What Kind of Pinner Are You? The 8 Types on Pinterest


Many moons ago, I posted What Kind of Friend are YOU? The 13 Types on Facebook. Now that everyone and their grandmother has opened a Pinterest account, I thought it timely to do the equivalent for the new-ish social sharing site.

A) The Bookmarker

This is the person who uses Pinterest only as an updated, visual version of the old delicious. Usually, Pinner A has no idea what the “Bookmark” functionality is on their own browser and is often the type of person who uses Google to find Yahoo mail.

B) The Project Procrastinator

Pinner B sees something on the Web and immediately gets excited about a DIY project based on the image pinned. Unfortunately, Pinner B is a major procrastinator and is easily distracted by the next bright, shiny thing and winds up emulating @shanenickerson‘s amazing tweet: You guys, my new podcast, “Ideas I have in my car that I’ll never follow up on” will never be available.

C) The Designer

Forget humor, forget food pics, The Designer is almost exclusively into design and uses Pinterest the way one would place Post-Its on pages of old-school design magazines. This pinner is often the one who gets repinned by his/her friends who zealously follow The Designer much the way 30-plus-year-old women follow Gwyneth Paltrow's Goop.

D) The No-Pinner

This person has no business being on Pinterest whatsoever and only created an account to see what all the hubbub was about. The whole concept of boards vis-à-vis live timeline feed proved to be too “new” and overwhelming and Pinner D never checked into the site again.

E) The Over-Pinner

Pinner E pins everything and anything! This is definitely a pinner you want to follow with caution. Like the overzealous Tweeter who feels the need to live out loud (“OMG - This rerun of SNL with Steve Martin that I’m watching right now is HILARIOUS!"), The Over-Pinner needs to share every image s/he finds on every Web page, especially icanhascheezburger.com.

F) The Foodie

Quite simply, the Foodie is only interested in pinning photos of foods/recipes, etc. There’s nothing wrong with this, unless, of course, you prefer eating food to looking at pictures of it.

G) The Stand-Up Comic

This type of pinner is very hit or miss. Either the humorous photos they’re sharing are hilarious, and you’re thrilled you’re following him/her, or the jokes strike you as sophomoric and you wish you never followed based on that one funny image that drew you in to begin with.

H) The Corporate Shill

This pinner is using Pinterest with the great hope that s/he will be noticed by some company or other and offered free product for all the free promotion s/he is doing. They hope to be influencers across multiple verticals in multiple markets, yet generally fail to impress much of anyone except themselves.

Okay guys, I'm sure you feel that I left some off the list. So tell me: What kind of pinners do you love most?