7 Companies That Fired Their Spokesmen

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Getty images

A good pitchman can boost any product's name recognition with some high-quality shilling. A bad one, on the other hand, can quickly ruin the brand images that companies spend years and millions carefully honing. Take for instance these guys and gals, each of whom was given their walking papers following a scandal, public embarrassment, or bout of outspokenness.

Pepsi & Madonna
Although she's back in the news now for allegedly bewitching Yankees star Alex Rodriguez, it's sometimes hard to remember that Madonna was a sex symbol, not just a cautionary tale about taking your Anglophilia several steps too far. Back in 1989, though, she was not just the embodiment of sexuality; she was also willing to do almost anything to be shocking.

Pepsi apparently neglected to think about the possibility that something could go horribly awry when they took the singer on as their new voice, though. The soda company signed Madonna to a $5 million deal to make commercials, including one that would include the song "Like a Prayer." That's when the trouble started. The music video for "Like a Prayer" was almost laughable in its willingness to go over the top to appall; each scene of Madonna's religious subplot seems to raise the bar for nonsensical shock value a little bit higher. Think Madonna getting physical with a saint is offensive? Just wait ten more seconds; by then she'll have developed stigmata! The video caused such a stir that it was banned in some countries, and Pepsi quickly had to drop its Madonna spots and cancel future appearances by the singer.

Take a look for yourself:

Pepsi & Ludacris
In 2002, rap star Ludacris was minding his own business and endorsing Pepsi. Suddenly, the normally reserved conservative commentator Bill O'Reilly launched an offensive against both the soda maker and the rapper. O'Reilly was incensed by Ludacris' lyrics that glorified drinking, drugs, violence, and disrespect towards women. He called for a boycott of Pepsi products until the man O'Reilly decried as a "thug rapper" was shown to the pitchman door. Pepsi quickly dumped Ludacris, and the rapper made quite a bit of hay out of his feud with O'Reilly on several subsequent records, including the jab "Hi Mr. O'Reilly/Hope all is well, kiss the plaintiff and the wifey," a pointed dig at a sexual harassment lawsuit pending against the talking head.

Dell & The Dell Dude
Remember those fantastically annoying "Dude, You're Getting a Dell!" ads from a few years ago? What you may not remember is that the hyper-enthusiastic "Dell Dude" (actor Ben Curtis) got busted for attempting to buy a bag of marijuana in New York City. Although the bag of pot was tiny enough that Curtis escaped any big legal entanglements, Dell was less than amused. The computer giant dropped Curtis and his ad campaign shortly after the arrest.

For his part, Curtis has bounced back, though. He has appeared in off-Broadway productions, and in November 2007 was the subject of a New York Magazine story about his employment in a Mexican restaurant in the city.

The Florida State Citrus Commission & Burt Reynolds
The mustachioed Reynolds may not have maintained the star power he had during his 1970s heyday, but he was still an effective pitchman well into the 1990s. As a former Florida State University football star, it was only natural that he'd find his way into a position promoting orange juice for the Florida State Citrus Commission. In 1993, though, Reynolds' marriage to actress Loni Anderson had started to unravel, and as the sordid, bitter details of the rift began to surface, the orange juice biz became too wholesome for the man who'd been the Bandit. The commission phased out Reynolds' commercials, and one featuring Anderson's hand reaching for a glass of juice fell out of play entirely.

Slim-Fast & Whoopi Goldberg
Goldberg would seem like the perfect person to pitch a product. She's warm, funny, and generally beloved. She's also fairly politically active, though, and that came back to bite her while she was a celebrity endorser for Slim-Fast. When Goldberg appeared at a fundraiser for John Kerry during the 2004 presidential race, she took the stage waving a wine bottle and firing off barrages of sexual puns based on President Bush's name. While the audience was amused, conservatives weren't. Calls for boycotts of Slim-Fast products (sensible dinners were still allowed) started bubbling up among conservatives, and the company canned Goldberg just eight months into her tenure as their spokesperson. Goldberg remained unrepentant after her firing, though, commenting, "I only wish that the Republican re-election committee would spend as much time working on the economy as they seem to be spending trying to harm my pocketbook."

