made bestsellers out of everything from sno-cone machines to telephones: Garfield was a direct response to cat owners who might have felt slighted by the lack of a feline hero on the comics page.

By 1981, Garfield’s lasagna-smeared face was a big enough licensing success for Davis to start Paws, Inc., a business devoted exclusively to sifting through the merchandising opportunities available. Although the syndicate owned those rights, Davis profited handsomely from them—and eventually had the capital to buy them outright in 1994 for an estimated $15 to $20 million.

In between, Davis had been struck with an idea for a product that promised to be significantly different than the T-shirts, posters, and calendars that were in wide circulation: the artist told mental_floss in 2014 that he took a plush Garfield and attached Velcro to his paws with the expectation people would be amused enough to hang him on their curtains.

When he got the prototype back, the factory had made an error and placed suction cups on instead. Davis wasn't too bothered; since they adhered well to glass, he assumed people might want to apply it to residential windows.

"It came back as a mistake with suction cups," Davis said. "They didn’t understand the directions. So I stuck it on a window and said, 'If it’s still there in two days, we’ll approve this.' Well, they were good suction cups and we released it like that. It never occurred to me that people would put them on cars."

Davis assigned the license to Dakin, a veteran manufacturer of plush toys that once employed future Beanie Baby ringleader Ty Warner. When the toy—which was marketed as Garfield Stuck on You—debuted in mid-1987, consumers were in the middle of a car decorating frenzy, having scooped up everything from Baby on Board signs to fuzzy dice to opinionated bumper stickers. It was a practice that had started with hanging fake beaver tails from Model Ts in the 1920s.

Garfield was already a proven commodity, and the marriage of cat to car decoration was a gold mine. Dakin sold two million in the first year alone, making it the biggest success in the company's 30-year history. In a rare move for the plush industry, the company even produced a television commercial. For a time, it seemed like every other car on the road bore the character’s smirking expression.

Acknowledging a phenomenon, the media tried to identify what made the toy so pervasive. Speaking with The Santa Fe New Mexican, pop culture analyst Michael Marsden said that cars had become a mobile living room, with drivers wanting to express their identities with stickers and window decals. With his caustic sense of humor, Garfield could broadcast his owner’s sense of irreverence.

Naturally, copycats followed. Pee-wee Herman, ALF, and other '80s pop culture icons had suction cups glued to their hands. In one instance, a company marketing a line called Krushed Kats that appeared to be felines abandoned and mangled in trunks came under fire from humane societies for making a joke of cruelty to animals. 

Amazon

Dakin itself wasn’t immune to the hysteria, selling smaller Garfields for $7.97, marketing Odie, and trying to create their own proprietary passenger with Goro the Gorilla. None sold as well as the orange pioneer.

It wouldn’t last. With $50 million in sales, Garfield Stuck on You squeezed in just as the plush industry was about to go into hibernation before the Beanie Baby revival of the mid-1990s. In 1988, the category was down 44 percent at the wholesale level.

Dakin eventually merged with onetime rival Applause in 1991 and began to look for a licensed hit that could recapture Garfield’s success, but it would prove to be a hard act to follow. In 2004, Davis’s Paws, Inc. reported over $750 million in annual revenue. No other cartoon cat was going to move product like his.

1988 also marked the end of the crime spree that had confounded Southern California law enforcement. Arrested on an unrelated charge, a burglary suspect told police that some of his adolescent friends had taken to stealing the plush toys from cars in order to give them to their girlfriends as gifts. Dakin promised to send replacements to anyone who mailed in their copy of the burglary report.

The thieves also took two Sylvester the Cats.

The 10 Best Memorial Day 2020 Sales

iRobot,GoWise,Funko via Wayfair, Entertainment Earth
iRobot,GoWise,Funko via Wayfair, Entertainment Earth

The Memorial Day sales have started early this year, and it's easy to find yourself drowning in offers for cheap mattresses, appliances, shoes, and grills. To help you cut through the noise and focus on the best deals around, we threw together some of our favorite Memorial Day sales going on right now. Take a look below.

1. Leesa

A Leesa Hybrid mattress.
A Leesa Hybrid mattress.
Leesa

Through May 31, you can save up to $400 on every mattress model Leesa has to offer, from the value-minded Studio by Leesa design to the premium Leesa Legend, which touts a combination of memory foam and micro-coil springs to keep you comfortable in any position you sleep in.

