Lucky Charms-Inspired Beer Is Magically Delicious
If you longed for a marshmallows-only version of Lucky Charms when you were a kid, then you will definitely enjoy the liquid-inspired version of the cereal as an adult. Spotted by Esquire, Saturday Morning IPA—a new beer by Norfolk, Virginia's Smartmouth Brewing Company—is the marshmallow-infused brew of our dreams.
You won’t find any leprechauns on the can, but a tagline at the bottom promises that it’s “magically ridiculous.” Toasted marshmallows and dehydrated marshmallow bits were among the key ingredients added to the mix, but the end result is a little more sophisticated than that. “It has been hopped and dry-hopped with Galaxy and Calypso hops,” the brewery wrote on Facebook. “The nose is sweet and citrus, with orange and pear aromas. It has a soft pillowy body with a slight cereal taste.”
It also boasts an ABV of 6.6 percent, making it the true breakfast of champions. The beer doesn’t mention Lucky Charms by name, but the charm shapes shown on the can match the ones found in the cereal (minus the unicorn). A spokesperson for Lucky Charms-maker General Mills told MarketWatch they didn’t know anything about the beer: “For more than 50 years, Americans of all ages have loved Lucky Charms and its magical marshmallows. Like you, we learned about this through the media.”
Unfortunately for Lucky Charms lovers who don’t live in or near Virginia, the beer will be hard to come by. Beginning March 2, just ahead of St. Patrick's Day, it will be served on draft and in cans at the brewery’s Norfolk tasting room—but only for a limited time. It will also be distributed to select restaurants, bars, and bottle shops throughout Virginia.
While cereal-inspired beers certainly aren’t for everyone, various breweries have attempted to concoct their own breakfasts in a can over the years. At different points in time, there have been French Toast Crunch and Toaster Pastry beers, as well as several doughnut-flavored ales. For those who prefer a more savory start to the day, Dogfish Head even made a scrapple-infused Breakfast Stout.