5 Bowl Games With Peculiar Corporate Sponsors

Getty Images
Getty Images

College football's bowl season is here, and with it comes the annual cavalcade of baffling sponsorship deals. For much of college bowls' century-plus history, the postseason games carried humble monikers. The Sugar Bowl, Orange Bowl, Salad Bowl, and Refrigerator Bowl all accentuated just how much time bowl organizers spent in their kitchens frantically looking for something quotidian whose name they could slap on their bowl ("Have we named a game after the blender yet? Does anyone else think "˜Spatula Bowl' has a nice ring to it?") However, selling naming rights has become a hot business since the 1980s, and now most bowls' names are more market-driven than indicative of local color.

In honor of the corporate magic that now permeates almost every bowl, here are a few of our favorite bizarre corporate sponsorship and naming deals:

1. San Diego County Credit Union Poinsettia Bowl

If you're like me, you were probably sitting around last Tuesday night mulling the logistics of a hypothetical move to San Diego. If I took a county job, where would I do my banking? I couldn't have been alone in this conundrum. The entire nation was wondering, and if they'd been watching the San Diego County Credit Union Poinsettia Bowl, they would have known. Does a local credit union really need the national exposure of sponsoring a bowl game? If you've got a more efficient idea for letting people in Vermont know about the 4.00% APY they could be earning with an average daily balance over $100,000 in the credit union's Money Market Max account, I'd like to hear it.

2. Bell Helicopter Armed Forces Bowl

Similarly, a lack of brand awareness among the civilian public is among the biggest problems facing the manufacturers of high-end military aircraft. Sure, a company may make some of the very best attack helicopters money can buy, but when John Q. Public needs aerial artillery he's just going to walk into his local arms dealer's and pick out the first thing he sees that's on sale. Credit the Bell Helicopter Armed Forces Bowl for trying to break this cycle. The manufacturer of civilian and military helicopters (not to mention tiltrotors) gets a captive audience of football fans and potential government buyers when Air Force plays in the Fort-Worth-based bowl game this year.

3. MPC Computers Bowl/Roady's Humanitarian Bowl

Of course, some football fans would prefer a bowl that affiliates itself with a more sympathetic cause, like kindness or saving puppies. The marketing gurus at MPC Computers and the Humanitarian Bowl are not among them, though. When MPC bought the 2004-2006 naming rights for the game played on the trademark blue "Smurf Turf" of Boise's Bronco Stadium (below), "humanitarian" was dropped and the name was changed to the MPC Computers Bowl. The move spared the company from having its public image sullied by rumors of humanitarianism, thereby saving MPC from constantly being hit up for charitable donations like a bunch of suckers. By the time the bleeding hearts at Roady's Truck Stops acquired the naming rights for last year's game between Fresno State and Georgia Tech, the bowl had already reinstated the offending positive adjective; the game is now known at the Roady's Humanitarian Bowl.

4. galleryfurniture.com Bowl, EV1.net Bowl, Houston Bowl, etc.

Despite computer companies' naming chicanery, it's important to remember that the Internet boom made a plethora of sports advancements possible, particularly convenient fantasy football scoring, round-the-clock access to news and scores, and a host of questionable bowl sponsors. While many of the resulting names were cumbersome, nothing rolls off the tongue quite like the galleryfurniture.com Bowl, which was played in Houston's Astrodome in 2000 and 2001. In 2002, the name was changed to the rather uninspired Houston Bowl before Internet luminaries EV1.net took over title sponsorship from 2003-2005. The bowl then folded. However, this marketing fiasco was nowhere near the worst of Gallery Furniture founder Jim "Mattress Mack" McIngvale's career; in 1987 a chained lion used in promotions at a flea market owned by the furniture mogul mauled an 8-year-old girl.

5. homepoint.com Music City Bowl at Adelphia Coliseum/Gaylord Hotels Music City Bowl at LP Field

At least these sponsors are still corporate entities, though. Fans who still wear their commemorative t-shirts from the 1999 homepoint.com Music City Bowl clash between Kentucky and Syracuse at Nashville's Adelphia Coliseum carry the names of not one, but two defunct companies on their chests. The game's title sponsor, a home furnishings website, is no longer around, and cable giant Adelphia filed for bankruptcy in 2002 after massive internal corruption. Investors in companies associated with the 2008 Gaylord Hotels Music City Bowl at LP Field, take heed.

Wayfair’s Fourth of July Clearance Sale Takes Up to 60 Percent Off Grills and Outdoor Furniture

Wayfair/Weber
Wayfair/Weber

This Fourth of July, Wayfair is making sure you can turn your backyard into an oasis while keeping your bank account intact with a clearance sale that features savings of up to 60 percent on essentials like chairs, hammocks, games, and grills. Take a look at some of the highlights below.

Outdoor Furniture

Brisbane bench from Wayfair
Brisbane/Wayfair

- Jericho 9-Foot Market Umbrella $92 (Save 15 percent)
- Woodstock Patio Chairs (Set of Two) $310 (Save 54 percent)
- Brisbane Wooden Storage Bench $243 (Save 62 percent)
- Kordell Nine-Piece Rattan Sectional Seating Group with Cushions $1800 (Save 27 percent)
- Nelsonville 12-Piece Multiple Chairs Seating Group $1860 (Save 56 percent)
- Collingswood Three-Piece Seating Group with Cushions $410 (Save 33 percent)

Grills and Accessories

Dyna-Glo electric smoker.
Dyna-Glo/Wayfair

- Spirit® II E-310 Gas Grill $479 (Save 17 percent)
- Portable Three-Burner Propane Gas Grill $104 (Save 20 percent)
- Digital Bluetooth Electric Smoker $224 (Save 25 percent)
- Cuisinart Grilling Tool Set $38 (Save 5 percent)

Outdoor games

American flag cornhole game.
GoSports

- American Flag Cornhole Board $57 (Save 19 percent)
- Giant Four in a Row Game $30 (Save 6 percent)
- Giant Jenga Game $119 (Save 30 percent)

This article contains affiliate links to products selected by our editors. Mental Floss may receive a commission for purchases made through these links.

