The Man Who Pressed His Luck ... and Won

CBS
CBS

In 1984, ice cream truck driver Michael Larson set a record by winning $110,237 (a combined total of cash and non-cash prizes) in one appearance on the game show Press Your Luck—and he did it by gaming the system. He had noticed that the Press Your Luck board did not rely on luck at all, but was actually running in five predictable patterns, which he memorized over the course of six weeks (with the help of a VCR). By the time the show's taping was completed, everyone from the host to the contestants were mystified by Larson's amazing ability to avoid the Whammy (the squares on the board which would end the player's turn) and consistently win prizes.

Larson's original appearance was aired as two episodes due to the length of his winning streak. Producers initially tried to avoid paying him, since his pattern-memorization might be considered cheating. Eventually, the producers relented, after determining that the official game rules did not prevent a player from reverse-engineering the game patterns. Indeed, producers later revealed in a documentary that they knew there was a weakness to the game (only having five board patterns without any randomness), but the weakness was ignored until Larson's famous performance. Furthermore, in order to get spins on the board, Larson had to answer trivia questions, which relied on his trivia skills.

The original Larson shows were aired in June of 1984, then were not seen again in their entirety for almost two decades. But they are on YouTube, along with a documentary about Larson's experience (the documentary also shows the great majority of the show video, along with extensive followup from everyone involved).

GAMING THE GAME SHOW

Watch in amazement as the humble Larson goes on a winning streak. Pay particular attention to his focus, and how he often appears to celebrate a victory at the moment he strikes the button, rather than the moment the prize is explained to him—indicating that he knows the pattern, and is happy when he successfully hits the button at the right time.

Below, the first episode ends with the player on the left holding his head in his hands.

EPILOGUE

Wikipedia has an extensive narrative about what happened to Larson after his win. The short version is that he lost part of his money in a bizarre scheme involving $1 bills and a radio game show, and he lost the remainder when his house was burgled (he reportedly had $40,000 in $1 bills in the house). Two years after winning, he was working as an assistant manager at Walmart.

Larson eventually became involved with an illegal lottery scheme and lived his remaining years on the run from the law, eventually dying from throat cancer in Apopka, Florida in 1999 at the age of 49. It's a sad story—and one that has been written about more extensively at Snopes. Larson's story was also discussed on an episode of This American Life.

Amazon’s Big Fall Sale Features Deals on Electronics, Kitchen Appliances, and Home Décor

Dash/Keurig
Dash/Keurig

If you're looking for deals on items like Keurigs, BISSELL vacuums, and essential oil diffusers, it's usually pretty slim pickings until the holiday sales roll around. Thankfully, Amazon is starting these deals a little earlier with their Big Fall Sale, where customers can get up to 20 percent off everything from home decor to WFH essentials and kitchen gadgets. Now you won’t have to wait until Black Friday for the deal you need. Make sure to see all the deals that the sale has to offer here and check out our favorites below.

Electronics

Dash/Amazon

- BISSELL Lightweight Upright Vacuum Cleaner $170 (save $60)

- Dash Deluxe Air Fryer $80 (save $20)

- Dash Rapid 6-Egg Cooker $17 (save $3)

- Keurig K-Café Single Coffee Maker $169 (save $30)

- COMFEE Toaster Oven $29 (save $9)

- AmazonBasics 1500W Oscillating Ceramic Heater $31 (save $4)

Home office Essentials

HP/Amazon

- HP Neverstop Laser Printer $250 (save $30)

- HP ScanJet Pro 2500 f1 Flatbed OCR Scanner $274 (save $25)

- HP Printer Paper (500 Sheets) $5 (save $2)

- Mead Composition Books Pack of 5 Ruled Notebooks $11 (save $2)

- Swingline Desktop Hole Punch $7 (save $17)

- Officemate OIC Achieva Side Load Letter Tray $15 (save $7)

- PILOT G2 Premium Rolling Ball Gel Pens 12-Pack $10 (save $3)

Toys and games

Selieve/Amazon

- Selieve Toys Old Children's Walkie Talkies $17 (save $7)

- Yard Games Giant Tumbling Timbers $59 (save $21)

- Duckura Jump Rocket Launchers $11 (save $17)

- EXERCISE N PLAY Automatic Launcher Baseball Bat $14 (save $29)

- Holy Stone HS165 GPS Drones with 2K HD Camera $95 (save $40)

Home Improvement

DEWALT/Amazon

- DEWALT 20V MAX LED Hand Held Work Light $54 (save $65)

- Duck EZ Packing Tape with Dispenser, 6 Rolls $11 (save $6)

- Bissell MultiClean Wet/Dry Garage Auto Vacuum $111 (save $39)

- Full Circle Sinksational Sink Strainer with Stopper $5 (save $2)

Home Décor

NECA/Amazon

- A Christmas Story 20-Inch Leg Lamp Prop Replica by NECA $41 save $5

- SYLVANIA 100 LED Warm White Mini Lights $8 (save 2)

- Yankee Candle Large Jar Candle Vanilla Cupcake $17 (save $12)

- Malden 8-Opening Matted Collage Picture Frame $20 (save $8)

- Lush Decor Blue and Gray Flower Curtains Pair $57 (save $55)

- LEVOIT Essential Oil Diffuser $25 (save $5)

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Pizza Rodent Chuck E. Cheese's Origin Story Is Shockingly Depressing

Chuck E. Cheese has seen darkness.
Chuck E. Cheese has seen darkness.
Barry King, Getty Images

While he may not get the same respect as Toucan Sam or other food mascots, Chuck E. Cheese might be one of the most recognizable anthropomorphic animals in pop culture. The Chuck E. Cheese family restaurant chain has been serving up pizza and ball pits for children’s parties since the 1980s. But not many people are familiar with Chuck’s origin story, which comes directly from the company itself and details a childhood fraught with abandonment and violence.

Business Insider made an inquiry into Chuck’s backstory and was pointed to an official company page that lays it out. Immediately, the reader understands that the character’s extroverted personality belies incredible hardship. As a little mouse, Chuck was sent to St. Marinara’s orphanage, where he excelled in playing music. It’s here that his love of birthdays is forged. According to the story:

“Because Chuck E. was an orphan, no one knew when his birthday was, so he never had a birthday party of his own. This made Chuck E. sad.”

Fortunately, the sheer number of orphans at the facility meant there was a birthday party every week, which Chuck always attended. He also loved pizza and video games, including Pong—a nod to franchise founder Nolan Bushnell’s popular arcade game. In fact, Chuck won $50 in a Pong tournament, which allowed him to purchase a bus ticket to New York City.

After arriving in New York, Chuck took up residence above a pizza place owned by a man named Pasqually. When he was finally discovered, Pasqually chased the itinerant rodent around with a rolling pin in an apparent murder attempt. Then Chuck burst into song, which prompted Pasqually to spare his life and market his pizzeria with appearances from a singing mouse. A shy Chuck had trouble performing until he discovered it was a boy’s birthday. Inspired, he started singing. The rest is history.

Chuck’s ignorance of his parentage is a likely reason he earned the crass commercial moniker of Charles Entertainment Cheese.

He’s still the company mascot, which was in the news recently when word circulated that parent corporation CEC Entertainment plans to shred 7 billion prize tickets owing to the COVID-19 pandemic and shift to electronic tickets. A sharp drop in revenue forced the company into bankruptcy in June, but a new $200 million loan and tweaks like home delivery (under the name Pasqually's) and mobile ordering—where customers can skip the counter and have food brought to their table after using the restaurant’s app—are expected to keep the chain afloat.