With campaign attire in the spotlight, what apparel choices are candidates and their spouses making? Whether they buy the with their own money or campaign funds, here are some of the fashion trends among the political elite.
1. Kawasaki, the Japanese company that makes Sarah Palin's iconic eyeglasses, received as many orders in 10 days for the frame as it does in a year.
2. Minnesota's Pacificier baby boutique is also cashing in on the publicity about Trig Palin's romper.
3. Sarah Palin debuted as the VP candidate in an Italian designer Valentino top, but her beaded earrings were handmade in Alaska by her mother-in-law.
4. Palin likes Patagonia outerwear, but the brand was quick to distance itself from the VP candidate.
"Just wearing the clothing of an environmental company does not necessarily make someone an environmentalist," said Patagonia rep Jen Rapp.
5. Daughter Piper Palin carries a Louis Vuitton purse, but it's a fake.
7. Cindy McCain favors U.S./Dominican Republic designer Oscar De La Renta, which she and Laura Bush both wore at the convention.
8. Barack Obama's preference for Hartmax suits was a boon to sales for the largest suit maker in the U.S.
9. Michelle Obama wore a blue dress by Chicago-native designer Maria Pinto to the convention, and an off-the rack Donna Ricco dress for her appearance on The View.
10. Joe Biden always wears a flag pin and his trademark grin.