Your Cause in Lights: The Empire State Building's Tribute Policy

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iStock

One of the most recognizable buildings in the world—loved by tourists, locals, and giant gorillas alike—the Empire State Building decorates the New York City skyline with regular displays of colored lights. A recent controversy over the Empire State Building's rejection of the Catholic League's proposal to honor of Mother Teresa's centennial with blue and white lights has put a spotlight on the building's lighting policy. Among the protestors, City Council members are speaking out against the decision.

As stated by the building management, which receives hundreds of lighting requests each year, "The Empire State Building's tower lights recognize key milestones, events, charitable organizations, countries, and holidays throughout the world, not political or religion related events."

Yet, some lighting choices have been controversial. For example, in 2009, when red and yellow lights shone to celebrate the 60th Anniversary of China, critics called it a tribute to Communist rule and a country with a poor human rights record. And religious figures have been honored in the past, such as in 1979, when the building lit up in white and gold in honor of the pope's visit to New York, and in 2005, when they were dimmed to honor his death. The Catholic League also pointed out that in 2000, the building was lit in red and white when Cardinal Archbishop of New York John Joseph O'Connor died, and the building is regularly lit black, red and green in honor of Martin Luther King Day. In May, the building lit up in blue and white to honor the Jewish Community Relations Council of New York's Salute to Israel Parade. Also, a number of the holidays marked with lights (Christmas, Chanukah, Eid al-Fitr) have religious significance.

The 2008 rejection of an application from the Marine Corps to honor its birthday has also come back into the discussion.

The management has stayed quiet on the Mother Teresa decision other than stating that it's final. It has been self-critical in the past for lighting choices on occasion. In a 2003 New York Times interview, building special events manager Lydia A. Ruth said she regretted some of the more commercial lighting choices—Microsoft 95 (blue, red, green and yellow), new M&Ms (blue), and Pink Floyd's new album (red pulses).

WHAT DO HERBERT HOOVER AND JUSTIN BIEBER HAVE IN COMMON?

Justin Bieber may have generated the most buzz when he flipped the switch on the Empire State Building light display for the Jumpstart Reading Challenge in 2009, but Herbert Hoover was the first to light up the Empire State Building back in 1931 after the building's completion. (Technically, he pressed a button in D.C.) Since then, the lights have gone through many evolutions, expanding in size, color and occasions, and decreasing in wattage. In 1932, a searchlight switched on to signify New York's own FDR's presidential election win. (On election eve 2008, the tower displayed both red lights for Republicans and blue lights for Democrats. After Obama won, it switched over to all blue.)

In 1956, revolving beacons, known as "Freedom Lights" were added to the building, turning it into a "lighthouse of the sky." A new set of Empire State Building lights debuted during the 1964 World's Fair, brightening the building's facade.

Douglas Leigh was behind the colorful lighting advancements. In his advertising career, Leigh was also the innovator behind a number of iconic billboards that featured steaming cups of coffee, glowing weather displays and rings of cigarette smoke. Equipped with Leigh's new color palette, the building started lighting up in earnest in the 1970s. The first display was on July 4, 1976: the Empire State Building lit up in red, white, and blue, but it might not have been for the nation's bicentennial. Some accounts say that it was actually to celebrate the birthday of Leona Helmsley, one half of the real estate empire of Harry and Leona Helmsley (she was also born on the fourth of July).

The following year, Yankees fans celebrated their World Series victory in the glow of blue and white lights from a new bigger display that reached from the 72nd floor all the way to the television antenna. As The New York Times put it, "Colored lights turn the Empire State Building into a toy."

In addition to vertigo, engineers who change the light gel colors as many as 200 times per year must contend with snow drifts and wayward hawks. Now, a more computerized system has greatly reduced the daily work of changing the colors of the lights

WHAT DO THE NATIONAL OSTEOPOROSIS SOCIETY AND WINDOWS 95 HAVE IN COMMON?

Since 2006, the official Lighting Partner program has reviewed applications for those who want to celebrate with colored lights atop the famous building. A variety of holidays, occasions and individuals are celebrated.

Usually, no more than three different colors are allowed, but a lighting display in honor of the Grateful Dead's museum exhibit sparkled in a tie-dye rainbow of colors. In addition to regular holidays, what else has been celebrated in lights?

  • Frank Sinatra's 80th birthday and also his death (blue)
  • Mariah Carey's top-selling album (purple, pink and white)
  • The Simpsons movie release (yellow)
  • Popeye's 75th birthday
  • Microsoft, for Windows 95 (blue, red, green and yellow)
  • Snapple, for a corporate meeting (yellow)
  • Breast Cancer Awareness (pink)
  • National Osteoporosis Society (teal)
  • Cat Fanciers Association (purple, orange and white)
  • Westminster Dog Show (purple and gold)

The Cat Fanciers Association lights shone for three nights, one night longer than the Westminster Kennel Club display—perhaps there are more cat lovers than dog lovers behind the scenes at the Empire State Building.

