Mental Floss

11 Shameless Comic Book Ads That Cost Us Our Allowance

Kara Kovalchik
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If today's Generation Y and Z-ers accuse us Baby Boomers of being cynical and distrustful, well, I for one blame it all on comic books. How many of us who grew up in the 1960s and early '70s were lured by those enticing ads promising everything from X-Ray vision to frolicking, crown-wearing sea monkey pets for a mere couple of bucks? It took (in my case) a best friend with a generous weekly allowance and two parents who worked outside of the home to open my young eyes to the sad fact that advertisements didn't always tell the truth.

1. X-Ray Specs

I supposed the "optical illusion" disclaimer should've been a tip-off, but hey, who paid attention to fine print when the prospect of seeing through unsuspecting people's clothes was at your nose tip? In reality, the Specs weren't particularly discreet; they were pieces of cardboard printed with red and white hypnotic spirals and the words "X-Ray Vision" where the lenses should have been. Did they work? Well, if you studied your hand long enough against a bright light it kinda sorta looked as if you were seeing a blurry X-ray image, thanks to a feather glued inside each of the cardboard "lenses."

2. Sea Monkeys

3. Frontier Cabin

4. Ventriloquist Device

5. Charles Atlas Dynamic Tension

6. Kryptonite Rocks

7. Fake Facial Hair

8. Free Miniature Monkey

9. P.F. Flyers

10. Hypno-Coin

11. Polaris Submarine

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