Why Are Coupons Worth 1/100th of a Cent?

iStock / WendellandCarolyn
iStock / WendellandCarolyn

The next time a coupon shows up in your mail, take a look at the fine print. There’s a pretty good chance it will read something to the effect of “Cash Value 1/100th of a cent.” Why in the world is that writing on there? And are 10,000 copies of this coupon really worth a whole dollar? Let’s take a look at this coupon quirk.

Putting a Stamp on Customer Loyalty

Before we can answer the coupon-value question, we need to take a peek into a seemingly unrelated footnote in the history of commerce. Let’s talk about the mostly forgotten practice of businesses handing out trading stamps with purchases.

Trading stamps first found their way into merchants’ registers in the 1890s. When customers made a purchase, stores would given them stamps that reflected how much they had spent; a common exchange rate was one stamp for every dime spent on merchandise. Once a customer had saved up enough stamps – often over a thousand – they could swap them for something from the stamp company’s catalog, like a toaster or a clock.

The trading stamps were a runaway success. Supermarkets, gas stations, and department stores would advertise that they gave away a certain brand of stamps to help lure customers in, and the customers could then lick and paste their saved stamps to get “free” merchandise. Everyone was happy, and the system flourished. At one point in the 1960s, S&H Green Stamps printed more stamps each year than the Postal Service did. The circulation of the company’s catalog topped 30 million. The big stamp makers like S&H even built brick-and-mortar “redemption center” stores around the country.

As any economist worth his cost function can tell you, though, the toasters and vacuum cleaners that customers got weren’t free at all. Merchants had to pay for the stamps they gave away, and the cost of the stamp obviously got passed along to the customer in the form of higher prices.

Even in the early days, it didn’t take long for customers to figure out that the system wasn’t quite as rosy as merchants made it out to be. By 1904 New York had enacted laws that forced stamp makers to put a cash face value on each stamp that would enable consumers to bypass catalog redemptions and get money back for their stamps. Other states followed suit.

As one might guess, the individual stamps didn’t get princely face values. A 1904 New York Times piece noted that most stamp makers were given the value of “one mill,” or 1/10th of a cent. That valuation meant that a customer with a full book of 1,000 stamps could redeem it for a dollar. The same piece noted, though, that a customer who used the stamp makers’ catalogs could probably get an item worth three or four dollars for the same number of stamps, so the cash-redemption idea never really took off with most shoppers.

What happened to trading stamps? Their popularity peaked in the 1960s when nearly 80 percent of American households saved stamps, but within a decade the craze had died. Manufacturer coupons that shaved money off of items’ prices became more popular as inducements to get shoppers into stores, and the fuel crisis of the early 1970s sapped away the stamps’ large market at gas stations.

So What Does All This Have to Do With Coupons?

At first glance, coupons and trade stamps wouldn’t seem to have all that much in common. After all, coupons lower the price of an item, while the beef with trade stamps was that they passed a hidden (and often unwanted) cost along to consumers. But some states legally lump trade stamps and coupons in together, so coupons distributed in these states have to bear some printed cash redemption value.

According to the Association of Coupon Professions, only three states require this declaration of redemption value: Indiana, Utah, and Washington. Since many coupons are designed for national distribution, though, the redemption value ends up printed on all of them. As with the old trade stamps, it doesn’t really matter how infinitesimal the stated value is as long as it’s not zero. Thus, you see coupons that are worth 1/10th, 1/20th, or 1/100th of a cent.

So Can I Round Up 20 Coupons and Get a Penny?

In theory, yes. It’s hard to find reliable, concrete examples of someone schlepping in a hundred coupons to swap them out for a penny, but the web is full of anecdotes in which people “test the fine print” by trading in a giant stack of coupons for their face value at the supermarket. In all likelihood, though, you’d need to mail the coupons to the issuing company, which is a pretty lousy financial proposition given the price of stamps.

If you’re sitting on a big pile of Shake N Bake coupons, you might as well give it a try; your supermarket will probably gladly surrender a penny to ensure you don’t make a scene.

Has An Element Ever Been Removed From the Periodic Table?

lucadp/iStock via Getty Images
lucadp/iStock via Getty Images

Barry Gehm:

Yes, didymium, or Di. It was discovered by Carl Mosander in 1841, and he named it didymium from the Greek word didymos, meaning twin, because it was almost identical to lanthanum in its properties. In 1879, a French chemist showed that Mosander’s didymium contained samarium as well as an unknown element. In 1885, Carl von Weisbach showed that the unknown element was actually two elements, which he isolated and named praseodidymium and neodidymium (although the di syllable was soon dropped). Ironically, the twin turned out to be twins.

The term didymium filter is still used to refer to welding glasses colored with a mixture of neodymium and praseodymium oxides.

One might cite as other examples various claims to have created/discovered synthetic elements. Probably the best example of this would be masurium (element 43), which a team of German chemists claimed to have discovered in columbium (now known as niobium) ore in 1925. The claim was controversial and other workers could not replicate it, but some literature from the period does list it among the elements.

In 1936, Emilio Segrè and Carlo Perrier isolated element 43 from molybdenum foil that had been used in a cyclotron; they named it technetium. Even the longest-lived isotopes of technetium have a short half-life by geological standards (millions of years) and it has only ever been found naturally in minute traces as a product of spontaneous uranium fission. For this reason, the original claim of discovery (as masurium) is almost universally regarded as erroneous.

As far as I know, in none of these cases with synthetic elements has anyone actually produced a quantity of the element that one could see and weigh that later turned out not to be an element, in contrast to the case with didymium. (In the case of masurium, for instance, the only evidence of its existence was a faint x-ray signal at a specific wavelength.)

This post originally appeared on Quora. Click here to view.

Can You Ever Truly Lose Your Accent?

DGLimages, iStock via Getty Images
DGLimages, iStock via Getty Images

You may be able to pull off a Spanish accent when showing off your Antonio Banderas impression, but truly losing your native accent and replacing it with a new one is a lot harder to do. The way you speak now will likely stick with you for life.

According to Smithsonian, our accent develops as early as 6 months old—accents being the pronunciation conventions of a language shaped by factors like region, culture, and class. When a baby is learning the words for nap and dad and play, they're also learning how to pronounce the sounds in those words from the people around them. Newborn brains are wired to recognize and learn languages just from being exposed to them. By the time babies start talking, they know the "right" pronunciations to use for their native language or languages.

As you get older, your innate understanding of foreign accents and languages gets weaker. If you're an English speaker raised in Boston, you may think that the way someone from Dallas speaks English sounds "wrong" without being able to articulate what it is that makes them sound different. This is why pulling off a convincing foreign accent can be so difficult, even if you've heard it many times before.

Around age 18, your ability to learn a second language takes a steep nosedive. The same may be true with your ability to speak in a new accent. If you immerse yourself in a foreign environment for long enough, you may pick up some ticks of the local accent, but totally adopting a non-native accent without making a conscious effort to maintain it is unlikely as an adult.

There is one exception to this rule, and that's Foreign Accent Syndrome. Following a head injury or stroke, some people have reported suddenly speaking in accents they didn't grow up using. The syndrome is incredibly rare, with only 100 people around the world having been diagnosed with it, and medical experts aren't sure why brain injuries cause it. But while patients may be pronouncing their words differently, they aren't exactly using foreign accents in the way most people think of them; the culprit may be subtle changes to muscle movements in the jaw, tongue, lips, and larynx that change the way patients pronounce certain vowels.

[h/t Smithsonian]

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