Find it: Leesa

2. Sur La Table

This one is labeled as simply a “summer sale,” but the deals are good only through Memorial Day, so you should get to it quickly. This sale takes up to 20 percent off outdoor grilling and dining essentials, like cast-iron shrimp pans ($32), a stainless steel burger-grilling basket ($16), and, of course, your choice of barbeque sauce to go along with it.

Find it: Sur la Table

3. Wayfair

KitchenAid Stand Mixer on Sale on Wayfair.
Wayfair/KitchenAid

Wayfair is cutting prices on all manner of appliances until May 28. Though you can pretty much find any home appliance imaginable at a low price, the sale is highlighted by $130 off a KitchenAid stand mixer and 62 percent off this eight-in-one GoWise air fryer.

And that’s only part of the brand’s multiple Memorial Day sales, which you can browse here. They’re also taking up to 40 percent off Samsung refrigerators and washing machines, up to 65 percent off living room furniture, and up to 60 percent off mattresses.

Find it: Wayfair

4. Blue Apron

If you sign up for a Blue Apron subscription before May 26, you’ll save $20 on each of your first three box deliveries, totaling $60 in savings. 

Find it: Blue Apron

5. The PBS Store

Score 20 percent off sitewide at Shop.PBS.org when you use the promo code TAKE20. This slashes prices on everything from documentaries like Ken Burns’s The Roosevelt: An Intimate History ($48) and The Civil War ($64) to a Pride & Prejudice tote bag ($27) and this precious heat-changing King Henry VIII mug ($11) that reveals the fates of his many wives when you pour your morning coffee.

Find it: The PBS Store

6. Amazon

eufy robot vacuum.
Amazon/eufy

While Amazon doesn’t have an official Memorial Day sale, the ecommerce giant still has plenty of ever-changing deals to pick from. Right now, you can take $100 off this outdoor grill from Weber, $70 off a eufy robot vacuum, and 22 percent off the ASUS gaming laptop. For more deals, just go to Amazon and have a look around.

7. Backcountry

You can save up to 50 percent on tents, hiking packs, outdoor wear, and more from brands like Patagonia, Marmot, and others during Backcountry's Memorial Day sale.

Find it: Backcountry

8. Entertainment Earth

Funko Pops on Sale on Entertainment Earth.
Entertainment Earth/Funko

From now until June 2, Entertainment Earth is having a buy one, get one half off sale on select Funko Pops. This includes stalwarts like the Star Wars and Batman lines, and more recent additions like the Schitt's Creek Funkos and the pre-orders for the upcoming X-Men movie line.

Find it: Entertainment Earth

9. Moosejaw

With the promo code SUNSCREEN, you can take 20 percent off one full-price item at Moosejaw, along with finding up to 30 percent off select items during the outdoor brand's summer sale. These deals include casual clothing, outdoor wear, trail sneakers, and more. 

Find it: Moosejaw

10. Osprey

Through May 25, you can save 25 percent on select summer items, and 40 percent off products from last season. This can include anything from hiking packs and luggage to outdoorsy socks and hats. So if you're planning on getting acquainted with the great outdoors this summer, now you can do it on the cheap.

Find it: Osprey

At Mental Floss, we only write about the products we love and want to share with our readers, so all products are chosen independently by our editors. Mental Floss has affiliate relationships with certain retailers and may receive a percentage of any sale made from the links on this page. Prices and availability are accurate as of the time of publication.

The 20 Best Docuseries You Can Stream Right Now

Chef David Chang stars in Netflix's Ugly Delicious.
Chef David Chang stars in Netflix's Ugly Delicious.
Gabriele Stabile/Netflix

If your main interests are true crime and cooking, you’re in the middle of a Renaissance Age. The Michelangelos of nonfiction are consistently bringing stellar storytelling to twisty tales of murder and mayhem as well as luxurious shots of food prepared by the most creative culinary minds.

But these aren’t the only genres that documentary series are tackling. There’s a host of history, arts, travel, and more at your streaming fingertips. When you want to take a break from puzzling out who’s been wrongfully imprisoned, that is.

