The Reason McDonald’s Doesn’t Sell McRib Sandwiches Year-Round

Ruocaled, Flickr // CC BY 2.0
Ruocaled, Flickr // CC BY 2.0

As McDonald's announced last week, the McRib is officially back. Some people think the McRib is a 70-ingredient abomination, while others can't get enough of the barbecue pork sandwich. Whether you love it or hate it, the divisive McDonald's item always generates buzz whenever it comes back to menus after a periodic hiatus. According to CNN, the novelty surrounding the McRib isn't just a plus that comes with its seasonal status: It's the driving force behind its appeal.

McDonald's has built an empire around serving comforting, familiar foods that are consistent across thousands of locations. That business model doesn't apply to the McRib. Customers can't just walk into their local McDonald's restaurant any time of year and expect to find one: They have to follow news release and use online McRib trackers to keep tabs on the elusive sandwich.

Though the McRib has a devoted fanbase, it will likely never secure a permanent spot on the McDonald's menu. That's because fast food companies know that having at least one seasonal item is good for business. When diners know that something is only around for a limited window, they're more motivated to make time to buy it than they would be if it was always there waiting for them. Temporary dishes can also add variety to a menu that's relied on the same staples for decades.

It took a long time for the McRib to grow into a cult sensation. When it first appeared in McDonald's stores in 1981, sales were underwhelming, and it was taken off menus in 1985. When it resurfaced in 1994, it had nostalgia and novelty on its side, and people were more willing to give the rib-shaped mystery meat a chance. By 2005, it was popular enough to become a recurring menu item.

The sandwich returned to more than 10,000 U.S. McDonald's restaurants on Monday, October 7, ringing in the start of McRib season. But as fans know too well, the item won't be around for long, so pop an antacid tablet and pick one up while you still can.

[h/t CNN]

Graham Crackers Were Invented to Combat the Evils of Coffee, Alcohol, and Masturbation

tatniz/iStock via Getty Images
tatniz/iStock via Getty Images

Long before they were used to make s’mores or the tasty crust of a Key lime pie, graham crackers served a more puritanical purpose in 19th-century America. The cookies were invented by Sylvester Graham, an American Presbyterian minister whose views on food, sex, alcohol, and nutrition would seem a bit extreme to today's cracker-snackers. Much like the mayor in the movie Chocolat, Graham and his thousands of followers—dubbed Grahamites—believed it was sinful to eat decadent foods. To combat this moral decay, Graham started a diet regimen of his own.

Graham ran health retreats in the 1830s that promoted a bland diet that banned sugar and meat. According to Refinery29, Graham's views ultimately inspired veganism in America as well as the “first anti-sugar crusade.” He condemned alcohol, tobacco, spices, seasoning, butter, and "tortured" refined flour. Caffeine was also a no-no. In fact, Graham believed that coffee and tea were just as bad as tobacco, opium, or alcohol because they created a “demand for stimulation.” However, the worst vice, in Graham's opinion, was overeating. “A drunkard sometimes reaches old age; a glutton never,” he once wrote.

Graham’s austere philosophy was informed by the underlying belief that eating habits affect people’s behaviors, and vice versa. He thought certain foods were "overstimulating" and led to impure thoughts and passions, including masturbation—or “self-pollution,” as he called it—which he believed to be an epidemic that caused both blindness and insanity.

Illustration of Sylvester Graham
Library of Congress, Public Domain, Wikimedia Commons

Graham's views directly influenced Victorian-era corn flake inventor John Harvey Kellogg, who was born a year after Graham died. Like his predecessor, Kellogg also believed that meat and some flavorful foods led to sexual impulses, so he advocated for the consumption of plain foods, like cereals and nuts, instead. (Unsurprisingly, the original recipes for both corn flakes and graham crackers were free of sinful sugar.)

In one lecture, Graham told young men they could stop their minds from wandering to forbidden places if they avoided “undue excitement of the brain and stomach and intestines.” This meant swearing off improper foods and substances like tobacco, caffeine, pepper, ginger, mustard, horseradish, and peppermint. Even milk was banned because it was “too exciting and too oppressive.”

So what could Graham's followers eat? The core component of Graham’s diet was bread made of coarsely ground wheat or rye, unlike the refined white flour loaves that were sold in bakeries at that time. From this same flour emerged Graham's crackers and muffins, both of which were common breakfast foods. John Harvey Kellogg was known to have eaten the crackers and apples for breakfast, and one of his first attempts at making cereal involved soaking twice-baked cracker bits in milk overnight.

