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The Origin of the Gatorade Shower

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Although the exact origins of the tradition are hotly debated, former New York Giants defensive tackle Jim Burt often gets the credit for the first bath. According to Darren Rovell's interesting book First in Thirst: How Gatorade Turned the Science of Sweat into a Cultural Phenomenon, Burt had the idea for the prank while the Giants were struggling during the 1985 season. Head coach Bill Parcells had been riding Burt pretty hard before a midseason game against the Washington Redskins, and after the Giants emerged from that game with a 17-3 win, Burt playfully dumped a cooler full of Gatorade on the Big Tuna.

Linebacker Harry Carson, a favorite of Parcells, took the baths to the next level.

While Burt eventually decided the dousing had lost its originality, Carson kept it up, showering Parcells with Gatorade after each of the Giants' wins en route to their Super Bowl championship during the 1986 season.

However, while Burt and Carson popularized the Gatorade shower, they didn't pull off the first dunking. That honor goes to former Chicago Bears lineman Dan Hampton, who collaborated with teammates Steve McMichael and Mike Singletary to get coach Mike Ditka wet after a regular-season win over the Vikings in 1984.

Who was Carson's most famous victim?

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When the Giants made their trip to the White House in early 1987 to celebrate their Super Bowl victory, Carson brought the tradition with him. His target: none other than Ronald Reagan. Of course, it would have been a crime to mar Reagan's fastidiously styled hair with sports drink, so Carson showered the president with a Gatorade cooler full of popcorn. Carson later wrote on his website, "How many people can say they did that to the President with Secret Service agents standing near with guns under their jackets?"

What did Gatorade think of the whole idea?

How could any company be irked by such great free advertising? When Gatorade's head of sports marketing, Bill Schmidt, heard John Madden describing the Gatorade shower to millions of viewers during a Giants-49ers playoff game, he said, "I think I've died and gone to heaven."

Did Parcells and Carson get anything for their trouble?

According to Rovell, since Gatorade didn't actually think of the ritual, they weren't quite sure how to handle the situation. To show the brand's gratitude to the coach and his linebacker, Gatorade sent both men $1,000 Brooks Brothers gift certificates, along with a note from Schmidt. ("We do feel somewhat responsible for your cleaning bill," he wrote.)

After the G-Men won the Super Bowl, though, a more formal endorsement seemed like a good idea. Parcells got a $120,000 deal for a three-year deal, and Carson picked up $20,000 of his own.

Did any coaches truly loathe the Gatorade bath?

Of course. Legendary Miami Dolphins head coach Don Shula wanted no part of a Gatorade shower and ordered his players not to douse him.

Has a Gatorade bath ever turned deadly?

Possibly. In November 1990, 72-year-old former Redskins and Rams coach George Allen led Long Beach State to a season-ending victory over UNLV, and his players rewarded him with a dunk from the cooler. Dousing a septuagenarian with cold liquid is a questionable move even in a temperate climate, and the drenching did quite a number on Allen's body. He died of ventricular fibrillation on December 31, 1990; just one week earlier, he had commented in an interview that his health had never really returned following the bath.

Don't blame Allen's death on Gatorade, though. According to Allen, the team "couldn't afford Gatorade," so the possibly deadly liquid barrage was regular old ice water.

What other Gatorade baths have gone wrong?

It wasn't deadly, but the Gatorade shower Kentucky coach Guy Morriss received in the waning moments of the Wildcats' 2002 game against LSU was pretty embarrassing. With just seconds left to play in the game, Kentucky looked like a lock to pull off a major upset over the Tigers, so Morriss' players doused the coach with Gatorade.

Unfortunately for Morriss and Big Blue Nation, there's a difference between looking like a lock to win and actually winning. LSU wideout Devery Henderson quickly scored a miracle touchdown on a tipped Hail Mary play, and Morriss was left standing on the sidelines, drenched and disappointed.

Has the Gatorade bath made the leap to other sports?

When the Boston Celtics captured the 2008 NBA title to end a 22-year drought, Finals MVP Paul Pierce doused coach Doc Rivers with a cooler full of red Gatorade. Reporters speculated that this might have been the first time the Gatorade shower had crossed over to the NBA.

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Big Questions
Who Was Chuck Taylor?
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From Betty Crocker to Tommy Bahama, plenty of popular labels are "named" after fake people. But one product with a bona fide backstory to its moniker is Converse's Chuck Taylor All-Star sneakers. The durable gym shoes are beloved by everyone from jocks to hipsters. But who's the man behind the cursive signature on the trademark circular ankle patch?