Here are the 20 best docuseries to watch right now, so start streaming.

1. Tiger King (2020)

The seedy underbelly of the exotic animal trade is juxtaposed against some of the most outrageous non-fictional characters you're ever likely to encounter in this series that just keeps escalating. Follow Joe Exotic as he juggles polyamory, tigers, and a bitter feud with animal activist Carole Baskin.

Where to watch it: Netflix

2. The Confession Tapes (2019)

A spare room. One or two detectives. A weary suspect. That's the set-up for this series that lets archival footage of police interrogations tell its own arresting stories.

Where to watch it: Netflix

3. Our Planet (2019)

Be amazed at the sensational vistas and eclectic wildlife with this beautifully-photographed trek through some of nature's most astounding sights—and the environmental perils that affect them. David Attenborough narrates.

Where to watch it: Netflix

4. The Devil Next Door (2019)

In 1980s Cleveland, John Demjanjuk was living a quiet life as a grandfather and auto worker. Suddenly, he was being extradited to Israel over accusations he was once notorious Nazi concentration camp monster Ivan the Terrible. As Demjanjuk mounts a defense, the trial captivates a country—but was he really the monster? This riveting series will have you guessing until the very end.

Where to watch it: Netflix

5. Ugly Delicious (2018-)

David Chang, the host of the first season of The Mind of a Chef, has returned with a cultural mash-up disguised as a foodie show. What does it mean for pizza to be “authentic”? What do Korea and the American South have in common? With his casual charm in tow, Chang and a variety of special guests explore people the food we love to eat as an artifact that brings us all together.

Where to watch it: Netflix

6. Bobby Kennedy for President (2018)

This four-part series utilizes a wealth of footage, including unseen personal videos, to share the tragic story of Robert F. Kennedy’s run for president in the context of an era riven by racial strife. Watching this socio-political memorial told by many who were there (including Marian Wright and Congressman John Lewis), it will be impossible not to draw connections to the current day and wonder: What if?

Where to watch it: Netflix

7. Evil Genius (2018)

At approximately 2:20 p.m. on August 28, 2003, Brian Wells—a pizza deliveryman—walked into a PNC Bank in Erie, Pennsylvania, and handed a note to a teller demanding $250,000 in cash. Wells had a bomb, which was strapped to his body via a metal neck collar, and a loaded shotgun that was fashioned to look like a walking cane. Approximately 12 minutes later, Wells strolled out of the bank with $8702 in cash, then made his way to the McDonald’s next door, where he retrieved a detailed note that told him where to go and what to do next. Within 15 minutes, Wells would be arrested. At 3:18 p.m.—less than an hour after he first entered the bank—the bomb locked around Wells’s neck detonated as police watched (and waited for the bomb squad), killing the 46-year-old in broad daylight. The bizarre incident was just the beginning of Evil Genius, which documents the peculiar case that would eventually entangle a range of unusual suspects, including Marjorie Diehl-Armstrong, and has had armchair detectives—and the FBI—questioning whether Wells was in on the bank robbery, or a genuine victim, for more than a decade.

Where to watch it: Netflix

8. Wild Wild Country (2018)

What happens when an Indian guru with thousands of American followers sets up shop near a small town in Oregon with the intent to create a commune? Incredibly sourced, this documentary touches on every major civic issue—from religious liberty to voting rights. When you choose a side, be prepared to switch. Multiple times.

Where to watch it: Netflix

9. Flint Town (2018)

If your heart is broken by what’s going on in Flint, Michigan, be prepared to have that pain magnified and complicated. The filmmakers behind this provocative series were embedded with police in Flint to offer us a glimpse at the area’s local struggles and national attention from November 2015 through early 2017.

Where to watch it: Netflix

10. The Innocent Man (2018)

After two brutal murders in 1980s Oklahoma, four men are convicted of the crimes. All of them maintain their innocence, causing observers to question whether they were guilty or themselves victims of police coercion. This drama is based on John Grisham's 2006 book of the same name; Grisham executive produces.

