The Most Popular Costco Products in (Almost) Every State

Ease up on the Kirkland Signature French Vodka, Michigan.
Costco's biggest product success stories vary by state.
Costco's biggest product success stories vary by state. / John Keeble/GettyImages
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Some stores are merely stores, while others seem to engender a tremendous amount of consumer loyalty. A prime example of the latter is Costco, the cavernous warehouse chain that offers family-sized barrels of food and home goods as well as their vaunted $1.50 hot dog and soda combo.

Recently, coupon hub CouponBirds.com examined data to try and find out which products were the most popular in a given state. The site used social media hashtags and discussion to determine the greatest number of mentions: After determining the 30 most popular items, the site broke down their prevalence in each state. (A few had insufficient data, while others don’t currently have a Costco location.)

The results:

  1. Alabama // Kirkland Signature Premium Paper Towels
  2. Alaska // Kirkland Signature Premium Paper Towels
  3. Arizona // Kirkland Signature Prosecco Sparking Wine
  4. Arkansas // N/A (No Data)
  5. California // Kirkland Signature Prosecco Sparking Wine
  6. Colorado // Kirkland Signature Organic Maple Syrup
  7. Connecticut // Woozoo Globe Multi-Directional 5-Speed Oscillating Fan
  8. Delaware // Kirkland Signature French Vodka
  9. Florida // Kirkland Signature Three Berry Blend Frozen Fruit
  10. Georgia // Goodles Cheddy Mac White Cheddar Shells
  11. Hawaii // Woozoo Globe Multi-Directional 5-Speed Oscillating Fan
  12. Idaho // Kirkland Signature Meatballs (Italian Style Beef)
  13. Illinois // Kirkland Signature Prosecco Sparking Wine
  14. Indiana // Kirkland Signature Stretch-Tite Plastic Food Wrap
  15. Iowa // Sanders Small Batch Wonders Sea Salt Caramels
  16. Kansas // N/A (No Data)
  17. Kentucky // Reese’s Dipped Animal Crackers
  18. Louisiana // N/A (No Data)
  19. Maine // Kirkland Signature Bath Tissue
  20. Maryland // Kirkland Signature Three Berry Blend Frozen Fruit
  21. Massachusetts // Trident Ultimate Fish Stick(s)
  22. Michigan // Kirkland Signature French Vodka
  23. Minnesota // Sutton Place Cooling Throw Blanket
  24. Mississippi // Goodles Cheddy Mac White Cheddar Shells
  25. Missouri // General Mills Morning Summit Cereal
  26. Montana // Reese’s Dipped Animal Crackers
  27. Nebraska // Reese’s Dipped Animal Crackers
  28. Nevada // Kirkland Signature Organic No-Salt Seasoning
  29. New Hampshire // Costco Fresh Berries
  30. New Jersey // Kirkland Signature Stretch-Tite Plastic Food Wrap
  31. New Mexico // Kirkland Signature Leggings
  32. New York // Goodles Cheddy Mac White Cheddar Shells
  33. North Carolina // N/A (No Data)
  34. North Dakota // $1.50 Hot Dog and Soda Combo
  35. Ohio // Goodles Cheddy Mac White Cheddar Shells
  36. Oklahoma // N/A (No Data)
  37. Oregon // Bibigo Cooked Sticky White Rice
  38. Pennsylvania // General Mills Morning Summit Cereal
  39. Rhode Island // N/A (No Costco Location in the State)
  40. South Carolina // Kirkland Signature Organic Maple Syrup
  41. South Dakota // Kirkland Signature Meatballs (Italian Style Beef)
  42. Tennessee // La Terra Fina Spinach Artichoke and Parmesan Dip and Spread
  43. Texas // General Mills Morning Summit Cereal
  44. Utah // Kirkland Signature Diapers
  45. Vermont // Costco Fresh Berries
  46. Virginia // Trident Ultimate Fish Stick(s)
  47. Washington // Trident Ultimate Fish Stick(s)
  48. West Virginia // N/A (No Costco Location in the State)
  49. Wisconsin // Sutton Place Cooling Throw Blanket
  50. Wyoming // N/A (No Costco Location in the State)

One of the most popular Costco products in the country by the metrics of CouponBirds.com is the Kirkland Signature Premium paper towel. As paper towels are a frequent-use item, it makes sense that Costco shoppers appreciate buying them in quantity and at bulk prices.

In fact, 19 of the 30 products bear the Kirkland Signature label, which is Costco’s own in-house brand. It was the result of Costco co-founder Jim Sinegal, who decided to kickstart a private label in the 1990s. The name refers to Kirkland, Washington, site of the eighth Costco warehouse and where the Costco corporate headquarters are located.

Another of the most-talked about products: Goodles Cheddy Mac White Cheddar Shells, which seem to vie for boxed mac and cheese loyalty next to the gold (or orange) standard: Kraft.

Costco consumers also seem invested in Trident Fish Sticks, Reese’s Dipped Animal Crackers, and Kirkland Signature Prosecco sparkling wine.

Not surprisingly, some of Costco’s more curious offerings didn’t make the cut. None of the states were eager to discuss the company’s funeral arrangement services, including caskets.

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[h/t Food & Wine]