The Bud Bowl: A Definitive History

Budweiser has an extensive Super Bowl history.
Budweiser has an extensive Super Bowl history.
Drew Angerer, Getty Images

Editor's Note: This article originally appeared last year.

On the subject of the greatest football dynasties of all-time, the 1970s Pittsburgh Steelers, 1980s San Francisco 49ers, 1990s Dallas Cowboys and more recent New England Patriots teams all likely come to mind. You would be remiss, however, if you failed to mention a less heralded and, uh, less human team that dominated its competition in unbelievable fashion: Budweiser.

From 1989-1997, the self-anointed "King of Beers" dominated Anheuser-Busch's Bud Bowl, the yearly clash between animated bottles of Bud and Bud Light that was featured in a series of commercials during the Super Bowl. The advertising campaign, which persists today in the form of Bud Bowl-themed packaging and promotional events, remains one of the most popular ever.

The Bud Bowl Architect

Copywriter Grant Pace wrote the six original Bud Bowl ads that appeared in 1989 while working at D'Arcy Masius Benton & Bowles. Pace said he developed the ads under the assumption that Bud Bowl would be a one-year phenomenon, but Anheuser-Busch representatives liked the prototype so much that Pace actually changed the original ending to leave open the possibility for a sequel.
[See Also: Our 2008 interview with Grant Pace]

More Exciting Than The Actual Super Bowl

The first spots were an instant hit with viewers, as reflected by an amazing 17% surge in January beer sales. This guaranteed a grudge match the following year. As the cost of air time, production and other expenses grew from $5 million in 1989 to $8 million in 1991, so too did sales and Bud Bowl's popularity. Inflatable helmets and other related paraphernalia dominated liquor store and supermarket displays, while fans and sports columnists opined that the annual "Battle of the Bottles" was more exciting than the actual Super Bowl. (Considering that the average margin of victory in Bud Bowl history was less than three points, that notion held more than a little bit of truth.)

Tapped Out

By 1994, when Bud announced a new advertising deal with DDB Needham Worldwide, it was clear that the Bud Bowl idea as Pace and his colleagues had originally conceived it was nearly tapped out. The game took a one-year hiatus in 1996 before making an unsuccessful comeback attempt in 1997. The buildup to Bud Bowl 8 featured a sweepstakes, inviting fans to go online and vote for their all-time favorite Bud Bowl players and moments. Though I was only 13, I managed to score an official football.

Television spots for the Bud Bowl were abandoned for good in 1998, as Anheuser-Busch brought back the Budweiser frogs campaign, which debuted two years earlier.

Today, the Bud Bowl's legacy endures in stores [photo courtesy of MauryStory], on eBay, at BudBowl.com, and even in Tampa Bay, the site of Super Bowl XLIII. Snoop Dogg and 3 Doors Down will headline the Block Party at Bud Bowl 2009, while the Clydesdales will also make an appearance.

But while the modern Bud Bowl remains a marketing success, it hardly compares to the stop-action awesomeness that fans came to know and love in the events formative years. To watch every Bud Bowl commercial in its entirety, along with thousands of other commercials, I highly recommend the nominal one-week membership to commercial-archive.com. The fine folks behind that site have granted us permission to use their screenshots.

Continue reading for a game summary of each and every Bud Bowl.

6 Times the Olympics Have Been Postponed or Canceled

Sander van Ginkel, Wikimedia Commons // CC BY-SA 2.0
Sander van Ginkel, Wikimedia Commons // CC BY-SA 2.0

The 2020 Summer Olympics in Tokyo have been officially postponed due to the coronavirus pandemic. The International Olympic Committee (IOC) and Prime Minister Shinzo Abe of Japan agreed to push the start date back to 2021 after Canada, Australia, and other countries announced they would not send athletes to the Summer Games this July.

The Summer Olympics is the biggest sporting event in the world, typically bringing more than 10,000 athletes from dozens of countries together every four years, The New York Times reports.

It's extremely rare for the Summer or Winter Olympics to be postponed or canceled. Since 1896, when the modern Olympic Games began, it has happened only six times—and it usually requires a war.

The Olympic Games were canceled during World War I and World War II. The 1940 Summer Games, scheduled to take place in Tokyo, were postponed due to war and moved to Helsinki, Finland, where they were later canceled altogether. The current coronavirus pandemic marks the first time the competition has ever been temporarily postponed for a reason other than war. Here's the full list.

