How Did the Super Bowl's 'I'm Going to Disney World' Slogan Originate?

Paul Hiffmeyer, Disneyland Resort via Getty Images
Paul Hiffmeyer, Disneyland Resort via Getty Images

It’s a Super Bowl tradition as recognizable as catchy commercials, lengthy halftime shows, and mounds of leftover guacamole, but how did the famous "I'm going to Disney World" and "I'm going to Disneyland" slogans make their way to (almost) every big game since 1987?

The idea for the slogan itself can be credited to Jane Eisner, the wife of former Disney CEO Michael Eisner. In 2015, he recounted the story behind the tagline to Sports Illustrated:

"In January 1987, we were launching Disneyland’s Star Tours, an attraction based on Star Wars. After the ribbon-cutting ceremony, my wife, Jane, and I had dinner with George Lucas, as well as Dick Rutan and Jeana Yeager, who had just become the first people to fly around the world without stopping. It was late and the conversation hit a lull as we waited for our food. So I asked Dick and Jeana, 'Well, now that you’ve accomplished the pinnacle of your aspirations, what could you possibly do next?' Rutan responded, without hesitation, 'I’m going to Disneyland.' And of course I go, 'Wow, that’s cool! You made the right choice.' But my wife interjects: 'You know, that’s a good slogan.'"

Around this time, the NFL playoffs were well underway, with the New York Giants and Denver Broncos set to face each other at Super Bowl XXI. What better time to unveil this new marketing slogan than at the biggest TV event of the year? Once Eisner decided on a time and place to debut the phrase, the teams’ two quarterbacks, Phil Simms and John Elway, both received identical offers: $75,000 for the winner to say "I’m going to Disney World" and "I’m going to Disneyland" to a Disney camera as they ran off the field after the game. This would then be used in a commercial with Disney World or Disneyland being shown depending on where it aired. (This is then oftentimes followed by an actual trip to a Disney park within the next few days, where the spokesperson takes part in a parade in his team's honor). 

Simms was hesitant at first, but once he heard Elway agreed to it, he was on board. The NFL also signed off on Disney’s plan, so now it was up to the company to find a way to get their cameras on the field before all-out madness could erupt. Tom Elrod, Disney’s president of marketing and entertainment in 1987, told Sports Illustrated:

"We wanted it to be authentic, but that meant being the first camera on the field, in the most frenetic environment you could possibly imagine. We’d be competing with broadcast crews and journalists and hangers-on and teammates, just to have some guy look into a camera and say, 'I’m going to Disney World.' It’s wild if you think about it. That first year, I don’t think anyone thought that was achievable."

It’s a good thing the reluctant Simms changed his tune about Disney’s offer, because his Giants beat Elway’s Broncos 39-20. Not only was Simms awarded his first Super Bowl win and the game’s MVP award, he also got a cool $75,000 for uttering two simple sentences (though he had to say both sentences three times each, just to be sure). 

The tradition has carried on ever since, except in 2005 for Super Bowl XXXIX and in 2016 for Super Bowl 50, when no commercials aired (though Super Bowl 50's winning quarterback, Peyton Manning, went to Disneyland anyway).

The slogan now extends beyond football, having been uttered by everyone from NBA players to Olympians and American Idol contestants. And even if they don't wind up in a commercial, chances are a championship team will still be greeted by a Disney park parade, like the one thrown for the Chicago Cubs in 2016. 

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What Happens During a Jeopardy! Commercial Break?

Jeopardy! host Alex Trebek chats with the show's contestants.
Jeopardy! host Alex Trebek chats with the show's contestants.
Getty Images Entertainment

Jennifer Quail:

Typical Break One: First, if there are "pickups" (re-recordings where Alex misspoke or coughed or stuttered, or Johnny mispronounced someone’s name or hometown) to record, they do those. A stagehand brings water bottles for the contestants. The production team who wrangles contestants comes over and gives their pep talk, makes any corrections, like if someone is consistently buzzing early; and keeps you quiet if there are pickups. Alex gets the cards with the "fun facts" (there are about three, one highlighted, but which one he goes for is ultimately up to Alex alone) and when the crew is ready, they come back from commercial to Alex’s chat with the contestants.

Typical Break Two: If there are any pickups from the second half of the Jeopardy! round they do those, the water gets distributed, the production team reminds the contestants how Double Jeopardy! works and that there’s still lots of money out there to win, and Alex comes over to take a picture with the two challengers (the champion will have had their picture taken during their first match.) Then we come back to Double Jeopardy!.

Typical Third Break: This is the big one. There are pickups, water, etc. and they activate the section of the screen where you write your wager. One of the team members brings you a half-sheet of paper ... and you work out what you want to bet. One of your "wranglers" checks it, as does another production team member, to make sure it’s legible and when you’re sure that’s what you want, you lock it in. At that point you can’t change it. They take away the scratch paper and the part of the board where you write your answer is unlocked. Someone will tell you to write either WHO or WHAT in the upper left corner, so you do know at least whether it’s a person or thing. They make sure the "backup card" (a piece of card stock sitting on your podium) is turned to the correct who or what side, just in case your touchscreen fails. If everything’s ready, then as soon as the crew says, they come back and Final Jeopardy! starts.

There are breaks you don’t [even know about, too]. If there is a question about someone’s final answer, they will actually stop tape while the research team checks. Sometimes if something goes really off, like Alex completely misreads a category during the start of a round, they’ll stop and pick it up immediately. Those [are breaks] you’ll never notice because they’ll be completely edited out.

This post originally appeared on Quora. Click here to view.

Why Is There a Leap Day?

Bychykhin_Olexandr/iStock via Getty Images
Bychykhin_Olexandr/iStock via Getty Images

At some point in elementary school, your science teacher probably explained to you that there are 365 days in a year because that’s how long it takes for Earth to complete one full rotation around the sun. What they might not have specified, however, is that it’s not exactly 365 days—it’s actually closer to 365.2421 days.

So, if we want our calendar year to begin right when Earth begins a new rotation around the sun, we have to account for (roughly) an extra quarter of a day each year, or one day every four years. History.com reports that the Egyptians had already been doing this for a while before Europe finally caught on in 46 B.C.E., when Roman dictator Julius Caesar and astronomer Sosigenes put their heads together to come up with what we now call the Julian calendar, which includes 12 months, 365 days, and an additional “leap day” every four years on February 29.

But rounding 0.2421 up to 0.25 each year created an issue, because it didn’t quite add up to a full day every four years—and that tiny discrepancy meant that after 128 years, the calendar year ended up starting a day before Earth had completed its rotation around the sun. By the 14th century, the calendar year was starting a whopping 10 days before Earth finished its orbit.

In 1582, Pope Gregory XIII sought to correct the error by suggesting that we simply skip a leap day every so often. His Gregorian calendar, which we still use today, mandates that we omit the leap day during years evenly divisible by 100 but not by 400. For instance, the year 2000 included a leap day because it’s divisible by 100 and 400; the year 2100, on the other hand, will not include a leap day, since it’s evenly divisible by 100, but not by 400.

Gregory XIII’s correction to Caesar’s overcorrection is itself a bit of an under-correction, so we’ll probably need to reevaluate our leap day protocol again in about 10,000 years.

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