Funko Is Giving Pennywise the Clown His Own Breakfast Cereal

If the prospect of waking up early in the morning for work or school isn’t terrifying enough, you can now turn up the horror at the breakfast table with a big bowl of Pennywise cereal. Put out by the pop culture aficionados at Funko, the Pennywise cereal—an ode to the terrifying clown at the center of Stephen King's It—will be crimson in color, leaving your milk stained an appetizing blood-red to start your day.

Concrete details about the cereal are scarce, but a quick glimpse of the box can be seen about an hour and 20 minutes into the Netflix documentary Making Fun: The Story of Funko. The art on the box is based on the character's look from 2017’s It, mixed with a bit of that patented Funko charm. The master of horror himself even managed to snag a screenshot of it:

But Pennywise is just one of many characters and brands that Funko is incorporating into its new line of cereal. He’ll be joined by the likes of Batman, Harley Quinn, Skeletor, Beetlejuice, Freddy Krueger, Cthulhu, Joker, Aquaman, Cuphead, and Captain Caveman. From the looks of the cereal in the documentary, each one will consist of colored Os (adorably called FunkO's) that follow the theme of the character on the box. So Pennywise and Freddy Krueger will be red, while Batman will be blue and Beetlejuice will be green.

This may be Funko’s first foray into making their own cereal, but they have immortalized breakfast mascots in the past with figures based on the Trix rabbit, Count Chocula, and Cap’n Crunch. You may just want to stick to the cereal for now—Count Chocula alone has been valued at $350.

Each box of cereal will retail for $7.99 and comes with a mini Funko Pop! toy. But don’t expect them to land in your local supermarket; this type of nostalgia in a bowl is going to be available only at specialty stores. According to Nerdist, you can expect Freddy Krueger, Elvira, and Beetlejuice cereals to hit first this summer (possibly in June), with the others to follow.