  1. 1916 Summer Olympics // Berlin, Germany
  1. 1940 Summer Olympics // Tokyo, Japan and Helsinki, Finland
  1. 1940 Winter Olympics // Garmisch-Partenkirchen, Germany
  1. 1944 Summer Olympics // London, United Kingdom
  1. 1944 Winter Olympics // Cortina d'Ampezzo, Italy
  1. 2020 Summer Olympics // Tokyo, Japan

6 Surprising Ways Baseball Actually Favors Lefties

Left-handed pitcher Clayton Kershaw of the Los Angeles Dodgers during game five of the National League Division Series in 2019.
Left-handed pitcher Clayton Kershaw of the Los Angeles Dodgers during game five of the National League Division Series in 2019.
Sean M. Haffey/Getty Images

If you grew up playing baseball, tee-ball, softball, or any other derivative of America’s favorite pastime, you might be familiar with certain positions left-handed people are unofficially prohibited from playing—you’ll hardly ever see a left-handed shortstop or third baseman, for example, because they’d be facing the wrong direction for any throws to the right side of the field. However, there are plenty of other parts of the game that are equally important as efficiently making outs at first or second base, and some of them can even favor lefties. Read on to find out how left-handed batters, pitchers, and more have an edge against their right-handed competitors below.

1. Left-handed pitchers have a better view of first base.

Since a left-handed pitcher faces first base when he’s gearing up to pitch, he can easily see if a first base runner is leading off (i.e. taking a few steps off the bag, with the intention to steal second base). This makes for some pretty spectacular fake-outs where a pitcher will feign throwing a pitch and instead flip it to the first baseman, who can tag the runner out before he can get a foot (or finger) back on the bag.

2. Left-handed batters are closer to first base.

Left-handed batters are simply standing a little closer to first base than right-handed batters. As former MLB player Doug Bernier explained for Pro Baseball Insider, an extra step or so can be the difference between getting thrown out at first base or making it safely there, especially if it’s an infield hit. That said, not everyone agrees the slightly shorter distance to first base is enough to give left-handed batters an advantage on infield hits in general. In a 2007 article for The Hardball Times, John Walsh argued that since lefties hit more ground balls into the right half of the infield—giving first and second basemen a shorter distance to cover to make the out at first—their one-step head start isn’t statistically significant overall.

3. Left-handed batters’ momentum is already carrying them in the direction of first base.

Even if a shorter distance to first base isn’t enough to give a left-handed batter the edge on every occasion, he also has the laws of physics on his side. When a lefty swings, the momentum of the bat is moving to the right—i.e. toward first base—so he gets to run in the same direction he’s already moving. Righties, on the other hand, swing toward third base and have to break the momentum to sprint in the opposite direction. Dr. David A. Peters, a professor of engineering at Washington University in St. Louis (and baseball aficionado), calculated that lefties’ momentum means they’re able to travel to first base about one-sixth of a second faster than righties.

4. Left-handed first basemen are facing the right direction to throw the ball to another infielder.

If the ball is hit to a left-handed first baseman, he’s already in the ideal position—with his right foot closest to his target—to throw it just about anywhere else in the infield. This is especially helpful when there’s an opportunity to make an out at second or third base, which he’d usually prioritize over the first base out. A right-handed first baseman, on the other hand, might have to pivot as much as 180 degrees to get his left foot where it needs to be to throw it to another infielder.

5. Left-handed batters perform better against right-handed pitchers, which are more abundant.

In baseball, it’s generally agreed that batters fare better when hitting against opposite-handed (OH) pitchers, so much so that coaches sometimes stack their batting lineups with lefties when they know a righty will be pitching, and vice versa. “With the dominance of right-handed pitchers in the game,” Dan Peterson writes for gameSense Sports, “the left-handed hitter comes to the plate with a built-in advantage.” The advantage itself has to do with the direction of the pitches.

“With a right-handed release to a right-handed batter, the ball seems to be coming right at him,” Peterson explains. “The same pitch coming from the opposite side provides a better view across the body.”

6. Right field is shorter than left field in some parks.

detroit tigers comerica park aerial view
An aerial view of the Detroit Tigers' Comerica Park.
NASA, Wikimedia Commons // Public Domain

When professional baseball stadiums first started cropping up in the late 19th century, there wasn’t a league-wide set of dimensions to standardize their size and shape (in fact, for the most part, there still isn’t). Since the majority of batters were right-handed—and, as such, more likely to hit the ball into left field—some stadiums featured left fields that were significantly deeper than their right fields. Take Philadelphia’s Columbia Park II, which opened in 1901 with a 340-foot left field and a 280-foot right field. Those short right fields meant left-handed batters would have an easier time hitting home runs. While most modern stadiums have quite literally evened the playing field with more symmetrical dimensions, some of them still have discrepancies; the right field foul pole at the Detroit Tigers’ Comerica Park, for example, is a whole 15 feet closer to home plate than its left field foul pole.

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