5 Beloved Traditions Invented to Make You Buy Stuff

CBS
CBS

By Rebecca Zerzan

Here's how some beloved traditions came about, including diamond engagement rings and the ubiquitous green-bean casserole.

1. Rudolph the Red-Nosed Reindeer

The origin of Rudolph has nothing to do with Jesus or Santa. He sprang from the mind of Robert May, a copywriter for Chicago's Montgomery Ward department store. May wrote and illustrated the poem (that later became the song) for the store's holiday coloring book in 1939. But Rudolph's fate was threatened when store execs realized that the animal's big, glowing honker might put off consumers, because red noses were often associated with alcoholics. Luckily for May, shoppers embraced the story wholeheartedly. A whopping 2.4 million copies of Rudolph the Red-Nosed Reindeer were given out at the store that Christmas.

2. Green-Bean Casserole

America's favorite casserole dates back to 1955, when a chef named Dorcas Reilly created it for a cookbook designed to promote Campbell's products. By 2003, more than 20 million families (about one in four households) reportedly served the dish at Thanksgiving.

3. Diamond Engagement Rings

Prior to the 20th century, engagement rings were strictly luxury items, and they rarely contained diamonds. But in 1939, the De Beers diamond company changed all of that when it hired ad agency N.W. Ayer & Son. The industry had taken a nosedive in the 1870s, after massive diamond deposits were discovered in South Africa. But the ad agency came to the rescue by introducing the diamond engagement ring and quietly spreading the trend through fashion magazines. The rings didn't become de rigueur for marriage proposals until 1948, when the company launched the crafty "A Diamond is Forever" campaign. By sentimentalizing the gems, De Beers ensured that people wouldn't resell them, allowing the company to retain control of the market. In 1999, De Beers chairman Nicky Oppenheimer confessed, "Diamonds are intrinsically worthless, except for the deep psychological need they fill."

In addition to diamond engagement rings, De Beers also promoted surprise proposals. The company learned that when women were involved in the selection process, they picked cheaper rings. By encouraging surprise proposals, De Beers shifted the purchasing power to men, the less-cautious spenders.

4. Valentine's Day Candy

Greeting-card companies didn't invent valentines. Candy suppliers, on the other hand, were very much behind the idea of giving out Valentine's Day candy. In fact, the tradition almost seems born out of jealousy. In 1892, Confectioners Journal advocated persuading customers that candy was better than "cheap, grotesque" valentines. The floodgates were opened, and by 2004, consumers were buying more than 35 million heart-shape boxes of candy each year.

5. Wedding Registries

In the 1900s, it was customary for only close family members to give wedding presents. But gradually, newlyweds came to expect gifts from friends, as well. Detecting a trend, department stores started to direct engaged customers to their home furnishings and kitchenware departments, encouraging them to think of their weddings as a time to acquire the tools for domestic life. In 1924, the Marshall Field & Company department store in Chicago created the first wedding registry, and the "tradition" took off. Today, up to 96 percent of American couples register their weddings.

Looking to Downsize? You Can Buy a 5-Room DIY Cabin on Amazon for Less Than $33,000

Five rooms of one's own.
Five rooms of one's own.
Allwood/Amazon

If you’ve already mastered DIY houses for birds and dogs, maybe it’s time you built one for yourself.

As Simplemost reports, there are a number of house kits that you can order on Amazon, and the Allwood Avalon Cabin Kit is one of the quaintest—and, at $32,990, most affordable—options. The 540-square-foot structure has enough space for a kitchen, a bathroom, a bedroom, and a sitting room—and there’s an additional 218-square-foot loft with the potential to be the coziest reading nook of all time.

You can opt for three larger rooms if you're willing to skip the kitchen and bathroom.Allwood/Amazon

The construction process might not be a great idea for someone who’s never picked up a hammer, but you don’t need an architectural degree to tackle it. Step-by-step instructions and all materials are included, so it’s a little like a high-level IKEA project. According to the Amazon listing, it takes two adults about a week to complete. Since the Nordic wood walls are reinforced with steel rods, the house can withstand winds up to 120 mph, and you can pay an extra $1000 to upgrade from double-glass windows and doors to triple-glass for added fortification.

