A Brief History of Stadium Naming Rights

Houston Astros employees remove the Enron logo sign from Astros Field
Houston Astros employees remove the Enron logo sign from Astros Field
JAMES NIELSEN/AFP/Getty Images

Purist fans decry corporate stadium naming-rights deals as another step in the crass commercialization of sports. Owners see the deals in a different light; a well-negotiated package can bring in hundreds of millions of dollars in revenue for a team. Sixty years ago, no one would have seen this debate coming. At the time, stadiums and arenas were mostly named after people or their geographic location, and now it's a bit unusual to see a stadium going by such a nondescript moniker.

So how did our stadiums become billboards capable of seating thousands of people? Here's a bit of history, including the kerfuffle over whether Citigroup, which needed federal assistance to stay afloat, should have been plunking down $400 million for a stadium naming deal with the New York Mets.

This Bud's To Blame

If you thought Anheuser-Busch's only advertising breakthroughs were Clydesdales and talking frogs, think again. In 1953, the brewery wanted to buy the naming rights for Sportsman's Park, the home of the St. Louis Cardinals, and rename the park "Budweiser Stadium." National League President Ford C. Frick wasn't so hot on naming a stadium after booze, but he allowed Augustus Busch to stick his family's surname on the park. The Cardinals opened the 1954 season in Busch Stadium. Anheuser-Busch quickly rolled out "Busch Bavarian Beer" to take advantage of this advertising. This Busch Stadium closed in 1966, but the Cardinals' two subsequent homes have kept the name. Busch Bavarian Beer morphed into what's now Busch and Busch Light, so thank Ford C. Frick and Stan Musial the next time you play beer pong with those suds.

The Astros Learned a Valuable Lesson

When a team sells its naming rights to a corporation, even the mascots are crossing their fingers that nothing goes terribly and embarrassingly wrong during the life of the deal. Just ask the Houston Astros. The team thought it had pretty much taken care of naming its beautiful new stadium when it signed a 30-year, $100 million deal with a local energy company in 1999. The same company's CEO and chairman threw out the ballpark's first-ever ceremonial first pitch when the stadium opened in April 2000. As you may remember, Enron was the sponsor, and its disgraced leader Ken Lay tossed out that pitch. The Astros actually bought the naming rights back from Enron for $2.1 million after the energy giant's scandal and fall, and quickly sold them to Minute Maid for a rumored $100 million-plus over 28 years.

But they weren't alone. The Astros weren't the only team to suffer such a debacle. The Tennessee Titans couldn't have liked playing in Adelphia Coliseum after the cable company went bankrupt due to massive internal corruption. The Miami Dolphins and Florida Marlins thought they were getting a great deal when they sold the naming rights to Joe Robbie Stadium to Pro Player, a company you might remember for making sports-themed outerwear in the mid-90's that was very similar to Starter's but nowhere near as cool (at least not at my middle school). Pro Player was part of Fruit of the Loom, which liquidated the division as part of a 1999 bankruptcy episode. Unfortunately for Miami's teams, the stadium-naming deal was for a full decade, and the name Pro Player Stadium stuck until 2005.

It's Not Just Corporate Names That Can Embarrass You

The University of Missouri learned this one the hard way. When Mizzou opened its new basketball arena in 2004, it bore the name "Paige Sports Arena." The titular Paige was Elizabeth Paige Laurie, the daughter of Wal-Mart heiress Nancy Laurie and her husband Bill. The couple had donated $25 million to help build the arena. This name seemed like an odd but endearing gesture from ultra-rich parents, but it was a bit puzzling, particularly since Paige went to college at USC, not Missouri.

It turned out, however, that this wasn't the first time one of the Lauries had opened their wallet in a major way on a college campus. Later that year Paige's freshman-year roommate at USC revealed that Paige had paid her $20,000 to write Paige's papers and do other coursework at USC. The Laurie parents promptly returned the arena's naming rights to the university following this scandal.

