ADVERTISING

In the 1980s, McDonald’s was as dominant as any fast food chain could hope to be. Possibly the world’s most-recognized brand, McDonald's was double the size of its closest competitor, owning nearly 40% of the $48 billion burger market.

Insomniacs with credit cards have inspired some of the most improbable, and impractical, products ever hawked on late-night television.

To get in a good jab at the competition, you’ve got to be indirect, but not so indirect that your audience won’t pick up on it at all.

Twenty years ago, Reebok introduced us to "Dan and Dave." Once American sports fans moved beyond their game of word association -- "Who?" -- the two men involved became part of one of the most memorable marketing campaigns in history despite a letdown of