A Simple Trick to Prevent Songs From Getting Stuck in Your Head

istock
istock

We’ve all been victims of the earworm: a catchy piece of music gets stuck in our heads and no matter what we do, we can’t seem to dislodge it. Earworms are incredibly common; 90% of us suffer from earworms at least once a week. And while they’re not actually harmful, they can be really distracting. In one survey, a third of participants classified their earworms as “unpleasant,” which is a nice way of saying “severely annoying.” Some people claim they can control this phenomenon, but most of us just have to suffer through it. But fear not! Researchers have come to the rescue with a scientifically backed earworm prevention weapon: bubble gum. 

Yes, scientists at the University of Reading, UK say the best way to treat earworms is to chew gum. 

Why we get earworms in the first place isn’t entirely clear, but one likely culprit is the brain’s auditory cortex, which processes sound. Dr. Philip Beaman, an associate professor of cognitive science at the University of Reading, says the brain’s tendency to repeat a familiar tune “may be a form of involuntary musical memory.” One proven method for degrading short-term memory is to repeat a random word over and over again in your head (the official term for this is “irrelevant sub-vocalisation”). Previous studies have shown that “mouthing something random like the first few letters of the alphabet while looking at a list of words makes most people forget 1/3 to 1/2 of the words on the list,” explains Deborah Netburn at the Los Angeles Times. The act of chewing gum has a similar effect, the new research suggests, and “therefore can be recommended as an aid to get rid of earworms.”

If you’re not a fan of gum, you could also pick up a puzzle book when you can’t shake an annoying song. Previous research suggests solving a tough anagram or sudoku can help. “The key is to find something that will give the right level of challenge,” Dr. Ira Hyman, a music psychologist at Western Washington University, told the Telegraph. “If you are cognitively engaged, it limits the ability of intrusive songs to enter your head.” 

You don’t want something too difficult or your mind will wander, and you don’t want something too easy. “It is like a Goldilocks effect – it can’t be too easy and it can’t be too hard, it has got to be just right,” Hyman says

Others fight off earworms with another song, psychologist Vicky Williamson told NPR. “Some people think that the British national anthem sung quite slow is good for getting rid of earworms,” she says.

In case you were wondering, some of the most common earworms, according to researchers, are: “Single Ladies” by Beyonce; “Bad Romance” by Lady Gaga; and “I Want To Hold Your Hand” by The Beatles. I’d also like to add “Let It Go” from the movie Frozen.

Amazon's Under-the-Radar Coupon Page Features Deals on Home Goods, Electronics, and Groceries

Stock Catalog, Flickr // CC BY 2.0
Stock Catalog, Flickr // CC BY 2.0

This article contains affiliate links to products selected by our editors. Mental Floss may receive a commission for purchases made through these links.

Now that Prime Day is over, and with Black Friday and Cyber Monday still a few weeks away, online deals may seem harder to come by. And while it can be a hassle to scour the internet for promo codes, buy-one-get-one deals, and flash sales, Amazon actually has an extensive coupon page you might not know about that features deals to look through every day.

As pointed out by People, the coupon page breaks deals down by categories, like electronics, home & kitchen, and groceries (the coupons even work with SNAP benefits). Since most of the deals revolve around the essentials, it's easy to stock up on items like Cottonelle toilet paper, Tide Pods, Cascade dishwasher detergent, and a 50 pack of surgical masks whenever you're running low.

But the low prices don't just stop at necessities. If you’re looking for the best deal on headphones, all you have to do is go to the electronics coupon page and it will bring up a deal on these COWIN E7 PRO noise-canceling headphones, which are now $80, thanks to a $10 coupon you could have missed.

Alternatively, if you are looking for deals on specific brands, you can search for their coupons from the page. So if you've had your eye on the Homall S-Racer gaming chair, you’ll find there's currently a coupon that saves you 5 percent, thanks to a simple search.

To discover all the deals you have been missing out on, head over to the Amazon Coupons page.

Sign Up Today: Get exclusive deals, product news, reviews, and more with the Mental Floss Smart Shopping newsletter!

The Northern Lights Storms Are Getting Names—and You Can Offer Up Your Suggestions

A nameless northern lights show in Ylläs, Finland.
A nameless northern lights show in Ylläs, Finland.
Heikki Holstila, Flickr // CC BY-ND 2.0

While all northern lights are spectacular, they’re not all spectacular in the same way. Aurora borealis, or “northern dawn,” occurs when electrons in the magnetic field surrounding Earth transfer energy to oxygen and nitrogen molecules in the atmosphere. The molecules then emit the excess energy as light particles, which create scintillating displays whose colors and shapes depend on many known and unknown factors [PDF]—type of molecule, amount of energy transferred, location in the magnetosphere, etc.

Though the “storms” are extremely distinct from each other, they haven’t been named in the past the way hurricanes and other storms are christened. That’s now changing, courtesy of a tourism organization called Visit Arctic Europe. As Travel + Leisure reports, the organization will now christen the strongest storms with Nordic names to make it easier to keep track of them.

“There are so many northern lights visible in Arctic Europe from autumn to early spring that we started giving them names the same way other storms are named. This way, they get their own identities and it’s easier to communicate about them,” Visit Arctic Europe’s program director Rauno Posio explained in a statement.

Scientists will be able to reference the names in their studies, much like they do with hurricanes. And if you’re a tourist hoping to check out other people’s footage of the specific sky show you just witnessed, searching by name on social media will likely turn up better results than a broad “#auroraborealis.”

Visit Arctic Europe has already given names to recent northern lights storms, including Freya, after the Norse goddess of love, beauty, and fertility, and Sampo, after “the miracle machine and magic mill in the Finnish national epic poem, ‘Kalevala.’” A few other monikers pay tribute to some of the organization’s resident “aurora hunters.”

But you don’t have to be a goddess or an aurora hunter in order to get in on the action. Anybody can submit a name (along with an optional explanation for your suggestion) through the “Naming Auroras” page here. It’s probably safe to assume that submissions related to Nordic history or culture have a better chance of being chosen, but there’s technically nothing to stop you from asking Visit Arctic Europe to name a northern lights show after your dog.

[h/t Travel + Leisure]