Pfizer & Robert Jarvik
When Pfizer needed someone to endorse its drug Lipitor, Robert Jarvik seemed like an ideal fit. After all, who better to talk about a heart drug than the celebrity inventor who helped perfect the artificial heart? Pfizer started airing spots featuring Jarvik in 2006. In the ads, Jarvik would offer viewers advice about why they should use Lipitor in addition to doing cardio-heavy activities like rowing. After a few months, though, observers started to notice something was amiss. Although Jarvik had been to medical school, he never went through a residency or received a license to practice medicine. As such, he shouldn't have been dispensing medical advice to anyone, much less to TV audiences of millions. The ads drew further scrutiny when it came out that the scenes of "Jarvik" rowing across a lake weren't actually the "doctor" at all, but a stunt double.

Earlier this year, the criticism of the misleading ads spread to Congress, and when the House Committee on Energy and Commerce started investigating the ads, Pfizer pulled the spots and dumped Jarvik to the curb on February 25.

Verizon & Akon
If Ludacris was a victim of Bill O'Reilly, fellow hip-hop star Akon lost his endorsement deal with Verizon as the result of some really questionable decision-making and some bad luck. While playing an 18-and-over show in Trinidad in 2007, Akon danced on stage and simulated sex with the winner of a dance contest. One slight hitch, though: club management apparently wasn't great at checking driver's licenses, so the woman Akon got nasty with was actually a 15-year-old girl. A racy video clip of the event became a YouTube sensation, and Verizon quickly gave Akon the heave-ho, dropping his deal, pulling his ringtone clips, and backing out of sponsoring a tour in which he was opening for Gwen Stefani. The singer apologized profusely both in the media and in song, but the damage was already done to his career as a phone shill.

Ethan Trex grew up idolizing Vince Coleman, and he kind of still does. Ethan co-writes Straight Cash, Homey, the Internet's undisputed top source for pictures of people in Ryan Leaf jerseys.
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12 Good Ol' Facts About The Dukes of Hazzard

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Getty Images

When The Dukes of Hazzard premiered on January 26, 1979, it was intended to be a temporary patch in CBS’s primetime schedule until The Incredible Hulk returned. Only nine episodes were ordered, and few executives at the network had any expectation that the series—about two amiable brothers at odds with the corrupt law enforcement of Hazzard County—would become both a ratings powerhouse and a merchandising bonanza. Check out some of these lesser-known facts about the Duke boys, their extended family, and the gravity-defying General Lee.

1. CBS's chairman hated The Dukes of Hazzard.

CBS chairman William Paley never quite bought into the idea of spinning his opinion to match the company line. Having built CBS from a radio station to one of the “Big Three” television networks, he had harvested talent as diverse as Norman Lear and Lucille Ball, a marked contrast to the Southern-fried humor of The Dukes of Hazzard. In his 80s when it became a top 10 series and seeing no reason to censor himself, Paley repeatedly and publicly described the show as “lousy.”

2. The Dukes of Hazzard's General Lee got 35,000 fan letters a month.


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While John Schneider and Tom Wopat were the ostensible stars of the show, both the actors and the show's producers quickly found out that the main attraction was the 1969 Dodge Charger—dubbed the General Lee—that trafficked brothers Bo and Luke Duke from one caper to another. Of the 60,000 letters the series was receiving every month in 1981, 35,000 wanted more information on or pictures of the car.

3. Dennis Quaid wanted to be The Dukes of Hazzard's Luke Duke—on one condition.

When the show began casting in 1978, producers threw out a wide net searching for the leads. Dennis Quaid was among those interested in the role of Luke Duke—which eventually went to Wopat—but he had a condition: he would only agree to the show if his then-wife, P.J. Soles, was cast at the Dukes’ cousin, Daisy. Soles wasn’t a proper fit for the supporting part, which put Quaid off; Catherine Bach was eventually cast as Daisy.

4. John Schneider pretended to be a redneck for his Dukes of Hazzard audition.

New York native Schneider was only 18 years old when he went in to read for the role of Bo Duke. The problem: producers wanted someone 24 to 30 years old. Schneider lied about his age and passed himself off as a Southern archetype, strutting in wearing a cowboy hat, drinking a beer, and spitting tobacco. He also told them he could do stunt driving. It was a good enough performance to land him the show.