Sadly, the cool ceiling lamp is not included.Allwood/Amazon

Though everything you need for the shell of the house comes in the kit, you will need to purchase whatever goes inside it: toilet, shower, sink, stove, insulation, and all other furnishings. You can also customize the blueprint to fit your own plans for the space; maybe, for example, you’re going to use the house as a small event venue, and you’d rather have two or three large, airy rooms and no kitchen or bedroom.

Intrigued? Find out more here.

[h/t Simplemost]

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14 Black Authors You Should Read Right Now

Pexabay, Pexels // CC0
Pexabay, Pexels // CC0

With the resurgence of the Black Lives Matter movement, works on anti-racism have been flying off the shelves of Black-owned bookstores. But anti-racism doesn’t start and end with philosophical theories—it’s also a matter of shifting your current reading patterns. If you’ve found yourself purchasing Stamped but not The Hate U Give or With the Fire on High, then you’re doing yourself a major disservice. To help you get started, here are some groundbreaking Black authors you should read—and a few suggested books for you to check out.

1. Jason Reynolds

Atheneum/Caitlyn Dlouhy Books, Amazon

Jason Reynolds has a true gift when it comes to describing the Black male experience. He began writing poetry at age 9 and published his first novel in 2014. With his books—more than 10 so far—he’s created a space for Black boys to see themselves on the covers of fiction as much more than victims. On his website, Reynolds acknowledges that “I know there are a lot—A LOT—of young people who hate reading. I know that many of these book haters are boys. I know that many of these book-hating boys, don't actually hate books, they hate boredom… even though I'm a writer, I hate reading boring books too.”

Add to Your TBR Pile: The Boy in the Black Suit, Ghost

2. Nic Stone

Nic Stone has been kicking down the door on issues that have been overlooked for decades. Through her books, she brings attention and nuance to subjects like grief, discrimination, and questioning one’s sexuality in a way that has rarely been seen before in Young Adult and Middlegrade fiction. Up until 2013, The New York Times bestselling author didn’t think she could write fiction. “Part of the reason I didn't think I could do it is because I didn't see anyone who looked like me writing the type of stuff I wanted to write (super popular YA fiction),” Stone writes in an FAQ on her website. “But I decided to give it a shot anyway. (Life lesson: If you don't see you, go BE you.)”

Add to Your TBR Pile: Dear Martin, Odd One Out

3. Angie Thomas

Angie Thomas made waves after the release of The Hate U Give, a New York Times Bestseller that was made into a critically acclaimed film. Thomas’s second novel, On the Come Up, takes place in Garden Heights about a year after the events of The Hate U Give. It follows a 16-year-old up-and-coming rapper who goes by the nickname Bri. As a former teen rapper herself, Thomas knows the topic well. Just don’t ask her to participate in a rap battle. “I hoped that with writing these scenes and with showing people the ins and outs of it and the internal part of it, of coming up with freestyles on the spot, that maybe—just maybe more people would respect it as an art form,” Thomas told NPR. “But I can't do it.”

Add to Your TBR Pile: The Hate U Give, On the Come Up

4. Brittney Morris

Simon Pulse/Amazon

In her debut novel, Slay, author Brittney Morris shows the ways that Black people are discriminated against in the gaming industry. In its review, Publisher's Weekly wrote, “This tightly written novel will offer an eye-opening take for many readers and speak to teens of color who are familiar with the exhaustion of struggling to feel at home in a largely white society.”

Add to Your TBR Pile: Slay

5. Nnedi Okorafor

Nnedi Okorafor is a Hugo and Nebula Award-winning Nigerian-American author who intertwines African mysticism and science fiction in her writing, masterfully addressing societal issues while showing us how the world can become a better place. Okorafor never envisioned a career as a writer; she planned to be an entomologist until, as a college student, she was paralyzed from the waist down after back surgery. She began writing to distract herself while she recovered, and never looked back. “Nigeria is my muse,” Okorafor told The New York Times. “The idea of the world being a magical place, a mystical place, is normal there.”

Add to Your TBR Pile: Binti, Akata Witch

6. Tiffany D. Jackson

If you love psychological thrillers and haven’t read Tiffany D. Jackson’s first two novels, you’re missing out: Jackson has an ability to twist elements of her story to include new perspectives while keeping readers second-guessing their own theories. Her writing was influenced by many of the authors she discovered in her teen years. “I was, and still am, a HUGE R.L Stein fan, so his Fear Street series took me into my teen years," she writes on her website. "But then I was introduced to Mary Higgins Clark, Toni Morrison, Maya Angelou, and Jodi Picoult, to name a few.”