8 Surprising Facts About Chuck Norris

Chuck Norris.
Chuck Norris.
Jason Merritt, Getty Images

For decades, martial artist and actor Carlos Ray Norris Jr. has been kicking his way into the hearts of action film fans. In addition to his competitive karate career, Norris has starred in a string of successful movies as well as the long-running CBS drama Walker, Texas Ranger. With Norris having reached the milestone age of 80 years old back in March 2020, we’re taking a look at some of the more interesting facts about his life and career.

1. Chuck Norris is a military veteran.

Chuck Norris in Lone Wolf McQuade (1983)
Chuck Norris stars in Lone Wolf McQuade (1983).
MGM Home Entertainment

Born on March 10, 1940 in Ryan, Oklahoma, Norris was the oldest of three boys and a self-described “shy” child. After a move to California, Norris attended North Torrance High School. After graduating, he joined the U.S. Air Force, where he became a member of the military police in the hopes of pursuing a career in law enforcement. It was in the service, while being stationed at Osan Air Base in South Korea, that Norris first discovered the martial arts. When he once found himself unable to control a rowdy drunk in a bar while on patrol duty, Norris realized he needed combat skills. He studied Tang Soo Do and Tae Kwon Do before returning to California. When he was discharged from the Air Force in 1962, Norris began teaching the skills he had acquired to students.

2. Steve McQueen got Chuck Norris into acting.

Norris became a world champion in karate contests, which lent credence to his abilities as a martial arts instructor. He taught several celebrities the finer points of self-defense, including the Osmonds, Priscilla Presley, and Steve McQueen. Norris even trained Price Is Right host Bob Barker. But not all his schools were doing well, and after retiring from competition in 1974, Norris was looking for other opportunities. McQueen suggested that Norris try his hand at acting. McQueen was right—eventually. It took several years and nine films, but Norris had a breakthrough with 1982’s Lone Wolf McQuade.

3. Chuck Norris needed to obey a producer’s request in order to face off against Bruce Lee.

While Norris didn’t become a household name until the 1980s, his turn as a villain in 1972’s Return of the Dragon (also known as Way of the Dragon) opposite Bruce Lee wound up being a seminal meeting of two onscreen martial arts legends. When Lee was looking for an adversary for the climactic fight, he called Norris, whom he knew and was friends with. But the film’s producer insisted that Norris gain 20 pounds so that he would appear to be much larger than Lee on camera. “That’s why I don’t do jump kicks [in the movie],” Norris told Empire in 2007. “I couldn’t get off the ground!”

4. Chuck Norris founded his own martial arts system.

Taking the knowledge he had acquired over many years of training in Tang Soo Do and Tae Kwon Do, Norris developed his own unique martial arts system and philosophy that he eventually dubbed Chun Kuk Do. In addition to combat techniques, the system encourages students to develop themselves to their maximum potential and look for the good in other people. It was renamed the Chuck Norris System in 2015.

5. Chuck Norris once marketed Chuck Norris Action Jeans.

Thanks to his fame in the martial arts world, Norris was sought after to endorse athletic products. In 1982, martial arts equipment company Century recruited Norris to be a spokesperson for their Karate Jeans, which featured flexible fabric sewn into the crotch that would presumably allow the wearer to deliver a bone-crunching kick while looking fashionable. Eventually renamed Action Jeans, Norris promoted them for years.

6. Chuck Norris had his own cartoon series.

At the height of his popularity in the 1980s, Norris teamed with animation company Ruby-Spears for an animated series, Chuck Norris: Karate Kommandos. The show featured Norris and a team of martial artists fighting villains like Superninja and The Claw. Although 65 shows were planned, just a few aired. “We only did six of them, and then a woman at CBS said, ‘Those are too violent,’” Norris told MTV News in 2009.

7. Chuck Norris is a real Texas Ranger.

For eight seasons, Norris pummeled bad guys as the star of the 1990s CBS television series Walker, Texas Ranger, which became the first primetime show shot on location in Texas at Norris’s insistence. In 2010, Norris was named an honorary member of the Texas Rangers by state governor Rick Perry in acknowledgment of Norris’s work in raising awareness for the elite unit and for his work helping underprivileged youths via martial arts programs. Norris’s brother, Aaron Norris, who was an executive producer on the show, also received the designation.

8. Chuck Norris’s role in Dodgeball was a surprise to Chuck Norris.

Norris is generally good-humored about his persona and is often willing to poke fun at himself. But when he was asked to do a cameo in the 2004 comedy Dodgeball: A True Underdog Story, he passed because he didn’t feel like driving three hours to the movie’s set in Long Beach, California. When star Ben Stiller called to ask personally, Norris agreed, but didn’t read the script. He simply shot his scene where he offers a thumbs-up to the dodgeball competitors.

When Norris saw the movie in theaters, he was surprised at the context. “But in the end, when Ben’s a big fatty and watching TV, the last line of the whole movie is, ‘F***in’ Chuck Norris!,'” Norris told Empire in 2007. “My mouth fell open to here… I said, ‘Holy mackerel!’ That was a shock, Ben didn’t tell me about that!”