Jo Piazza

Jo Piazza

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Jo Piazza is the author of Celebrity Inc.: How Famous People Make Money (http://www.amazon.com/Celebrity-Inc-Famous-People-ebook/dp/B005VWK9K8), a book that is actually about the hilarious and sometimes maddening ways that celebrities get rich and not simply a cleverly titled biography of Spencer Pratt. A recovering gossip columnist for the New York Daily News, Piazza is now the Senior digital editor for Current TV. She wants to make it clear that she does not begrudge Beyonce her patronage and firmly believes the singer makes Pepsi cans look inordinately sexier.

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From Virgil to Beyoncé: 5 Great Moments of Artistic Patronage

Throughout the centuries, the patronage system has allowed for the redistribution of wealth from the business class to the creative class—the members of which were often assumed to be starving and in need of such redistribution. The basic conceit is that a wealthy individual, family, or business pays the living wages of a playwright, musician or artist (often providing food and shelter) so that person can concentrate solely on their creation. In return, the artist often dedicates their works to their... READ ON

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