Add to Your TBR Pile: Allegedly, Monday’s Not Coming

7. Nafissa Thompson-Spires

Nafissa Thompson-Spires catalogues the plights of the Black community with stories that are so intricate, they could be true. One story follows a Black cosplayer shot by police; another addresses post-partum depression. She also showcases the joy that surfaces throughout our lives, despite the hardships. Thompson-Spires’s writing has earned her comparisons to the likes of Paul Beatty, Toni Cade Bambara, and Alice Munro. “I think the goal of a writer should be to tell the truth in some way, even if it’s to tell it slant—or to imagine a better version of the truth," she told The Guardian. "We have to find ways to confront difficult subjects.”

Add to Your TBR Pile: Heads of Colored People

8. Justin A. Reynolds

Katherine Tegen Books/Amazon

No, Justin A. Reynolds isn’t related to Jason Reynolds, but he’s just as talented. In his debut novel, Opposite of Always, Reynolds uses common YA tropes in an innovative way; a star-crossed lovers plot with the added effect of time travel truly sets this story apart.

Add to Your TBR Pile: Opposite of Always, Early Departures

9. Tony Medina

Tony Medina, the first Creative Writing professor at Howard University, has published 17 books, and his fight for social justice is evident in his writing. In his graphic novel, I Am Alfonso Jones, Medina uses Hamlet as inspiration for explaining issues of police brutality and social justice to Young Adult readers.

Add to Your TBR Pile: I Am Alfonso Jones

10. Elizabeth Acevedo

Quill Tree Books/Amazon

The Black experience is not a singular one, and Elizabeth Acevedo—whose debut novel, The Poet X, was a New York Times bestseller and won the National Book Award for Young People’s Literature in 2018—expands the canon with beautifully detailed Afro-Latinx narratives. “I feel like it’s hard to dream a thing you can’t see," Acevedo said in an interview with Black Nerd Problems. "And I think growing up like I knew I loved music and I loved poetry and I loved the feeling of being with other poets and listening to other stories and thinking, like, I think I can do that just as good.”

Add to Your TBR Pile: The Poet X, With the Fire on High

11. N.K. Jemisin

N.K. Jemisin is a voice for the marginalized in science fiction. She has won a number of awards for her work, including a Nebula Award and two Locust Awards, and she was the first person to win three Hugo Awards for Best Novel in a row, for her Broken Earth trilogy. "I’ll use whatever techniques are necessary to get the story across and I read pretty widely," Jemisin told The Paris Review. "So when people kept saying second person is just not done in science fiction, I was like, well, they said first person wasn’t done in fantasy and I did that with my first novel. I don’t understand the weird marriage to particular techniques and the weird insistence that only certain things can be done in science fiction."

Add to Your TBR Pile: The City We Became, The Fifth Season

12. Renée Watson

Renée Watson uses her novels to address gentrification, discrimination, and what it’s like to grow up as a Black girl. “My motivation to write young adult novels comes from a desire to get teenagers talking," she said in an interview with BookPage. "I hope my books are a catalyst for youth and adults to have conversations with one another, for teachers to have a starting point to discuss difficult topics with students.”

Add to Your TBR Pile: This Side of Home, Piecing Me Together

13. Maika and Maritza Moulite

Inkyard Press/Amazon

In their book Dear Haiti, Love Alaine, Haitian-American sister-author duo Maika and Maritza Moulite have created an exciting and riveting story of self-exploration and the meaning of family. These two have already secured a publishing deal for their next novel, One of the Good Ones.

Add to Your TBR Pile: Dear Haiti, Love Alaine

14. Talia Hibbert

Although you may have heard her name more recently due to her USA Today bestselling novel Get a Life, Chloe Brown, Talia Hibbert isn’t a newcomer to the world of adult and paranormal romance: In books, she writes narratives that often follow characters who are diverse in race, body types, and sexuality—because, as her website bio states, “she believes that people of marginalised identities need honest and positive representation.”

Add to Your TBR Pile: Get a Life, Chloe Brown, A Girl Like Her

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