On other nights, the lights shine in all white, or in the colors of New York sports teams when they have home games. Following 9/11, the Empire State Building went off its regular schedule to shine red, white, and blue all through the night to offer comfort to those looking out at the sky in the wee hours.

LIGHTS OUT

In addition to brightening up the sky, the Empire State Building has gone dark on a few specific occasions.

  • In 2004, it went dark for 15 minutes in honor of Fay Wray, the actress carried up to the top of the building in King Kong.
  • In 2008, the Empire State Building went "green" by turning off the lights in honor of Earth Hour. (Though far more energy is conserved in this and other commercial buildings through changes to what's going on inside of the building.)
  • During certain times of the year, the building dims its light to be less distracting to migratory birds.
  • In 1992, Harry Helmsley ordered the lights turned off for the first night of Leona's prison sentence for tax evasion.
  • When Harry died in 1997, the building paid tribute by dimming its lights for 7 days.

If you can't see the Empire State Building from your own window, check out this handy site to see what color the building is today and how it looks.

Amazon's Under-the-Radar Coupon Page Features Deals on Home Goods, Electronics, and Groceries

Stock Catalog, Flickr // CC BY 2.0
Stock Catalog, Flickr // CC BY 2.0

This article contains affiliate links to products selected by our editors. Mental Floss may receive a commission for purchases made through these links.

Now that Prime Day is over, and with Black Friday and Cyber Monday still a few weeks away, online deals may seem harder to come by. And while it can be a hassle to scour the internet for promo codes, buy-one-get-one deals, and flash sales, Amazon actually has an extensive coupon page you might not know about that features deals to look through every day.

As pointed out by People, the coupon page breaks deals down by categories, like electronics, home & kitchen, and groceries (the coupons even work with SNAP benefits). Since most of the deals revolve around the essentials, it's easy to stock up on items like Cottonelle toilet paper, Tide Pods, Cascade dishwasher detergent, and a 50 pack of surgical masks whenever you're running low.

But the low prices don't just stop at necessities. If you’re looking for the best deal on headphones, all you have to do is go to the electronics coupon page and it will bring up a deal on these COWIN E7 PRO noise-canceling headphones, which are now $80, thanks to a $10 coupon you could have missed.

Alternatively, if you are looking for deals on specific brands, you can search for their coupons from the page. So if you've had your eye on the Homall S-Racer gaming chair, you’ll find there's currently a coupon that saves you 5 percent, thanks to a simple search.

To discover all the deals you have been missing out on, head over to the Amazon Coupons page.

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The Northern Lights Storms Are Getting Names—and You Can Offer Up Your Suggestions

A nameless northern lights show in Ylläs, Finland.
A nameless northern lights show in Ylläs, Finland.
Heikki Holstila, Flickr // CC BY-ND 2.0

While all northern lights are spectacular, they’re not all spectacular in the same way. Aurora borealis, or “northern dawn,” occurs when electrons in the magnetic field surrounding Earth transfer energy to oxygen and nitrogen molecules in the atmosphere. The molecules then emit the excess energy as light particles, which create scintillating displays whose colors and shapes depend on many known and unknown factors [PDF]—type of molecule, amount of energy transferred, location in the magnetosphere, etc.

Though the “storms” are extremely distinct from each other, they haven’t been named in the past the way hurricanes and other storms are christened. That’s now changing, courtesy of a tourism organization called Visit Arctic Europe. As Travel + Leisure reports, the organization will now christen the strongest storms with Nordic names to make it easier to keep track of them.

“There are so many northern lights visible in Arctic Europe from autumn to early spring that we started giving them names the same way other storms are named. This way, they get their own identities and it’s easier to communicate about them,” Visit Arctic Europe’s program director Rauno Posio explained in a statement.

Scientists will be able to reference the names in their studies, much like they do with hurricanes. And if you’re a tourist hoping to check out other people’s footage of the specific sky show you just witnessed, searching by name on social media will likely turn up better results than a broad “#auroraborealis.”

Visit Arctic Europe has already given names to recent northern lights storms, including Freya, after the Norse goddess of love, beauty, and fertility, and Sampo, after “the miracle machine and magic mill in the Finnish national epic poem, ‘Kalevala.’” A few other monikers pay tribute to some of the organization’s resident “aurora hunters.”

But you don’t have to be a goddess or an aurora hunter in order to get in on the action. Anybody can submit a name (along with an optional explanation for your suggestion) through the “Naming Auroras” page here. It’s probably safe to assume that submissions related to Nordic history or culture have a better chance of being chosen, but there’s technically nothing to stop you from asking Visit Arctic Europe to name a northern lights show after your dog.

[h/t Travel + Leisure]