5. The Dukes of Hazzard co-stars John Schneider and Tom Wopat met while taking a poop.

After Schneider was cast, the show needed to locate an actor who could complement Bo. Stage actor Wopat was flown in for a screen test; Schneider happened to be in the bathroom when Wopat walked in after him. The two began talking about music—Schneider had seen a guitar under the stall door—and found they had an easy camaraderie. After flushing, the two did a scene. Wopat was hired immediately.

6. Daisy's Dukes needed a tweak on The Dukes of Hazzard.

Bach’s omnipresent jean shorts were such a hit that any kind of cutoffs quickly became known as “Daisy Dukes,” after her character. But they were so skimpy that the network was concerned censors wouldn’t allow them. A negotiation began, and it was eventually decided that Bach would wear some extremely sheer pantyhose to make sure there were no clothing malfunctions.

7. Nancy Reagan was fan of The Dukes of Hazzard's Daisy.

Shirley Moore, Bach’s former grade school teacher, went on to work in the White House. After Bach sent her a poster, she was surprised to hear back that then-First Lady Nancy Reagan was enamored with it. “I’m the envy of the White House and I’m having your poster framed,” Moore wrote in a letter. “Mrs. Reagan saw the picture and fell in love with it.” Bach sent more posters, which presumably became part of the decor during the Reagan administration.

8. The Dukes of Hazzard's stars had some very bizarre contract demands.

Wopat and Schneider famously walked off the series in 1982 after demanding a cut of the show’s massive merchandising revenue—which was, by one estimate, more than $190 million in 1981 alone. They were replaced with Byron Cherry and Christopher Mayer, “cousins” of the Duke boys, who were reviled by fans for being scabs. The two leads eventually came back, but it wasn’t the only time Warner Bros. had to deal with irate actors. James Best, who portrayed crooked sheriff Rosco P. Coltrane, refused to film five episodes because he had no private dressing room in which to change his clothes; the production just hosed him down when he got dirty. Ben Jones, who played “Cooter” the mechanic, briefly left because he wanted his character to sport a beard and producers preferred he be clean-shaven.

9. A miniature car was used for some stunts in The Dukes of Hazzard.

As established, the General Lee was a primary attraction for viewers of the series. For years, the show wrecked dozens of Chargers by jumping, crashing, and otherwise abusing them, which created some terrific footage. For its seventh and final season in 1985, the show turned to a miniature effects team in an effort to save on production costs: it was cheaper to mangle a Hot Wheels-sized model than the real thing. “It was a source of embarrassment to all of us on the show,” Wopat told E!.

10. The Dukes of Hazzard's famous "hood slide" was an accident.

A staple—and, eventually, cliché—of action films everywhere, the slide over the hood was popularized by Tom Wopat. While it may have been tempting to take credit, Wopat said it was unintentional and that the first time he tried clearing the hood, the car’s antenna wound up injuring him.

11. The Dukes of Hazzard cartoon went international.


YouTube

Warner Bros. capitalized on the show’s phenomenal popularity with an animated series, The Dukes, which was produced by Hanna-Barbera and aired in 1983. Taking advantage of the form, the Duke boys traveled internationally, racing Boss Hogg through Greece or Hong Kong. Perhaps owing to the fact that the live-action series was already considered enough of a cartoon, the animated series only lasted 20 episodes.

12. In 2015, Warner Bros. banned the Confederate flag from The Dukes of Hazzard merchandising.

At the time the series originally aired, little was made of the General Lee sporting a Confederate flag on its hood. In 2015, after then-South Carolina Governor Nikki Haley spoke out against the depiction of the flag in popular culture, Warner Bros. elected to stop licensing products with the original roof. The company announced that all future Dukes merchandise would drop the design element. Schneider disagreed with the decision, telling The Hollywood Reporter, “Is the flag used as such in other applications? Yes, but certainly not on the Dukes ... Labeling anyone who has the flag a ‘racist’ seems unfair to those who are clearly ‘never meanin’ no harm.'”

10 Fascinating Facts About Chinese New Year

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iStock.com/aluxum

Some celebrants call it the Spring Festival, a stretch of time that signals the progression of the lunisolar Chinese calendar; others know it as the Chinese New Year. For a 15-day period beginning January 25 in 2020, China will welcome the Year of the Rat, one of 12 animals in the Chinese zodiac table.

