14 Golden Facts About McDonald's

Justin Sullivan, Getty Images
Justin Sullivan, Getty Images

Founded as a modest barbeque shop by brothers Richard and Maurice “Mac” McDonald in 1940, McDonald’s has grown to become synonymous with fast-service food (and car floors littered with paper wrappers). Pioneering preparation techniques have facilitated unimaginable numbers: the company stopped counting customers when they reached 100 billion back in 1994. Have a look at some things you may not know about the Golden Arches

1. McDonald's used to serve peanut butter sandwiches.

Richard and Mac McDonald opened their first location in San Bernardino, California in 1940 using a menu that would seem slightly puzzling today. Though barbecued meat was their specialty, the brothers also served peanut butter and jelly sandwiches, chili with baked beans, and slices of pie. After noticing most of their sales came from hamburgers, the McDonalds closed for three months in 1948 to retool their menu. They restricted themselves to just nine items, including burgers, drinks, and potato chips. (The pie stayed.)

2. The original McDonald's mascot was dropped because of indigestion.

To mark their 1948 facelift, McDonald’s introduced an official company mascot: Speedee, a burger-faced chef with a bow tie that looked like he was in a perpetual rush. The brothers noted that his round head would make a good base for a lollipop, and decided to hand out Speedee-shaped treats to orphanages and children’s hospitals as a charitable form of advertising. Unfortunately, Speedee seemed a little too similar to Alka-Seltzer mascot Speedy, patron saint of upset stomachs. To avoid confusion, Speedee was retired in 1962.

3. The original Ronald McDonald was fired for being too fat.

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After sending Speedee away, McDonald’s latched on to the concept of a spokes-clown. Future Today show weatherman Willard Scott was hired in 1963 after a stint as TV’s Bozo the Clown. By 1966, however, the company had plans to hire duplicate Ronalds to make appearances around the country: Fearing they would be unable to find heavyset actors to match Scott’s stocky build, they let him go. (Today, a full-time svelte Ronald can make roughly $40,000 a year, and is forbidden from disclosing his identity in public.)

4. McDonald's peddles more toys than anyone.

It’s reasonable to think massive chain retailers like Walmart or Target have the toy industry on lockdown, but thanks to their promotional habits, it turns out McDonald’s hands over more toys than any other business on the planet. More than 20 percent of the franchise’s sales come from Happy Meals, which feature a regular rotation of tiny trinkets. In 2013, the company was also poised to become the UK’s largest children’s book distributor when it substituted books for plastic prizes in the meals.

5. There may be a reason Coke tastes better at McDonald's.

Soda snobs have observed that the fountain drinks at McDonald’s locations seem to taste better than anywhere else. The company speculates that could be due to the fact they adhere to Coke’s strict guidelines for serving: the water and syrup mix are pre-chilled before being added to dispensers, and their straws are a little wider than usual so “all that Coke taste can hit your taste buds.”

6. The McDonald's McD.L.T. was a PR nightmare.

Of the company’s many menu gaffes—the McPizza, McSpaghetti, and McHot Dog—the McD.L.T. stands as their greatest cautionary tale. A hamburger that was packaged in a dual-clamshell Styrofoam container to keep the “cool” ingredients (lettuce and tomato) separate from the warm patty, it was roundly criticized for being extremely wasteful and harsh on the environment. It was introduced in the mid-1980s and discontinued in 1990.

7. A change in McDonald's straws once led to problems catching fish.

In a move that would have unforeseen, mackerel-related consequences, McDonald’s shifted their straw design in 1984 from a red-and-yellow color scheme to brown-and-yellow. The problem? Fishermen along the Gulf of Mexico had successfully used the original version to lure Spanish mackerel: Three lures could be made from a single sipper, and caught five times as many fish as any other lure. The new straws failed to attract any catches; McDonald’s dryly advised the distressed fishermen try Big Macs instead.

8. One McDonald's franchisee wanted to serve booze.


In October 1983, a Sierra, California resort McDonald’s owner applied for a local liquor license and inquired about being granted an exception to the company’s no-alcohol policy. His restaurant, located in the adult-heavy tourist community of Mammoth, would have become the first in the United States to serve beer and wine. (Some European Arches were more liberal.) Just a day after the requests were made public, however, the owner withdrew his plans.

9. A rumor about a satanic cult cut into McDonald's profits.

Amid the hysteria over heavy metal and Satanic cults in the 1970s, McDonald’s found themselves having to defend the company against allegations that franchise founder Ray Kroc gave 20 percent of his charitable donations to Satan’s Church in Los Angeles. Initially dismissing it as an amusing rumor, the company saw customers in the Bible Belt of the country take it seriously and refuse to patronize their restaurants. One franchisee in Oklahoma experienced a 20 percent drop in profits. Executives had to travel to clergymen in states like Ohio and Indiana to play Kroc’s recent interviews to prove he had never said such a thing. Though the company hired a full-time employee to investigate the source of the rumor—some speculated it was a rival restaurant chain—it was never found.

10. A bigger McDonald's menu can lead to bigger problems.

While the company’s manual mandates a quick 90-second turnaround time for orders, a constantly revised menu has complicated things considerably. In 2003, corporate introduced the McWrap, a salad inside of a tortilla shell: the tortilla needed to be steamed and often wouldn’t fit inside of the driver-friendly packaging. When all-day breakfast was introduced in 2015, eggs and hash browns had to vie for space on the griddles and deep fryers. All of it, disgruntled franchisees claim, contributes to a slower order time.