Mizzou wasn't alone in this sort of embarrassment, though. Villanova's basketball arena, the Pavilion, was originally du Pont Pavilion in honor of John Eleuthere du Pont, a du Pont heir and philanthropist. This name sounded great when the arena opened in 1986, particularly since du Pont had helped fund the construction. It took a decidedly sinister turn in 1996, when du Pont, a paranoid schizophrenic, murdered Olympic wrestling gold medalist David Schultz. Following his conviction, the venue's name changed to just "the Pavilion."

Not All Companies Want Naming Rights

When the St. Louis Rams moved to town in 1995, they played the first half of their home slate in Busch Stadium while waiting for their new dome to open. The team then moved into the Trans World Dome, named after Trans World Airlines. Unfortunately TWA could lose money as quickly as the "Greatest Show on Turf" Rams offense could score touchdowns, and in 2001 American Airlines bought TWA, which was bankrupt. American Airlines didn't want the naming rights to the stadium, though, so the dome picked up the generic name "Dome at America's Center" for a season before brokerage Edward Jones bought the rights in early 2002. Apparently American Airlines wasn't opposed to all naming-rights deals though; it now has its name emblazoned on two different NBA arenas, the homes of the Dallas Mavericks and Miami Heat.

Looking to Downsize? You Can Buy a 5-Room DIY Cabin on Amazon for Less Than $33,000

Five rooms of one's own.
Five rooms of one's own.
Allwood/Amazon

If you’ve already mastered DIY houses for birds and dogs, maybe it’s time you built one for yourself.

As Simplemost reports, there are a number of house kits that you can order on Amazon, and the Allwood Avalon Cabin Kit is one of the quaintest—and, at $32,990, most affordable—options. The 540-square-foot structure has enough space for a kitchen, a bathroom, a bedroom, and a sitting room—and there’s an additional 218-square-foot loft with the potential to be the coziest reading nook of all time.

You can opt for three larger rooms if you're willing to skip the kitchen and bathroom.Allwood/Amazon

The construction process might not be a great idea for someone who’s never picked up a hammer, but you don’t need an architectural degree to tackle it. Step-by-step instructions and all materials are included, so it’s a little like a high-level IKEA project. According to the Amazon listing, it takes two adults about a week to complete. Since the Nordic wood walls are reinforced with steel rods, the house can withstand winds up to 120 mph, and you can pay an extra $1000 to upgrade from double-glass windows and doors to triple-glass for added fortification.

Sadly, the cool ceiling lamp is not included.Allwood/Amazon

Though everything you need for the shell of the house comes in the kit, you will need to purchase whatever goes inside it: toilet, shower, sink, stove, insulation, and all other furnishings. You can also customize the blueprint to fit your own plans for the space; maybe, for example, you’re going to use the house as a small event venue, and you’d rather have two or three large, airy rooms and no kitchen or bedroom.

Intrigued? Find out more here.

[h/t Simplemost]

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10 Fast Facts About Wilma Rudolph

Wilma Rudolph breaks the tape as she wins the Olympic 4 x 100 relay in 1960.
Wilma Rudolph breaks the tape as she wins the Olympic 4 x 100 relay in 1960.
Robert Riger/Getty Images

Wilma Rudolph made history as a Black female athlete at the 1960 Summer Olympics in Rome, Italy. The 20-year-old Tennessee State University sprinter was the first American woman to win three gold medals at one Olympics. Rudolph’s heroics in the 100-meter, 200-meter, and 4 x 100-meter events only lasted seconds, but her legend persists decades later, despite her untimely 1994 death from cancer at age 54. Here are some facts about this U.S. Olympic Hall of Fame member.

1. Wilma Rudolph faced poverty and polio as a child.

When Rudolph was born prematurely on June 23, 1940, in Clarksville, Tennessee, she weighed just 4.5 pounds. Olympic dreams seemed impossible for Rudolph, whose impoverished family included 21 other siblings. Among other maladies, she had measles, mumps, and pneumonia by age 4. Most devastatingly, polio twisted her left leg, and she wore leg braces until she was 9.