As journalist Abraham Aamidor recounted in his 2006 book Chuck Taylor, All Star: The True Story of the Man behind the Most Famous Athletic Shoe in History, Chuck Taylor was a former pro basketball player-turned-Converse salesman whose personal brand and tireless salesmanship were instrumental to the shoes' success.

Charles Hollis Taylor was born on July 24, 1901, and raised in southern Indiana. Basketball—the brand-new sport invented by James Naismith in 1891—was beginning to take the Hoosier State by storm. Taylor joined his high school team, the Columbus High School Bull Dogs, and was named captain.

After graduation, instead of heading off to college, Taylor launched his semi-pro career playing basketball with the Columbus Commercials. He’d go on to play for a handful of other teams across the Midwest, including the the Akron Firestone Non-Skids in Ohio, before finally moving to Chicago in 1922 to work as a sales representative for the Converse Rubber Shoe Co. (The company's name was eventually shortened to Converse, Inc.)

Founded in Malden, Massachusetts, in 1908 as a rubber shoe manufacturer, Converse first began producing canvas shoes in 1915, since there wasn't a year-round market for galoshes. They introduced their All-Star canvas sports shoes two years later, in 1917. It’s unclear whether Chuck was initially recruited to also play ball for Converse (by 1926, the brand was sponsoring a traveling team) or if he was simply employed to work in sales. However, we do know that he quickly proved himself to be indispensable to the company.

Taylor listened carefully to customer feedback, and passed on suggestions for shoe improvements—including more padding under the ball of the foot, a different rubber compound in the sole to avoid scuffs, and a patch to protect the ankle—to his regional office. He also relied on his basketball skills to impress prospective clients, hosting free Chuck Taylor basketball clinics around the country to teach high school and college players his signature moves on the court.

In addition to his myriad other job duties, Taylor played for and managed the All-Stars, a traveling team sponsored by Converse to promote their new All Star shoes, and launched and helped publish the Converse Basketball Yearbook, which covered the game of basketball on an annual basis.

After leaving the All-Stars, Taylor continued to publicize his shoe—and own personal brand—by hobnobbing with customers at small-town sporting goods stores and making “special appearances” at local basketball games. There, he’d be included in the starting lineup of a local team during a pivotal game.

Taylor’s star grew so bright that in 1932, Converse added his signature to the ankle patch of the All Star shoes. From that point on, they were known as Chuck Taylor All-Stars. Still, Taylor—who reportedly took shameless advantage of his expense account and earned a good salary—is believed to have never received royalties for the use of his name.

In 1969, Taylor was inducted into the Basketball Hall of Fame. The same year, he died from a heart attack on June 23, at the age of 67. Around this time, athletic shoes manufactured by companies like Adidas and Nike began replacing Converse on the court, and soon both Taylor and his namesake kicks were beloved by a different sort of customer.

Still, even though Taylor's star has faded over the decades, fans of his shoe continue to carry on his legacy: Today, Converse sells more than 270,000 pairs of Chuck Taylors a day, 365 days a year, to retro-loving customers who can't get enough of the athlete's looping cursive signature.

Have you got a Big Question you'd like us to answer? If so, let us know by emailing us at bigquestions@mentalfloss.com.

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Big Questions
What Is the Difference Between Generic and Name Brand Ibuprofen?
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What is the difference between generic ibuprofen vs. name brands?

Yali Friedman:

I just published a paper that answers this question: Are Generic Drugs Less Safe than their Branded Equivalents?

Here’s the tl;dr version:

Generic drugs are versions of drugs made by companies other than the company which originally developed the drug.

To gain FDA approval, a generic drug must:

  • Contain the same active ingredients as the innovator drug (inactive ingredients may vary)
  • Be identical in strength, dosage form, and route of administration
  • Have the same use indications
  • Be bioequivalent
  • Meet the same batch requirements for identity, strength, purity, and quality
  • Be manufactured under the same strict standards of FDA's good manufacturing practice regulations required for innovator products

I hope you found this answer useful. Feel free to reach out at www.thinkbiotech.com. For more on generic drugs, you can see our resources and whitepapers at Pharmaceutical strategic guidance and whitepapers

This post originally appeared on Quora. Click here to view.

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