11. San Francisco banned McDonald's Happy Meals.

Nelo Hotsuma via Flickr // CC BY 2.0

In an effort to curb the frenzied pleas of children for a nutritionally bankrupt Happy Meal in order to score the free toy, San Francisco passed an ordinance in 2011 that prohibited the company from peddling the promotion within city limits. To get around the law, the company began charging 10 cents for the toy, skirting around the definition of "free."

12. McDonald's almost landed on an asteroid.

When NASA affiliate company Jet Propulsion Laboratory initiated some ambitious plans to land a spacecraft on an asteroid named Hamburga in the early 1990s, they attempted to partner with McDonald’s to sponsor the trip. The match made in the stars was not to be: the project went over budget, and Hamburga remains un-franchised.

13. It's illegal to open a McDonald's in Bermuda.

In an effort to keep their territory untouched by corporate expansion, Bermuda’s government adopted a Prohibited Restaurants Act in 1977 to keep chains off the island. A McDonald’s did manage to sneak in on a U.S. Naval base in 1985, but was unable to remain after the base closed in 1995.

14. The first expanded McDonald's location is now basically an underwater museum.

The first McDonald's Store Museum found by McDonald's Corporation founder, Ray Kroc, opened on April 15, 1955.
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When businessman Ray Kroc bought out the McDonald brothers, he opened his first location in Des Plaines, Illinois in 1955. After 29 years, the building was demolished—but the company rebuilt it using the original blueprints to turn it into a monument of their history. Repeat area floods have kept tourists away, though: the interior closed in 2008, leaving McDonald’s fans to take pictures of the outside.

Why Do Fruitcakes Last So Long?


Fruitcake is a shelf-stable food unlike any other. One Ohio family has kept the same fruitcake uneaten (except for periodic taste tests) since it was baked in 1878. In Antarctica, a century-old fruitcake discovered in artifacts left by explorer Robert Falcon Scott’s 1910 expedition remains “almost edible,” according to the researchers who found it. So what is it that makes fruitcake so freakishly hardy?

It comes down to the ingredients. Fruitcake is notoriously dense. Unlike almost any other cake, it’s packed chock-full of already-preserved foods, like dried and candied nuts and fruit. All those dry ingredients don’t give microorganisms enough moisture to reproduce, as Ben Chapman, a food safety specialist at North Carolina State University, explained in 2014. That keeps bacteria from developing on the cake.

Oh, and the booze helps. A good fruitcake involves plenty of alcohol to help it stay shelf-stable for years on end. Immediately after a fruitcake cools, most bakers will wrap it in a cheesecloth soaked in liquor and store it in an airtight container. This keeps mold and yeast from developing on the surface. It also keeps the cake deliciously moist.

In fact, fruitcakes aren’t just capable of surviving unspoiled for months on end; some people contend they’re better that way. Fruitcake fans swear by the aging process, letting their cakes sit for months or even years at a stretch. Like what happens to a wine with age, this allows the tannins in the fruit to mellow, according to the Wisconsin bakery Swiss Colony, which has been selling fruitcakes since the 1960s. As it ages, it becomes even more flavorful, bringing out complex notes that a young fruitcake (or wine) lacks.

If you want your fruitcake to age gracefully, you’ll have to give it a little more hooch every once in a while. If you’re keeping it on the counter in advance of a holiday feast a few weeks away, the King Arthur Flour Company recommends unwrapping it and brushing it with whatever alcohol you’ve chosen (brandy and rum are popular choices) every few days. This is called “feeding” the cake, and should happen every week or so.

The aging process is built into our traditions around fruitcakes. In Great Britain, one wedding tradition calls for the bride and groom to save the top tier of a three-tier fruitcake to eat until the christening of the couple’s first child—presumably at least a year later, if not more.

Though true fruitcake aficionados argue over exactly how long you should be marinating your fruitcake in the fridge, The Spruce says that “it's generally recommended that soaked fruitcake should be consumed within two years.” Which isn't to say that the cake couldn’t last longer, as our century-old Antarctic fruitcake proves. Honestly, it would probably taste OK if you let it sit in brandy for a few days.

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Each State’s Favorite Christmas Candy


Halloween might be the unrivaled champion of candy-related holidays, but that doesn’t mean Christmas hasn’t carved out a large, chocolate Santa-shaped niche for itself in the sweets marketplace. And, of course, we can’t forget about candy canes, peppermint bark, and the red-and-green version of virtually every other kind of candy.

To find out which candies merrymakers are filling their bowls and stomachs with this holiday season, CandyStore.com analyzed survey responses from more than 32,000 consumers across the nation and compiled their top responses into one mouthwatering map.

As it turns out, 13 states—from California all the way to New Jersey—are reaching for mini Reese’s Peanut Butter Cups over any other holiday candy. Something about that shimmery tinfoil really does make you feel like you’re unwrapping a tiny, tasty gift.

CandyStore.com Top Christmas Candy by State

Source: CandyStore.com

And, if you hoped everyone would kiss candy corn goodbye until next October, we have some bad news: “reindeer” corn, with red, white, and green stripes, is the top choice in a staggering eight states, all of which are in the eastern half of the country. Tied with reindeer corn was peppermint bark, which, given how much white chocolate it contains, is also a pretty polarizing choice.

Candy canes and Hershey’s Kisses clinched third place with a respectable six states apiece, but other Christmas classics didn’t perform nearly as well—chocolate Santas and M&M’s came out on top in only two states each.

After that, there were some rather unconventional competitors, including Starburst, Arkansas’s favorite holiday candy; and Pez, which somehow won the hearts of residents of both Louisiana and New Mexico. 

And, unless you’re time-traveling from the 18th century, you’re probably not surprised that sugarplums didn’t make the map at all—find out what they actually are (hint: not plums!) here. You can also search the full list of state favorite candies below.

Source: CandyStore.com