5 Bizarre Brand Extensions We Completely Endorse!
By Ben Smith
When Harley-Davidson made motorcycle boots and leather jackets, that made sense. When the rugged brand started hawking cake decorating kits, that made less sense. And it made us laugh. Here are a five other confused brand extensions we heartily endorse.
1. Chicken Soup for the Pet Lover's Soul Dog Food
The Chicken Soup for the Soul series of books have been bestsellers since the first one was published in 1993. Various special editions followed, including Chicken Soup for the Dog and Cat Lover's Soul in 1998 and Chicken Soup for the Pet Lover's Soul a year later. Seeing a gap in the book-based pet food market, the brand decided to launch dog and cat foods named for the book in the early 2000s. While the website for the company contains answers to questions such as "Where are your foods made?" and "Do you use any chemical preservatives?", it doesn't answer the more important questions like, "Why does a book need a tie-in pet food?" and "What if my soul is vegetarian?"
2. Heinz All-Natural Cleaning Vinegar
3. Dunkin Donuts Pizza
4. Gerber Singles
5. Smith & Wesson Mountain Bikes
Know of any stranger brand extensions? Drop us a line in the comments.
ed. note: We stand corrected! We've changed the Dunkin Donuts pizza section to reflect the reader comments.