2. Wilma Rudolph originally wanted to play basketball.

The Tennessee Tigerbelles. From left to right: Martha Hudson, Lucinda Williams, Wilma Rudolph, and Barbara Jones.Central Press/Getty Images

At Clarksville’s Burt High School, Rudolph flourished on the basketball court. Nearly 6 feet tall, she studied the game, and ran track to keep in shape. However, while competing in the state basketball championship in Nashville, the 14-year-old speedster met a referee named Ed Temple, who doubled as the acclaimed coach of the Tennessee State Tigerbelles track team. Temple, who would coach at the 1960 and 1964 Olympics, recruited Rudolph.

3. Wilma Rudolph made her Olympic debut as a teenager.

Rudolph hit the limelight at 16, earning a bronze medal in the 4 x 100-meter relay at the 1956 Summer Olympics in Melbourne, Australia. But that didn’t compare to the media hype when she won three gold medals in 1960. French journalists called her “The Black Pearl,” the Italian press hailed “The Black Gazelle,” and in America, Rudolph was “The Tornado.”

4. After her gold medals, Wilma Rudolph insisted on a racially integrated homecoming.

Tennessee governor Buford Ellington, who supported racial segregation, intended to oversee the Clarksville celebrations when Rudolph returned from Rome. However, she refused to attend her parade or victory banquet unless both were open to Black and white people. Rudolph got her wish, resulting in the first integrated events in the city’s history.

5. Muhammad Ali had a crush on Wilma Rudolph.

Ali—known as Cassius Clay when he won the 1960 Olympic light heavyweight boxing title—befriended Rudolph in Rome. That fall, the 18-year-old boxer invited Rudolph to his native Louisville, Kentucky. He drove her around in a pink Cadillac convertible.

6. John F. Kennedy literally fell over when he invited Wilma Rudolph to the White House.

President Kennedy, Wilma Rudolph, Rudolph’s mother Blanche Rudolph, and Vice President Johnson in the Oval Office.Abbie Rowe/White House Photographs/John F. Kennedy Presidential Library and Museum // Public Domain

In 1961, Rudolph met JFK in the Oval Office. After getting some photos taken together, the President attempted to sit down in his rocking chair and tumbled to the floor. Kennedy quipped: “It’s not every day that I get to meet an Olympic champion.” They chatted for about 30 minutes.

7. Wilma Rudolph held three world records when she retired.

Rudolph chose to go out on top and retired in 1962 at just 22 years old. Her 100-meter (11.2 seconds), 200-meter (22.9 seconds), and 4 x 100-meter relay (44.3 seconds) world records all lasted several years.

8. Wilma Rudolph visited West African countries as a goodwill ambassador.

The U.S. State Department sent Rudolph to the 1963 Friendship Games in Dakar, Senegal. According to Penn State professor Amira Rose Davis, while there, Rudolph independently met with future Ghanaian president Kwame Nkrumah’s Young Pioneers, a nationalist youth movement. She visited Mali, Guinea, and the Republic of Upper Volta (now Burkina Faso) as well.

9. Denzel Washington made his TV debut in a movie about Wilma Rudolph.

Before his Oscar-winning performances in Glory (1989) and Training Day (2001), a 22-year-old Denzel Washington portrayed Robert Eldridge, Rudolph’s second husband, in Wilma (1977). The film also starred Cicely Tyson as Rudolph’s mother Blanche.

10. Schools, stamps, and statues commemorate Wilma Rudolph’s legacy.

Berlin, Germany, has a high school named after Rudolph. The U.S. Postal Service issued a stamp celebrating her in 2004. Clarksville features a bronze statue by the Cumberland River, the 1000-capacity Wilma Rudolph Event Center, and Wilma Rudolph Boulevard. In Tennessee, June 23 is Wilma Rudolph Day.