Slices of rye bread, a jug of milk, apples and ears of corn on sackcloth, wooden table
SomeMeans/iStock via Getty Images

However, Kellogg was one of the few remaining fans of Graham’s diet, which began to fall out of favor in the 1840s. At Ohio’s Oberlin College, a Grahamite was hired in 1840 to strictly enforce the school’s meal plans. One professor was fired for bringing a pepper shaker to the dining hall, and the hunger-stricken students organized a protest the following year, arguing that the Graham diet was “inadequate to the demands of the human system as at present developed.” Ultimately, the Grahamite and his tyrannical nutrition plan were kicked out.

Much like Kellogg’s corn flakes, someone else stepped in and corrupted Graham’s crackers, molding them into the edible form we now know—and, yes, love—today. In Graham’s case, it was the National Biscuit Company, which eventually became Nabisco; the company started manufacturing graham crackers in the 1880s. But Graham would likely be rolling in his grave if he knew they contained sugar and white flour—and that they're often topped with marshmallows and chocolate for a truly decadent treat.

7 Tasty Facts About Tater Tots

bhofack2, iStock via Getty Images
bhofack2, iStock via Getty Images

Whether you associate them with your school cafeteria, your childhood home, or your local dive bar, tater tots are ubiquitous. Creamy on the inside and crispy on the outside, the bite-sized pellets rival French fries for the title of most delicious potato product. But they’re more than just a tasty side dish—they’re also an upcycling success story, a casserole ingredient, and one of the few foods that’s more popular frozen than fresh. Here are some more facts about tater tots you should know.

1. The first Tater Tots were made from French fry scraps.

Brothers F. Nephi Grigg and Golden Grigg founded the Oregon Frozen Foods Company, later known as Ore-Ida, in Ontario, Oregon, in 1952. One of their first items was frozen French fries, and after seeing all the potato scraps they had leftover, they came up with an idea. By chopping up the potato parts, seasoning them, and molding them into pellets, they were able to create a new product. With help from a thesaurus, they landed on the name tater tot and debuted their creation in 1954.

2. Tater Tots are the main ingredient in Hotdish casserole.

Hotdish casserole with tater tots.
ALLEKO, iStock via Getty Images

Tater tots are typically served as an appetizer or a side dish, but in certain states, they’re part of the main course. Hotdish follows the long Midwestern tradition of tossing whatever’s in the kitchen into a casserole. It’s made by mixing together ground beef and frozen vegetables and topping it with a layer of tater tots before baking the whole dish in the oven. It’s a hearty match for Midwestern winters, plus, it’s a way to sneak more tots into your diet.

3. The name Tater Tot is trademarked.

If the golden nugget of potato-y goodness you’re eating is not Ore-Ida brand, it’s not really a tater tot. The Grigg brothers trademarked the catchy name shortly after developing the product, and Ore-Ida still holds its trademark on tater tots today. This doesn’t stop people using it as a catch-all term for the generic version of the food. Ore-Ida tried to combat this in 2014 by running an ad campaign warning customers not to “be fooled by Imi-taters.”

4. Tater Tots have different names around the world.

The all-American tater tot has spread around the globe, but it’s usually sold under a different name abroad. Tot-lovers in New Zealand and Australia may refer to them as potato gems, potato royals, potato pom-poms, or hash bites. The food is so popular in New Zealand that Pizza Hut launched a pie with a hash bite crust there in 2016. In Canada, they’re called tasti taters or spud puppies, and they’ve been labeled oven crunchies in the UK.

5. Homemade tater tot recipes may not be worth it.

Tater tots on a plate served with ketchup.
MSPhotographic, iStock via Getty Images

Tater tots are the ultimate convenience food—unless you try making them from scratch at home. Recipes online involve peeling and grating pounds of potatoes, frying them once, chilling them overnight, and then shaping them into tots and frying them a second time. Without the streamlined method and equipment of a factory, the process can take 12 hours. Even fine restaurants that feature tater tots on their menus often prefer the taste (and convenience) of the frozen stuff.

6. Idaho praised Napoleon Dynamite for featuring Tater Tots.

Napoleon Dynamite takes place in Idaho, and one of the ways the 2004 film pays tribute to the state is by prominently featuring the tot. The State of Idaho passed a resolution in 2005 commending the makers of the film, specifically thanking them for “promoting Idaho’s most famous export.”

7. The birthplace of the Tater Tot is hosting a Tater Tot festival.

Nearly 70 years after tater tots were invented there, Ontario, Oregon, is honoring its patron potato product by dedicating an entire festival to it in August 2020. The Tater Tot Festival will feature games, food vendors, and a Ferris wheel, plus special events like a tater tot-eating contest and a tater tot-themed play. The fair will end with the crowning of the tater tot festival king and queen.

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