Grey Poupon's Mustard-Flavored Wine Pairs Perfectly With Your Favorite Sandwich
Thanks to a successful marketing campaign, the name Grey Poupon is still synonymous with class to many Americans. Now, the brand, known for Dijon mustard, is using its fancy reputation to sell another famous French product. As Nerdist reports, La Moutarde Vin concentrates the flavors of Grey Poupon's famed condiment in a bottle of white wine.
If you're familiar with the ingredients in Grey Poupon, the novelty beverage makes sense. The brand's Dijon mustard is made with wine to mimic the verjuice (the sour juice of unripened grapes) originally used to flavor Dijon mustard centuries ago. The same mustard seeds that go into making Grey Poupon are infused into La Moutarde Vin, resulting in the perfect drink to sip with your sandwich.
According to the brand, the new wine features "bright hints of spice, pronounced citrus and floral characteristics balanced by vibrant acidity." Grey Poupon recommends uncorking the wine with a leisurely lunch.
If you're not sure what to pair it with, they offer some suggestions for your menu. Recipes for a classic croque monsieur, honey dijon melt, dijon maple-glazed salmon, and mushroom chicken in dijon-wine sauce—all made with Grey Poupon mustard, of course—are available on the product's website. Each bottle of wine comes with a complimentary jar of mustard, so you have no excuse not to prepare a feast fit for the beverage.
The limited edition 750-milliliter bottles of La Moutarde Vin is on sale for $30, but supplies are limited. Here's hoping that Kraft Heinz, the maker of Grey Poupon, draws the line at mustard. Ketchup-flavored wine isn't something the world is ready to see.