Sound unfamiliar? No need to worry: Check out 10 facts about how one-sixth of the world's total population rings in the new year.

1. Chinese New Year was originally meant to scare off a monster.

Nian at Chinese New Year
iStock.com/jjMiller11

As legend would have it, many of the trademarks of the Chinese New Year are rooted in an ancient fear of Nian, a ferocious monster who would wait until the first day of the year to terrorize villagers. Acting on the advice of a wise old sage, the townspeople used loud noises from drums, fireworks, and the color red to scare him off—all remain components of the celebration today.

2. A lot of families use Chinese New Year as motivation to clean the house.

woman ready to clean a home
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While the methods of honoring the Chinese New Year have varied over the years, it originally began as an opportunity for households to cleanse their quarters of "huiqi," or the breaths of those that lingered in the area. Families performed meticulous cleaning rituals to honor deities that they believed would pay them visits. The holiday is still used as a time to get cleaning supplies out, although the work is supposed to be done before it officially begins.

3. Chinese New Year will prompt billions of trips.

Man waiting for a train.
iStock.com/MongkolChuewong

Because the Chinese New Year places emphasis on family ties, hundreds of millions of people will use the Lunar period to make the trip home. Accounting for cars, trains, planes, and other methods of transport, the holiday is estimated to prompt nearly three billion trips over the 15-day timeframe.

4. Chinese New Year involves a lot of superstitions.

Colorful pills and medications
iStock.com/FotografiaBasica

While not all revelers subscribe to embedded beliefs about what not to do during the Chinese New Year, others try their best to observe some very particular prohibitions. Visiting a hospital or taking medicine is believed to invite ill health; lending or borrowing money will promote debt; crying children can bring about bad luck.

5. Some people rent boyfriends or girlfriends for Chinese New Year to soothe their parents.

Young Asian couple smiling
iStock.com/RichVintage

In China, it's sometimes frowned upon to remain single as you enter your thirties. When singles return home to visit their parents, some will opt to hire a person to pose as their significant other in order to make it appear like they're in a relationship and avoid parental scolding. Rent-a-boyfriends or girlfriends can get an average of $145 a day.

6. Red envelopes are everywhere during Chinese New Year.

a person accepting a red envelope
iStock.com/Creative-Family

An often-observed tradition during Spring Festival is to give gifts of red envelopes containing money. (The color red symbolizes energy and fortune.) New bills are expected; old, wrinkled cash is a sign of laziness. People sometimes walk around with cash-stuffed envelopes in case they run into someone they need to give a gift to. If someone offers you an envelope, it's best to accept it with both hands and open it in private.

7. Chinese New Year can create record levels of smog.

fireworks over Beijing's Forbidden City
iStock.com/lusea

Fireworks are a staple of Spring Festival in China, but there's more danger associated with the tradition than explosive mishaps. Cities like Beijing can experience a 15-fold increase in particulate pollution. In 2016, Shanghai banned the lighting of fireworks within the metropolitan area.

8. Black clothes are a bad omen during Chinese New Year.

toddler dressed up for Chinese New Year
iStock.com/lusea

So are white clothes. In China, both black and white apparel is traditionally associated with mourning and are to be avoided during the Lunar month. The red, colorful clothes favored for the holiday symbolize good fortune.

9. Chinese New Year leads to planes being stuffed full of cherries.

Bowl of cherries
iStock.com/CatLane

Cherries are such a popular food during the Festival that suppliers need to go to extremes in order to meet demand. In 2017, Singapore Airlines flew four chartered jets to Southeast and North Asian areas. More than 300 tons were being delivered in time for the festivities.

10. Panda Express is hoping Chinese New Year will catch on in America.

Box of takeout Chinese food from Panda Express
domandtrey, Flickr // CC BY-NC 2.0

Although their Chinese food menu runs more along the lines of Americanized fare, the franchise Panda Express is still hoping the U.S. will get more involved in the festival. The chain is promoting the holiday in its locations by running ad spots and giving away a red envelope containing a gift: a coupon for free food. Aside from a boost in business, Panda Express hopes to raise awareness about the popular holiday in North America.

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