Where to watch it: Netflix

11. The Staircase (2004-2018)

In 2001, author Michael Peterson reported to police that his wife, Kathleen, had died after falling down a set of stairs, but police didn’t buy the story and charged him with her murder. Before the current true crime boom, before Serial and all the rest, there was The StaircaseJean-Xavier de Lestrade’s Peabody Award-winning docuseries following Peterson’s winding court case. The mystery at the heart of the trial and the unparalleled access Lestrade had to Peterson’s defense make this a must-see. And Netflix's addition of new episodes in 2018 led to a resurgence in interest in this mind-boggling case (with armchair detectives even positing that an owl was the real killer).

Where to watch it: Netflix

12. The Toys That Made Us (2017-)

Who knew the origin of classic toy lines could be so dramatic? This series puts the spotlight on the creative friction that led to some of the most iconic playthings of the 20th century, from Transformers to the Teenage Mutant Ninja Turtles.

Where to watch it: Netflix

13. Wormwood (2017)

Documentary titan Errol Morris turns his keen eye to a CIA project that’s as famous as it is unknown—MKUltra. A Cold War-era mind control experiment. LSD and hypnosis. The mysterious death of a scientist. His son’s 60-year search for answers. Morris brings his incisive eye to the hunt.

Where to watch it: Netflix

14. Five Came Back (2017)

Based on Mark Harris’s superlative book, this historical doc features filmmakers like Steven Spielberg and Guillermo del Toro discussing the WWII-era work of predecessors John Ford, William Wyler, John Huston, Frank Capra, and George Stevens. Also narrated by Meryl Streep, it looks at how the war shaped the directors and how they shaped the war. As a bonus, Netflix has the war-time documentaries featured in the film available to stream.

Where to watch it: Netflix

15. Last Chance U (2016-)

Far more than a sports documentary, the story of the players at East Mississippi Community College will have you rooting for personal victories as much as the points on the scoreboard. Many of the outstanding players on the squad lost spots at Division I schools because of disciplinary infractions or failing academics, so they’re seeking redemption in a program that wants them to return to the big-name schools. Later seasons switch focus to a team out of Independence Community College in Independence, Kansas.

Where to watch it: Netflix

16. Making a Murderer (2015-)

One of the major true crime phenomenons of 2015 was 10 years in the making. Laura Ricciardi and Moira Demos uncovered the unthinkable story of Steven Avery, a man wrongfully convicted of sexual assault who was later convicted of murdering a different woman, Teresa Halbach. Not just a magnifying glass on the justice system and a potential small town conspiracy, it’s also a display of how stories can successfully get our blood boiling. Three years after the docuseries became a surprise hit for Netflix, it returned for a second season in 2018.

Where to watch it: Netflix

17. Chef's Table (2015-)

From David Gelb, the documentarian behind Jiro Dreams of Sushi, this doc series is a backstage pass to the kitchens of the world’s most elite chefs. The teams at Osteria Francescana, Blue Hill, Alinea, Pujol, and more open their doors to share their process, culinary creativity, and, of course, dozens of delicious courses. There's no shame in licking your screen.

Where to watch it: Netflix

18. The Jinx (2015)

After the massive success of Serial in 2014, a one-two punch of true crime docuseries landed the following year. The first was the immensely captivating study of power, The Jinx: The Life and Deaths of Robert Durst, which chronicled the bizarre, tangled web of the real estate mogul who was suspected of several murders. The show, which could be measured in jaw-drops per hour, both registered real life and uniquely affected it.

Where to watch it: HBO Now

19. Vice (2013-)

The series is known for asking tough questions that need immediate answers and giving viewers a street-level view of everything from killing cancer to juvenile justice reform. Its confrontational style of gonzo provocation won’t be everyone’s cup of spiked tea, but it’s filling an important gap that used to be filled by major network investigative journalists. When they let their subjects—from child soldiers suffering PTSD after fighting for ISIS to coal miners in Appalachia—tell their stories, nonfiction magic happens. The first six seasons are available on HBO, with a seventh airing on Showtime in 2020.

Where to watch it: HBO Go

20. The National Parks: America's Best Idea (2009)

The cheapest way to visit Yosemite, Yellowstone, Muir Woods, and more. This Emmy-winning, six-part series is both a travelogue and a history lesson in conservation that takes up the argument of why these beautiful places should be preserved: to quote President Theodore Roosevelt, “for the benefit and enjoyment of the people.”

Where to watch it: Amazon Prime